Marketing Tip #29: Make it easier to shop by grouping products into collections

Marketing Tip #29: Make it easier to shop by grouping products into collections


A well-organized store helps customers find what they want faster, which directly improves conversions. When products are grouped into clear categories or collections, shoppers don’t have to scroll endlessly or search manually. It also makes your store feel more professional and easier to browse on mobile.

Collections are also great for marketing; you can promote a collection like "Best Sellers," "New Arrivals," or "Gifts under ₹999" instead of promoting one product at a time.

Pro tips:

  • Use simple names customers understand. Avoid internal terms.

  • Keep your main menu short; 5–7 categories is ideal.

  • Add a "Best Sellers" collection to guide first-time buyers.

Try this today:
Create a new collection that helps customers shop faster, like "Best Sellers," "New Arrivals," or "Shop by [Use Case]."

Steps:
In your Zoho Commerce web app, go to the Items menu on the left pane –> Click the Collections module –> Click +New.

Regards,
Divya R
Zoho Commerce