La gestion des expositions dans Zoho Backstage : accroître le ROI des exposants avant, pendant et après l'événement

La gestion des expositions dans Zoho Backstage : accroître le ROI des exposants avant, pendant et après l'événement



En tant qu'organisateur d'événements, vous comprenez les nombreux défis liés à la gestion des participants et à la réussite de vos salons. Qu'il s'agisse de coordonner les plans , de tenir les exposants informés ou de les aider à trouver des prospects de qualité, le processus peut se révéler fastidieux. Pas de panique ! La gestion des salons de Zoho Backstage est là pour vous faciliter la vie et vous aider à surmonter ces défis.

Dynamiser vos exposants grâce à la gestion du salon



Pré-évènement

Avant même que le salon ne commence, Zoho Backstage peut vous aider à rendre l'expérience des exposants plus fluide.
  • Préparateur d'étage dynamique : choisir du stand
Le planificateur interactif de Zoho Backstage permet aux exposants de choisir leur stand à partir d'une interface conviviale. L'outil vous permet de créer, de modifier, de personnaliser, de regrouper et de vendre des stands en toute simplicité, selon vos besoins. Il est ainsi possible de simplifier la planification complexe de l'espace et de créer un plan d'exposition favorable au développement de l'entreprise.


  • Communications des exposants : favoriser la collaboration et la coordination
Il n'est pas facile de tenir les exposants informés, engagés et alignés, surtout lorsqu'il s'agit de multiples mises à jour, promotions et changements. Les outils de communication de Zoho Backstage vous permettent d'envoyer des e-mails et des annonces ciblés pour que tout le monde soit sur la même longueur d'onde. Vous pouvez également utiliser des notifications en temps réel pour vous assurer que les mises à jour importantes ne sont pas ratées et que vous fournissez aux exposants l'information et les ressources dont ils ont besoin pour mettre en valeur leurs biens de façon efficace.
  • Portail des exposants : accroître la visibilité et l'engagement des exposants
Se distinguer dans une exposition bondée peut s'avérer difficile pour les exposants. Le portail des exposants de Zoho Backstage leur permet de se faire connaître. Il permet aux exposants de créer des pages de marque qui mettent en valeur leurs offres et solutions uniques. Qu'il s'agisse de brochures ou de vidéos, les exposants peuvent tirer parti de cette plateforme pour présenter leurs offres, maximiser leur visibilité et augmenter le nombre de visiteurs à leur stand. Ils peuvent également utiliser le portail pour diffuser du matériel de marketing et entrer en contact avec les participants avant, pendant et après l'événement.

Pendant l'événement

Zoho Backstage peut vous accompagner dans le déroulement de l'exposition et assurer la réussite de l'événement pour les exposants.


  • Gestionnaire des rendez-vous : établir des liens significatifs
Les fonctionnalités de gestion d'exposition de Zoho Backstage permettent aux participants d'entrer facilement en contact avec les exposants qui correspondent à leurs intérêts. Il suffit de filtrer les bases de données des participants et des exposants pour envoyer des demandes de rencontre ou de conversations personnalisées. Les exposants bénéficient ainsi d'un plus grand nombre de leads qualifiés et les participants d'une expérience plus enrichissante.
  • Capture de prospects : rationaliser la génération et le suivi des prospects
Générer des prospects pose ses propres défis, mais les capturer et les gérer manuellement ajoute à la complexité. Il est essentiel d'optimiser la capture de prospects grâce à Zoho Backstage, qui permet aux exposants de capturer et de gérer les prospects de façon transparente, tout en se déplaçant. En scannant les badges des participants, les exposants peuvent instantanément capturer les informations de contact, évaluer la qualité des prospects, ajouter des notes pour un suivi plus efficace, et éliminer les difficultés liées à la saisie manuelle des données. Grâce à la capture de prospects, les exposants pourront se concentrer sur ce qui compte vraiment : entretenir les relations et convertir les prospects en clients.

Après l'événement

  • Suivi des prospects 
Les exposants auront un accès complet à toutes les données saisies lors de la récupération des prospects. Cela inclut les informations de contact, les notes et toutes les évaluations ou notes attribuées aux prospects. Grâce à ces données complètes, les exposants peuvent assurer un suivi efficace de leurs prospects, entretenir des relations et, en fin de compte, conclure davantage de contrats. Cela permet de rentabiliser leur participation à l'exposition.

Nous vous invitons à essayer "La gestion des expositions" et à nous faire part de vos impressions.
 
L'équipe Zoho France

    • Sticky Posts

    • Les Zoholics sont de retour !

      Bonjour à tous,  Nous avons (encore une fois) une bonne nouvelle à vous partager : nous allons enfin pouvoir nous rencontrer ! Et pas dans n'importe quel contexte, mais lors de notre conférence annuelle : les Zoholics ! Mais que sont les Zoholics me direz-vous

    • Novembre : un résumé de ce qui s'est passé le mois dernier sur Community

      Bonjour à tous,  L'année 2021 arrive presque à sa fin, mais nous continuons à avoir de nombreuses actualités à vous partager. En voici un résumé ! Nous avons eu notre première session "Ask The Experts" sur notre nouvelle version Zoho One 2021 et vous

    • Août : Un résumé de ce qui s'est passé le mois dernier sur Community

      Bonjour à tous, Et bonne rentrée ! Comme chaque mois voici un résumé de ce qui s'est passé sur Community et dans l'actualité de Zoho en général. La grande nouvelle de mois d'Août est l'arrivée de la fonction Canvas : le premier studio de conception pour

    • Juillet : Un résumé de ce qui s'est passé le mois dernier sur Community

      Bonjour à tous, Le premier mois de l'été se termine, et si certain profitent d'un repos bien mérité, sur Community on continue à en apprendre toujours plus sur nos produits Zoho. Notre série sur Zoho CRM se réinvente avec la découverte de notre fonction

    • Community Digest - Résumé de mai 2021

      Bonjour à tous, Que s'est il passé en Mai sur notre page Community France ? En plus de nos articles Trucs et Astuces, vous avez été nombreux a réagir, nous poser des questions ou encore publier vos propres conseils ! Vos les différents sujets abordés

    • Recent Topics

    • Deluge Script: Onboarding → Access Form

      Hello everyone, Edit: Sorry, I think I put this topic in the wrong section. I’ve recently run into an issue that’s been giving me a bit of a headache for the past few weeks. Context: This is my first time using Deluge to create a script, but it’s not

    • Windows Device Authentication

      We have recently started using ManageEngine, and my boss saw a device management feature in the Zoho One directory. We thought it would either help give us more intergration into Zoho one through bringing ManageEngine services through Zoho one. Or, it

    • How can I change spell check language?

      I cannot find the way to change spell check language. My "display language" is English, and I want to have the same one for Spell Check, but it is Russian!!! How can I change it? In one of your explanations you mentioned that I have to choose it from

    • Mail is so slow - doesn't even work!

      Mail has been getting slower and slower - and today it's not even pulling up emails in either Inbox or Unread. This is beyond frustrating since email is a big part of business. Sent a request through the useless help portal - no response. Called the useless

    • User marked as SPAMMER. Mail Fetch has also been disabled for any active POP accounts.

      I am the administrator for joelles.com One of our accounts has been blocked saying this: User marked as SPAMMER. Mail Fetch has also been disabled for any active POP accounts. I cannot change the disabled account in the control panel as it says that it

    • My domain did not activate

      Hi, my domain (apsaindustrial.com.ar) did not activate, and the phone verification message never arrived. Please would you solve this problem? Thanks.

    • ME SALE ESTE ERROR: No fue posible enviar el mensaje;Motivo:554 5.1.8 Email Outgoing Blocked

      Ayuda!! Me sale este error al intentar enviar mensajes desde mi correo electronico de Zoho! Tampoco recibo correos pues cuando me envia rebotan. Ayuda, Me urge enviar unos correo importantes!! Quedo atenta MAGDA HERNANDEZ +5731120888408

    • Is there a way to sync Tags between CRM and Campaigns/Marketing Hub?

      I wonder if there is a way to synch the tags between CRM and Marketing-Hub / Campaigns?

    • how to see if a specific contact opened an email in zoho campaign?

      how to see if a specific contact opened an email in zoho campaign?

    • Revenue Management: #8 Revenue Recognition in Educational & Training Institutions

      Educational Institutions and training centres typically collect course fees at the time of enrolment, sometimes for a one-day workshop and sometimes for a year-long certification course. You might also charge separately for course materials or evaluation.

    • How to Customize Task Creation to Send a Custom Alert Using JavaScript in Zoho CRM?

      Hello Zoho CRM Community, I’m looking to customize Zoho CRM to send a custom alert whenever a task is created. I understand that Zoho CRM supports client scripts using JavaScript, and I would like to leverage this feature to implement the alert functionality.

    • Using files from Zoho CRM in Gemini/ChatGPT/Claude

      Hi all, I’ve got subscriptions to Gemini and a few other AI tools which I use for tasks like data enrichment, email composition, etc. In our workflow, we often receive various documents from clients — such as process workflows, BRDs/requirement documents

    • Enhancements to the formula field in Zoho CRM: Auto-refresh formulas with the "Now" function, stop formula executions based on criteria, and include formulas within formulas

      Dear Customers, We hope you're well! By their nature, modern businesses rely every day on computations, whether it's to calculate the price of a product, assess ROI, evaluate the lifetime value of a customer, or even determine the age of a record. With

    • Maximum file limit in zoho people LMS

      Dear Team, I am having approximately 4.9 GB of material, including PPTs and videos for uploading in zoho people LMS course. May I know what is the maximum limit limit for the course files Thanking you, With regards, Logeswar V Executive _ Operations

    • Dynamically prefill ticket fields

      Hello, I am using Zoho Desk to collect tickets of our clients about orders they placed on our website. I would like to be able to prefill two tickets fields dynamically, in this case a readonly field for the order id, and a hidden field for the seller

    • Optimize your Knowledge Base for better visibility by allowing search engine crawling and indexing

      All you need to know about no-follow and no-index in KB. What are article crawlability and indexability? Crawlability and indexability are vital for making an article visible and accessible to search engines. When a search engine crawls an article, it

    • Has anyone created a public ASAP Guide that I can check out?

      I am thinking of adding an ASAP guide to my web application, but I have noticed that the ASAP widget itself can be really slow to load sometimes. Has anyone created a public ASAP Guide that I can check to see how performant it is? I don't want to spend

    • Zoho Desk Partners with Microsoft's M365 Copilot for seamless customer service experiences

      Hello Zoho Desk users, We are happy to announce that Zoho Desk has partnered with Microsoft's M365 to empower customer service teams with enhanced capabilities and seamless experiences for agents. Microsoft announced their partnership during their keynote

    • What’s New in Zoho Analytics – September 2025

      Hello Users!! In this month’s update, we’re raising the bar across multiple touchpoints, from how you bring in data, plan and track projects to how you design and brand your dashboards. We’ve added the all-new Gantt chart for project visualization, expanded

    • Zoho MCP has no tools for Creator or 3rd Party Apps?

      I don't see a Zoho MCP community forum so putting this here. Two big problems I see: 1) Although Zoho advertises "over 950 3rd party apps" as available through their MCP, when I go to "Add Tools" there are ZERO 3rd party apps available to choose from.

    • Zoho Forms - Zoho Drive connection - Shared Drives not supported

      Hello i am stuck with Google Drive Connection There is no supported shared drives Connection is not support shared drives boolean Query Parameters - supportsAllDrives=true&supportsTeamDrives=true to activate fetch files from the shared drives. Ahat need

    • Can't create package until Bill created?

      I can't understand why we cannot create a package until a Bill is created? We are having to created draft Bills to create a package when the item is received, but we may not have received a Bill from the supplier. Also, Bill # is required, but we normally

    • Whats the Time out Limit for API Calls from Deluge?

      Hi Creator Devs, We are making API calls to third party server via Deluge. Getting this error message: Error at line : 24, The task has been terminated since the API call is taking too long to respond. Please try again after sometime. Whats the default

    • How to get the authorization code for domain transfer from Zoho?

      I have transferred my domain from zoho to godaddy, and that needs a authorization code. I haven't got any mail containing that. How to get the authorization code from domain transfer? Thanks, Arun

    • I have error AS101 when I try to add paypal@mydomain.com to Zoho

      Please help me with this. I tried to call the help line 4 times but don't get any response.

    • Tip #3: How to change your booking page language

      Displaying your booking page in your target audience's language can greatly increase customer satisfaction. By speaking their language, you will help customers feel more comfortable scheduling with you and create a stronger connection with them. Let's

    • How can I optimize a Zoho Site page for SEO when embedding external menu or restaurant links?

      Hi everyone, I’m experimenting with building small content hubs on Zoho Sites and want to make sure I’m doing it in an SEO-friendly way. For example, I tried creating a page that highlights restaurant menu items and linked out to a resource like this:

    • Diff signature for compose new email and replies

      Hi,   How do i have different signature for replies and new emails. its inconvenient to have one large signature for replies. Usually on Outlook we have the option to keep separate signatures for new emails and for replies.

    • Zoho Website Site Speed Up & Setting

      We are experiencing slow loading speeds on our Zoho website and would like assistance in optimizing its performance. Kindly review the site and suggest or implement necessary improvements to enhance speed, especially related to: > Caching mechanisms >

    • Clickjacking: Zoho Vault's Response

      Issue: Password manager browser extensions are found to be vulnerable to clickjacking security vulnerabilities that could allow attackers to steal account credentials, TFA codes, and card details under certain conditions. Reported by: Marek Toth, Independent

    • Refund

      Hi There, Please refund me asap possible, because of no support given. Thank you

    • No option for pick up in Zoho Books / Inventory but yes on commerce

      Is it planned to release soon on books/inventory?

    • Accessing Zoho form enteries via API

      Hi As a user I can view enteries to a form at: https://forms.zoho.com/<myOrganisation>/report/<myReportName>/records/web How do I access these entries via API? I don't have any problem with scope and getting tokens. But I have no idea what the API call

    • Blueprint Issue - Being able to set a subform field as mandatory

      I'm creating a blueprint. My record involves a subform which is only shown once field is set but the field gets set in step two of the process. My problem - I can't save the record as the subform field is set to mandatory - If I unset the mandatory field,

    • Blueprint - Mandatory file upload field

      Hi, File upload (as we as image upload) field cannot be set as mandatory during a blueprint transition. Is there a workaround? Setting attachments as mandatory doesn't solve this need as we have no control over which attachments are added, nor can we

    • Zoho Books - Include Quote Status in Workflow Field Triggers

      Hi Zoho Books team, I recently tried to create a Workflow rule based on when a Quote is Accepted by the customer. This is something which I thought would be very easy to do, however I discovered that Status is not listed as a field which can be monitored

    • Zoho Books - Show Related Sales Orders on Quotes

      Hi Books team, I've noticed that the Quotes don't show show the related Sales Order. My feature request is to also show related Sales Orders above the Quote so it's easy to follow the thread of records in the sales and fulfilment process. Below screenshot

    • Add VAT/Tax line to bank adjustments

      When categorising transactions and matching bank feeds with transactions such as customer payments, we use the "Add Adjustment" to add things like fees/bank fees. It would be useful to choose a VAT/Tax rate here. Whilst there is a bank charges option when adding a payment, this goes into the default bank charges account. We use the adjustments so that we can choose the account and separate our fees. We use different card providers and Worldpay charges VAT so we are stuck. We cannot integrate with

    • New Menu Layout Feedback

      I'd really like to see the banking item back on the top of the menu. I'm sure part of it is just because that's what I'm accustomed to. However, for a bookkeeping program, I think there's a logic to having banking be on top. Not a giant issue, but something

    • How to use Rollup Summary in a Formula Field?

      I created a Rollup Summary (Decimal) field in my module, and it shows values correctly. When I try to reference it in a Formula Field (e.g. ${Deals.Partners_Requested} - ${Deals.Partners_Paid}), I get the error that the field can’t be found. Is it possible

    • Next Page