How to resubscribe a contact marked as "Unsubscribed (Marked by Recipient)" without using a form?

How to resubscribe a contact marked as "Unsubscribed (Marked by Recipient)" without using a form?

Hello,
I have a question regarding Zoho Marketing Automation functionality.

Is there a way for an administrator to change the subscription status of a contact marked as "Unsubscribed (Marked by Recipient)" back to "Subscribed" without using a form?



Ideally, I would like to know if this can be done directly within the application or via API.

Here is what I have confirmed so far:

  • We are currently using Zoho Marketing Automation to send newsletters.

  • When a recipient clicks the "Unsubscribe" link at the bottom of the email, they are marked as "Unsubscribed (Marked by Recipient)" and no longer receive future emails.

  • I have confirmed that such contacts can re-subscribe by submitting their email address through a "Signup Form", receiving a confirmation email, and clicking the confirmation link.

  • However, I also confirmed that the toggle switch on the "Contacts" page does not allow changing the subscription status for these contacts—it appears disabled or unresponsive for "Marked by Recipient" cases.

Is there any way for us (as administrators) to change the contact’s status back to "Subscribed" without requiring any action from the customer (i.e., without sending them a form or asking them to confirm anything)?

Any advice or best practices would be greatly appreciated.
Thank you very much in advance.

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