Billing Management: #4 Negate Risk Free with Advances

In the last post, we explored how unbilled charges accumulate before being invoiced. But what happens when businesses need money before service begins?

​
Picture this: A construction company takes on a $500,000 commercial building project expected to last 12 months. The first step is sending the client a detailed quote. Once accepted, the builder requires a 20% advance before breaking ground. This advance payment doesn't represent complete work; it secures raw materials, labour, and permits to get the project moving. The client feels reassured that the project will start on schedule, while the builder gains the cash flow needed to set everything in motion.

​
This is the essence of advance billing. Unlike unbilled charges raised after usage or delivery, advance billing ensures businesses have funds available before or during service execution, reducing the risk and ensuring smooth operations.

This post will explore the nuances of advance billing and the best way to handle it.

 

Types of Advances 

Across industries, businesses collect advances in different ways depending on their needs: Advance Invoices, Security Deposits or Retainers, Prepaid Subscriptions, Down Payments, Reservation or Booking Advances, and so on. Though these advances carry different names and practices, they all represent the same principle: to secure funds upfront before service fulfilment.

 

When do businesses need/use Advance Billing?  

Businesses rely on advance billing in two situations:

• Before a Project or Subscription Begins- Customers agree to pay in advance, securing their commitment and giving the business working capital.
  

• ​Ahead of a Billing Cycle- Customers make payment before the cycle starts, allowing businesses to run smoothly with guaranteed funds.
  

Let's look at some real-time use cases where Advances becomes handy.

 

​Scenario 1: Hospitality Bookings 

A corporate client plans a $50,000 retreat at a luxury resort six months in advance. To confirm the booking, reserve rooms, and coordinate vendors, the resort requires a 20% upfront payment. Without this, the business would risk blocking dates without certainty of the client's commitment. By collecting advance payment, the resort secures the funds and the assurance that the event will occur.

 

​Scenario 2: Consulting Project 

A consulting firm signs a $120,000 strategic engagement with a client. Before the project begins, the firm must dedicate senior consultants, purchase specialized research reports, and reshuffle schedules. Covering these costs and securing the client's commitment requires a 30% payment before the project process. This advance ensures the consulting team can jump into the work with resources ready rather than worrying about delayed payments or last-minute cancellations.

 

​Scenario 3: SaaS Annual Prepayment 

A SaaS platform charges $2000 per month for its enterprise plan. Instead of paying month by month, a client chooses to prepay the entire year for $24,000. This advance means guaranteed revenue and reduces churn risk for the SaaS provider. For the client, it simplifies budgeting and often comes with a cost benefit or a discount. The advance serves as a year-long commitment on both sides.

 

​Scenario 4: Online Training  

An education company launches a six-month course at $500 per month. Before the end of the month, the training institute sends a payment link to ensure that students pay ahead of the renewal cycle. This advance confirms students' continuity and allows the institute to plan the resources properly.

 

Beyond the four different businesses, advances or credits are vital in Construction and infrastructure, Professional services, Education and training, Healthcare, Travel agencies, and many more.

 

The first and second scenarios are one-time deliverable tasks: a one-time booking and a consulting project. They require an advance invoice to collect payment, which will be adjusted against the total amount. This invoice should not necessarily be part of the usual invoice, as it will be applied against the total when the service is delivered.

 

When you look at the other two scenarios, they are subscription-based and typically billed either ahead of the billing cycle or as an advance while the subscription is in progress.

 

Bail out with Zoho Billing

Across these cases, businesses face two recurring needs:

• Sometimes advances must be invoiced upfront- for cases like consulting retainers or SaaS prepayments.
  

• ​Sometimes, advances are commitment payments held as credits, such as event deposits, manufacturing down payments, or hospitality booking advances.
  

Zoho Billing's Advance Billing & Retainers are carefully built to handle:

1. ​Retainer Invoice for One-time & Projects: Businesses can raise invoices for upfront retainers, record the payment, and apply it to the final bill.
   
2. Advance Invoices: Businesses can raise a valid taxable invoice for upfront payment and track it until adjusted.
   
3. Advance Payment Request: Businesses can collect money securely through a payment link as credits and apply it later to the final bill.
   

Zoho Billing stands out because retainers can be applied to an invoice anytime it is created. On the other hand, in a subscription-based ecosystem, advanced billing does not disrupt the regular billing cycle. Invoices are still raised on schedule, monthly, quarterly, or annually.

​
The difference lies in how payments are applied. Advances are automatically adjusted against invoices, ensuring that businesses always receive funds in advance while customers continue to receive their regular bills accordingly.

Billing Spectrum 

Adopting advanced billing allows businesses to create financial stability and secure customer commitment early on. This naturally sets the stage for usage-based billing, where charges depend on actual consumption. Unbilled charges, advance billing, and usage billing complete the billing spectrum for modern revenue management using Zoho Billing.

 

Our next stop will be at Usage Billing. Stay tuned!

 

• Topic Participants

• Hari Hara Sudhan. S

  

• Sticky Posts

• Community Learning Series | Digest #5 — September 2020

  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

• Community Learning Series | Digest #4 - August 2020

  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

• Community Learning Series | Digest #3 - July 2020

  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

• Introducing: Community Learning Series | Digest #1 - May 2020

  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

• Recent Topics

• sending email with another account

  Hello there, i write there for an our costumer request. They want to send email from CRM with a different email (confirmed and added to zoho profile). For example they use account@zilium.com but with this account they want to send (not only with email

• Adding Images to a Quote in Zoho CRM

  We are currently preparing to use Quotes in Zoho CRM and we are building out our Quote templates.  We came across an issue of not being to add Images of the products to the Quote - specifically in the body of the Quote templates.   This is a problem,

• Item with name in different languate

  Hello, is there a way to have an item with its name in different languages? For example: I sell an item in different markets and I'd like to have a Proposal and the Invoice with the Item Name in a specific language. Rino Bertolotto Zoho Specialist, STESA srl

• IMPORTANT: It doens´t show full article name on search - Should add line break

  When we search for articles, it doesn´t show the full name. There should be a line break so the user can see the full article name, otherwise the user can´t know if that´s the article he/she is looking for. This is very important, otherwise the user has

• IMPORTANT: It doesn´t search for letters with portuguese characters.

  Some of my articles have for example the word "vídeo". But if I search for "vídeo" it doesn´t find them. If I search for "video" it does find them. Idealy, it should find the articles either way. But if I have to choose, it would be better to find the

• How to hide Activity Side Panel

  How do you hide the activity side panel? Clicking on the link and reviewing the activity does not remove it and it does not seem to timeout. I have any activity that have been listed there since January. Thank you.

• Need a Universal Search Option in Zohobooks

  Hello Zoho, Need a Universal Search Option in Zohobooks to search across all transactions in our books of accounts. Please do the needful Thanks

• This version of app doesn't support this notecard type Error

  So this problem is happening for any notes created within the last week, as well as any note recently edited on Android. I can open them on my phone fine, but they don't open on the website version. They DO work on the desktop app version. It's just web

• Ordering of Teams

  Hi there, Currently, we cannot order Teams in Zoho Desk. Teams are ordered as they were created. It would be really helpful if we could customise the order of Teams. For example: We have the following Teams: Shipping Customer Service Sales Compliance

• How to change the format for phone numbers?

  Mobile phone numbers are currently formatted (###) ###-####.  How can I change this to a more appropriate forms for Australia being either #### ### ### or (#)### ### ###?

• Zoho Mail Android app update: UI revamp

  Hello everyone! We are excited to share that the first phase of the Zoho Mail Android UI revamp is now live. In this update, we have redesigned navigation bar at the bottom to quickly access the Email, Calendar, Contacts, and Settings modules. Also, the

• Add Support for Authenticator App MFA in Zoho Desk Help Center

  Hello Zoho Desk Team, We hope you are doing well. We would like to request an enhancement related to security for the Zoho Desk Help Center (customer portal). Currently, the Help Center supports MFA for portal users via SAML, JWT, SMS authentication,

• All new Address Field in Zoho CRM: maintain structured and accurate address inputs

  Availability Update: 29 September 2025: It's currently available for all new sign-ups and for existing Zoho CRM orgs which are in the Professional edition exclusively for IN DC users. 2 March 2026: Available to users in all DCs except US and EU DC. 24

• PDF's Give Unsupported Type Error Message

  Many of the pdf files I add to Notebook work fine but in some cases when I try to open them on the Android App I get a message saying "Unsupported Type. Psst! You are using an older version of the app which does not support this note format. Please update

• Resubscribe with Zoho Campaigns

  Hi, I am new to Zoho Campaigns and sent a campaign to a contact list with only my email address. I wanted to see what the footer links did, so clicked unsubscribe and now can't include my email address into any more campaigns. I don't have a sign up form on my website to resubscribe and can't find how to resubscribe anywhere else. Can you help?

• Add a way to connect Log360 Cloud logs with Zoho analytics

  Hi, Several month ago Log360 Cloud was added to zoho one - and this is great. But as far as I see there is no prebuilt way to connect Zoho analytics to the logs we have in Log360 Cloud. Please add a prebuilt connection like we have for so many other zoho

• Dynamic Multi-Staff Selection for Ad-Hoc Bookings

  Summary Allow customers or internal schedulers to select specific staff members at the time of booking, with Zoho Bookings automatically surfacing only the time slots where all selected members are simultaneously available. Current Behaviour Zoho Bookings

• Recurring event sync via Microsoft 365 Meetings

  I believe syncing Recurring through the Microsoft 365 Meetings integration is already in the works but I couldn't find a reference in the community to track the progress of this work.

• Share Edit while in Workflow

  There are times that while a writer document is in the middle of a workflow the user that's responsible for that stage of the workflow needs to bring in other people to work on the document. Currently there is no way for the user to be able to allow other's

• How can I use the API to add a drop-shipping address to a sales order for one-time use?

  I need to be able to add a drop-shipping address for one-time use to a sales order via the API. Adding every such address to the contact (customer), then feeding the shippingaddress_id into the sales order, is not an acceptable approach; we have some

• Need to set workflow or journey wait time (time delay) in minutes, not hours

  Minimum wait time for both Campaigns workflows and Marketing Automation journeys is one hour. I need one or the other to be set to several minutes (fraction of the hour). I tried to solve this by entering a fraction but the wait time data type is an integer

• Auto sync Photo storage

  Hello I am new to Zoho Workdrive and was wondering if the is a way of automatically syncing photos on my Android phone to my workdrive as want to move away from Google? Thanks

• Major journey crash and not loading. Zoho Marketing Automation

  Hi all. Last night (19MAR, 2026) Marketing Automation for a specific journey completely crashed, and since the crash the specific journey has failed to load at all (blank journey canvas, no journey appears, no menu accessible) but other separate journey's

• Izettle or Sumup Integration for Zoho Books.

  The Stripe & Square clearing works great in Zoho Books. Any further integrations planned in the future for Izettle or Sumup? These card processors are very common for taking payments with a card reader.

• Is anyone experience missing functions in the new UI until hard refresh?

  The set of functions including search is almost always missing upon loading an app in the new UI. If you refresh, the functions return. (see second screenshot) Anyone else experiencing this?

• Mail Search should allow grouping by conversation like Gmail.

  Having switched from gmail I have found the search function hard to use. Mostly because mail is not grouped by conversation in search. If I search for a word when looking for a conversation had with someone then sometimes 10 emails will come up from the

• Server-based Appication API access for Social, Sites, Flow, Pages.

  Hello, I am trying to hook up API access for a number of apps and I have hit a wall trying to add these scopes to the API feed. We cannot find the correct way to list the scope for these Zoho apps; Social, Sites, Flow, Writer. Error on web-page comes

• Zoho Landing Page "Something went wrong" Error

  Hello, Every time I try to create a new landing page, I receive a "Something went wrong" error with no explanation. I cannot create any new pages, which means we cannot use this application. I did create one landing page successfully over a month ago,

• Sync desktop folders instantly with WorkDrive TrueSync (Beta)

  Keeping your important files backed up and accessible has never been easier! With WorkDrive desktop app (TrueSync), you can now automatically sync specific desktop folders to WorkDrive Web, ensuring seamless, real-time updates across devices. Important:

• Cliq iOS can't see shared screen

  Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards

• Zoho → ShipStation Integration – Sales Order–Driven Fulfilment Workflow

  Hello All, I’m reaching out to explore the best way to integrate a shipping tool into our inventory which will speed our process up. We are looking to integrate ShipStation into our existing order-to-fulfilment workflow, as we’re keen to standardise on

• Newby Questions - Vendors, Customers, and Income vs. Other Income Clarifications

  Q1. For Deposits, there does not seem to be an option for "Income". "Other Income" is an option however. What is the process to add the option to assign a deposit to type "Income"? Q2. In many cases Vendors and Customer are the same. Vendors may purchase

• Zoho Booking - TIN vs ATIN & ITIN

  Zoho Booking Vendors allows for TAX ID values of SSN, EIN, ATIN an ITIN. There is no option for TIN. What is the method to properly add TIN to the list of taxable values for companies? For reference: Social Security Numbers (SSN) Individual Taxpayer Identification

• Bank Feed shows redacted description numbers (xxxx)

  Hi All, Is there any way to change this behaviour? Either Zoho or Yodlee is redacting important numbers from the transaction description, preventing us from being able to easily recognise and reconcile transactions. For example, a transaction with a description

• Can I write a check in Zoho Books with no associated bill?

  This currently does not seem possible, and I have a client that desperately needs this function if I am able to convert them with Quickbooks. Thank you in advance for your reply. 

• Handling large product migrations in Zoho?

  Hi everyone, How do you usually manage large product catalog migrations (10K+ SKUs) into Zoho One? Main concerns I’m thinking about: Avoiding downtime Preventing data loss Keeping supplier and product relationships intact Do you prefer bulk imports or

• set up an opportunity progress bar in canva

  Hi, set up an opportunity progress bar in canva I need help to set to reproduce the progress bar or equivalent of the opportunity steps in canva as in standard view (see capture ) Thank you in advance Amadou

• Reassign Partially Saved Entries

  Hi, I would like to be able to go to Partially Saved Entries and like the option to delete them I would like the option to multi-select and be able to reassign them to another user to complete (Such as when a user has left the company). Thanks Dan

• Preventing auto-redirect to Parent Record on Save...

  Our users often create records from the related list on th left side of the screen. They click the blue "plus" button to create the record. This is handy, but for some modules, or situations, they would like to remain on the record AFTER clicking "Save",

• Introducing Version-3 APIs - Explore New APIs & Enhancements

  New Update - The end of life timeline for V2 APIs has now been extended to 30th June, 2026 Happy to announce the release of Version 3 (V3) APIs with an easy to use interface, new APIs, and more examples to help you understand and access the APIs better.

• Next Page