Nouvelle fonctionnalité Zoho Bigin : découvrez Team Pipelines

Nouvelle fonctionnalité Zoho Bigin : découvrez Team Pipelines

Bonjour à tous !

 

Il y a quelques jours, nous vous avions annoncé l'arrivée de la nouvelle version de Bigin.

 

Dans cet article nous avions fait le tour des nouvelles fonctionnalités développées pour booster la croissance de votre petite entreprise.

 

Aujourd'hui, nous abordons plus en détail la fonctionnalité la plus attendue de cette update : Team Pipelines.

 

Quel est l'intérêt de cette nouvelle mise à jour ?

Toute entreprise, petite ou grande, est caractérisée par de multiples opérations en contact avec la clientèle, telles que les ventes, le marketing ou le succès client.

 

En tant que propriétaire d'une petite entreprise, vous avez soit une équipe où chacun s'occupe de plusieurs opérations, soit des membres individuels qui s'occupent d'opérations spécifiques.

Idéalement, chaque élément d'information recueilli auprès de vos clients doit être ajouté à votre CRM afin que vous et votre équipe puissiez y accéder chaque fois que nécessaire.

 

En fin de compte, l'unification des informations sur les clients et la rationalisation de chaque élément de vos opérations quotidiennes deviennent la clé pour obtenir une vue panoramique sur vos clients et atteindre l'objectif difficile qui consiste à obtenir une source unique de vérité pour les données clients.

 

Actuellement, la plupart d'entre vous utilisent Bigin pour gérer leurs opérations de vente. Vous pouvez également renommer les modules, personnaliser les champs et les étapes de vos pipelines pour gérer des opérations autres que les ventes, comme l'accueil des clients, les études de cas marketing, la livraison des produits, etc.

 

Mais que se passe-t-il lorsque vous voulez gérer simultanément vos affaires, l'accueil des clients et la mise en œuvre, le tout dans le même compte Bigin ?

 

Ce que nous avons remarqué avec le système de pipeline actuel, c'est que la plupart des clients créent plusieurs comptes Bigin ou ont recours à d'autres outils tels que des feuilles de calcul, des logiciels d'assistance, etc. pour gérer les opérations de contact avec les clients autres que les ventes.    

 

Mais dans de telles situations, les données de vos clients sont dispersées entre plusieurs outils, ce qui entraîne un manque de coordination entre les membres de votre équipe, avec pour conséquence un retard global dans les opérations et une expérience client amoindrie.

 

C'est pour remédier à ce manque d'unification que nous avons conçu Team Pipelines.

 

Présentation de Team Pipelines

 Voyons maintenant à quoi ressemble un parcours d'achat typique avec Team Pipelines.

Au cours du processus d'achat, vos clients s'adressent au service commercial, ce qui est généralement suivi dans le pipeline Deals. Si un contrat légal est impliqué dans la vente, il peut être géré par l'équipe juridique dans le pipeline juridique. Une fois l'affaire conclue, la livraison du produit peut être saisie dans le pipeline Delivery, et à chaque étape de ce pipeline, les clients peuvent être informés automatiquement de l'état de la livraison.

 

De même, une fois le produit livré, il peut y avoir d'autres étapes comme l'installation et l'activation qui peuvent être suivies dans les pipelines respectifs par les équipes.

 

Dans le parcours que nous venons de voir, au moins cinq personnes différentes travaillent ensemble pour offrir une excellente expérience aux clients.

 

Comment la nouvelle mise à jour va-t-elle vous aider ?

Avant Team Pipelines, aucun des membres de votre équipe n'aurait eu la visibilité des tâches et des opérations effectuées par les autres équipes. Ils auraient été obligés de s'appeler, de discuter ou de s'envoyer des e-mails, ce qui aurait rendu le parcours chaotique et inefficace pour vos clients.

 

À présent, avec Team Pipelines, les opérations de chaque équipe sont désormais visibles et accessibles à partir d'un seul compte Bigin. Il vous suffit de cliquer sur un contact pour connaître l'état de chaque activité associée à ce contact.


bigin pipeline

 

Team Pipelines et sous-pipelines : L'équipe idéale pour gérer les opérations uniques de vos clients

Au sein de chaque Team Pipelines, vous pouvez également créer différents sous-pipelines. Les sous-pipelines au sein d'un Team Pipelines ne diffèrent que par les étapes. Ainsi, au sein d'un Team Pipelines, si vous avez besoin de différents ensembles d'étapes pour différentes opérations, vous pouvez créer des sous-pipelines.

En d'autres termes, les sous-pipelines dans Bigin ne sont rien d'autre que la fonctionnalité multi-pipeline actuelle dont vous disposiez déjà.

 

Votre compte Bigin devient maintenant la source unique d'informations fiables sur vos clients. Il donne à tous les membres de votre équipe une vue à 360 degrés des informations sur les clients, leur permettant de gérer les relations et les interactions avec succès.



 

 

En quoi la nouvelle version est-elle différente de l'interface utilisateur Bigin existante ?

Pipelines est maintenant un module séparé dans Bigin. Là où il y avait auparavant les affaires/opportunités, vous avez maintenant les pipelines. Dans ce module, vous pouvez gérer plusieurs types d'enregistrements tels que les transactions, les tickets, les demandes, etc.

 

  • Les anciennes versions des pipelines que vous avez créés précédemment seront disponibles en tant que sous-pipelines en bas à l'intérieur de chaque pipeline d'équipe.



  • Chaque pipeline d'équipe peut gérer un type d'enregistrement différent. Par exemple, vous pouvez gérer des transactions dans un pipeline de vente, des tickets dans un pipeline de support client, et ainsi de suite.
  • Vous pouvez créer des pipelines à partir de zéro ou utiliser l'un des modèles proposés par Bigin.
  • Vous pouvez rendre vos pipelines d'équipe extrêmement spécifiques aux opérations en leur donnant des noms pertinents, en choisissant les champs nécessaires, en ajoutant des étapes appropriées et en attribuant les bons profils d'utilisateurs pour accéder aux pipelines.



  • Vous pouvez réduire le panneau Pipelines d'équipe lorsque vous n'en avez pas besoin en cliquant sur l'icône de la flèche de réduction en bas à gauche.

 

 

Comment accéder à cette nouvelle fonctionnalité ?

 

La fonctionnalité Team Pipelines est désormais accessible à tous nos clients directement depuis l'application Bigin. Il suffit de cliquer sur l'interface comme visible sur la photo ci-dessous :





 

Vous pouvez nous écrire à l'adresse support@eu.bigin.com à tout moment pour nous faire part de vos commentaires et de vos réactions.

 

PS : Je serai là si vous avez besoin d'aide pour la nouvelle mise à jour. Il vous suffit de laisser un commentaire dans cet article pour obtenir une réponse à vos questions.  

 

Passez une bonne journée et à très bientôt pour découvrir les nouvelles fonctionnalités Bigin !


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