4 ways to grow your business in the new year using Zoho PageSense

Hello everyone, 

Whatever sort of website you run, the turn of the calendar year is a great opportunity to catch the interest of new customers and work towards satisfying their needs. However, with an increasing number of competitors in the business market, staying on top year after year can be one of the biggest challenges. Keeping pace with the latest marketing trends and hunting for new tactics to sell your products to a global audience is absolutely necessary. 

 

That is why we're kicking off 2020 with a few tips to help you promote your online business, increase conversions, and get new customers using Zoho PageSense:  

 

01: Strategize: Set up clear goals for your website  
Setting goals and objectives is an essential part of business success. Start the year by choosing a perfect goal for your business platform and creating a plan to see that vision achieved. For instance, if you own a blog site, you can start with a short-term goal to better track the number of new subscribers you obtain to your blog post, every week. Then you can assess this key metric and set a long-term goal about where you might want your blog to be in a month, year, or in five years. 

Note that before setting up your website goals, it's important to learn about your target audience and how your website can aid different sets of users across the globe to achieve clear-cut measurable results. 

02: Redesign: Personalize your web pages
Make sure your best customers feel special this year by creating personalized website experiences for them. Revamping your homepage content (headlines, CTAs, image, and more) based on their individual needs and interests, as well as other factors like demographics and local weather, is a powerful way to immediately capture their attention in 2020. For example, if you run an clothing site, you can tailor your website content for visitors to show relevant apparel, images, and offers based on their local climate conditions. When the temperature is hot, you can say something like, "Hey, Diana! Cool off this summer" while showing the latest swimwear options. 

Delivering personalized user experiences will help develop a deeper, lasting relationship with everyone who visits your website while increasing customer retention. 
 

03: Promote: Send customized push messages 
Help customers achieve their New Year's resolutions and grab more eyeballs for your brand by sending attractive push notifications. Promotional messages and timely product offers sent to your target customers can fill them with glee and encourage them to immediately buy or subscribe to your products. For example, if you run an online fitness studio, you can motivate customers to hit the gym by sending messages that offer special discount coupons such as: "New Year, New You! Crush your extra calories with a 50% discount!"

Remember that sharing the right message at the right time to the right audience is the secret to winning your customers' hearts and pumping up the volume of your sales. 

04: Engage: Run polls and customer surveys
Effortlessly plan and pursue your business priorities for the entire year regardless of your company's size or industry type by collecting customer feedback. Whether you're designing a new product, improving your site, or just wondering if more people like tea over coffee, launching a poll directly on your web page is the best way to read your audience's mind and maximize customer satisfaction on your website. For example, if you own an elearning site, you can ask your students how helpful the new training programs are and if they if they were able to find they wanted during the course. 

These responses and customer metrics you obtain can be used to regularly monitor your website's performance and further streamline your business workflows in a smart way. 

We hope these ideas will make a difference in your business this new year. It would be great to hear your thoughts about these ideas in the comment box below.  

 

Wishing you all success this year! 

• Topic Participants

• Balarohini Paulraj

• George Thiess

• Sharath Sudharsan

  

• Sharath Sudharsan P

• Joe Kaul

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