Enrich your CRM data and keep them updated

Enrich your CRM data and keep them updated

You spend a lot of your time and efforts in generating quality leads for your business. While generating leads is a challenge in itself, the real deal begins when sales reps try to nurture these leads and convert them as customers. So how equipped is your sales team with information about your leads matters a lot. 

For example, you might be using webforms to generate leads and collect customer information from your website. The lesser your webform fields are, the more your sign-ups right? From optimizing your forms with minimal fields to keeping them in sync with your CRM, you might be doing a great job in generating leads.  And yet, nurturing these leads and converting them as customers has never been a cake-walk for the sales reps. Ever wonder why?

There's never "too much" data when it comes to lead nurturing and conversion 

Did you know that sales reps spend only about 37% of their time in actual selling?
Incomplete information about your leads and contacts coming in to your CRM is pretty much normal, which means data for your sales reps to nurture and convert them is also meager. Not just webforms, but also leads from any source lack the information that is required to make a sales pitch. 

For any sales rep, the more data they have about a lead, the more the odds of making the sale. In order to qualify a lead and keep a decent conversation going, sales reps require certain basic information about their leads and their business. Without which, they eventually end up spending a lot of their time doing research and filling fields in CRM manually. Not to mention, it becomes hard to get on the customers' good books.

And even after all of the time and efforts spent on research, how often do you think the lead or contact information becomes inadequate, incorrect or out-of-date? 

According to LeadGenius, 1-6.5 percent of your customer data loses validity every month due to turnover rates.
Keeping your customer data fresh and accurate is as important and as challenging as fetching the data itself. 

Data Enrichment by Zia

Good news is, Zia can help you in keeping your Zoho CRM data complete and updated by enriching your record information with useful details such as company, phone number or address.


Zia lets your sales reps do smart work, saving a lot of their time to focus on building substantive conversations with leads and converting them. With as little information as an email address or a domain, Zia brings more information about the lead, maps them to the right field, and lets you decide if you want to overwrite your record information. Zia even remembers the last time your data was enriched, so you know how fresh is your data. You can read more about how Zia enriches your Zoho CRM data here. 

To install Data Enrichment by Zia for your Zoho CRM account, click here.

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