In general business operations, marketing is followed by sales. Under such circumstances, when your marketing and sales team remain independent the chances of losing out on a lead are high.

THREE STAGES OF A  LEAD:

 First, leads have to be identified, then nurtured and finally converted to a won deal. Marketing generates leads and sales win the deal.  When your sales and marketing teams remain independent, a lead is not nurtured properly. Integrating your lead nurturing process with your sales process will result in a greater ROI from your marketing efforts.

Here are three reasons that are convincing enough to integrate your marketing and sales software:

• Better E-mail campaigns: You can study your customer habits from your CRM system and send them what they want to receive.

• Converge on the right leads: Engage the right person by saying the right things at the right time and eventually win the deal.

• Marketing follow up: Following up on your marketing activities is the easiest way to increase your sales with little effort.

The Mailchimp integration for Zoho CRM lets you diversify and increase the efficiency of your marketing and sales operations. We are hosting a webinar to illustrate this. Join us and learn more. Click here to watch our teaser and register.