5 tips to boost sales during the holiday season

5 tips to boost sales during the holiday season

Hello fellow form builders, 

This is part one of our five-part series on "Getting ready for the holiday season with Zoho Forms." This series aims to help you make the best of your forms and grow your business this season.

With the Holiday season around the corner, it's high time to start using your forms to drive conversions. Customers always look forward to this time of the year with excitement. They are ready to start shopping and are on the lookout for deals.

To help make sure your forms are in shape, we've created a six-week mini series of posts called  Getting ready for the holiday season with Zoho Forms.  In our first post of this new series, we're going to look at five major ways you can increase your online sales.

Start promotions earlier 

Though people are likely to make most of their purchases at the last minute, they may be on the lookout for what your store has to offer months before they buy. Executing ongoing email campaigns and newsletters can help grab their attention early and hold it throughout the season. These emails can be focused on promoting new product launches or including the details of a discount, such as the percentage off and how long the offer lasts. 

Presenting discounts this way can generate curiosity among customers and create an urgency to buy it before you sell out. In the example I've shown below, the newsletter featuring the season's discount has a "Prebook Now" button to allow instant engagement.  



Personalized design and content 

When we talk about personalized design and content, it doesn't mean that you need to create a brand-new website right away. Altering your existing site can do the trick!  Giving your website a festive makeover can prevent your brand from being seen as hackneyed. It can help capture your visitors' attention and make you stand out from the crowd. 

While incorporating a holiday feel into your form is fine, remember to keep things crisp and to the point - give the customers what they came there for without beating around the bush. The example below shows a Halloween festive makeover website created for ordering Trick or Treat candies. 



Know your audience  

While there are a wide range of channels to market your product, it's important to focus your marketing efforts where you think potential customers will come looking for you. One key source is social media. According to  GlobalWebIndex , 54% of social browsers use social media to research products. With stats like that, it's smart to  share your order forms directly on your social media channels to maximize your conversions. 

Beyond conversions from your web page or AdWords campaigns, it's important to understand your audience by knowing how they are reaching you. Learn this by using  UTM tracking parameters  to find out which of your campaigns are working the best. This can be highly helpful for you to understand which of your campaigns needs to be optimized to perform better! 

Attract mobile customers 

Digital wallets, online purchases, mobile banking, and mobile purchases are making it a lot more convenient for customers to shop digitally. Statistics show that  52.2% of online traffic in 2018 was generated by mobile , and the percentage is likely to continue growing at a steady rate. To draw these impulse mobile purchases, you can create a seamless shopping experience by ensuring that your website is mobile-optimized. 

Order forms that look stunning and precise on mobile devices can be a huge bonus when it comes to increasing conversions. As you grow customers along the way, features like  geolocation tracking  for mobile submissions can be helpful to learn where your visitors/customers are from.  

Elevate trust and satisfaction 

Building a bond of trust before the customer is ready to buy from you is crucial. A customer is more likely to buy from you if they believe you'll deliver quality products and support them if any troubles arise. Below are a few ways to cultivate trust and customer satisfaction.

Offer free returns and 24/7 customer support 

Cart abandonment can often leave a purchase hanging. To improve form completions (purchases), you can reassure customers by announcing a free return policy and a 24/7 support. Below is an order form that exclusively mentions this policy to encourage the purchase.



Leave breadcrumbs for further interactions

On your website or in emails that are sent after a purchase, give customers the chance to leave reviews, which will help further promote your brand. Similarly, show them different ways they can connect with you, whether by including  social media links  or a  contact form at the end of the footer to easily reach out. 



Acknowledge orders

Even after purchases, trust can be built. Instantly  acknowledging a purchase with a confirmation email can work like a charm to assure customers that they have successfully purchased the right product and quantity. These can help you create a better customer experience that keeps customers coming back even after the holiday season. Ergo, better service = customer loyalty!  

Over to you! 

Holiday season sales are all about taking your services to a larger crowd and surpassing your competitors. Trying out a few of these steps will send you on your way to reaching higher conversions. Don't forget to spread holiday cheer along the way! 

Stay Tuned!    
Prasana


To get updated every fortnight on useful form tips, click follow under our  community learning series.








    • Sticky Posts

    • 5 ways to adapt social distancing this holiday season using online forms

      Hello fellow form builders,  Social distancing measures are being woven into the fabric of daily business practices, ending many forms of direct-contact business. To adapt to this, businesses might want to change their business practices, adding necessary

    • Online donations: Encourage your audience to give back this holiday season

      Hello fellow form builders, The holiday season isn't just about shopping and festivities. There's a special zeal to give back to the community as a gesture of gratitude. While donation boxes are still around, many businesses are focused on their online

    • Getting your forms ready for the holidays

      Hello fellow form builders! With the holidays coming up, we've all started to get the hang of the new normal as people get ready for all the festivity around. This year is different from others in the past, which means businesses are trying out new ways

    • 5 Ways to pull off holiday events like a pro using online forms

      Hello fellow form builders, This is the fifth post of the five-part series on "Getting ready for the holiday season with Zoho Forms." This series aims to help you make the best of your forms and grow your business this season. Holiday events are suppose to be fun, and so is hosting them. So if you are overwhelmed and it seems like your event organizing is all over the place, then something has gone wrong. Yet, sweat not - we've got you!   The entire event planning process can be made easy by automating

    • 5 ways to improve your holiday fundraising with online forms

      Hello fellow form builders,  This is part four of our five-part series on "Getting ready for the holiday season with Zoho Forms." This series aims to help you make the best of your forms and grow your business this season. Asking for money isn't easy, yet it's a crucial step for any fundraising group or organization. During this holiday season, make collecting donations fun and more effective with our list of the top five ways to improve your overall fundraising process. Let's dive in. 1. Create

    • Recent Topics

    • Free Webinar : Unlock AI driven business insights with Zoho Inventory + Zoho Analytics

      Are you tired of switching between apps and exporting data to build customized reports? Say hello to smarter & streamlined insights! Join us for this exclusive webinar where we explore the power of the Zoho Inventory–Zoho Analytics integration. Learn

    • Critical Issue: Tickets Opened for Zoho Support via the Zoho Help Portal Were Not Processed

      Hi everyone, We want to bring to your attention a serious issue we’ve experienced with the Zoho support Help Portal. For more than a week, tickets submitted directly via the Help Portal were not being handled at all. At the same time no alert was posted

    • Hide/Show Subform Fields On User Input

      Hello, Are there any future updates in Hide/Show Subform Fields "On User Input"?

    • Cloning Item With Images Or The Option With Images

      Hello, when I clone an item, I expect the images to carry over to the cloned item, however this is not the case in Inventory. Please make it possible for the images to get cloned or at least can we get a pop up asking if we want to clone the images as

    • Archiving Contacts

      How do I archive a list of contacts, or individual contacts?

    • WorkDrive and CRM not in sync

      1/ There is a CRM file upload field with WorkDrive file set as the source: 2/ Then the file is renamed in WorkDrive (outside CRM): 3/ The File in CRM is not synced after the change in WorkDrive; the file name (reference) in CRM record is not updated (here

    • Custom validation in CRM schema

      Validation rules in CRM layouts work nicely, good docs by @Kiran Karthik P https://help.zoho.com/portal/en/kb/crm/customize-crm-account/validation-rules/articles/create-validation-rules I'd prefer validating data input 'closer to the schema'

    • Adding Default Module Image into mail merge field

      As with most people finding their way to these forums i have a specific requirement that doesn't seem to be supported by Zoho I have created 2 custom modules to suit my purpose 1 is an inventory type module that lists aluminium extrusions, and all relevant

    • Sync Data from MA to CRM

      Currently, it's a one-way sync of data from the CRM to MA. I believe we should have the ability to select fields to sync from MA to the CRM. The lead score is a perfect example of this. In an ideal world we would be able to impact the lead score of a

    • Is it possible to roll up all Contact emails to the Account view?

      Is there a way to track all emails associated with an Account in one single view? Currently, email history is visible when opening an individual Contact record. However, since multiple Contacts are often associated with a single Account, it would be beneficial

    • Update CRM record action

      Currently, MA only offers a "Push Data" action to push data to a CRM module. This action is built to cover the need to both create a new record and update an existing record. Because it has been implemented this way all required fields on the CRM module

    • Notes badge as a quick action in the list view

      Hello all, We are introducing the Notes badge in the list view of all modules as a quick action you can perform for each record, in addition to the existing Activity badge. With this enhancement, users will have quick visibility into the notes associated

    • Free Training - Explore What’s New in Zoho One 2025

      Greetings! We hope you have all had a chance by now to get hands-on with the new features and updates released as part of ZO25. Yes, we understand that you may have questions and feedback. To ensure you gain a comprehensive understanding of these updates,

    • Good news! Calendar in Zoho CRM gets a face lift

      Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activities

    • Edit default "We are here to help you" text in chat SalesIQ widget

      Does anyone know how this text can be edited? I can't find it anywhere in settings. Thanks!

    • Quick way to add a field in Chat Window

      I want to add Company Field in chat window to lessen the irrelevant users in sending chat and set them in mind that we are dealing with companies. I request that it will be as easy as possible like just ticking it then typing the label then connecting

    • How to create a two way Sync with CRM Contacts Module?

      Newbie creator here (but not to Zoho CRM). I want to create an app that operates on a sub-set of CRM Contacts - only those with a specific tag. I want the app records to mirror the tagged contacts in CRM. I would like it to update when the Creator app

    • Zoho Sheet for Desktop

      Does Zoho plans to develop a Desktop version of Sheet that installs on the computer like was done with Writer?

    • Where is the settings option in zoho writer?

      hi, my zoho writer on windows has menu fonts too large. where do i find the settings to change this option? my screen resolution is correct and other apps/softwares in windows have no issues. regards

    • How to set page defaults in zoho writer?

      hi, everytime i open the zoho writer i have to change the default page settings to - A4 from letter, margins to narrow and header and footer to 0. I cannot set this as default as that option is grayed out! so I am unable to click it. I saved the document

    • Develop and publish a Zoho Recruit extension on the marketplace

      Hi, I'd like to develop a new extension for Zoho Recruit. I've started to use Zoho Developers creating a Zoho CRM extension. But when I try to create a new extension here https://sigma.zoho.com/workspace/testtesttestest/apps/new I d'ont see the option of Zoho Recruit (only CRM, Desk, Projects...). I do see extensions for Zoho Recruit in the marketplace. How would I go about to create one if the option is not available in sigma ? Cheers, Rémi.

    • How to import data from PDF into Zoho Sheet

      I am looking to import Consolidated Account Statement (https://www.camsonline.com/Investors/Statements/Consolidated-Account-Statement) into zoho sheet. Any help is appreciated. The pdf is received as attachment in the email, this document is password

    • Zoho Projects Android app: Integration with Microsoft Intune

      Hello everyone! We’re excited to announce that Zoho Projects now integrates with Microsoft Intune, enabling enhanced security and enterprise app management. We have now added support for Microsoft Intune Mobile Application Management (MAM) policies through

    • Cant't update custom field when custom field is external lookup in Zoho Books

      Hello I use that : po = zoho.books.updateRecord("purchaseorders",XXXX,purchaseorder_id,updateCustomFieldseMap,"el_books_connection"); c_f_Map2 = Map(); c_f_Map2.put("label","EL ORDER ID"); c_f_Map2.put("value",el_order_id); c_f_List.add(c_f_Map2); updateCustomFieldseMap

    • About Zoneminder (CCTV) and Zoho People

      Hi team I would like to implement a CCTV service for our branches, with the aim of passively detecting both the entry and exit of personnel enrolled in Zoho Peeple, but my question is: It is possible to integrate Zoho People with Zoneminder, I understand

    • Introducing the Zoho Projects Learning Space

      Every product has its learning curve, and sometimes having a guided path makes the learning experience smoother. With that goal, we introduce a dedicated learning space for Zoho Projects, a platform where you can explore lessons, learn at your own pace,

    • Create CRM Deal from Books Quote and Auto Update Deal Stage

      I want to set up an automation where, whenever a Quote is created in Zoho Books, a Deal is automatically created in Zoho CRM with the Quote amount, customer details, and some custom fields from Zoho Books. Additionally, when the Sales Order is converted

    • How to show branch instead of org name on invoice template?

      Not sure why invoices are showing the org name not the branch name? I can insert the branch name using the ${ORGANIZATION.BRANCHNAME} placeholder, but then it isn't bold text anymore. Any other ideas?

    • Admin asked me for Backend Details when I wanted to verify my ZeptoMail Account

      Please provide the backend details where you will be adding the SMTP/API information of ZeptoMail Who knows what this means?

    • Kaizen #223 - File Manager in CRM Widget Using ZRC Methods

      Hello, CRM Wizards! Here is what we are improving this week with Kaizen. we will explore the new ZRC (Zoho Request Client) introduced in Widget SDK v1.5, and learn how to use it to build a Related List Widget that integrates with Zoho WorkDrive. It helps

    • Set connection link name from variable in invokeurl

      Hi, guys. How to set in parameter "connection" a variable, instead of a string. connectionLinkName = manager.get('connectionLinkName').toString(); response = invokeurl [ url :"https://www.googleapis.com/calendar/v3/freeBusy" type :POST parameters:requestParams.toString()

    • Possible to connect Zoho CRM's Sandbox with Zoho Creator's Sandbox?

      We are making some big changes on our CRM so we are testing it out in CRM's Sandbox. We also have a Zoho Creator app that we need to test. Is it possible to connect Zoho CRM's Sandbox to Zoho Creator's Sandbox so that I can perform those tests?

    • I Need Help Verifying Ownership of My Zoho Help Desk on Google Search Console

      I added my Zoho desk portal to Google Search Console, but since i do not have access to the html code of my theme, i could not verify ownership of my portal on Google search console. I want you to help me place the html code given to me from Google search

    • Timeline Tracker

      Hi Team, I am currently using Zoho Creator – Blueprint Workflows, and I would like to know if there is a way to track a timeline of the approval process within a Blueprint. Specifically, I am looking for details such as: Who submitted the record Who clicked

    • Primary / Other Billing Contacts

      If you add an additional contact to a Zoho Billing Customer record, and then mark this new contact as the primary contact, will both the new primary and old primary still receive notifications? Can you stop notifications from going to the additional contacts

    • Missing Import Options

      Hello, do I miss something or is there no space import option inside of this application? In ClickUp, you can import from every common application. We don't want to go through every page and export them one by one. That wastes time. We want to centralize

    • Is it possible to enforce a single default task for all users in a Zoho Projects ?

      In Zoho Projects, the Tasks module provides multiple views, including List, Gantt, and Kanban. Additionally, users can create and switch to their own custom views. During project review meetings, this flexibility creates confusion because different users

    • [Free Webinar] Zoho Creator webinars - Learning Table and Creator Tech Connect Series in 2026

      Hello everyone, Wishing you all a wonderful new year! May 2026 and the years ahead bring more opportunities, growth, and learning your way 🙂 We’re excited to kick off the 2026 edition of the Learning Table Series and Creator Tech Connect Series ! Learning

    • Reply and react to comments

      Hi everyone! We're excited to bring to you a couple of new features that'll make your sprint process simpler. A cloud application brings with it an array of social media features that can be efficiently used in your organizational setup. As an agile scrum

    • Restrict Users access to login into CRM?

      I’m wanting my employees to be able to utilize the Zoho CRM Lookup field within Zoho Forms. For them to use lookup field in Zoho Forms it is my understanding that they need to be licensed for Forms and the CRM. However, I don’t want them to be able to

    • Next Page