Celebrating the power of visuals

On World Photography Day, we would like to highlight the power of visuals in customer service.

Visuals promote learning and understanding in less time. A photograph can rekindle a memory, convey more than words, and give a fresh perspective.

​How does photography connect to customer service?

In customer service, solving customer queries in less time is rewarding. While customers try to explain their challenges, an image of the issue from the customer helps the agent understand the issue better. This means a picture can be the bridge between confusion and clarity.

Images, icons, and illustrations often communicate effectively than long blocks of text. They make learning faster, instructions clearer, and connections stronger. In Zoho Desk, visual elements promote education, branding, personalization, and connection. For example, The image of corn and the scenic beauty of the rural landscape remind us of Zoho Desk's rural connect.  

On World Photography Day, let's walk through the areas where photos or images contribute to these factors.

Profile picture

Social media has provided new ways to stay connected with friends and family. Adding a real photo as your profile picture on Facebook, YouTube, or WhatsApp helps personalize digital relationships and keeps people feeling connected.

Similarly, in Zoho Desk, agents can upload pictures to their profile, and customers can do so in the help center. Letting users add their profile pictures reinforces a sense of community and encourages familiarity between peers. When people feel connected, discussions grow into conversations that build rapport, familiarity, and trust.

Image branding

Branding is the way to capture the mind share of your audience. The help center is a reflection of your brand more than a space for self-service. Add a logo, cover image, and design elements to create your banner identity. Customize your help center with the customization option for the buttons, header, foot, and widgets to provide customers with a welcoming and engaging experience in the portal.

Icons and illustrative elements

Zoho Desk eases navigation with easy to understand icons and illustration elements. In the Tickets module, you have icons for channels, status indicators, ticket assignment, ticket properties, and more. Likewise, the knowledge base provides you with an option to add a display picture for better visibility and to distinguish between departments. The accessibility control provides interactive options to help navigation be easy to make accessibility simple and easy. Such visual elements speed up understanding without needing that extra text.

Retention with visuals 

Knowledge base is an information hub to educate customers with tutorials, use cases, and information about your services. Visual learning through interactive elements like screenshots, illustration, process flow, and videos helps in knowledge retention. This transforms your help content from static instructions into easy-to-follow visual guides.

Significance of visuals in customer service

Visuals help deepen connections between brands and customers. They save time in problem solving, facilitate understanding, and give all parties confidence in their interactions by strengthening connections with users.

Like in photography, clarity and perspective matter in customer service. At Zoho Desk, we help you capture both by creating a support experience that’s vivid, lucid, and memorable as a photograph.

In the comments below, please share examples of icons, images, or illustrations which have helped you within Zoho Desk— and any other ways in which photography or other visual art have helped you in customer support. 

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