Run Your Events Smartly With Zoho Backstage

Run Your Events Smartly With Zoho Backstage



Digital events have connected and resonated with customers more than ever after the pandemic hit the world. There was no need for being present at a physical location or even worry about transpiration access to attend an important event. No matter where an event may be, one can attend from the comfort of their home.

Zoho considered all the elements that could possibly be required while organizing an event just so that the host did not have to worry. Zoho Backstage is meant to be event management software for empowering event organizers to plan and run conferences, meetings, and product launches with a lot more efficiency and methods for a business.

Zoho Backstage is excellent software that helps event organizers plan and run different events with increased impact. It is possible to integrate your Zoho Backstage account with the Zoho Campaigns account for gaining the marketing insights needed for event product promotions. You can create email campaigns and send them to the contacts for getting attendees.

Rundown of Zoho Backstage Features:
  1. Zoho Backstage helps in sharing detailed information related to any event. The information gets shared with the Zoho Campaign account for sending email campaigns related to the same.
  2. You can import contact and event registrant’s details to Zoho Campaigns and automate email campaigns for re-engaging with them as well.
  3. You can also craft emails using pre-designed event templates and send promotional emails to contacts in Zoho Campaigns while increasing the number of attendees for events.
  4. Zoho Backstage allows you to track responses, analyze email campaigns, create event journeys, and assign automatic tags for registrants/attendees based on their event to nurture them in the future.

The ways in which Zoho Backstage enables users to run events smartly are mentioned below. Keep reading to know more.

1. Easy Digital Experience:

It is possible to easily integrate a brand’s design into the digital experience. In each brand experience, the customers need to make sure that the event is not just memorable but it is also recognizable and engaging when it comes to the brand’s future.

While keeping the design in mind, Zoho Backstage focuses on creating a strong branding moment so that it works with you and your design team. The software ensures that all elements of the event including promotion to preparation and finally going live are within a brand’s parameters but also memorable.

Zoho Backstage offers an easy-to-use template that allows quick execution so that you do not miss out on valuable marketing and leads in time for promotion. All in all, it offers an easy and effective way of organizing and carrying out events. 

2. Wide Reach:

Zoho Backstage allows you to widen your reach using the marketing channels at your fingertips. A brand can miss out on promotions if it does not use all the digital channels for promoting an event.

Zoho Backstage helps in promoting the event experience by including an event page on websites, social media channels, and content marketing pieces. You can widen your reach for this effort by finding a new audience while also increasing your brand awareness.

In essence, Zoho Backstage automates the work done by designers and your marketing team in many ways. Your marketing team can actually look focus on planning the elements of the event rather than investing valuable time in the promotional elements.

3. User-Friendly Registration and Ticketing Tactics:

Whenever an event is conducted, the tickets and registrations are digitally operated. This is yet another reason why Zoho Backstage can be of great help.

It offers a user-friendly experience on your website so that the users do not feel discouraged from signing up as an agreement to engage with your brand’s experience. You can manage the payments, inventory, and almost any additional questions that the audience may have about the virtual experience.

4. Improved Management of Sponsors:

Many events depend on funding so that the logistics are taken care of. Managing sponsorships and these relationships can often require more attention and organization than the actual event itself. Hence, Zoho Backstage helps manage the elements of an event.

The sponsorship messaging gets delivered on the website and throughout the event. This way, the partners do not just appreciate the visibility but they also appreciate the high level of organization and planning tactics.

5. Performance Analysis:

Zoho Backstage enables you to analyze performance with live tracking. The digital world would not be what it is if it did not have the ability to analyze and report appropriately.

Right from looking at how the audience engages with a promotional tactic and messages to engagements during an event, a company and sponsors can partner with you for understanding the success levels. This helps in future planning and improved performance analysis.

6. Interactive Experience:

Zoho Backstage also leads to interactive and engaging events. Even though the events are not more in person this does not mean that you have to sacrifice engagement with the attendees.

It offers live chats, polls, and integration with mobile and apps so that the audience is able to engage with the brand and sponsors in real-time. This is something that has never been done before.

The capabilities of Zoho Backstage enable a brand and its audience to engage a lot better when compared with in-person events offered. Even the customer experience is increased as there is no reliance on physical events.

Conclusion:

Physical events cannot be replaced by virtual events. However, Zoho Backstage can be one of the most effective tools if you plan to activate your audience in live and real-time engagement. Your audience will be able to engage with a company and your sponsors while also appreciating your attention to digital innovation and the number of people attending events.

From planning events and managing their promotions to keeping different methods and strategies organized for the customer experience, Zoho Backstage helps with all the operations. This ensures that the event takes place as smoothly as possible. At any given point, you will not have to give up on quality and your audience will appreciate your brand message as well.

    • Recent Topics

    • Weekly Tips: Stay Focused with Email Snooze!

      New Year, New Resolutions Being back at work also means being back to the constant barrage of messages from work and clients. The constant flood of incoming emails can lead to the missing of important messages, especially when you can't respond right

    • Schedule Zoho CRM reports only on Business Days

      Hello, Is it possible to schedule reports only on business days ? We currently get daily sales reports on weekend which has no value since the sales team doesn't work on weekends. Thanks

    • Zoho Payroll's Year in Review 2024

      As we roll into 2025, we'd like to pay tribute to all the milestones we hit in 2024! From releasing out new features that streamlined your workflows to updates that made payroll management smoother, we’ve had a prolific year—all while keeping you, our

    • Recurring Events Not Appearing in "My Events" and therefore not syncing with Google Apps

      We use the Google Sync functionality for our events, and it appears to have been working fine except: I've created a set of recurring events that I noticed were missing from my Google Apps calendar. Upon further research, it appears this is occurring

    • Multiplying Weight of product by Quantity

      I am facing an issue with creating a report that consolidates the total sales volume in kilograms. I have already specified the weight for each product. I have also aggregated the total sales quantity. The key question is: how can I create a report that

    • Confirmation prompt before a custom button action is triggered

      Have you ever created a custom button and just hoped that you/your users are prompted first to confirm the action? Well, Zoho knows this concept. For example, in blueprint, whenever we want to advance to the next state by clicking the transition, it is

    • Frontal interview scheduling - room availability in office using Google Workspace?

      Hi, We're using Zoho Recruit as our ATS and Google Workspace as our email, calendar and resources management. We want to use the interview feature to schedule an in-person (frontal) interview with the applicants. How can we sync the room resources availability

    • Add and Remove Agents from Departments and Groups in Zoho One

      Hi Zoho Flow Team, We hope you're doing well. Currently, Zoho Flow provides an action to add an agent to a group in zoho one, but there is no action to remove an agent from a group or a department. Another action that we find missing is the option to

    • Introducing Hiring Pipeline for Vendor Portal

      Keeping vendors informed about candidate progress is often challenging, leading to communication gaps and repeated follow-ups. To address this issue, we've released an update to the Vendor Portal feature that lets you choose to display candidates' hiring

    • Address Grabber function for Zoho

      I converted from ACT to Zoho. With ACT, I used an add-on called AddressGrabber to scrape the contact information from leads that I buy and contact information contained on emails and websites and directly add it as a new lead or contact. Does anyone know

    • Integrate zoom with zoho bookings please; or add optional times in zoho meetings

      Just like events - these online meetings like zoom need to be integrated with zoho bookings, and there needs to be option for customer to book a time slot. It should not be dictated by CRM user.

    • Add Owner to deluge-created module record note

      Is it possible to include the "owner" aka "creator", of a Note when creating it via delulge? This sets "superadmin" as the Note creator. I need to override it. notemap = Map(); notemap.put("Parent_Id",program_contact_id); notemap.put("Note_Content",program_contact_data.get('Note'));

    • Unique and Random IDs in Zoho Forms: Organize and Secure Your Data Efficiently

      When it comes to form submissions, organizing and identifying entries effectively is crucial. Zoho Forms offers two versatile ID generation options for submissions: Unique ID and Random ID. Each serves distinct purposes, providing flexibility to meet

    • Sort By Date - Deluge

      I have the following code, which normally works to sort calls by created time. Every once in a while, it doesn't work and something sneaks through in the wrong order and I can't figure out why. calls = zoho.crm.searchRecords("Calls","(Owner:equals:" +

    • Iteration through a list - Coming up against a "Failure to update function" error

      Hi there! I've been attempting to get a deluge script working and am running into an error that I have been unable to resolve. The error I am getting is Failed to update function Error at line :18. Improper Statement. Error might be due to missing ';'

    • Can you modify "Last Activity Time" in deluge? If so what's the field name?

      I need to perform some bulk modifications on records in the Leads module, but I need to avoid changing the "last activity time" or "date modified" because I am using those fields to filter and sort leads for follow-up action. I cannot find an answer anywhere

    • How do I define a weekend

      I noticed the default for weekends does not seem to include Saturdays. How can i define weekends to include both Saturdays and Sundays? Thank you.

    • 【Zoho CRM】ポータル機能のアップデート

      ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中からポータル機能のアップデートをご紹介します。 今回の機能アップデートにより、CRMのポータルへのログインがより簡単にできるようになりました。 【目次】 SAMLベースのシングルサインオンについて ポータルへのアクセスリンク送付について 今回のアップデートにより、アイデンティティプロバイダー（IdP）を利用している組織において、SAMLベースのSSO（シングルサインオン）を有効化できるようになりました！

    • Getting error during inserting a record in form of zoho people using zoho api

      import requests import json # Set your access token and Zoho People API base URL access_token = '1000.XXXXXXXXXXXXXXX.XXXXXXXXXXXXXXXXXXXXX' api_base_url = 'https://people.zoho.in/people/api/' # Set the form name and data to be inserted form_link_name

    • UI Arabic

      can i change the member portal UI to arabic in zoho community?

    • Resume template to include profile photo

      Hi, We would love the Resume Template to be able to include their profile photo. How can this be done? Miriam

    • Marking a form as 'done'?

      Hi! I've got a form that staff fill in when moving stock from location to location. I see the entries they've sent across and I input them into my stock control system. Is there a way to mark a form as 'done'? So that I know which entries I've input,

    • Zoho CRM - best way to search an account and assign to a deal

      Hi Everyone I am looking for some advice. I want to find the best way to complete the below steps. We have a deal and once it reaches a certain stage we need to allocate a supplier / vendor to this deal along with the salesperson. I want to add (ideally

    • Zoho Rating

      When I close a ticket, the zoho system automatically sends an email to the customer for them to leave a rating. When they leave a rating, the ticket re-opens and I have to close it again. When I close it again, the zoho system sends the customer an email

    • Zoho GC Flow is not showing in IM Channels

      I have added my social IM channels in zoho desk. Created a GC Flow to automate conversations. But Guided conversations are not showing in any platforms I have chosen; WhatsApp Instagram Messenger Web (Business Messaging) In the flow I mentioned these

    • Sharing Knowledge Base articles across multiple departments

      It would be useful to share some Knowledge Base articles across multiple departments where they are applicable, rather than having to go into other departments to find the article you're looking for. For example. Our reception uses the 'Admin' desk whereas our IT guys use the 'Support' desk, however both divisions would find KB articles about our company intranet useful. Reception does not have access to the support desk, so cannot see articles created in the Support KB. Perhaps you could install

    • Contacts marked as Spam are shown as Contacts in tickets.

      Hi Zoho, If a ticket is marked manually as Spam you get an option to set the contact as Spam as well. It would be great if there was another option to delete this Contact. This would be based on the understanding that it wouldn't be marked automatically

    • Is possible to use ${webhookTrigger.payload.street==null?"No street":${webhookTrigger.payload.street}} for to detect inline a null parameter

      Hi Team I need to know if it's possible to evaluate inline the following parameter, with the objetive to detect a null value ? I would like to use ${webhookTrigger.payload.street==null?"No street":${webhookTrigger.payload.street}} Regards, Pablo

    • Real Estate CRM

      How can I tailor my CRM for real estate? I had seen an image where the CRM included property tabs.

    • Issue with Bulk Edit Triggering Function Multiple Times in Zoho Report

      In our Zoho report, we have observed an issue where executing a function during a bulk edit operation runs the function multiple times—once for each selected report entry. This behavior is causing errors due to overlapping or redundant executions. Our

    • Set recurring tasks in Zoho Support?

      Hello,   We use the task function in Zoho Support to set reminders for "due dates" of important events, such as lease expirations, etc. Is it possible to set some of these as recurring yearly? As of now, we have to reset every task manually after one year. Is there a way to have it reset automatically?   Additionally, is there a way to import a list of tasks and their dates into Zoho Calendar? I have not been able to do it from Zoho Support to Calendar. I tried exporting tasks from Zoho Support,

    • Help - How Can I Enter a Hourly Rate (Global Cost) for our Team for Profitability Reporting?

      Hi everyone, I'm hoping someone can help as I am at a loss and am quite shocked (if true) at the lack of functionality in Zoho Books. We run a company in which we do hourly jobs for clients and we bill based on the hours of work completed. Projects are

    • Schedule a regular backup

      In CRM I have a regular backup setup. I cannot find an option to backup Desk? I would like to take a backup before I test syncing products between CMR and Desk.

    • Limit who can submit a support ticket to your site?

      Does anyone have a use case for needing to limit who can submit tickets via your help portal? Some of our customers want to have end-users view our knowledge base articles and see tickets their IT groups have submitted but they do not want end-users to

    • Is there a way to request a password?

      We add customers info into the vaults and I wanted to see if we could do some sort of "file request" like how dropbox offers with files. It would be awesome if a customer could go to a link and input a "title, username, password, url" all securely and it then shows up in our team vault or something. Not sure if that is safe, but it's the best I can think of to be semi scalable and obviously better than sending emails. I am open to another idea, just thought this would be a great feature.  Thanks,

    • Allow us to disable the Reopen Ticket button after a ticket is closed

      Disabling the Reopen Ticket will allow us to have more control over the ticket's flow. According to support, this is currently not possible. Please add this to let us, the customers, mold the ticketing system into something that we can use for our business

    • How to Enforce Mandatory Fields (Category/Sub-category) Before Closing a Ticket?

      Hi, I'm currently using Zoho Desk and encountering an issue where agents are able to close tickets without filling out mandatory fields, specifically Category and Sub-category. I’ve already set them both as a mandatory field, but it can still be bypassed

    • Admin Control for Default Email Templates in Zoho Desk

      Hi Zoho Desk Team, We would like to request a feature enhancement related to default email templates. Currently, agents can select and set their own default email templates when replying to tickets. However, we believe this setting should be managed centrally

    • Lock out of account after password update

      This is a bit of a catch 22 situation. I updated my account password using password generator in ZohoValut. Now I am locked out of everything, as I cannot get into OneAuth for 2FA, as the password is randomly generated, without getting into ZohoValut,

    • Guidance on Making Zoho Desk Connections Available for All Data Centers

      Hi Team, I’m currently developing an application using Zoho Desk connections to manage OAuth for my third-party products. Could you please advise on the steps required to make it available across all data centers? Looking forward to your thoughts on

    • Next Page