Introducing bot filtering to Zoho Marketing Automation

Introducing bot filtering to Zoho Marketing Automation

Dear Marketers,

 

We're excited to announce a new feature designed to enhance the accuracy of your email campaign analytics: bot filtering. This feature helps you filter out bot-generated opens and clicks, ensuring your campaign reports reflect genuine recipient engagement.

 

What are bot clicks? 

Bot clicks are actions performed by automated software, not humans. These programs often scan emails for security threats like viruses or malicious links. As a result, they can inflate your engagement metrics by showing multiple clicks from a single contact, even if no one actually interacted with the email.

 

Why bot filtering matters 

Bot-generated activity can distort your campaign performance metrics. Our bot filtering feature helps you eliminate this noise, providing a more accurate picture of your audience's engagement.

 

Key features of bot filtering

  • Easy toggle: Enable or disable bot filtering with a simple switch in Settings > General Settings.

  • Accurate reporting: When enabled, bot filtering automatically excludes bot activity from your campaign reports, offering clearer insights.

  • Transparency: A visual indicator in your reports shows whether bot filtering is active, ensuring full transparency in your data analysis.


How it works

Default setting: Bot filtering is initially turned off to include all opens and clicks in your reports.

By leveraging bot filtering, you can gain a more accurate understanding of your email campaign performance and make data-driven decisions with confidence. 


NotesNote: To provide more granular insights, we're incorporating detailed bot data into our email campaign reporting. This will empower users to monitor performance closely and take informed actions.Due to the simultaneous development of report handling improvements, we have revised the anticipated release date. You can expect this release to go live by Jan 2025.


Here's how to enable the bot filtering option in Zoho Marketing Automation.

Step 1: Bot filtering option

Locate the Bot Filter link under Settings > General settings.



Step 2: Toggle the bot filtering option

In the Bot Filter setting, click the bot filtering toggle to enable the feature.



When you enable this option, a pop-up will appear to confirm your decision. Click enable to activate this feature, which will be applicable to all upcoming campaigns.

Step 3: Enable/disable the option

Filter enabled: If the bot filter setting is enabled, all bot opens/clicks will be excluded from email campaign reports and overall reports.

Filter disabled: If the bot filter setting is disabled, all bot opens/clicks will be included in email campaign reports and overall reports.


Here's how you can see it in the campaign reports, When the bot filter setting is disabled 




When the bot filter setting is enabled




Info
Note

  • Open rates may decrease when the bot filter is enabled.

  • Follow-up actions, such as journeys and response action components, will not be triggered by bot interactions.

  • Campaigns that have already been sent or are in progress will not be affected by new changes. We'll roll this update out in two weeks, and after that, users might notice an increase in opens and clicks, as the bot filter will be disabled by default.

  • We'll examine the bot settings when sending the campaign.

  • Please note that Apple Mail Privacy Protection (MPP) opens are not currently filtered in this update.  We are working on a solution to handle Apple MPP opens and will provide another update soon.

For example, if a user disables bot filtering before sending a campaign but re-enables it afterward, the email campaign report will still reflect bot-related activities. This occurs because the settings were disabled at the time the campaign was sent

Bot filter option when campaign was sent

Bot filter option after the campaign was sent

Bot-related activities in campaign reports

Enabled

Disabled

Excluded

Disabled

Enabled

Included


Step 5: Pop-up confirmation to disable bot filtering

You'll see a pop-up while disabling bot filtering.


We're here to help

As always, our support team is ready to assist you with any questions you may have about bot filtering or any other feature in Zoho Marketing Automation.

We're confident that bot filtering will provide you with more reliable insights and enable better decision-making and more optimal marketing strategies.

Happy marketing!

Best regards
Zoho Marketing Automation Team

    • Sticky Posts

    • Introducing automation and utility conversations in WhatsApp marketing

      We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating

    • Marketer's Space: Streamline marketing and sales by integrating ZMA's Planner with Zoho CRM

      In a competitive market, clear goal-setting and seamless campaign execution are crucial for marketing and sales alignment. When integrated with Zoho CRM, Zoho Marketing Automation's Planner enables marketers to create, manage, and measure campaigns effectively

    • Tip of the week 02 - The art of 'seeing' your leads

      What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels

    • Zoho Marketing Automation Update: Topics, Contacts, and List Management

      At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing

    • Important: Zoho MarketingHub is now Zoho Marketing Automation

      Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

    • Recent Topics

    • javax.mail.authenticationfailedexception 535 authentication failed

      Hi, I am facing 535 authentication failed error when trying to send email from zoho desktop as well as in webmail. Can you suggest to fix this issue,. Regards, Rekha

    • Out of Office not working

      I have set up out of office on zoho mail, however, it does not reply to every mail sent to it. I have tested it by sending several test messages from multiple different email accounts, I will get a response to some of them, but not all of them this is

    • Always display images from this sender – Is this feature available?

      In Zoho mail, I had my "Load external images" setting set to "Ask me", and that's fine. That's the setting I prefer. What's not fine though is I always need to tick "Display now" for each email I get, regardless if I've done that multiple times from several

    • Simplify your day-to-day sales operations with new List View actions

      Greetings everyone, Here are a few enhancements for quick actions in modular List Views that will make your day-to-day CRM operations much easier. List Views in modules display records in rows and columns based on set criteria, and are useful for presenting

    • Placeholder for Agent Signature in Email Templates

      Dear Zoho Team, I hope this message finds you well. We currently face a limitation when designing email templates in Zoho Desk. While we can create email templates and include a footer at the end, the agent signature is always appended by default at the

    • Some emails are not being delivered

      I have this problem where some of my mail just seems to disappear. When I send it, it appears as sent with no mention of any problem, but my recipient never gets it, not even in the Spam folder. Same for receiving, I have a secondary e-mail address, and

    • Unbilled Items Report?

      Hello! Is there any way to display a list of items that remain unbilled, without creating an invoice for each customer to see if the unbilled items box is displayed? ;-) Ben

    • Adding Folders in Android App

      Is it possible to create a new email folder within the Zoho Mail Android app?  Or can this only be done from the desktop version of Zoho Mail? Cheers!

    • Making Calls Using ZDialer on Zoho Creator Widgets

      The Zdialer Browser Extension does not seem to recognize phone numbers on custom widgets. What is the best way to work around this?

    • Host not reachable

      Good morning. I have four mail accounts and they have been working well for years. Now, suddenly, I am unable to send any e-mails from any of them. I allways have this pop-up: Thank you. Regards. Luis Fernández

    • ALL sent mails from my zoho email id go to spam

      when we send emails out of Zoho as like Gmail , ALL mails go to spam... more than urgent to get a solution !!!!!!

    • Não consigo enviar e nem receber e-mails

      Estou com problemas pra enviar e receber e-mails. Não consigo enviar (recebo uma mensagem de domínio inválido) e os e-mails que recebo estão voltando. Como devo proceder?

    • Time Field

      Good Day, I have a question, when I save a draft and reload it. Why does the time field format keeps goes from hh:mm to hh:mm:ss? Is there a way I can force it to load to hh:mm only? I have tried example = totime(input.TimeField, "hh:mm") in the -created

    • Receiving email problem

      I can send an email but can't receive from other platform like Gmail

    • Mas de 48 horas sin correo

      Estimados, llevamos más de 48 horas sin poder recibir correo y en este periodo hemos recibido información confusa y lo mas relevante es que Zoho dice que esta todo bien y no encuentra el error. Como deben comprender el perjuicio de no contar con un correo

    • Your account has been blocked due to security reasons.

      Hi everyone. Faced a problem that is wreaking havoc on my business! On December 14, blocked login via WEB, IMAP and POP3 with the reason of unusual activity, allegedly because of VPN/Proxy and suspicion that my account was hacked. I created a ticket to

    • Displaying related quotes in sales order and back

      Hi, My colleague liked to see to which sales orders, the quote has been converted. Quote shows Invoices, but not SO. Same, they would like to see the quotes in the sales order, as they can see invoices, packages, shipment, How can we achieve this ? Thank

    • Details & Limitations of the Free Forever Plan

      I cannot find any comparison/details about the Free Forever Plan. Can you please publish details of what are its limitations?

    • Missing Folders on iPhone Zoho Mail

      Under mailboxes on my iPhone, I don't have an inbox, sent folder, deleted photo, etc. See pics.

    • Functions - How to pass Dynamic Parameters / Arguments?

      I am trying to create a generic function that I can use to update a given field with the name of the user and a given field with a datetime. The purpose of this is to have a history of major actions within the CRM record itself so it is easier to query

    • Directly Edit, Filter, and Sort Subforms on the Details Page

      Hello everyone, As you know, subforms allow you to associate multiple line items with a single record, greatly enhancing your data organization. For example, a sales order subform neatly lists all products, their quantities, amounts, and other relevant

    • Query table pull last 12 months

      I am tying to pull the following criteria and the date is always what causes me the issue. I want to pull people (pco_id) who have entries of "event_id" being these 2 events and whos "kind" is Regular or Guest and where the event_starts_at (date column)

    • How to Iterate a Function in Zoho Desk Workflow with Delay Between Calls?

      Hi everyone, I’m working on a function in Zoho Desk that searches for a specific ticket record. If the ticket is not found, I need to retry the search multiple times with a delay between each attempt until the ticket is located or a maximum number of

    • ChatGPT only summarize in English

      Hello i' v enabled chatgpt in salesIQ, it works great inside conversation (revise, Rephrase etc) add tags works well with another language than English. But when I want to summarize it render only in English, despite sales IQ is set to another language.

    • Vendor Assignment issue for staff in User Roales

      there is a limitation in software that we can't assing Vendors to our staff - we can only assign Customers on staff wise!! There is a limitation of this software that in case i want to assign limited vendors to my staff - it's not possible. Either i will

    • No Hope for Zoho Meeting

      Zoho Meeting is just the poorest meeting app I've come across in a long time. The support sucks too. I called to see if there was anything that could be done on the backend and while I was on a test meeting with support the video was lagging and freezing

    • Inventory Management for Manufacturer

      Hello, We are a manufacturing company in the FnB industry. We want to use the inventory management system to manage our raw material stocks and at the same time once we produce items, we need to increase our final product inventory while decreasing the

    • Multiple templates (Settings > Email templates)

      Hi Zoho, We would like to have more options to select a template when sending an email in Zohosign. Currently we can only add 1 template per option: Is this possible? Kind regards, Tristan

    • Does Zoho campaign de-duplicate based on mobile for SMS campaigns?

      Hi - We recently sent our first SMS campaign using Zoho Campaign integrated into Burst SMS and got feedback that some of our customers received multiple messages. Upon inspection, this was due to multiple contacts in our list containing the same mobile

    • Why is Zoho Meeting quality so poor?

      I've just moved from Office 365 to Zoho Workplace and have been generally really positive about the new platform -- nicely integrated, nice GUI, good and easy-to-understand control and customisation, and at a reasonable price. However, what is going on

    • BIN Locations

      Hi, I’m new to Zoho inventory and unless Im missing something, I cannot find BIN locations anywhere in ‘items’? please tell me it’s there somewhere?!? Thanks

    • Chat issues

      I am having a couple problems with the zoho chat feature. When I use Chat from the App bar, not everyone is getting messages (these are to different accounts, Yahoo & Gmail). I did finally get the Users to show up correctly. However, when in an active chat with someone, I only get one sound notification. No other notifications, pop up or otherwise, come through to alert if another message was sent. Also, the bottom Chat bar that shows Active chats while I am in email does not show any online contacts

    • How to Download Expense Attachments from Zoho Expenses Using Document Details?

      I am currently working on syncing Zoho Expenses with our internal portal. While syncing, I can successfully retrieve expense details, including document-related information such as file_name, document_id, and other metadata. However, I am facing an issue

    • Zoho Creator Upcoming Updates - December 2024

      Hi all, We're excited to be back with the latest updates and developments on the Creator platform. Here's what we're going over this month: Deluge AI assistance Rapid error messages in Deluge editor QR code & barcode generator Expandable RTF and multi

    • How to Retrieve and Store Expense Attachments from Zoho Expenses?

      I am currently syncing Zoho Expenses with our internal portal. During the sync process, I can successfully retrieve expense details, including document-related information such as file_name, document_id, and other metadata. My goal is to retrieve these

    • Custom Profile Agents Unable to Update Mandatory Phone Number in tickets under Zoho Desk

      Hi, While working in the Ticket module in Zoho Desk, agents with a custom profile are unable to update the Phone Number field (which is mandatory) under Account Information. The agents need to enter values such as "NA" or "Nil" in the field to close the

    • Response Violation - Zoho Desk

      Hi Team, I just need an information regarding the zoho desk - Response Violation and how can we avoid the tickets from getting the tickets response violated.

    • Introducing Formula Fields for performing dynamic calculations

      Greetings, With the Formula Field, you can generate numerical calculations using provided functions and available fields, enabling you to derive dynamic data. You can utilize mathematical formulas to populate results based on the provided inputs. This

    • Sending my emails to Spam Folder

      I am loosing my business because of this issue, many of my customers are receiving their email in the spam sometimes no one checks them

    • 5名限定 課題解決型ワークショップイベント Zoho ワークアウト開催のお知らせ （12/19）

      ユーザーの皆さま、こんにちは。Zoho ユーザーコミュニティチームの藤澤です。 12月開催のZoho ワークアウトについてお知らせします。 ※定員に達したため、受付を終了しました。 ━━━━━━━━━━━━━━━━━━━━━━━━ Zoho ワークアウトとは？ Zoho ユーザー同士で交流しながら、サービスに関する疑問や不明点の解消を目的とした「Zoho ワークアウト」を開催します。 Zoho サービスで完了させたい設定やカスタマイズ、環境の整備など……各自で決めた目標達成に向け、 他の参加者と同じ空間で作業を行うイベントです。先輩ユーザーや他の参加者と意見交換をしながら集中して作業に取り組むことが可能です。

    • Next Page