We currently inventory and fulfill orders through ZOHO Inventory (have added ZOHO Commerce recently for our webstore). When integrating ZOHO Finance Suite to ZOHO CRM, is there the ability to categorise contacts based on their product purchase?

Enquiring as it would be helpful for targeted Marketing through ZOHO Campaigns (e.g., Customer buys Product A and receives follow-up regarding features of Product A, satisfaction of Product A, etc.).