We’re a B2B SaaS company selling to public-sector organisations. Each organisation is stored as an Account in Zoho CRM, and each organisation typically has multiple associated Contacts. Our backend syncs product-usage data (setup status, user activity, trial engagement, etc.) into the Account so our customer-success team can track onboarding and adoption.
We now want to automate onboarding emails and trial-engagement nudges. The logical place to trigger these workflows is the Account module, because that’s where all usage data exists.
The issue:
This seems like a common scenario for B2B organisations: key data lives on the Account, but emails need to be sent to Contacts.
Question:
How are others handling Account-triggered email automation to Contact(s) without duplicating all Account fields into the Contacts module?