Variants, Composite Items, and... Configurable Items with Ad Ons?

Variants, Composite Items, and... Configurable Items with Ad Ons?

So I had to review a few of these concepts, and felt like there may need to be some clearer distinction made between the abstractions that we use to create associations between multiple items in inventory - sometimes with selections available to the customer, sometimes bundling multiple items into a single SKU, either because something's been manufactured or discounted at a bundled price, or simply for marketing purposes and how we'd like to group associated items on our product pages..

In this regard, I think there's a lot of room for confusion and that it may be helpful to others if I share my personal understanding of these concepts, and invite others to enhance or correct as necessary.

Hopefully this will help provide a better understanding as to how and when these features can or should be used in order to achieve both better inventory management and product presentation within your store.

As such, the following are how I've come to understand define the following concepts that can easily be confused.  These are - Item Variants, Composite Items, and Configurable Items / Add Ons (the last is not currently a Commerce feature, but one that I would propose should be, and is functionality within several other ecommerce systems.  More on that below...):

Variants
A Variant generally should be in item that comes prepackaged from a supplier, usually with its own dedicated UPC or SKUs. It's a variant because it may be conceptually grouped along-side with other very similar items with variations that pivot on one or more specific attributes. Some of these attributes might be size, color, flavor, etc. Each one of these attributes will multiply the number of SKUs by the number of new options within that attribute. (It's worth mentioning that you don't need to keep all of possible the variants SKUs if, for example, all colors are not being ordered for all sizes of a particular item - in which case the automatically generated SKUs can simply be deleted).

The inventory for any variant is increased when it's received and decreased when it's sold.  

Presentation at the point of sale is such that all variants are presented on a single product page.  Selecting the appropriate attribute options on a product page allows the customer to ultimately arrive at the specific product variant they wish to order.  

It's important to emphasize that selecting a variant on the product page is a "deductive" process during the point of sale, whereby each attribute option that is selected further hones in and reduces the number of remaining variants until the last attribute is selected.  This makes it much easier for your customer to quickly and specifically identify one variant among perhaps hundreds of other similar items without having to wade through pages of items.

Composite Items
A Composite Item is a pre-bundled "composite" of multiple SKUs. (Note the word "PRE-bundled"). This feature is really meant for those who bring in various pieces, parts, and components (which may or may not also be sold individually), but are assembled into AND presented as a single bigger product - hense the name "Composite Item".

As such, from a presentation standpoint, the Composite Item is a single SKU that you sell to your customer.  Behind the scenes, a composite item comprises of the pieces and parts initially received and inventoried as other SKUs.  The magic here is in the bundling.  Once bundled into a composite item, the inventory quantities are automatically reallocated reducing the on-hand counts all of those parts that are used to manufacture the Composite Items.

Composite Items are quite useful to you if you are a manufacturer in order to help you maintain and track your on-hand parts, make adjustments, and see if you're running short on this part or that for one product or another.

Generally, Composite Items are planned for in advance, and are usually bundled, allocated, and typically prepackaged well before the sale.

Composite Items are meant to define in your inventory a finished product from the parts that it's made from. This provides a means for automatic parts allocation for the purpose of assembling components into finished goods with the needed visibility and reporting that you otherwise would have to deal with manually in other painstaking ways (e.g. maintaining multiple inventories, one for manufacturing, and one for sales, etc.).

As such, the Composite Items feature allow manufacturers to have both the parts and the finished products coexist happily in one place and allocate the former into the latter as needed. It's inclusion into Inventory (and now into Commerce) has likely been a big deal for many, and a pretty significant accomplishment on Zoho's part.  Considering that that EDI can also available be integrated with Zoho Inventory, this is a pretty serious level of functionality for manufacturers that would otherwise be difficult to rival at Zoho's price point.
  
Configurable Items / Add Ons
There is however a third concept however, which I believe is very much desired, but is not yet included as part of Commerce, and oddly I think it's the arguably a feature that would probably be fairly east for the Commerce group to implement, being that it shouldn't be contingent on the changes to the Inventory Schema shared by the other Zoho apps.

I also think that it's something that is one of the more desired features, but not identified as such because it gets confused for and/or grouped in with certain other features when it's really quite a separate feature all together, for example... by that I mean that Variants and Composite Items are often being mistaken by users for what should really be considered as an entirely different and separate feature - that being the "Configurable Item with Add Ons".

The feature I'm describing here is used and implemented frequently on websites selling computers.  You sell the "bare-bones" system, which might be the enclosure and the motherboard, then you have a dropdown box to select what CPU, another dropdown box allows you to select the RAM, and another for the power supply.

It's important to understand that this is not a deductive selection (like it is with variants) in that each of the selections under each of these drop-downs is not honing down to a singular SKU.  Nor is it a Composite Item in which a single SKU is the composite of many that were preallocated into a final product.

Rather, this is an additive process at the point of sale, enabling the customer to configure their own system by selecting from multiple SKUs that are simply associated to a base "Configurable Item".  It's a function of presentation, and requires no preallocation of inventory.

It's important to understand that the base Configurable Item can be sold by itself, but is presented with optional "Add Ons".  When Add Ons are selected, pressing the "Add to Cart" button ads the base Configurable Item, along with the SKUs (and relevant Quantities, which should also be optionally presentable) of the other associated "Add On" items.

So in this way, there is never any sort of preallocation required for Add Ons within a Configurable Item.  It's only the relationship between the Configurable Item and its available Add Ons that needs to be established (e.g. perhaps within the Configurable Item's product page editor) that determines that such "Add Ons" be presented within the product page. 

Since this is only a function of presentation, the SKUs for the individual items (the base Configurable Item plus the Add On items) are still maintained within the cart, with no need to package them for the purpose of how they're seen from the perspective of the customer.

One other important distinction in this regard might be with respect to discounting.  Composite Items (not Configurable Items) can also be presented with package discounts.  Applying package discounts to Configurable Items might not be so straight forward if desired.

Anyhow, hopefully this will provide better understanding for those who are trying to strategize how to setup their inventory, and also serve as a proposed implementation that Zoho might consider in order to add in some sort of "Configurable Item / Add Ons" capability within the product page templates and be manageable on the back end via the product page editor.

This can theoretically be accomplished using custom fields and some modification to the Face product template files, but it would be nice if this functionality was part of Commerce itself without needing to hack it in.

Thanks,
Bryan
    • Recent Topics

    • Base Currency Adjustment Reversal

      Two questions surrounding the base currency adjustments (BCA). I recently ported over from QB so I need to enter the base currency adjustments. In QB, it will calculate the BCA for you at the end of the year and then reverse it at the top of the following year. Makes sense. Does Zohobooks not do this as well? I created a BCA for Dec 31, 2016 but no reversing entry was made Jan 1, 2017. Am I supposed to manually do a reversal? I'm not even allowed to post journals directly to the 'exchange gain loss'
    • Please implement UAE Central Bank FX rates

      Hello, as I understand from your knowledge base, any UAE business account created from September 15, 2018 does not have foreign exchange rates fetched automatically. This is a serious inconvenience and I am not sure why ZOHO has not looked into the ways
    • Search Records returning different values than actually present

      Hey! I have this following line in my deluge script: accountSearch = zoho.crm.searchRecords("Accounts","(RS_Enroll_ID:equals:" + rsid + ")",1,200,{"cvid":864868001088693817}); info "Account search size: " + accountSearch.size(); listOfAccounts = zoho.crm.searchRecords("Accounts","(RS_Enroll_ID:equals:"
    • Super Admin Access to All Courses and Spaces in Zoho Learn

      Dear Zoho Learn Team, We hope this message finds you well. We are using Zoho Learn extensively for internal and agent training. While managing our courses and spaces, we encountered a significant limitation regarding admin access and course management.
    • Print checks for owner's draw

      Hi.  Can I use Zoho check printing for draws to Owner's Equity?  This may be a specific case of the missing Pay expenses via Check feature.  If it's not available, are there plans to add this feature?
    • [New Release 2024] Create and embed custom capabilities across CRM with Kiosk Studio, our latest no-code tool

      [Update | New series] We've started publishing a series of posts on Kiosk Studio. It's called Kiosk Studio Sessions and you can check out the first one here! [Update | 15 Oct} Session #2 is live! This one will look at how to create a kiosk for your call
    • Revenue Management: #10 Common Mistakes while Recognizing Revenue

      We are at the end of the series on Revenue Management, covering how different businesses recognise revenue. Even with clear standards like ASC 606 and IFRS 15 in practice, businesses often struggle with the nuances of revenue recognition. Especially growing
    • Windows Desktop App - request to add minimization/startup options

      Support Team, Can you submit the following request to your development team? Here is what would be optimal in my opinion from UX perspective: 1) In the "Application Menu", add a menu item to Exit the app, as well as an alt-key shortcut for these menus
    • integarting attachments from crm to creator

      when i tried to integrate pdf attachments from crm to creator via deluge i am getting this error {"code":2945,"description":"UPLOAD_RULE_NOT_CONFIGURED"} the code i used is attachments = zoho.crm.getRelatedRecords("Attachments","Sales_Orders",203489100020279XXX8);
    • Search Option

      🚫 Current Limitation: As of now (September 2025), Zoho FSM lacks a global search functionality, which makes it difficult to quickly: Find specific Work Orders by number or keyword Search for customer records or contact info Locate assets, jobs, or service
    • Mobile Chat Window - Full Screen

      Hello, The mobile chat window takes up the full screen, which is highly confusing for most customers! Using a desktop machine, I see the same happens when reducing the browser width to 800px or below. This suggests that it responsive web design, causing the switch to full screen. Can we fix this very annoying behaviour ourselves using a custom css file? If so, can you please let me know how? Thanks
    • Is it possible to customize ZC Themes?

      I understand you can choose a layout and customize Brand Color, App Header, Menu, and Sub-Menu components, but can you override some of the default theme settings with CSS or a config file? For example, - Table highlight color - Listview auto filter highlight
    • Is it possible to create Custom function-based Lookup field in Zoho CRM

      Is it possible to create a custom function-based lookup field in Zoho CRM? If so, how? Use case: Need to fetch users from Zoho Projects into a dropdown field in Zoho CRM.
    • @mention in comments no notification

      Hi, hope someone can help. When we @mention someone in the comments in Zoho Creator, how is that user notifed as we don't get anything on email or in the app notifications. 
    • Zoho unified inbox

      The new changes have definitely improved things for switching between accounts.  But zoho still desperately needs a unified inbox.  It sucks to have to enter filters and folders for each and every inbox.  This seems like such a simple thing, i wonder why Zoho hasn't done it?
    • Add "Running Balance" column to Account Transaction Reports

      Hello, Currently Zoho Account Transaction Reports give you the opening balance, then lists the transactions, then provides the closing balance.  It would be great if you could add a column on the far right that shows the "Running Balance" on the account after each transaction.  There are many times when analyzing or tie-ing out transactions that this would be very helpful.  I currently have to frequently run a tape on my adding machine to get balance totals after a specific transaction on the list.
    • WhatsApp Channels in Zoho Campaigns

      Now that Meta has opened WhatsApp Channels globally, will you add it to Zoho Campaigns? It's another top channel for marketing communications as email and SMS. Thanks.
    • error : Object code : 6500

      b3 = map(); b3.put("name", "Test Project Name"); updateprojects2 = invokeurl [ url :"https://projectsapi.zoho.eu/restapi/portal/era0130/projects/169495000000928007/" type :PUT parameters: b3 connection:"in2" ]; info b3 ; info updateprojects2; ------------
    • How to book GST paid in zoho books

      hi, i am a new user to Zoho books and not able to book GST paid in books, kindly suggest how i can book it in books. thanks, siddharth
    • I got unknown charge from Zoho

      Good day, I need help disputing a charge I don't know from, zoho. I have ZohoMail and ZeptoMail. I purchase credits for ZeptoMail, and for ZohoMail I am not subcribed.
    • Function 56: Automatically enable the option for customers to pay via bank account

      Hello everyone and welcome back to our series! One of the key features of Zoho Books is its integration with multiple payment gateways, allowing you to receive online payments for your invoices. This ensures faster payments, automates payment tracking
    • Attach Files to Your Notecards and share them on the go!

      Hey everyone! We’re excited to share a feature many of you have been asking for — you can now attach files directly to your text notecards and share with ease! 🙌 This update was built with your feedback in mind, especially for those who wanted a simple
    • How to add a % Growth column for year-over-year comparison (2024 vs 2025)

      Hello, I am trying to build a monthly revenue comparison between 2024 and 2025 in Zoho CRM Analytics. My current setup is: Module: Deals (Affaires) Filter: Stage = Closed Won Date field: Closing Date Grouping: By Month Metrics: Sum of Amount for 2024,
    • How to searchByCriteria records that are under approval?

      I need to search for both approved and pending approval records Is that possible with this method? Or I need to a different method? var priceReqID = $Page.record_id; log(priceReqID); var records = ZDK.Apps.CRM.Price_List_Item.searchByCriteria("Price_Request:equals:"
    • How to add Simple Analytics to Zoho Pages?

      I have a website with Zoho Pages, how do I add Simple Analytics on it? They seem to have code they need to be embedded https://docs.simpleanalytics.com/script
    • Cant seem to delete an email account

      Hello, I have researching for 4 days how to delete an email account and I am absolutely without a clue. The email account I am trying to delete is support<AT>fyshoes<dot>com. It's the first email account I made and it (is???) was associated with the super user (me). I have since changed it to adming<AT>fychoes<dot>com and I see the support email in my list but I just cant seem to get rid of it. Ultimately I want to associate that email account with another user that I want to add. This is really
    • Import data into Multi-Select lookup field from CSV/Excel

      How to import data into a multi-select lookup field from the CSV/Excel Sheet? Let's say I have an Accounts multi-select lookup field in the Deals module and I want to import the Deals with Accounts field. Steps:- 1. Create/edit a multi-select lookup field
    • Script that deletes a record?

      We're using WP Plugin "Integration for WooCommerce and Zoho Pro", and have created a couple of Feeds to send data to Zoho. We are trying to create Contact records, but only based upon condition. Tried to make it with small Deluge function and Workflow,
    • A formula that capitalises the first letter of each word

      Hi all, is there a zoho formula that can capitalise the first letter of each word in a string? INITCAP only capitalises the first letter of the first word.
    • Quotes in Commerce?

      In Zoho Ecommerce, I need to be able to generate quotes, negotiate with customers, and then generate invoices. Currently, I plan to integrate Zoho CRM to generate quotes. After negotiation and confirmation, I will push the details to Zoho Ecommerce to
    • Zoho Commerce - Mobile Application

      Does Zoho Commerce have a mobile application for customers to place an order?
    • Register user through Phone Number by Generating OTP

      In zoho commerce , I am developing website on online food store Inilialy the user get verification code to their email for registering there account for login. But I need to login using phone number by generating OTP automatically rather than verification
    • Custom Buttons for Mass Actions

      Hello everyone, We’ve just made Custom Buttons in Zoho Recruit even more powerful! You can now create Bulk Action Buttons that let you perform actions on multiple records at once, directly from the List View. What’s new? Until now, custom buttons were
    • Zoho Vault Passwords

      Is there a way to consume Zoho Vault Manager passwords using the API? Thanks in advance.
    • Is the ChatGPT Assistant integration capable of recognizing WhatsApp voice messages?

      I was wondering: if a visitor sends me a voice message on WhatsApp, would the assistant be able to transcribe it and reply to them?
    • Zoho Creator to Zoho CRM Images

      Right now, I am trying to setup a Notes form within Zoho Creator. This Notes will note the Note section under Accounts > Selected Account. Right now, I use Zoho Flow to push the notes and it works just fine, with text only. Images do not get sent (there
    • 【Zoho CRM】レポート機能のアップデート

      ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中から、レポート機能のアップデートをご紹介します。 目次 1. レポートのエクスポート時のレコードIDの表示について 2. 通貨項目の表示について 3. レポートの削除の監査ログへの反映について 1. レポートのエクスポート時のレコードIDの表示について これまで、レポートをエクスポートするとファイルにレコードIDが必ず含まれていました。レコードIDが識別子として役立つ場合もありますが、実際には多くの企業で参照されることはありません。
    • Translation in zoho bookings

      We cant translate zoho booking emails. The general text we can change. But what about text like: ""Here a link to join the meeting online:"" and "Add to Zoho Calendar" and "Add to Google Calendar"? No professional business have mixed languages. Its looking
    • Is there any way to bill one client in different currencies on different invoices?

      I have some customers who have their currency set as USD and most of their billing is done in USD.   However, from time to time I have a need to bill them in my base currency GBP for some specific invoices, but there seems to be no way of doing this that I can see. The only workaround that I can see is to create two client records for the same client, one for USD billing and one for GBP billing, but this is not an ideal situation. Is it likely that the (hopefully!) soon to arrive multi-currency support
    • API name for all fields in Zoho Project (Standard or custom)

      Hi! I struggle to find easily all API name of all field in Zoho Project to build my API rest with other services. We can find them very fast in CRM but not in PRoject.   Could you share a function to get the list of all API Name of any field of an App
    • Next Page