Looking for ways to use Zoho CRM creatively to generate new leads

Looking for ways to use Zoho CRM creatively to generate new leads

Hi - I have an eCommerce business.  Besides entering my customers into the CRM program and doing follow ups I'm interested in hearing ways that people use Zoho CRM creatively to generate new leads. 

Any ideas or best practices?  Things I should avoid doing ?

Thanks,
Viv 
at Hey Viv !