Le monde hyperconnecté, fonctionne grâce à l'internet, où les applications mobiles occupent la majorité du temps d'écran.
Plus de
90 % des individus préfèrent utiliser des applications mobiles plutôt que des sites web adaptés aux mobiles, et le temps passé sur les applications a augmenté de
46 % au cours des dernières années. Il est donc compréhensible que l'accent soit désormais mis sur la fourniture d'applications personnalisées et sécurisées. Parallèlement, il vous faut savoir si vos utilisateurs trouvent votre application utile et combien d'entre eux s'y engagent activement. C'est la qu'Apptics peut vous aider !
Analyse des applications : de quoi s'agit-il ?
L'outil d'analyse d'applications vous aide à collecter, traiter, visualiser et analyser de grands ensembles de données d'applications en quelques minutes. Le fait d'analyser le comportement des utilisateurs et de mesurer l'utilisation de l'application est une méthode efficace et éprouvée qui permet d'optimiser les performances et l'expérience en fonction des besoins de l'utilisateur.
Il existe un large éventail de solutions d'analyse d'applications qui vous aident à fournir des expériences personnalisées grâce à des applications mobiles et à élargir votre base d'utilisateurs. Ces outils sont conçus pour vous donner accès à des informations fiables et de qualité afin que vous puissiez prendre des décisions éclairées et pertinentes pour votre entreprise.
C'est là que vous êtes confronté à l'un des plus grands défis : recueillir des données fiables et précises sur les utilisateurs de l'application tout en respectant leur confidentialité.
Défis à relever pour trouver le bon équilibre
Il est souvent difficile de faire la part des choses entre la collecte de données utiles et l'atteinte à la vie privée. Le suivi des données in-app à différents niveaux de l'application exige que vous utilisiez plusieurs outils à la fois. Par exemple, si vous disposez de la solution A pour contrôler la santé et les performances de votre application, vous devrez utiliser l'outil B pour analyser l'engagement des utilisateurs et les flux. C'est ainsi que vous vous retrouvez avec une multitude de fenêtres ouvertes qui ne vous donnent que des informations fragmentaires sur votre application.
Zoho Apptics
Zoho Apptics offre une solution d'analyse d'applications « privacy-by-design » qui fournit des analyses de qualité, tout en donnant la priorité à la protection de la confidentialité de l'utilisateur et à la sécurité des données. Il s'agit d'une solution unique, simple et évolutive pour tous les problèmes liés aux applications.
Elle fournit une analyse à 360 degrés de votre application et vous aide à prendre des décisions fondées sur des données à chaque étape du cycle de vie de l'application, grâce à des informations précises sur l'adoption, la santé, la performance, l'utilisation, l'engagement et la croissance de votre application, le tout dans une console unique.
Configuration initiale et intégration du SDK
Il suffit de trois étapes simples pour démarrer avec Apptics.
- Inscrivez-vous et créez un portail dans Apptics.
- Créez des projets individuels et enregistrez vos applications dans la console.
- Intégration intégrale du SDK.
L'essentiel du SDK analytique constitue le minimum requis pour commencer à utiliser Apptics. Vous pouvez vous référer à nos
guides SDK détaillés pour vous guider pas à pas. Une fois que vous avez intégré le SDK d'analyse de base, vous pouvez commencer à suivre les performances des sessions, des erreurs et des écrans ( "activity traversals pour Android" et "selected screens" pour iOS) automatiquement, et les visualiser sous forme de statistiques dans la console.
En dehors de ces statistiques de base, il existe des fonctionnalités disponibles dans la console Apptics comme modules individuels prêts à l'emploi. Vous pouvez activer le suivi et la configuration de modules tels que In-app Feedback, App Updates, App Ratings, et plus encore, à tout moment en fonction de vos besoins.
Fonctionnalités : Facile à utiliser, pertinent et personnalisable
Apptics fournit une analyse mobile complète avec plus de 20 fonctionnalités spécifiques. Il vous suffit de commencer par l'option minimale et d'obtenir les statistiques de base de votre application. Vous pouvez ensuite activer le suivi et configurer l'utilisation d'autres modules en fonction de vos besoins. Jetez un coup d'œil aux
caractéristiques qui font d'Apptics une solution unique et tout-en-un.
Le principe à la base est de fournir un outil unique à tous ceux qui participent au cycle de vie du développement d'une application - les développeurs, les spécialistes du marketing et les propriétaires.
Les fonctions centrées sur les développeurs, telles que la notification instantanée des erreurs et des bogues, le feedback in-app, les caractéristiques personnalisées, l'analyse de l'utilisation, les délais de réponse de l'API et la configuration à distance, aident votre équipe de développement à résoudre rapidement les problèmes et à offrir aux utilisateurs une expérience sans faille. D'autre part, des fonctionnalités telles que les revues de boutiques, le feedback, l'analyse de l'engagement, les entonnoirs, les flux d'utilisateurs, la rétention, etc. aident vos équipes de marketing et de support à comprendre et à améliorer le parcours de l'application pour une meilleure satisfaction de l'utilisateur.
En tant que gestionnaire ou responsable d'application, vous pouvez toujours avoir une vue d'ensemble de toutes vos applications sur plusieurs plateformes dans un seul tableau de bord. En outre, vous pouvez gérer plusieurs projets et fournir un accès basé sur les rôles pour une collaboration efficace avec vos coéquipiers.
Avec la configuration rapide d'Apptics, son interface utilisateur intuitive, ses modules prêts à l'emploi, ses configurations personnalisables, son environnement respectueux de la vie privée et ses puissantes intégrations, vous êtes prêt pour un voyage analytique fluide !
Essayez
Zoho Apptics et faites-nous part de vos commentaires !
L'équipe Zoho France
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