Tip #2: Gestiona tus oportunidades de venta con Bigin

Tip #2: Gestiona tus oportunidades de venta con Bigin

Tips and Tricks #2 para Bigin by Zoho CRM, por Alejandro Mora
¡Hola usuarios!

Continuamos con nuestros Tips and Tricks de Bigin, esta vez con la segunda edición. 

En la última publicación, nos encontrábamos en un escenario en el que acabábamos de empezar con nuestro CRM particular y necesitábamos importar los contactos que hemos ido acumulando sobre clientes, potenciales clientes y antiguos clientes que ya no trabajan con nosotros. Por ahora ya tenemos una parte del proceso de adopción de Bigin completada, pero nos queda mucho por explorar, aprender y adaptar para nuestra empresa.

El siguiente paso que recomendamos realizar en la adopción de nuestro nuevo CRM Bigin es transformarlo y adaptarlo a lo que verdaderamente necesitamos de la herramienta, ser capaces de gestionar de manera eficiente nuestros clientes y sus oportunidades. Para ello, esta vez iremos al apartado de Ciclos de venta. Este módulo de Bigin será a partir de ahora nuestro centro neurálgico para todas las actividades que llevemos a cabo relacionadas con nuestros clientes o las oportunidades relacionadas a los mismos.



La primera vez que accedamos al módulo, encontraremos algo parecido a la imagen anterior, que se trata de un diseño básico de cómo gestionar las oportunidades de nuestros clientes a través de las diferentes fases del embudo de ventas. A partir de aquí es donde empieza lo divertido y es el punto de partida para poder crear tu 'opera prima' en la gestión de clientes. Para poder hacerlo un poco más sencillo, supongamos que el proceso de ventas de nuestra empresa tiene 7 fases principales que deseamos representar en Bigin. Para ello, disponemos de diferentes alternativas dentro de Bigin para hacerlo lo más sencillo posible:
  • La primera de ellas es cambiando los nombres de las fases del proceso de ventas que ya tenemos y añadiendo las fases que sean necesarias para nuestra gestión de clientes eficiente. Para ello deberemos clicar en los 3 puntos de nuestro Proceso de ventas y tendremos la posibilidad de editar la información básica y administrar las etapas.
.     

  • Otra de las maneras en las que puedes crear tu propio proceso de ventas es haciéndolo desde cero. Para ello tenemos que volver a acudir a la misma parte de la página que en el punto anterior, pero en esta ocasión deberemos pulsar en el icono + con sombreado azul. Una vez pulsado el botón, Bigin nos ofrecerá dos alternativas: Crear desde cero o Clonar una plantilla por defecto que incluye Bigin. En esta ocasión clicaremos en Crear desde cero y nos pondremos manos a la obra.


Una vez dentro, tendremos que completar las 3 fases básicas para poder tener nuestro proceso de ventas listo para utilizar. La primera fase consiste en darle nombre a nuestro proceso y a cómo vamos a llamar a nuestras oportunidades, contratos, acuerdos, etc. Además seleccionaremos quiénes tendrán permisos de acceso a dicho proceso de ventas.



La siguiente fase de creación de nuestro proceso de ventas personalizado se centra en cómo consideramos que se compone nuestro proceso de ventas total. Como ya hemos visto anteriormente, nuestro proceso de ventas se compone de siete fases principales.


Por último pero no menos importante, deberemos establecer los campos de información más relevantes a conocer dentro de nuestro proceso de ventas. Estos campos pueden ir desde el nombre de la oportunidad hasta el nombre de la empresa asociada, fecha de cierre esperada, probabilidad de cierre, etiquetas de nuestros clientes o incluso campos personalizados. En definitiva las opciones son infinitas. También tenemos la posibilidad de marcar los campos obligatorios que nos permitan tener una imagen rápida de la situación de cada oportunidad y saber a qué cliente se asocia.



La creación de nuevos embudos no tiene por qué ceñirse exclusivamente a embudos de venta, si no que hay muchas más alternativas para diferentes departamentos tales como Recursos Humanos, Marketing, TI o Atención al cliente entre otros.

Con esto llegamos a la conclusión de la segunda publicación sobre Tips & Tricks de Bigin. ¡Nos vemos en los comentarios!

    • Recent Topics

    • Reverse Charge Services (Non-EU) Showing Correctly in 84/85 and 67, But Missing in Box 46 - Germany

      Hi, I'm located in Germany and I’ve set up my expenses for non-EU services (e.g., OpenAI, DeepSeek) under the reverse charge mechanism (§ 13b UStG) in Zoho Books, and I noticed some discrepancies in the VAT Summary Report. What’s Correct: Reverse Charge

    • Zoho Live Chat/Support

      What is going on with Zoho support lately? I've tried to use the live chat feature 4 different times and it refuses to connect to any (despite waiting over 30 minutes one of the tries). I finally gave up and emailed my question nearly a week ago and still

    • Can we have a module to records Certificate No and TDS rates for Lower TDS Certificates by the vendors ?

      Can we have a module to records Certificate No and TDS rates for Lower TDS Certificates by the vendors ?

    • Tip #38- Track Organizational Changes: A Guide to Using Action Log Viewer- 'Insider Insights'

      Hello Zoho Assist Community! Ever needed to trace who did what and when within your remote support operations? Let’s say your support team is growing, and you want to monitor key activities like settings updates, user invites, module changes, or permission

    • Tip of the Week #67– Avoid confusion – Mark duplicate threads.

      When customers send the same message to multiple email addresses, such as support@ and sales@, your team may end up seeing the same message in different inboxes. This creates confusion, risks double replies, and clutters your workspace. Use the Mark as

    • Tax in Quote

      Each row item in a quote has a tax value.  At the total numbers at the bottom, there is also a Tax entry. If you select tax in both of the (line item, and the total), the tax doubles. My assumption is that the Tax total should be totalling the tax from

    • Final Reminder: Discontinuation of Older ASAP Widgets and Mobile SDK Support

      We launched the new ASAP Help Widget last year, introducing a unified and enhanced experience. Since then, older configurations have been placed in read-only mode, with all major updates and improvements built exclusively on the new version. As part of

    • Zoho Subscriptions -- Zoho Commerce integration

      Is there integration between Zoho Subscriptions and Zoho Commerce? I would like to create subscription plans in Zoho Subscritpions and list them for on my Zoho Commerce store.

    • Website show Blank white screen

      Customer called me to tell me my website is currently down upon review it shows a white screen however I can access everything via editor. JITCADCAM.com

    • How manufacturing analytics can transform your enterprise with Zoho Projects Plus

      Did you know that every single car is made up of 30,000 to 40,000 individual parts? All of these are manufactured meticulously in various facilities before being assembled into one. The global manufacturing industry spans a wide range from delivering

    • Projects custom colors replaced by default orange

      Since yesterday, projects uploaded to Zoho, to which I had assigned a custom color, have lost the customization and reverted to the default color (orange). Has anyone else had the same problem? If so, how did you resolve it?

    • Customize your SalesIQ live chat with Custom CSS and blend it with your website design

      Hi everyone. Hope you all are having a great day! SalesIQ offers various inbuilt customization choices for your chat widget and window like changes in colour, theme, font etc. Although these choices are many, sometimes they may not match with the design

    • From Email Address When Replaying to Missed Chats

      One of the most common things we do is follow up on every missed chat.  Missed chats are like money in the bank, people just waiting for your response and to start a relationship with our companies. However, SalesIQ only lets you respond from 1 email address from your entire account?! We have happily paid for 4 subscriptions, but our users cannot reply from their own email address?  How are we supposed to build customer relationships? The fix to this issue is so simple, just load in the logged in

    • how to treat a same person as customer and vendor in zoho

      hi team, in my company, few persons acting as creditors as well as debtors (which means sometimes we pay them... some times we paid by them). in that case i would like to maintain a same ledger for that person.in zoho books it is treating creditor and

    • Narrative 6 - The impact of rebranding

      Behind the scenes of a successful ticketing system - BTS Series Narrative 6 - The impact of rebranding Every organization has invested in branding to set itself apart, and that should be reflected in the help desk. Zoho Desk enables organizations to apply

    • custom color palette for picklist in Sheet

      Migrating over from Google Sheets and missing the ability to customize the individual item colors of my picklist/dropdown menus. Is this something that is possible? A search showed me creating a custom color palette in Analytics is possible but I am not

    • What's New - July 2025 | Zoho Backstage

      Start smart, end strong. From knowing who’s coming to celebrating who showed up, July’s updates help you run events that feel organized from the first invite to the final thank you. Planning an event used to be like writing a choose-your-own-adventure

    • Image Upload Field API get encrypted ID and sequence number

      Hello is there a way to extract the encrypted id and sequence number from image upload fields through the Zoho CRM API? I created a custom script with javascript within Zoho CRM, but I want to extract the encrypted id and sequence number for all my images

    • Attention: Changes to 10DLC TCR pricing and new authentication requirements

      Hi everyone, Starting August 1, 2025, The Campaign Registry (TCR) is introducing new pricing changes and a mandatory brand verification process called Authentication+ 2.0, which will affect how you register and manage your 10DLC messaging services. These

    • Better Time Tracking

      We need better time tracking customization for IT MSPs. We also need reporting that is built in, rather than having to try and fumble with creating custom reports. We also need to be able to mark whether a ticket has been billed or not, I don't think

    • Scheduled Tickets Need Updated

      There is a very clunky manual way to create reoccurring scheduled tickets. This should be created to be easy for the administrator to create. We create several (10 to 12) reoccurring tickets per account for biweekly and monthly auditing purposes.. The

    • Team Feeds Improvements

      Team Feeds needs to show a feed of every action within the department. Currently it seems that the feed will only show a ticket that I've personally commented on or interacted with/followed. A feed should be that, a feed. As a manager I would like to

    • Better Security, Better User Experience | Help Center Update | June'25

      As part of our commitment to enhancing user experience and security, we are happy to announce updates to our authentication mechanism. This update introduces several key enhancements designed to improve the password recovery process and streamline the

    • Upload Logo to Account Page

      It would be nice to set a logo for an Account

    • View Agent Collision on Ticket List Page

      It would be nice from the ticket listing page (views) to see what agents are working on what tickets rather than having to click into each ticket throughout the day to see what agents are working on what tickets. This functionality would also be desired

    • Restrict user from viewing the detail standard view

      Is there any way to restrict a user(it can be user-field-based) from viewing the detail standard view? Basically, I have created a canvas detailed view so that on some conditions I can hide some data from the users but the standard view client script

    • Upload Picture to Contact

      It would be nice to upload a profile picture to a contact.

    • Ticket Status Colors

      Can i change the colors of Ticket Status in the admin panel? Or even change the background of the entire cell of a Critical ticket? This way its easy for my agents to see a urgent ticket when it comes in. Right now everything is black text. Here Right

    • Allowing Pictures for Client Contacts

      Do you have any plans to allow us to add pictures of our client contacts? There is a silhouette of a person there now, but no way that I can see where I can actually add a picture of the individual.

    • Paid Support Plans with Automated Billing

      We (like many others, I'm sure) are designing or have paid support plans. Our design involves a given number of support hours in each plan. Here are my questions: 1) Are there any plans to add time-based plans in the Zoho Desk Support Plans feature? The

    • Agent name Alias

      I am seeing that Full name of my staffs are written on every ticket response which is not good for some reasons. It is possible to user like this: Manny P. (First Name with Last Name's First Letter) or  Manny (First Name) This is want we want to show

    • Unable to add attachments to tickets through Desk API

      I able to use the Desk API to generate tickets. However when I try to use the tickets/{ticketId}/attachments endpoint, I always get an Unauthorized error. My app has Desk.Tickets.ALL included in its scope so this should not be an issue

    • What's wrong with this COQL?

      What's wrong with this COQL? Code returns "invalid operator found". SELECT id, Name, Stage, Account, Created_Time, Tag FROM Production_Orders WHERE (Account = '4356038000072566002' AND Stage NOT LIKE '%customer%') ORDER BY Created_Time DESC LIMIT 200

    • [Feature Request] Add support for internationalized top-level domains mail hosting

      This is an important request to add support for internationalized domains mail hosting to https://www.zoho.com/mail/ In this case, that is only limited to domain name/mail address however currently it's already possible for us send mails etc using below

    • Add Enable/Disable to Field Rules and other Rules

      Hi, Sometimes I have rules setup for fields, and until I want to enable them for use, I can set the fields to Hidden but rules still show them, today you have to delete rules and then recreate them again, would be nice to have a toggle for Enabled/Disabled

    • Syncing stuck for days

      Hello when I made an account a few days ago and synced all my notes to it, it is still syncing. My app is only 400mb so I do not know why it is taking so long. Please help

    • Workflow runs on every edit despite not ticking the field repeat this workflow whenever a parent is edited.....

      Hi, It is my understanding that this workflow should only trigger once. Why is this triggering on every edit of the field? Based on another support query - directly from Zoho, If i tick the box 'repeat this workflow whenever a parent is edited' it should

    • How do you add or update tags on Zoho CRM records via n8n? (Workarounds or best practices?)

      Hi all, I’m running into some limitations with the Zoho CRM node in n8n and was wondering how others have handled this: From what I see, the standard Zoho CRM node in n8n doesn’t allow you to add or update tags when creating or updating contacts/leads.

    • API PARAMETER FOR TICKET CLOSED TIME

      Hi, Is there a parameter for filtering tickets by closed time in zoho api, i can see closed time in the API response i get, but can't get tickets by that field while calling. Regards, Anvin Alias

    • Reply to email addresses wrong.

      I have setup my Zoho mail account using my main domain and I also have an Alias setup from a different domain. In Settings - Mail - Compose I have selected to the option "For replies, send using The same email address to which the email was sent to".

    • Next Page