Not all reviews are equal. Detailed reviews and image reviews add the most value because they show real-life usage and answer common buyer questions better than brand copy.

Best practices to follow:

• Ask for reviews after delivery, not immediately after purchase.

• Encourage image reviews for authenticity.

• Keep review requests short and simple.

• Prompt customers with simple questions like “How was the quality?” or “Would you recommend this?” to guide their feedback.

• Highlight helpful reviews on product pages.

• Thank customers for sharing feedback.

How to get more value from reviews

A single good review can build trust in multiple places.

• Homepage: Feature a couple of strong reviews in a “Loved by our customers” section on the homepage to build credibility for new visitors instantly.

• Email campaigns: Add a short review snippet in promotional emails to improve click-throughs.

• Social channels: Share customer photos and feedback (with permission) on social media or campaign pages to show real-life product usage.

Try this today:

In your post-delivery email, request customers to add images to their reviews, if possible. Pick one strong product review and feature it in one additional place: your homepage, a marketing email, or a social media post.