Tip #8: La anatomía del correo de invitación a webinar perfecto.

Tip #8: La anatomía del correo de invitación a webinar perfecto.

Tips and Tricks #8, adaptado de Annet M
¡Hola a todos!

Esta semana llegamos con otro consejo sobre Zoho Campaigns, de la mano de la serie Tips and Tricks. Si acabas de llegar a la comunidad, te recomendamos ver más consejos y trucos para Zoho Campaigns, Zoho Projects y Zoho CRM en este mismo foro.

Hoy comentaremos algunos componentes esenciales para crear invitaciones a webinars utilizando Zoho Campaigns. ¡Empezamos!

Tip #8: La anatomía del correo de invitación a webinar perfecto.
​
El objetivo de las campañas de correo electrónico de invitación a webinars es la de despertar el interés de tus contactos, para que posteriormente asistan al evento. Para conseguirlo, la invitación debe contener la información necesaria. Para nosotros, estos son los componentes clave:

El asunto del correo
El asunto debería contener el nombre del webinar. De esta forma, tus contactos entienden el motivo del correo. La claridad, ya desde el asunto, incrementa la posibilidad de que el contacto abra el correo. Además, la personalización del asunto también puede incrementar el índice de apertura de tu campaña. Puedes utilizar las etiquetas de personalización al escribir el asunto de campaña en Zoho Campaigns:



La fecha y hora del webinar
A la hora de realizar un webinar debemos de tomar en cuenta no sólo la disponibilidad de los ponentes, si no el mejor momento para nuestros asistentes. Por lo general, los fines de semana no son una buena opción para realizar webinars, mientras que los martes y los jueves suelen ser los mejores días. En caso de que contemos con audiencias de regiones con distintas zonas horarias, puedes añadir un enlace en la invitación para que tus contactos puedan ver el día y la hora en la zona horaria en la que se encuentran. Para ello, te recomendamos integrar Zoho Meeting y Zoho Campaigns:




De forma que toda la información sobre el webinar que hayas creado en Zoho Meeting aparezca, de forma automática, en tu plantilla prediseñada de Zoho Campaigns:



La descripción del webinar
El correo electrónico debe dar una idea general sobre el webinar. ¿Qué aprenderán los asistentes? ¿Cómo les ayudará? La descripción debe responder siempre a estas preguntas. Un valor añadido a esta descripción es la presentación del ponente de tu webinar, con una pequeña introducción y su foto, que aportarán una mayor cercanía.
Gracias a la integración de Zoho Meeting y Zoho Campaigns, esta información también se puede cargar desde la página del webinar.

La llamada a la acción (CTA)
El componente más importante a la hora de elaborar un correo electrónico para un webinar es el botón CTA. Puedes copiar el enlace de registro y añadir un texto hipervinculado, o vincularlo a un botón como CTA. Nuestro consejo: crear un enlace corto, para que los destinatarios puedan compartirlo fácilmente en otras plataformas. 



Tono positivo - desde el inicio hasta el cierre
Los webinars son una buena ocasión para aprender algo nuevo, así como socializar con otras personas. Asegúrate de incluir un tono positivo en el mensaje para animar a las personas interesadas en el tema a tratar a que asistan a la sesión. La conclusión de tu correo también puede contener un mensaje cercano, con frases como "Te esperamos" o "Nos vemos en la sesión", que inviten al recipiente a participar en el evento.

¡Esperamos que este consejo te sea útil! Síguenos para no perderte más consejos sobre nuestras apps Zoho favoritas.

    • Recent Topics

    • How to upload mass inventory quantity adjustment with batch number?

      I wanted to clean-up our inventory list; however, I have trouble performing the task as I don't know how to mass upload inventory adjustment with batch numbers. I don't want to do it manually as there are if not thousands at hundreds of inventory tr

    • Product sale report with margins

      we unable to get the data as per product sale report with margins so we need help in this

    • CLIENT PORTAL (If clients can place orders directly on the portal)

      Zoho client portal is excellent. Everything is there except one thing. Client should be able to place orders directly on the portal. This would enhance the portal and end users will be extremely happy. This suggestion infact came from one of our client.

    • Is there provision to charge the attendees to join the webinar?

      We want to host some webinar of public interest and want to charge them to participate in this. Does this feature in-build in the application? Offcourse, we will be having Razor pay account activated for these purpose.

    • Zoho Vault App for Windows

      Hello, is there a Windows app that can be used to access the passwords saved in Zoho Vault? Thank you

    • Emails take up to 14 hours to arrive and often never arrive at all.

      I've been on hold on your support phone for two hours. I spent an hour waiting to talk to somebody somebody finally picked up. They asked me to give them my ID number and when I found it, they were gone they didn't hang up. They just walked away from

    • Emails take up to 14 hours to arrive and often never arrive at all.

      I've been on hold on your support phone for two hours. I spent an hour waiting to talk to somebody somebody finally picked up. They asked me to give them my ID number and when I found it, they were gone they didn't hang up. They just walked away from

    • Print PO receipt

      Hi I would like to print the PO receipt. There does not seem to be any way to do this. I track batch numbers and printing the PO does not show this. Only the receipt would show the details of the receipt. Currently I print the screen which does not have

    • How can the direct link to a ticket be created from ticket #?

      Our agents will be using ZDesk but we will have to create direct link to tickets in another ERP by providing the Desk Ticket # Is there a way to create the direkt links from the ticket # alone? Do we have to use the API to get the direct links?

    • Allow standard layout to be used/edited as a starting point for canvas

      Hello, I would really love to improve the look of our CRM interface using Canvas but we have spent so much time customising the screens already (in standard view) that the thought of starting from scratch and building everything again, field by field,

    • How to link to/displaya png stored in workdrive in a Creator HTML snippet?

      How to link to/display png stored in workdrive in a Creator HTML snippet? I've tried it as a plain external link and as an iframe. The iframe works but is kinda slow...and I'd prefer to be able to do finer-grained positioning but referencing the png as

    • Has anyone built a ticket export that allows Help Center users to export the tickets shown in the My Area list they are looking at?

      Hi, We are moving to Zoho Desk soon. Our current support system displays an option in our help center allowing customers to export their Open, Closed, or all tickets based on which list they are looking at. We need to offer the same in Zoho Desk help

    • Contemplating moving my site from WordPress to Zoho Sites

      Hi Everyone, We currently find ourselves in a situation where we ant to review and update our current sites content. We are small business owners, not developers. We currently use a wide range of Zoho products. We sometimes think about the possibility of either moving or just starting from scratch on Zoho Sites. I would like to know if anyone has done this and of course the things that need to be considered. We have spent quite a bit of time getting our current site positioned organically and I guess

    • Using AVG in SQL Query

      My current SQL Query is: SELECT "Client Info", avg("Revenue") FROM "Funded Deals" GROUP BY "Client Info" The current table that this is creating: Client Info avg(Revenue) Previous 4175 1st - New 3411 1st - Old 3013 Renew 3069 While this works as I had

    • Unified customer portal login

      As I'm a Zoho One subscriber I can provide my customers with portal access to many of the Zoho apps. However, the customer must have a separate login for each app, which may be difficult for them to manage and frustrating as all they understand is that

    • Tracking Implementations

      We create Opportunities (Renamed Deals) with associated Quotes (renamed Products and Services). When we close the deal, we want to be able to track the implementation of each product separately. For instance, the client may have ordered Item A, Item B

    • Is this link the transparent pixel used to track opens?

      Could someone please help me identify this highlighted link? It is automatically created by Zoho and a lot of contacts receiving campaigns will click on this link. I don't believe that it is the "update your preferences link" because on the Link Clicks

    • Zoho desk desktop application

      does zoho desk has a destop applicaion?

    • How can I view Help Center articles in 'Sandbox' mode?

      I have published some help center articles but when I try to preview the knowledge base page, it says 'We have no content to display'.

    • Is this possible with Campaigns?

      My company is currently moving CRM's from Monday to Zoho One. Currently, our marketing lead process is send out 7 sms messages over 14 days if the lead is in a certain status. If we don't get a response the lead is put into a "Closed" status. Do we buy

    • Tracking leads through the sales process

      Our leads are being generated via paid google ads and are arriving to us with UTM data showing lead sources, campaign mediums and campaign names. I want to track the progress of those leads as they migrate through our sales funnel while maintaining a

    • Error 403: Forbidden When Updating Email Signature via API

      Hi Zoho Desk team, First, congratulations again on the excellent Zoho API. But, I’m encountering an issue while attempting to update an email signature via the API. Whenever I make a request to update the signature, the response returns an HTTP 403 Forbidden

    • Opening & working multiple tickets

      We work in multiple tickets at the same time. Currently to do this, we have to open multiple instances of Desk.  Is there a way to do this by just opening multiple ticket tabs within 1 instance of Desk?  

    • Different content per social media account..

      Is there a way to add different content per social media account on one post?

    • Merge tickets

      Hello, I am attempting to merge two tickets; however, the option to merge does not appear to be available. Could you kindly confirm if this feature has been relocated or removed? Additionally, could you please provide guidance on the correct process to

    • Add "Merge by Ticket ID" Option on Ticket Screen

      Dear Zoho Team, We would like to request a new feature for the ticket interface in Zoho Desk. Specifically, we propose adding a button to the ticket screen that allows users to merge the current ticket with another ticket by directly providing the second

    • Using tickets to train Zia

      Hi Team, I would like to know if there is any way that Zia can also learn from previous tickets in addition to the articles from the knowledge base. Since we have most of our knowledge curerently in the tickets and that this is hard to combine into a

    • Unable to delete Junk Lead and Not Qualified from the Lead Status field

      Are Junk Lead and Not Qualified default fields or something that cannot be deleted? I have gone into the Leads module and made sure there are no records using these values. Other values have a minus sign that allows me to remove them, but these two fields do not have that option.

    • Welcome Link Expired

      Hi The links sent to the users didn't get clicked on in time and now all the links have expired. Is there a way to send a new link without deleting them and re-adding them>

    • Zoho Developer Community Monthly Digest - December 2024

      Hello everyone! As we step into the new year, let’s reflect on the strides we’ve made together and gear up for the exciting opportunities 2025 holds. This month’s digest highlights key updates, engaging discussions, and upcoming events designed to keep

    • Allow "add new" option to picklists and multiselection fields from add or edit pages

      Hello zoho, please insert an add option (ie +)sign) to pick and multiselect fields so we can add new options while entering or editing records. For example. in my lead module, while adding a new record, I realized I had a new lead source. I went to my

    • Enhancements to Zoho Corp Help Center "Team Requests" View

      Dear Zoho Team, I hope this message finds you well. The ability to view both my tickets and my team’s tickets in the Zoho Corp Help Center is a fantastic feature, especially as the focal point for Zoho in our organization. However, we’ve encountered a

    • We've revised the pricing model of CRM portal user licenses

      Hello everyone, We’re making important updates to our pricing structure for portal user licenses, effective from the next payment cycle. The new slab-based pricing is as follows: Previously, these portal user licenses were priced at $5/ user/ month. As

    • Zoho and Hostaway webhok integration.

      I want to receive data coming from hostaway webhook and receive it in zoho crm to create or update record in a module based on conditions. The hostaway webhook sends data every time a reservation is created or modified or cancelled. The hostaway sends

    • Unable to create custom fields for shipment order

      I'm unable to create custom fields for shipment orders, even though the custom fields are set up correctly. A request to the following endpoint: https://www.zohoapis.com/inventory/v1/settings/preferences/customfields?organization_id=${ZOHO_ORGANIZATION_ID}&entity=shipment_order

    • Records per page in New UI

      It seems the new UI lack of "Records per page" function, it is very handy if you are looking for a data that you don't know the exact search term, but you know it may "between" few entries. without a "page" function, we kind of have to keep page down and page, the autoload is not that fast, and you are dealing with thousands of entries. Could we please have the "records per page" function back to New UI (also it shows total counts of the record) Looking forward to hear from you.

    • zet pack not working

      We are using the zet pack command to package our Zoho extension. However, after running the command, the extension gets packed, but the resulting package is empty. We've attached a screenshot for reference. Could you please assist us with resolving this

    • CSV File Added to Form - Parse and Map to Fields

      Hi,  I apologize, I can't seem to find a clear explanation or help article on how to parse a CSV file. On validate, I process this deluge script. fileContent = Collection(input.File_upload.content); result = fileContent.values(); info result; What I want to do is create a record (in another form), and map certain fields to fields in the form.  I can get values, which is the whole file but no keys. If I use result = fileContent.keys(); I get "0" As you can see from CSV, my first line is my map and

    • Encountered an error while creating a bill in Zoho Inventory: {"code":6,"message":"Invalid data provided"}

      I attempted to create a bill using the Zoho Inventory API, but I received an error: {"code":6,"message":"Invalid data provided"}. However, when I made the same request again, it was successful. Does anyone have insights on why this happened?

    • Why do I need to send the Customer ID in the Create Purchase Order Request?

      I'm trying to create a purchase order using this endpoint https://www.zoho.com/inventory/api/v1/purchaseorders/#create-a-purchase-order Unfortunately, I'm getting this error { "code": 4, "message": "Invalid value passed for Customer ID" } The doc doesn't

    • Next Page