Billing Management: #4 Negate Risk Free with Advances

In the last post, we explored how unbilled charges accumulate before being invoiced. But what happens when businesses need money before service begins?

​
Picture this: A construction company takes on a $500,000 commercial building project expected to last 12 months. The first step is sending the client a detailed quote. Once accepted, the builder requires a 20% advance before breaking ground. This advance payment doesn't represent complete work; it secures raw materials, labour, and permits to get the project moving. The client feels reassured that the project will start on schedule, while the builder gains the cash flow needed to set everything in motion.

​
This is the essence of advance billing. Unlike unbilled charges raised after usage or delivery, advance billing ensures businesses have funds available before or during service execution, reducing the risk and ensuring smooth operations.

This post will explore the nuances of advance billing and the best way to handle it.

 

Types of Advances 

Across industries, businesses collect advances in different ways depending on their needs: Advance Invoices, Security Deposits or Retainers, Prepaid Subscriptions, Down Payments, Reservation or Booking Advances, and so on. Though these advances carry different names and practices, they all represent the same principle: to secure funds upfront before service fulfilment.

 

When do businesses need/use Advance Billing?  

Businesses rely on advance billing in two situations:

• Before a Project or Subscription Begins- Customers agree to pay in advance, securing their commitment and giving the business working capital.
  

• ​Ahead of a Billing Cycle- Customers make payment before the cycle starts, allowing businesses to run smoothly with guaranteed funds.
  

Let's look at some real-time use cases where Advances becomes handy.

 

​Scenario 1: Hospitality Bookings 

A corporate client plans a $50,000 retreat at a luxury resort six months in advance. To confirm the booking, reserve rooms, and coordinate vendors, the resort requires a 20% upfront payment. Without this, the business would risk blocking dates without certainty of the client's commitment. By collecting advance payment, the resort secures the funds and the assurance that the event will occur.

 

​Scenario 2: Consulting Project 

A consulting firm signs a $120,000 strategic engagement with a client. Before the project begins, the firm must dedicate senior consultants, purchase specialized research reports, and reshuffle schedules. Covering these costs and securing the client's commitment requires a 30% payment before the project process. This advance ensures the consulting team can jump into the work with resources ready rather than worrying about delayed payments or last-minute cancellations.

 

​Scenario 3: SaaS Annual Prepayment 

A SaaS platform charges $2000 per month for its enterprise plan. Instead of paying month by month, a client chooses to prepay the entire year for $24,000. This advance means guaranteed revenue and reduces churn risk for the SaaS provider. For the client, it simplifies budgeting and often comes with a cost benefit or a discount. The advance serves as a year-long commitment on both sides.

 

​Scenario 4: Online Training  

An education company launches a six-month course at $500 per month. Before the end of the month, the training institute sends a payment link to ensure that students pay ahead of the renewal cycle. This advance confirms students' continuity and allows the institute to plan the resources properly.

 

Beyond the four different businesses, advances or credits are vital in Construction and infrastructure, Professional services, Education and training, Healthcare, Travel agencies, and many more.

 

The first and second scenarios are one-time deliverable tasks: a one-time booking and a consulting project. They require an advance invoice to collect payment, which will be adjusted against the total amount. This invoice should not necessarily be part of the usual invoice, as it will be applied against the total when the service is delivered.

 

When you look at the other two scenarios, they are subscription-based and typically billed either ahead of the billing cycle or as an advance while the subscription is in progress.

 

Bail out with Zoho Billing

Across these cases, businesses face two recurring needs:

• Sometimes advances must be invoiced upfront- for cases like consulting retainers or SaaS prepayments.
  

• ​Sometimes, advances are commitment payments held as credits, such as event deposits, manufacturing down payments, or hospitality booking advances.
  

Zoho Billing's Advance Billing & Retainers are carefully built to handle:

1. ​Retainer Invoice for One-time & Projects: Businesses can raise invoices for upfront retainers, record the payment, and apply it to the final bill.
   
2. Advance Invoices: Businesses can raise a valid taxable invoice for upfront payment and track it until adjusted.
   
3. Advance Payment Request: Businesses can collect money securely through a payment link as credits and apply it later to the final bill.
   

Zoho Billing stands out because retainers can be applied to an invoice anytime it is created. On the other hand, in a subscription-based ecosystem, advanced billing does not disrupt the regular billing cycle. Invoices are still raised on schedule, monthly, quarterly, or annually.

​
The difference lies in how payments are applied. Advances are automatically adjusted against invoices, ensuring that businesses always receive funds in advance while customers continue to receive their regular bills accordingly.

Billing Spectrum 

Adopting advanced billing allows businesses to create financial stability and secure customer commitment early on. This naturally sets the stage for usage-based billing, where charges depend on actual consumption. Unbilled charges, advance billing, and usage billing complete the billing spectrum for modern revenue management using Zoho Billing.

 

Our next stop will be at Usage Billing. Stay tuned!

 

• Topic Participants

• Hari Hara Sudhan. S

  

• Sticky Posts

• Community Learning Series | Digest #5 — September 2020

  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's

• Community Learning Series | Digest #4 - August 2020

  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you

• Community Learning Series | Digest #3 - July 2020

  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most

• Introducing: Community Learning Series | Digest #1 - May 2020

  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides

• Recent Topics

• Can I export to PDF in Zoho Learn

  I have seen help pages where export to pdf options are available but I do not see that option available from the application. I see that exprt is available in my free trial version but that is only to html pages. I need to be able to export my manuals

• Zoho Commerce

  Hi, I have zoho one and use Zoho Books. I am very interested in Zoho Commerce , especially with how all is integrated but have a question. I do not want my store to show prices for customers that are not log in. Is there a way to hide the prices if not

• Zoho Sprints iOS app update: Global view, screen capture control, file encryption, tags enhancement

  Hello everyone! We are excited to introduce new features in the latest version(v2.1) of the Zoho Sprints iOS app update. Let’s take a quick look at what’s new. 1. Global view Global view brings all your project items into one centralised space. You can

• Marking a meeting 'done'.

  I would like to somehow mark a meeting 'done' and placed under the contact's page rather than deleting it and having no record of it. Am I missing a button that does this?

• Zoho Projects Android and iOS app update: Conditional layout rules for Tasks

  Hello everyone! Task conditional layout rules configured on the web app(projects.zoho.com) are now applied on the Zoho Projects Android and iOS app. Conditional layout rules can be set for the Add/ edit task form and it allows you to change the property

• How to account for vat with postponed VAT accounting

  Hi everyone, looking for some help with postponed VAT accounting, I use DHL express for my imports and they used to pay the VAT for me and then invoice me. I could then log this as a bill and the VAT element from import was recorded as input VAT, all

• Introducing Formula Fields for performing dynamic calculations

  Greetings, With the Formula Field, you can generate numerical calculations using provided functions and available fields, enabling you to derive dynamic data. You can utilize mathematical formulas to populate results based on the provided inputs. This

• How can I link Products in a Deal Subform to the Products Module

  Hello, I have a pricing subform on our Deals page and use a lookup field to associate a product with each line. I want to be able to look at a product page within the Products module and see a list of the deals connected to that product. I have this working

• Zobot with Plugs

  Hello, I am having a problem with Zobot using Plugs. Here is my current flow: When I run the flow, I should immediately see the messages from the initial cards (Send Message cards), then after running the plug, and finally, see the messages after the

• Use URL field to populate Image in a Email Template

  We have two records Record 1: Appointments (with a Lookup to Doctors module) Related Record 2: Doctors (with a URL field that is an image of the doctor) We would like to populate a CRM email template with the image of the URL field for the related doctor

• Delete button

  Hi, The delete button were hide into the three dot button. Can I display outside? why Zoho make this update?

• Is there a way to show contact emails in the Account?

  I know I can see the emails I have sent and received on a Contact detail view, but I want to be able to see all the emails that have been sent and received between all an Accounts Contacts on the Account Detail view. That way when I see the Account detail

• Invalid scope choice: Workdrive integration in CRM

  Bug: There is an invalid option in the permission choices for Workdrive integration in CRM. If the entry "WorkDrive.teamfolder.CREATE" is selected, it will return a message indicating invalid OAuth scope scope does not exist.

• Dark Mode - Font Colors Don't Work

  When editing a document in Dark Mode and selecting font colors, they don't show up on screen.  Viewing/editing the same document in Light Mode shows them just fine.

• Good news! Calendar in Zoho CRM gets a face lift

  Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activities

• Zoho mail admin panel not opening

• Can Zoho Marketing Automation send OTP codes via WhatsApp during user registration?

  The flow I would like to implement is: A user signs up in the mobile app and enters their phone number. The system generates a one-time verification code (OTP). The OTP is sent to the user via WhatsApp message. The user enters the code in the app to confirm

• Zoho CRM WooCommerce Integrtation

  Looking for a solution for my 50 client to show detailed analytics on source of traffic that led to events, leads, conversions. Hi all, I have not been able to find a workable guide or solution to how exactly step by step integrate the Zoho CRM with WooCommerce

• Attaching files to emails within CRM Deals.

  Hello, We have recently started using the extension "Workdrive for CRM" (Related List) to view/store our documents for each Deal, instead of using Attachments. Overall it feels like a better way to go but the user experience is not so great when it comes

• Service line items

  Hello Latha, Could you please let me know the maximum number of service line items that can be added to a single work order? Thanks, Chethiya.

• 500 internal server error on opening an iframe through a deluge script

  Hi Team I am trying to open an external url in an iframe through my deluge script which is associated to a custom button . By doing this i am getting an "Internal Server Error" . Please can you help me with this.

• Kaizen #225 - Making Query-based Custom Related Lists Actionable with Lookups and Links

  Hello everyone! Welcome back to another post in the Kaizen series! This week, we will discuss an exciting enhancement in Queries in Zoho CRM. In Kaizen #190, we discussed how Queries bridge gaps where native related lists fall short and power custom related

• Help Center and SEO: Any Benefit to My Domain-Mapped Website Ranking?

  First of, I love the Help Center which I've just decided to integrate into my website to replace its old-fashioned FAQs. So much more to achieve there now! Lots of new benefits to the site visitors and to me in terms of organizing and delivering all the

• No Need To Fix Something That Is Working

  Zoho Books is a great financial tool which helps businesses to become more efficient and productive with day-to-day operations. As such, every change, upgrade, improvement needs to be carefully thought before implemented in the software and I'm sure Zoho

• Filter button in the Zoho Sheet Android App doesn't toggle on

  I am a new Zoho Sheets user and experiencing a specific issue with the filter functionality in the Android mobile application. Detailed Issue Description: The filter icon appears correctly in the toolbar. Upon tapping the filter icon/button, the toggle

• Is Zoho Sites still actively being developed?

  Hello, Is Zoho Sites still actively being developed as part of the Zoho ecosystem? I noticed that the What's New page (https://www.zoho.com/sites/whats-new.html) does not show any updates since Q1 2025. We were considering migrating our website from Squarespace

• Project Notifcatiion Emails - Milestone

  Hello: I cannot get myself, or most importantly my portal client user to recieve an email upon completion of a milestone. I have set up our 1st project. I have set up a test client user. (accepted the invitation and is listed in the system as a client

• Zoho Forms - Feature Request - Year Field

  Hi Zoho Forms Team, You currently have the following date and time fields: Date Time Date and Time Year and Month It would be useful if you could include a "Year" field For example a recent application I completed said "What year was your house built?"

• Integrate Excel or Zoho Sheet functions / calculations to CRM product module

  Hello Community, I hope someone more experienced can help me with this question. Our price / payment plan calculations are in an Excel spreadsheet and I would like to use all those functions / calculations in my Products module. So when we send a quote

• Sync CRM Contacts to USER'S contacts on Office 365

  I can see that the O365 sync is transferring contacts backwards and forwards between Zoho CRM and Office365. But it has created a separate address book in Office 365 called "Zoho CRM Contacts". This address book is not used by Office/Outlook's email function

• Manage Every Customer Conversation from Every Channel inside Zoho SalesIQ

  Your customers message you from everywhere. But are you really able to track, manage, and follow through on every conversation, without missing anything? With interactions coming in from websites, mobile apps, and messaging platforms like WhatsApp and

• Zoho Books | Product updates | February 2026

  Hello users, We’ve rolled out new features and enhancements in Zoho Books. From Advanced Reporting Tags to the ability to mark projects as completed, explore the latest updates designed to improve your bookkeeping experience. Introducing Advanced Reporting

• Update latitude & longitude address field API

  How do I update the coordinates of an address field from a widget? I can't modify the latitude and longitude of the address field. I think the problem is how I'm writing formdata variable. zoho_init.then(function (data) { var queryParams = ZOHO.CREATOR.UTIL.getQueryParams();

• Zoho Forms - Feature Request - Past Into Scanning/OCR Field

  Hi Zoho Forms Team, You recently introduced the OCR/Scanning field which I have found great use for with one client who receives work orders as a screenshot from one customer. I want to raise a feature request here which would make that field even more

• inability to use different primary address on invoice per location

  my company operates in two different locations with different email address. The problems then is the inability to edit the primary to suite the invoice for the second location.

• Use Zoho Creator as a source for merge templates in Zoho Writer

  Hello all! We're excited to share that we've enhanced Zoho Creator's integration with Zoho Writer to make this combination even more powerful. You can now use Zoho Creator as a data source for mail merge templates in Zoho Writer. Making more data from

• Anyone in Australia using Zoho Books AND has their account with NAB?

  Hi I have an account with both NAB and Suncorp. Suncorp transaction come in the next day however NAB transactions take 4-5 business days to appear. eg: A deposit made today in my Suncorp will be imported into Zoho tomorrow. A deposit made today to the NAB account will be imported maybe Saturday (Friday overnight). I have contacted both Zoho and NAB but noone seems to know why. I was just wondering if anyone else in Australia uses NAB and has this issue (or doesn't) maybe we could compare notes and

• Detailed Balance Sheet for tax preparer

  I'm using the free edition of Zoho Books. My tax preparer is asking for "detailed" Profit & Loss and Balance Sheet reports which include all the activity and transactions within the various categories. The default reports do not include these details.

• On Edit Validation Blueprint

  Hello, I have a notes field and a signature field. When the Approve button is clicked, the Signature field will appear and must be filled in. When the Reject button is clicked, the Notes field will appear and must be filled in. Question: Blueprint will

• Zoho Projects - Cloning a task does not trigger task workflow when created

  Hello! I have a Project where my team uses a set of tasks from a tasklist as templates, so we could simply clone it and drag it to another list in kanban view to avoid creating a new one from scratch. The process works well, but after cloning it the new

• Next Page