Bot Filtering & Apple MPP Support in Zoho Campaigns : Cleaner Email Data

Dear Campaigns Users,

The wait is over! We’re excited to announce that the enhanced bot filtering feature is now live in Zoho Campaigns. This update brings greater accuracy to your email campaign reports by distinguishing real user engagement from automated bot activity.

What are bot opens/clicks?
Bot opens/clicks are interactions triggered by automated software rather than real users. These bots often scan emails for security purposes, leading to inflated engagement metrics. You may notice multiple opens/clicks from a single contact—even if they never actually interacted with your email.

Why does bot filtering matter?
Bot-generated activity can skew your campaign analytics, making it harder to measure true engagement. With our advanced bot filtering, you’ll get a more reliable view of your audience’s response, allowing for better decision-making.

Key features of bot filtering in Zoho Campaigns

• Easy toggle: Enable or disable bot filtering with a single switch under Settings > General Settings > Bot Filter. The feature is enabled by default to ensure data accuracy from the start.

• Transparency: Your reports will indicate whether bot filtering is active, keeping your analytics clear and reliable.

• Detailed reporting: Whether the filter is enabled or disabled, your campaign reports will display:

• Reliable opens/clicks (verified engagement by individuals)

• Bot opens/clicks (automated activity)

• This dual metric system provides a clearer understanding of your campaign performance.

• Apple MPP tracking: Reports now include a dedicated metric for Apple Mail Privacy Protection (MPP) opens, helping you analyze the impact of Apple’s privacy policies on your data.

---

Apple Mail Privacy Protection (MPP)  

Apple Mail users can enable Mail Privacy Protection (MPP), which prevents senders from accurately tracking email opens. When activated, Apple Mail pre-loads tracking pixels automatically, making it seem like all emails are opened—even if they aren’t.

This results in inflated open rates and makes it challenging to distinguish real user engagement from automated activity.

How Does Zoho Campaigns Address This?
Zoho Campaigns provides MPP Opens as a separate metric in your reports. Using intelligent data modeling, our system helps you assess engagement more accurately, so you can measure campaign success despite Apple’s privacy updates.

How to Enable Bot Filtering in Zoho Campaigns  

Step 1: Locate the Bot Filter option
Go to Settings > General Settings to find the Bot Filtering setting.

Step 2: Enable or disable bot filtering

• Enabled (default): Your reports will prioritize real user engagement while still displaying bot activity separately.
  
  

Disabled: Your reports will show total opens/clicks (including both human and bot activity), with bot metrics available for comparison.

Step 3: Confirmation pop-up when disabling bot filtering

If you choose to disable bot filtering, you will receive a confirmation pop-up explaining that this may affect segmenting and automation workflows.

Notes: With the enhanced bot filtering now active, you may notice a more accurate reflection of your open and click rates. Prior to April 1st 2025, campaigns filtered out some bot requests to show open rates. Now, with this update, our bot detection has been significantly improved, allowing us to identify a greater number of bot interactions. Consequently, you might observe a slight decrease in open and click rates compared to previously inflated numbers, as we now detect and filter more bots than before

• Apple MPP opens will be included in segments and workflows by default.

• Campaign reports from April 1st 2025, onward will show updated data, including reliable opens, unreliable opens, and bot opens based on bot filter settings.

• For past campaigns, we have filtered out the bot engagement by default, hence the campaign reports will show reliable and MPP opens.

• New filters in the Contacts section allow for deeper analysis of reliable opens vs. bot opens.

• Changes to bot filtering settings will be tracked in Audit Logs.
  
  
  
  

  • Bot engagement data is now available when exporting campaign reports.

  
  We’re Here to Help!  

  We believe this update will give you more confidence in your email analytics and help you optimize your campaigns with precision. Try it out, and let us know how it works for you!

  Happy email marketing!
  
  Best regards,
  Zoho Campaigns

• Topic Participants

• Moncy Samuel

  

• Denny Weber

• Meyyappan CT

  

• Sticky Posts

• Tip of the week 03 - Sending emails in batches

  Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

• Tip of the week 04 - Know about your recipients' 'prime open time.'

  In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

• Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

  Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other

• Email Deliverability Tip #3: Seal the deal with the preheader

  In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

• Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

  If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 

• Recent Topics

• Linking Multi-UOM Barcodes to Products in Zoho Books

  Greetings, I'm using Zoho Books for retail shop and I'm running into a bit of a challenge with products that have multiple Units of Measurement (UOMs) and corresponding barcodes. For example, I sell cigarettes both as individual packets and in cartons

• Convert Item to composite item

  When using Zoho CRM integrated with Zoho Inventory/Books, the item creation process is a little messy. After a few years of trial and error, we have settled on creating items in CRM, which are sync'ed to Zoho Inventory using Zoho's own internal integration.

• What’s New in Zoho Inventory | April 2025

  Hello users, April has been a big month in Zoho Inventory! We’ve rolled out powerful new features to help you streamline production, optimise stock management, and tailor your workflows. While several updates bring helpful enhancements, three major additions

• Mapping “Account Name” from CRM to Campaigns

  I’m syncing our Contacts list to Campaigns and want to select “Account Name” as an available field. Account Name does not appear in the drop down menu for CRM field even though Account Name is a field in our standard layout. How can I make it availa

• Zoho Campaigns to Zoho Analytics Sync Fails – Field Mapping Shows But Not Applied

  I’m facing a persistent issue with the Zoho Campaigns integration to Zoho Analytics in my workspace. Here’s a detailed description of the problem: Under Edit Setup, I see a field mapping summary that shows: DataField Mapping: Most Recent Login However,

• How to link web sales payments through Stripe to invoices?

  I have just set up an online shop website which accepts payments through Stripe.  The payment appears in Zoho Books through the Stripe feed as 'Sales without invoices'.  In order to keep Zoho Inventory in step, I manually (for now) create a Sales Invoice

• Partially receive PO without partial Bill?

  Most of our inventory is pre-paid. Let's say we purchase 30 pieces of 3 different items for a total of 90 pieces. It is common for our supplier to send us the items as they are ready. So we will receive 30 pieces at a time. How can I partially receive

• Cliq iOS can't see shared screen

  Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards

• Zoho People & Zoho CRM Calendar

  Hi, Does anyone know if it is possible to link Zoho People and the calendar in CRM? I would like when holidays are approved they automatically appear in the calendar on CRM. Thanks 

• Secure your external sharing process with OTP Authentication

  For any business, it's crucial to share files externally in a way that is both secure and controlled. Let's say you want to share confidential data with your partners and vendors. You must ensure that only your intended recipients can access the shared

• Currency transition

  We are using Zoho CRM in Curacao, Dutch Caribbean. Our currency is currently the ANG. Curacao will be transition ing from using the ANG (Antillean Guilder) to using the XCG currency (Caribbean Guilder) on March 31st 2025, see: https://www.mcb-bank.com/caribbean-guilder.

• Reply to email addresses wrong.

  I have setup my Zoho mail account using my main domain and I also have an Alias setup from a different domain. In Settings - Mail - Compose I have selected to the option "For replies, send using The same email address to which the email was sent to". This seems to work perfectly, except that the email always sends the email with a Reply To email address from the main domain not the alias. This can be changed in the Reply To drop down box to the right of the From Address in the email, but I obviously

• Multiple images, one record

  I have a form that is used to capture the following info: -Facility Name -Origin -Shipment # -Picture of Damaged Pallet (Image field) I want to be able to capture multiple pictures without having to create a new record, as there might be multiple damaged pallets on the shipment. Obviously, one never knows how many damaged pallets might be on a shipment so I'd prefer not to create 20 image fields and have most of them unused.  I'd prefer that they have an option to add another image only if they need

• how to dynamically upload multiple images for single record?

  Is the use of dynamic multiple images in a single record supported? I've searched but have not found the answer. If it is supported, how is it done? I saw 1 suggestion to add a sub-form but that doesn't seem to be the answer. I don't want to add a set number of image fields. Each record would have a different number of images. I want the addition of images to be dynamic. thanks

• Multi-upload field

  Hi I need to include a file upload field that allows the user to select multiple files and upload all at once. I hope I can do this with HTML, I'm new to merging HTML and deluge... Can I trigger a hidden file upload window to appear On User Input of a field in an embedded form? Thanks! Levi

• is it possible to add multiple attachments to a record?

  Hello, I'm trying to add functionality so that a record can have several associated attachments. I obviously added a File Upload field to my form, but that appears to only allow one total. Is there a way around this? Thanks, - Kevin

• multiple upload files in zoho form

  Hi,  I need upload multiple files  in a single upload field thkns

• Multi file upload

  Hi, I just wonder if one could upload multiple files in one shot, say between one and three files, without adding multiple File Upload fields? Thanks, Alalbany

• Copying records from a Custom Module into Deals

  Hello, I recently created a custom module to handle a particular type of order/transaction in our business. Having got this up and running I've realised that it would be much better to use the Deals module with a different layout instead. We've entered

• How to rename the Submit Button by using deluge script

  Hi everyone, As we know, the Submit button can be renamed in the form builder setting. But I have scenario where I need the Submit Button to be renamed differently according to condition. Anyone knows how to do it? Thank You

• Zoho Inventory Feature Roadmap Visible To All

  Hello, please consider making your feature roadmap visible to us users so that we know what to expect in future. This may appease current users who are seeking clarification on feature implementation dates, so that they can make an informed decision whether

• Detail View in Mobile without Labels

  Zoho creator 6. I have been trying to acheieve this but not able to. I have a quick view of my articles using custom layout for mobile. When i tap on an article it opens in detail view on my mobile which has two cols. Left displays label and right the

• Upcoming Changes to LinkedIn Parsing in Resume Extractor

  Starting 31 July 2025, the Zoho Recruit Resume Extractor will no longer support direct parsing of candidate data from LinkedIn profiles. Why Is This Change Needed? In accordance with LinkedIn’s platform policies, extracting profile data through browser

• Can't find parent child ticketing

  Hi I can't find parent child ticketing under tickets in this new organization... I have in the past on other organizations

• What's New in Zoho Invoice | April - June 2025

  Hello everyone! We're excited to share the latest feature updates and enhancements we've made to Zoho Invoice from April to June 2025. In this, you will learn more about the following features: New Integrations via Zoho Marketplace Add Images to Email

• Keeping Track of Email Threads

  Hi, Z CRM is great for tracking all the activities one would want to track whilst qualifying leads, converting to customers, closing deals etc etc, however.... ....although I can use Z CRM to send an email to a lead/contact and have that recorded as an activity for other team members to see, there is no way of capturing an inbound email from that lead. Assume my lead replies to my email sent from ZCRM, in my case, the response arrives in my ZMail account. However I can't get it back into ZCRM to

• Zoho Creator invokeUrl to retreive PDF

  I'm trying to retreive a record PDF to send to Print Node. Tried with and without the zoho_creator_connection. pdf_content = invokeurl [ url :"https://creatorapp.zoho.com.au/<org_namespace>/<app_link_name>/record-pdf/<report_link_name>/" + input.ID type

• Zoho Commerce B2B

  Hello, I have signed up for a Zoho Commerce B2B product demo but it's not clear to me how the B2B experience would look for my customers, in a couple of ways. 1) Some of my customers are on terms and some pay upfront with credit card. How do I hide/show

• Bulk upload image option in Zoho Commerce

  I dont know if I am not looking into it properly but is there no option to bulk upload images along with the products? Like after you upload the products, I will have to upload images one by one again? Can someone help me out here? And what should I enter

• How to Automate Monthly PDF Reports with Filters in Zoho Creator

  Hi everyone, I’m trying to build an automated monthly reporting process in Zoho Creator and would appreciate suggestions or best practices from anyone who has done something similar. What I’m trying to do: I have a form called New_Customer with fields

• Zoho App Builder

  I’m looking for a Zoho Creator developer to build a simple app for tracking site expenses for a construction company. Key features: mobile form, dropdowns for projects and expense types, photo attachment for invoices, auto-calculated totals, and Excel

• Captcha can't be enabled conditionally

  Hi Problem: captcha on a form can't be enabled conditionally. Why is this a problem: Because I use the same form on our website (public) in the portal and mobile app. In the portal it works but in the mobile app it doesn't. So there should be a way to

• Modifying Product Details

  I am in the process of setting up new products in Zoho Commerce and have encountered a few problems: 1) Tabs It seems that Product Details pages do not have the ability to create Tabs. eg:  https://www.thedebugstore.com/tp240141-aardvark-usb-i2c-spi-host-adapter-total-phase.html

• Enhancements in Portal User Group creation flow

  Hello everyone, Before introducing new Portal features, here are some changes to the UI of Portals page to improve the user experience. Some tabs and options have been repositioned so that users can better access the functionalities of the feature. From

• ACH Returns Don’t Trigger Dunning or Reverse Payment in Zoho Subscriptions

  Zoho Billing marked an ACH payment as successful and kept the subscription active — even though the payment was later returned by the bank (NSF). There was no update to the invoice or subscription status, and I had to manually clean it all up. For credit

• Enhancements to finance suite integrations

  Update: Based on your feedback, we’ve updated the capabilities for integration users. In addition to the Estimates module, they can now create, view, and edit records in all the finance modules including Sales Order, Invoices, Purchase Order. We're also

• Before Going To The Qc stage , site ready ness file upload mandtoty how to achive this in the blue print transition

  Before Going To The Qc stage , site ready ness file upload mandtoty how to achive this in the blue print transition On click of the Predelivery transition can we show site ready ness file upload mandtoty or on click of the QC show the alert message site

• Before Going To The Qc stage , site ready ness file upload mandtoty how to achive this in the blue print transition

  Before Going To The Qc stage , site ready ness file upload mandtoty how to achive this in the blue print transition On click of the Predelivery transition can we show site ready ness file upload mandtoty or on click of the QC show the alert message site

• Adding a work order for Assets vs. changing the contact person

  When adding a work order for an existing Assets (e.g. service), the assigned contact cannot be changed (deleting the contact deletes the selected Assets). This results in such an illogical operation that if you want to change the person to be contacted,

• How to handle this process need using a Blueprint?

  See one minute screen recording: https://workdrive.zohoexternal.com/external/eb743d2f4cde414c715224fc557aaefeb84f12268f7f3859a7de821bcc4fbe15

• Next Page