Présentation d'une nouvelle fonctionnalité de webinar à la demande

Présentation d'une nouvelle fonctionnalité de webinar à la demande


De nos jours, les gens s'attendent à un accès instantané aux informations et aux ressources, qu'il s'agisse de divertissement en continu ou d'apprentissage en ligne. Conscients de cette évolution, nous sommes ravis de vous présenter une nouvelle fonctionnalité de webinars à la demande, une solution révolutionnaire pour les entreprises souhaitant se connecter à leur public de manière plus accessible et efficace.
Cette fonction est conçue pour rendre votre contenu disponible à tout moment, afin que votre public puisse l'utiliser au moment qui lui convient le mieux.

En quoi consiste notre fonction de webinar à la demande ?

Avec cette fonctionnalité vous avez la possibilité de proposer des sessions préenregistrées accessibles instantanément, sans dépendre d’un calendrier de diffusion. Ces webinars peuvent inclure des enregistrements de sessions en direct ou des présentations inédites spécialement créées pour un visionnage à la demande. Le processus d'inscription a été optimisé, offrant aux spectateurs un accès immédiat dès qu'ils s'inscrivent.

Pourquoi utiliser les webinars à la demande ?

  • Parfaits pour la formation des clients et la génération de leads.
  • Cibler efficacement les prospects situés au sommet de l'entonnoir.
  • Ils mettent en valeur votre marque sans qu'il soit nécessaire d'y assister en direct.

Webinars à la demande et webinars live : Quelle différence ?

La principale distinction est l'accessibilité. Les webinars à la demande sont accessibles 24/7, tandis que les webinars live sont liés à une heure et à une date précises. Grâce à cette caractéristique, vous n'avez plus à vous soucier des conflits d'horaires ou des limitations de fuseaux horaires : votre contenu est toujours disponible lorsque votre public l'est.



Pourquoi cette fonctionnalité est-elle importante pour votre entreprise ?

  • Flexibilité de programmation

Offrez à votre public un accès immédiat au contenu dès qu'il est prêt, maximisant ainsi la participation et l'engagement en supprimant les contraintes liées aux horaires. Votre contenu est accessible en un clic, atteignant ainsi les bonnes personnes au bon moment.

  • Extension de la portée et de la visibilité de la marque

Brisez les barrières temporelles et étendez votre portée à des audiences diversifiées. Les personnes qui ne peuvent pas participer à des événements en direct ou qui souhaitent découvrir votre marque peuvent désormais explorer votre contenu à tout moment. Cette approche élargit une visibilité accrue et établit des liens solides avec de nouveaux prospects.

  • Génération et suivi efficaces des prospects

Un outil puissant pour capturer et entretenir des prospects. Les webinars à la demande attirent des spectateurs déjà motivés pour en savoir plus, sans qu'il soit nécessaire de les inciter ou de les relancer en permanence. Vous nourrissez ainsi des prospects autonomes qui sont impatients de découvrir ce que votre entreprise propose.

  • Réutiliser et maximiser votre contenu

Transformez les webinars en direct passés en une ressource à valeur durable. Transformez le contenu existant en sessions automatisées, en économisant sur les coûts de production tout en continuant à générer des prospects. De plus, vous pouvez affiner le contenu afin de ne conserver que les meilleures parties pour les futurs spectateurs.

Prêt à créer des webinars à la demande que le public adore ?

Grâce à notre nouvelle fonction de webinars à la demande, vous disposez des outils nécessaires pour renforcer l'engagement, recueillir des informations précieuses, etc. En combinant cette fonctionnalité avec le bon contenu et la bonne stratégie promotionnelle, vos webinars à la demande peuvent être un atout qui change la donne.
Inscrivez-vous dès aujourd'hui pour découvrir la fonction de webinar à la demande.

L'équipe Zoho France

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