Tip of the week 03 - Sending emails in batches

Tip of the week 03 - Sending emails in batches




Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why?

Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be sending an email campaign at one go, to many thousands of recipients? Well, if you send such an email, you're likely to lose a few subscribers as your message isn't targeted. You'll end up straining your message server, thereby affecting your email's deliverability. In addition, you might miss out on getting an overall understanding of your campaign's performance. 


This is where ‘smart’ email marketing comes into picture. By segmenting your mailing lists based on specific criteria, you can understand your audience better and send emails catering to each of them. You can divide your emails based on segments, which helps you analyze your performance results and get a clarity on the real-time campaign metrics. 

 

Ultimately, your engagement rates will increase! 


So here’s our tip for this week: 





P.S. Start using this technique right away, from your very next email campaign! 


Cheers,
Aishwarya Ashok


    • Sticky Posts

    • Tip of the week 03 - Sending emails in batches

      Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be

    • Tip of the week 04 - Know about your recipients' 'prime open time.'

      In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's

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    • Email Deliverability Tip #3: Seal the deal with the preheader

      In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep

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