A decade ago, we started Zoho Social with a simple vision: to make social media management easier, smarter, and more impactful for your business. What began as a small idea has grown to a powerful platform that helps businesses across the globe reach their audiences through the most popular social media networks.
Over the years, we've managed to adapt to changing trends and the ever-evolving social media spectrum according to various industries. From our very first customer to our now-thriving community filled with people, this journey wouldn't have been as easy and fun without you, our beloved users.
From then to now
- Launched in 2015 with a core focus on publishing and scheduling; broadened further into monitoring and social listening, measuring performance, AI-powered writing for social media, and collaborating with peers and customers

- Expanded from four to 14 social media channels

- Grew from our first sign-up to 700k+ sign-ups

- Processed and published 100 million+ posts with more than 24k posts published or scheduled in a day and 10 million+ messages

- Evolved from a passionate team of eight who planted the seed to a dynamic family of 55, carrying our vision forward.

Our top 10 features from the past 10 years
2015: Launch of Zoho Social
Zoho Social was launched with publishing, scheduling, collaborating, and performance analysis features. Further, in the same year, more features like bulk scheduling were introduced to make it easier for businesses to handle their social media channels and engagement while they're away.
2016: Addition of Instagram and integration with Zoho CRM
Instagram, one of the most popular social media channels being used by businesses, was added to Zoho Social. Brands started leveraging this space to be a part of a visual storytelling experience and connect with their customers and prospects.
The first ever method to track the ROI from social media marketing efforts was introduced on Zoho Social through the Zoho CRM integration. The process of lead generation and measuring output became easier via automation and defining rules for lead forms and social media interactions.
2017: Zoho Social for agencies
Zoho Social for agencies – a new edition of the product – was introduced, catering to agencies handling the social media accounts of multiple clients. With Social, agencies could use bulk-scheduling, lead generation automation, and advanced analytics to handle their clients' data efficiently and deliver better results without the chaos.
2018: Zoho Social's integration with Zoho Desk and the introduction of Google Business Profile
Zoho Social's integration with Zoho Desk took customer service to a whole new level. Being able to convert social media mentions and queries from customers directly into tickets helped businesses bring their support and marketing teams together on one platform, while ensuring that not a single query was missed.
Google Business Profile was added to Zoho Social, helping businesses onboard their listings and stay competitive in their local market. Reviews and questions could be monitored and answered easily, providing more credibility and assurance to customers and prospects.
2019: Improved analytics dashboard
The entire Reports dashboard was re-imagined with advanced individual cards for specific networks. Customized dashboards could be built with a dynamic date range, and they could be shared and scheduled to be sent out regularly to members of the team or clients. These analytics gave businesses and agencies a holistic view of how their social media channels are performing, and gave them chances to improve wherever required.
2020: UI enhancements to make the tool look more engaging and user-friendly
As the world was battling to survive through some of the worst times we'd all faced, Zoho Social was being fine-tuned to help businesses easily go remote without any hassle. With the motive to brighten things up and make it easier to navigate, Social was made more colorful while drop-downs and re-arrange options were introduced to allow quick shuffling between brands and channels.
2021: Introduction of Canva and YouTube
Designing social media posts became a lot more interesting with the introduction of Canva. With its numerous templates, graphics and add-on elements, Canva on Zoho Social made it easier for businesses to design their images and share them instantly to their social channels.
With video content being consumed excessively by consumers, YouTube was added to Zoho Social for businesses to leverage the trend and make their channels more engaging. The analytics helped businesses understand how their videos were being received and improve their strategy to hold their customers' attention for a bit longer.
2022: Addition of Pinterest, TikTok, and Image editor
As social media consumers kept growing, so did the channels. Zoho Social kept up with the pace and introduced Pinterest and TikTok for businesses to widen their horizon and reach a vast audience with diverse content tailor-made for each social platform.
Image Editor was introduced to edit and make images enhanced and suitable for all the supported social channels.
2023: Zia's integration with OpenAI and introduction of Mastodon and Inbox
With AI-driven enhancements and technology taking the lead, Zoho Social introduced the OpenAI integration. With this, users could make use of Zia, the AI-powered writing assistant, to help generate content for their channels.
Mastodon started gaining popularity as the decentralized platform that would help businesses create and nurture a community, so Zoho Social swiftly added this to the list of channels to make the job easier.
Inbox, a single dashboard to manage and respond to all interactions across all social media channels, was introduced. Brands would never miss any single mention because of the assignment rules and priority levels that could be added to each interaction.
2024: Introduction of Threads, WhatsApp, and Telegram
Threads, WhatsApp, and Telegram business accounts were introduced on Zoho Social, taking the list of channels supported to the current number of 14. This made Zoho Social bigger, better, and a one-stop solution for businesses to take care of all their social media needs.
What's next?
The next decade is all about automation, better audience insights, and integrations that simplify your social media management. We’re working on exciting new features that will help you scale, engage, and grow your brand like never before.
We'd like to thank you immensely for being a part of our incredible journey and this community! Your support, feedback, and trust have helped shape Zoho Social into what it is today. We hope to have you with us in the journey ahead.
Thank you
Zoho Social
Recent Topics
Connecting Zoho Inventory to ShipStation
we are looking for someone to help connect via API shipStation with Zoho inventory. Any ideas? Thanks. Uri
custom module import.
Is there a way to import data into a custom module? Thanks Rudy
HEIC File Type Viewer
Hi, It would be nice to be able to click on the images in the All Entries/Reports Tables which are HEIC the same as JPG, PNG, etc. so they open in a viewer from Zoho or the Attachment Service, today HEIC requires you to download each image and open it
Building Toppings #4 - Setting up and using connections in Bigin toppings
When building a topping to extend Bigin's functionality and connect it with third-party applications, creating and handling connections is an important step. Connections provide a secure way for your topping to authenticate and communicate with other
Need code format to specify default values
Can someone please direct me to the code syntax or the proper translation per the instructions circled below. These instructions don't seem correct.
AI Interview Insights: Turn Recorded Interviews into Quick Transcripts & Summaries
Evaluating interviews shouldn’t require replaying long recordings or taking manual notes. With AI Interview Insights, you can now review complete transcripts and AI-generated summaries of your One-way (Recorded) interviews right inside Zoho Recruit. This
Facing email delivery issues? Verify your domain's DNS records
Have you ever wondered why your legitimate emails are landing in the recipient’s spam folder? Or been surprised to see emails sent from your registered domain getting rejected by recipient email servers? Why does this happen? In most cases, this happens
Order of Departments in Help Desk
In the end user portal, , the departments are sorted by the date of creation of the department (or perhaps their id). Is there a way to choose the display order of the departments or at least to be able to sort them alphabetically?
COGS - Account showing negetive
I have multiple COGS account and in these all there is one account is negetive so suggest why it is showing negetive value.?
Create CRM Deal from Books Quote and Auto Update Deal Stage
I want to set up an automation where, whenever a Quote is created in Zoho Books, a Deal is automatically created in Zoho CRM with the Quote amount, customer details, and some custom fields from Zoho Books. Additionally, when the Sales Order is converted
%PaymentLink%
Does not work. Software creates a BAD link. ....and yes payment options are turned on. Link on the invoice pdf once opened will work but this template is a joke.
Google Photos
I am hoping that my question already has a fix. I current have Google synced accounts that I want to get away from. One in particular on is Google photos. Is there any software, or 3rd parties that I can join to back my photos up straight to specifically designated file in the ZOHO cloud that's tied to Docs? Please advise... Mike
Zoho Books Items Categorisation/Grouping/Folder
Is there a way to do items categorisation? a folder structure? Product Type A - Option 1/2/3 Product Type B - Option 1/2/3 Current problem : I have more than 50 items on the list, its hard for team to navigate.
Cash payments before invoice date
We have been using zoho books for our hospitality business for some time and have been very happy with the system. However in 2025 an update was pushed through and we are now not able to record payments for invoices before the invoice date. the case scenario
Copy / Duplicate Workflow
I have workflows setup that are very similar to each other. We have a monitoring system watching servers, and all notifications - no matter what client it is about - will come from a noreply@ address which is not very helpful in having it auto assigned to the right account. I have setup a workflow that will change the contact name of the ticket (currently it would say noreply@) to the correct customer which is based on the subject line, as that mentions which server the alert it is about. I need
Transfer between two customers (Peters Rental account to Peters Private account)
we are a Property Management company. Our customers have to accounts (registered as two customers - Peter Rental and Peter Private On the rental account all income and costs fron rental activities are noted. On the private account all private are noted
Automation#18: Automatically Fetch Values from Contacts to the Tickets Module
Hello Everyone, Welcome to this week's edition, where you can seamlessly sync fields from the Contacts to the Tickets module. For efficient business operations, it's crucial to have details mapped across different modules. Zylker Secure offers antivirus
Charge multiple invoices
We use auto-charge/recurring invoicing for 100's of clients. If we create a single manual invoice we can charge it to the credit card for these clients with the CC added to their recurring invoices. If a client has multiple outstanding invoices, is there a way to make one charge for all of the invoices instead of a separate charge to the cc for each invoice?
Handling/tracking escalation management in Zoho
Hi all, I am working on finding a tool to register and track our escalation management process. Specifically, this is about client escalations, typically related to project delivery issues. The idea is that we could have some sort of form with core questions
Global Choice List share ownership
I have created several forms that use one or more Global Choice Lists. These lists have been published to Org. I would like to allow one or more admins to edit the choices in these lists. Any help appreciated. Geoff
Setting up property management in Zoho Books
Hi, I run a property management business that manages property complexes. There are multiple owners, some owning more than one property on the same complex. My role is to manage the fees they pay for maintenance of common areas, such as the swimming pool
How to prevent users from switching price lists in an order?
Hi, I have Zoho Finance integrated with Zoho CRM. My team will be placing orders through the CRM using the Finance module. When creating a new customer I will assign it a price list, I don't want the sales rep to switch to a different Price List, other
Mollie Connect in Zoho Books
Have noticed that Zoho Books is missing the most popular payment provider in Europe: Mollie. Knowing that Mollie has a solid Java SDK, why is this not yet implemented in Zoho Books for European customers? More info: https://docs.mollie.com/oauth/ov
Unable to change Lookup field from Multi Select to Single Select
I am trying to change a Lookup field in my Zoho Creator form from Multi Select to Single Select, but I am unable to find any option to do this.
Simple Callback Notifications Needed
My team are terrible at remembering their CRM callbacks, often due to how long in the future they are set for. Is there a way i can set an e-mail notification for when a callback is due? For example we set it for 9am one day and five minutes before they
Personal Data (RODO), Cookies / Trackers - ePrivacy
I have noticed several issues that should be addressed on the customer support page. Zoho Desk provides the support portal, but it currently lacks the following options: A GDPR and personal data processing consent checkbox before logging in, located in
How to set a multi-lookup field as mandatory?
Allow Multiple Scheduled Appointments with Zoho Support
Dear Zoho Team, I hope you're doing well. First, thank you for introducing the option to schedule support calls via the Zoho CRM booking link. This has been a fantastic enhancement, eliminating the need for back-and-forth coordination when scheduling
Audit Log for Zoho One Admin Panel
Dear Zoho One Team, We would like to request the addition of an Audit Log feature in the Zoho One Admin Panel. This log should provide visibility into any changes made within the Zoho One admin panel and directory, including but not limited to: Adding,
Personalize your booking pages with Custom CSS
Greetings from the Zoho Bookings team! We’re introducing Custom CSS for Zoho Bookings, designed to give you complete control over the look and feel of your booking pages. With this new feature, you can upload your own CSS file to customize colors, fonts,
Bug: OAuth 2.0 State Parameter fails with Pipe Delimiters (RFC 6749 Non-Compliance)
I've discovered a bug in how Zoho's API Console handles the OAuth 2.0 authorization flow when the state parameter contains pipe characters (|), and I'm hoping the Zoho team can address this in a future update. The Issue Zoho's OAuth 2.0 implementation
Custom Function to increment a value by one
Hi, I'm trying to find a solution to set up a counter on CRM records that tracks how many times certain actions have taken place. As a specific example: We have a field on Deals called "Times Close Updated". This starts at 0 on record creation. I'd like
Customer address in Zoho Bookings
Hello, Is it possible to add customer address information to the Zoho bookings appointment screen? Or have it pull that information automatically from the CRM? We are wanting to use this as a field management software but it is difficult to pull the address from multiple sources when it would be ideal to have a clickable address on the appointment screen that opens up the user's maps. It would also be advantageous for the "list view" to show appointment times instead of just duration and booking
Access token generate from the refresh token not working for API
Dear Sir/Madam, When I use my refresh token to obtain new access_token, that token return INVALID_TOKEN when the same API is called. I made sure that my api site is correct and match the auth web site. However the original access_token work fine.
why does my campaign move back to draft?
Every time I try to send my email campaign, it reverts back to Draft status.. this has happened three times in a row..how do i find out what the problem is? Thanks
Service and Parts Line Item Limitations
Hi FSM Team, We work with clients who deliver large-scale field service projects. In many cases, a single work order can contain 200+ service and parts line items. Currently, Zoho FSM limits work orders to 30 service and parts line items. While this works
【Zoho CRM】やりとりの要約機能リリースのお知らせ
ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中から、新機能のやりとり要約機能をご紹介します。 Zoho CRMのやりとりの要約は、Ziaが生成する機能で、データに関連付けられた最近のやりとりを簡潔にまとめて提供します。 メール、通話、ミーティング、メモなどを1つの明確な要約にまとめ、重要なポイント、過去の話し合いの要点、結果、次のステップを表示することで、日常的な課題に対処します。 Ziaの強みは、単なる要約にとどまらず、内容の解釈も行える点です。やりとりの要約では、顧客との会話に潜む遅延、フォローアップ漏れ、約束、期限、感情、意図を特定します。
Recent post analytics not very useful
Hi, I'm enjoying some aspects of the Zoho Social. like being able to schedule posts to multiple channels. However, the recent posts analytics is disappointing. For example, I put up a reel on Instagram and Facebook yesterday. Instagram insights shows
Zoho Commerce and Third-party shipping (MachShip) API integration
We are implementing a third-party shipping (MachShip) API integration for our Zoho Commerce store and have made significant progress. However, we need guidance on a specific technical challenge. Current Challenge: We need to get the customer input to
What happens to the files created by user, whose account is deleted.
Hello, I created a folder in the My folders names "Quote" I shared the same with my colleague. She created some files and folders in that folder over the period of 1 and half year. Now she left company, and I deleted her account from Zoho. What happens
Next Page