Media & Publishing industry has evolved in recent times. It offers subscriptions, bundles digital and print access, runs sponsored content, and sometimes even sells ad spaces. If you run a media or publishing business, you will always get into a situation where you get paid in advance, but how do you determine what part of the money is earned today versus what needs to be deferred for the future? Can you recognize all of them upfront? Or should it spread across issues or impressions?
How do publishers and media platforms handle revenue?
Revenue Recognition Scenarios in Media & Publishing
Subscriptions, advertising contracts, bundled content, and sponsored campaigns often complicate revenue recognition in media and publishing. Though accounting guidelines like ASC 606 and IFRS 15 apply, how you use them varies based on how you deliver content.
Subscription Revenue
When a customer pays for a weekly, monthly, or annual subscription, the revenue must be spread across the subscription period, as content is delivered over time rather than upfront.
Example: A $120 annual magazine subscription should be recognized at $10 monthly over 12 months.
Bundled Offerings
You may offer print+digital access, or magazine+e-book bundles. Each component should be recognized separately based on delivery schedules and relative values.
Example: A $240 subscription includes $180 of weekly print magazines and $60 for e-book access. Revenue is recognized $15/month for print and $60 once access is granted.
Advertising Revenue
Advertising may be sold per issue, impressions, or based on clicks. You can recognize revenue only after delivery of an impression or publication, not when the ad is sold or paid for.
Example: A $5000 ad campaign for 1,00,000 impressions recognizes revenue only as impressions are delivered (say $500 for every 10,000)
Sponsored Content or Paid Articles
Sponsored stories or influencer placements should be recognized on publication date or campaign completion, depending on the agreement.
Example: A $2000-paid article is published on July 5th, and revenue is recognized on the same day.
Cancellations & Refunds
If a subscriber cancels mid-cycle and gets a partial refund, revenue must be adjusted with only the earned portion as recognized.
Example: $120 yearly subscription cancelled after 3 months. Only $30 will be considered recognized.
These scenarios highlight how delivery, not payment, drives revenue recognition. With multiple formats and monetisation models in place, manual revenue recognition handling is a huge task prone to errors and misstatements.
Scenario:
Your publishing company sells an annual subscription package at $240. This subscription covers weekly print magazine work of $15 and on-demand access to the digital library, which is valued at $60. The customer pays upfront on the 1st of January.
Zoho Billing for Media Revenue Recognition
Publishers and content creators will be able to work with Zoho Billing to define revenue recognition rules based on content delivery and access architecture.
For the scenario above, you may go with the following revenue recognition rule configuration,
Component | Recognition Frequency | Recognition Method | Recognition Time |
Print Magazines | Monthly | Evenly Distributed Prorated | Period Start |
Digital Library | Once | One-Time (Daily) | Period Start |
Even though the $240 is received upfront, revenue must be split evenly for the subscription-based service.
Reports in Zoho Billing
Let's say you are checking the reports during March.
i) Recognized Revenue Report
Component | Recognized Revenue | Description |
Digital Library | $60 | Fully recognized on the subscription start date |
Print Magazine | $45 | $15x3 issues delivered |
Total Recognized | $105 | recognized at the end of three months |
ii) Deferred Revenue Report
After three months of offering, nine print issues are still pending delivery.
Component | Deferred Amount |
Digital Library | $0 |
Print Magazine | $135 (9 months of deliverables) |
Total Deferred | $135 |
iii) Revenue Waterfall Report
Month | Digital Library | Print Magazine | Total |
Month 1 | $60 | $15 | $75 |
Month 2 | ---- | $15 | $15 |
Month 3 | ---- | $15 | $15 |
Month 4 (upcoming) | ---- | $15 | $15 |
Month 5 (upcoming) | ---- | $15 | $15 |
Month 6 (upcoming) | ---- | $15 | $15 |
Month 7 (upcoming) | ---- | $15 | $15 |
Month 8 (upcoming) | ---- | $15 | $15 |
Month 9 (upcoming) | ---- | $15 | $15 |
Month 10 (upcoming) | ---- | $15 | $15 |
Month 11 (upcoming) | ---- | $15 | $15 |
Month 12 (upcoming) | ---- | $15 | $15 |
Total (after 3 months) | $60 | $45 | $105 |
Only at the end of one year will the full payment you received be considered recognized revenue.
Best Practices for the Media Industry while recognizing revenue
- Break Down Subscriptions: Separate print, digital, access, ads, and events into individual deliverables.
Match Revenue to Delivery: Recognize only when issues go out, impressions are served, or access granted.
Account for Returns & Refund: Handle cancellations by adjusting the deferred revenue schedules automatically.
Monitor Reports Monthly: Revenue Waterfall and Deferred reports ensure timely recognition tracking.
Up Next: Common Mistakes while Recognizing Revenue
Recent Topics
Introducing Profile Summary: Faster Candidate Insights with Zia
We’re excited to launch Profile Summary, a powerful new feature in Zoho Recruit that transforms how you review candidate profiles. What used to take minutes of resume scanning can now be assessed in seconds—thanks to Zia. A Quick Example Say you’re hiring
[Webinar] Automate sales and presales workflows with Writer
Sales involves sharing a wide range of documents with customers across the presales, sales, and post-sales stages: NDAs, quotes, invoices, sales orders, and delivery paperwork. Generating and managing these documents manually slows down the overall sales
Follow-up emails via Workflow Automation not staying in the same thread
Dear Zoho Support Team, I am currently using Workflow Automation in Zoho Campaigns to send follow-up emails. In my test case, I noticed the following behavior: All emails in the automation have the same subject line. If the follow-up email is sent within
Zoho Cliq - Incident alert (Server outage - IN DC) | August 28
We've received server down alerts and are currently investigating the issue (IN DC) to find the root cause. Our team is actively working to restore normal operations at the earliest. Status: Under investigation Start time: 09:44:21 AM IST Affected location:
Claude + MCP Server + Zoho CRM Integration – AI-Powered Sales Automation
Hello Zoho Community 👋 I’m excited to share a recent integration we’ve worked on at OfficehubTech: ✅ Claude + MCP Server + Zoho CRM This integration connects Zoho CRM with Claude AI through our custom MCP Server, enabling intelligent AI-driven responses
Sync more than one Workdrive
Hello Please I'm facing some difficulties since some days. In my company we have many zoho accounts in different organisations. And I have to find a way to sync all these Workdrives. I spend many hours to search it on zoho Workdrive but no solution. Could someone help me ? Any idea how I can achieve it ? Thanks in advance. Regards
How can I see content of system generated mails from zBooks?
System generated mails for offers or invices appear in the mail tab of the designated customer. How can I view the content? It also doesn't appear in zMail sent folder.
Limitations on editing a message in Cliq
Hi I've checked the documentations and there's no mention of how many times a message can be edited. When trying with code, I get various numbers such as ~1000 edits or so. Please mention if there's a limit on how many times one can change a message via
Problem with reports due to "Connected" items change - Yes this IS a problem
Now that the change has been made to use "connected" items I can no longer run the reporting I need in CRM. I should be able to start with Deals as the parent, connect down to the Account (Account_Name) on the deal as the child, then to any child items
CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive
Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files
Narrative 10: Assignment Rules - Streamlining Ticket Management
Behind the scenes of a successful ticketing system: BTS Series Narrative 10: Assignment Rules - Streamlining Ticket Management In the complex world of customer support, a flood of incoming tickets can hit the help desk in seconds. Businesses must do more
Product details removed during update from other system
We maintain our product details in an other system. These details are synchronized with Zoho at the end of each day, through an API. This has worked perfectly sofar. But last Monday, all product codes and some other product data have been wiped during
Free webinar! Digitize recruitment and onboarding with Zoho Sign and Zoho Recruit
Hello, Tired of being buried in onboarding paperwork? With the integration between Zoho Sign and Zoho Recruit, a powerful applicant tracking system, you can digitize and streamline the entire recruitment and onboarding process, all from one platform.
Custom form - Duplicate Value Present
I am new to Zoho People. I create a new form on Zoho People quite simple. A date (by default the current date) and a radio button with 3 options (Yes, No, Not applicable) I defined the date as ‘No duplicate’ as only one entry by date is allowed. I added:
Zoho API connection issues
Hi, Today at around 1930 GMT our application started experiencing intermittent timeouts from the Zoho API. These intermittent timeouts are not enabling our app to work properly. The API connection was working just fine before. HTTPSConnectionPool(host='www.zohoapis.com',
Query Regarding our Partnership between AIC-JKLU and Zoho
Dear Zoho Team, I am writing to raise a concern on behalf of AIC-JKLU, one of Zoho’s incubator partners. Recently, our startups have been facing difficulties while trying to get themselves onboarded on Zoho through our dedicated partner link. Unfortunately,
Getting events in the future
Hi I am trying to get events in the future by calling this API Endpoint https://www.zohoapis.eu/crm/v8/Events?fields=Event_Title,Created_By,Created_Time,Start_DateTime But that gives me all events in the database. How do I make a query that returns all
How can I see content of system generated mails from zBooks?
System generated mails for offers or invices appear in the mail tab of the designated customer. How can I view the content? It also doesn't appear in zMail sent folder.
Created Date/Invalid Fields
Since Saturday we have suddenly had issues with our webhooks and data retrieval from CRM. Specifically how Created Date is handled. It appears there was some sort of change within CRM that broke a lot of our code that has been in place for several years.
Problem for EU users connecting Zoho CRM through Google Ads for Enhanced conversions
Has anyone else experienced this problem when trying to connect Zoho CRM through Google Ads interface to setup enhanced conversions? Did you guys get it fixed somehow? The Problem: The current Google Ads integration is hardcoded to use Zoho's US authentication
integration zoho form - drive
I integrated my form with Google Drive. The report of user submissions from the Google Form becomes a Google Sheets table. When I used Google Forms for the same task, the summary sheet adapted to the form. For example, if I added a new field to the form,
Revenue Management: #9 Revenue Recognition in Media & Publishing
Media & Publishing industry has evolved in recent times. It offers subscriptions, bundles digital and print access, runs sponsored content, and sometimes even sells ad spaces. If you run a media or publishing business, you will always get into a situation
Zoho CRM Community Digest - July 2025 | Part 2:
Hello, Everyone! We’re closing out July with a can’t-miss highlight: Zoholics Europe 2025! Happening from September to October, it’s your chance to level up your CRM skills, covering everything from automation and CPQ to dashboards and advanced workflows.
How can I trigger a flow action only once while updating contact?
Hi, we have a trigger to merge&mail file when the field YYY is filled out. For this acion I used "Create or update module entry". But unfortunately we get tens of email on a day with this merged file, because the contact is being regularly updated. The
Clone a Module??
I am giong to repurpose the Vendors module but would like to have a separate but very similar module for another group of contacts called Buyers. I have already repurposed Contacts to Sellers. Is it possible to clone (make a duplicate) module of Vendors
Copy a Record Template from one Form to another
I have a Creator application with several forms. I developed a record template for one of the reports/forms but want to use most of it for another of the form/report combinations in the application. Is there a way to copy the template (code or otherwise) to another form?
Tip of the Week #70 – Create common team signatures for your shared inboxes
Did you know that a small detail, such as an email signature, can make a big difference in how your brand is perceived? One simple yet smart way to enhance your team’s communication is by creating common team signatures for your shared inboxes. Instead
Enhanced data export features: XLSX format, custom character encoding, and selective record export
Greetings all, Here are a few enhancements related to exporting CRM data, including the ability to export data in XLSX file format now. The Export feature under Data Administration now offers new options that expand its flexibility and enable users to
Tip #42 – How to manage data security with Privacy Settings – 'Insider Insights'
Data privacy is a cornerstone of trust in remote support. Through Privacy Settings in Zoho Assist, you can set up how data is gathered, stored, and handled in your organization. These settings ensure compliance, data protection for sensitive details,
Zoho DataPrep and File Pattern configuration
I'm using Zoho data prep to ingest data from One Drive into Zoho Analytics... The pipeline is super simple but I can't any way to get all the files that I need. Basically I need to bring all the files with a certain pattern and for that I'm using a regex
Script that deletes a record?
We're using WP Plugin "Integration for WooCommerce and Zoho Pro", and have created a couple of Feeds to send data to Zoho. We are trying to create Contact records, but only based upon condition. Tried to make it with small Deluge function and Workflow,
Introducing Dark Mode / Light Mode : A New Look For Your CRM
Hello Users, We are excited to announce a highly anticipated feature - the launch of Day, Night and Auto Mode implementation in Zoho CRM's NextGen user interface! This feature is designed to provide a visually appealing and comfortable experience for
Question regarding import of previous deals...
Good afternoon, I'm working on importing some older deal records from an external sheet into the CRM; however, when I manually click "Add New Deal" and enter the pertinent information, the deal isn't appearing when I look at the "Deals" bar on the account's
Quick Item Search & Auto-suggestion for Invoices
Hi Team, I am facing an issue while creating invoices in Zoho Books. Currently, I have to type the full item name in the correct sequence and spelling for it to appear. For example, my item name is: "Distemper Acri Silk Special White 10kg" If I type something
Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM
Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals
Ticketbai! en el Pais Vasco
Hola a todos, En enero de 2.022 se va a implantar en el país vasco un nuevo sistema de facturación, denominado ticketbai!, ¿hay alguna previsión de realizar las adaptaciones en zoho books o zoho invoices? Ignoro la cantidad de clientes que tienen estas
Zoho CRM mobile app feature update: home page widgets, field tooltips and user image upload
Hello everyone! Your business doesn't pause when you're on the move, and neither should your CRM. That's why in our latest update, we've introduced a few new features to make your mobile CRM experience smoother and more efficient. Let's take a quick look
Zoho CRM Plain Text Template: Line Breaks and Formatting Issue
Hello, I'm following the instructions to create email templates in Zoho CRM, but I'm having a problem with the plain text version. https://help.zoho.com/portal/en/kb/zoho-sign/integrations/zoho-apps/zoho-crm/articles/zoho-crm-email-templates#Steps_to_create_a_custom_email_template
Optimizing Task Handling: Auto-Remove Recurrence for cancelled Tasks.
Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:
Important updates to your connectors
Hello everyone, Greeting from Zoho Creator! We're excited to announce that we'll be rolling out significant backend updates to Zoho Creator's built-in connectors to enhance security by following the latest frameworks. The existing version of some of the
Next Page