Track Your Social Media Channels with Zoho Social

Track Your Social Media Channels with Zoho Social

The world that we live in today is being directed and operated by social media tools. Since these tools connect people across countries and continents, they are being used to maintain personal interactions, expand businesses, and stay in touch at every moment. This naturally amounts to the fact that businesses need a strong presence on social media if they want to be seen or heard by the masses. Where the small or medium-sized businesses can begin to engage their target audience with these tools, the large businesses can expand their reach innumerably.

If you are an entrepreneur who is trying to build a good social media presence, then for starters you should know that you are on the right path. However, from here on, you will need a tool that can track your progress and measure how much you have grown over a certain period of time on social media channels. The perfect fit for this tool is Zoho Social.

All business owners can govern their presence on social media while ensuring that it leads to good results. In this blog, we will see the different ways in which one can track the social media channels with Zoho Social, but before doing that, let us start by understanding Zoho Social in detail.

What is Zoho Social?

Zoho Social is actually a social media marketing tool that assists the organizations to build and expand their online presence. With Zoho social login, the users can reach the right audience at the right time so that engagement can be created with the right messages.

The users can operate numerous social media accounts, schedule posts, and manage all of them at once. Zoho Social allows the social media marketing team to collaborate with multiple accounts with the same standardized dashboard. It helps in tracking the marketing revenue that is spent on social media so that streamlined budgeting can take place.

With the help of Zoho Social, one can publish content a lot more effective for the target audience. Not just this, informed public decisions can also be taken with the help of analyzed data. Once the social media marketers will be able to engage their audience better and listen to their feelings in real-time, it will become easier to initiate a fruitful interaction.

Zoho social media management enables businesses to understand the pulse of the market and all sentiments surrounding their products, services, and brands. This data is accessible via detailed reports that can be shared with the social media teams, other departments, or the senior executives. In addition to working seamlessly with all the important social media tools, Zoho Social can also be integrated with the Zoho CRM and other modules present in the Zoho Suite.

Now that we have gained an understanding of Zoho Social, let us now begin to understand how it helps in tracking the social media channels.

1. Publishing and Monitoring: The Zoho Social software offers numerous publishing features which enable to manage the social media pipeline effectively. With the help of these features, a comprehensive publishing schedule can be created and engaging posts can be published for the target audience.

In addition to this feature, organizations can create customized monitoring dashboards that can be managed by users for tracking and personalizing the screen with the required view. In this dashboard, it is also updating the last interaction that was had with the customer.

2. Automated and Targeted Engagements: There are many people who feel that automating social media processes leads to impersonal engagements. This, however, does not hold true for all cases and in all situations. There are tools like Zoho Social balance and high-quality engagements that allow the users to see the social landscape and discover the best people to engage with on social media.

With the help of integrated data, one can customize the messages, media, and posts based on the liking of the audience so that they can be published at a time when the target audience is active.

The Zoho Social’s SmartQ prediction engine makes all this extremely simple. This tool considers all Facebook posts by time zones and locations. Moreover, the bulk scheduler option enables users to create multiple posts while scheduling their publishing time in just one sitting. This can be done either with a PC or on mobile.

3. Smart Collaboration: With the help of smart monitoring and collaboration tools, the users can track customers while basing their outreach strategies on accurate data. This is further complemented by the Brand Inbox feature that offers a single view of all messages over the platforms.

With the help of Zoho social media management software, conversations can be tracked in a way that one can stay updated because the communication history with the customers is available within a few clicks. Furthermore, the search function is such that it enables you to stay up to date with all the hashtags and events while finding prospects. One can save their searches in case they wish to return to them in the future.

In addition, Zoho Social’s collaboration features enable multiple users to work together and think of ideas for content, publishing schedules, and engagement tactics. Zoho Social comes with a good mix of smart monitoring and collaboration features that are just perfect for the social media team of any consultancy firm. If used up to their complete potential, these features give the best possible results.

4. Social Media Analytics: Analytics is an important assessment of the result that the efforts taken by the team have amounted to. Social media analytics comes with many tools that are used for the analysis of company branding with the social media website.

These tools do the job of monitoring, analyzing, and providing deeper insights with all the information gathered through the blogs and other media websites. Organizations can track their progress and be aware of all the steps that have resulted in something good with the help of this tool.

Hence, Zoho Social results in advanced analytical techniques that are also a part of this software. It helps in understanding customer behavior which plays a major role in social media analytics software. This analysis further helps the users in marketing to build their brand with the content that has a high demand.

5. Easy to Use: The Zoho Social is recommended as one of the best methods to track social media channels because of another reason which is that it is easy to use. It comes with an interface that is very simple to understand and manipulate.

In addition, it comes with a social share plug-in for web browsers like Firefox and Chrome which further allows the users to share content instantly form the same browsers and windows.

6. User Satisfaction: At the time when a marketer makes a decision to buy a social media management software, it becomes necessary to base the final decision on the reviews of the users who have had previous experience with using that software. This means that in addition to seeing how the experts evaluate the software in their reviews, one must also find out if the people and companies that buy it are satisfied with the product or not.

For this reason, the customer satisfaction algorithm of Zoho Social helps in gathering customer reviews and comments over a wide range of social media sites. This data is presented in a simple to digest way showing how many people had a positive and negative experience with the Zoho social.

When this information is at hand, one can be equipped to make an informed decision that they won’t regret in the long run. That being said, user satisfaction with Zoho Social has been impeccable. Its implementation has actually shown great results in improving the reach of brands.

7. Collaboration with Team: With the help of collaboration features, the Zoho Social software makes it possible to discuss numerous social media tasks and carry out campaign planning which helps in making quick decisions while saving organization time.

Here are some of the features that are offered by collaboration:

  1. Discuss: You can start a new discussion, talk about an influencer engagement, plan things, and direct people to do anything with the help of Discuss. If you feel that you have anything important to talk about then hit discuss and you will be good to go.
  2. Roles and Permissions: You can bring your colleagues on board and create particular roles for them. For instance; you can assign which social media channels or features can be accessed by one particular person.
  3. Tag: If you are drafting a new copy then you can tag your team members for the feedback. By using the option of @mention, you can engage your team members in conversations and get them to participate.

8. Detailed Reports: Zoho Social generates detailed reports that are based on all the activities that took place on the platform. This report can be shared with the team and lay the foundation of planning.

It is enriched by the statistics and analytics feature that offers insights with the help of visual data reports about the performance and the online presence of a brand.

Conclusion:

Zoho Social comes with features that will be loved by you and your team. Integrated with all things that empower you to build a brand on social media, Zoho Social can be used to schedule content in numerous ways, monitor all that matters, and create intelligent reports.

I hope that you learned something new 
Cheers!
Abhi
(Seasoned Zoho Authorized and Certified Partner)

Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185

    • Sticky Posts

    • Introducing Inbox in Zoho Social

      Hey everyone, We are excited to introduce the Inbox in Zoho Social to help manage all social media interactions from Facebook, Instagram, X (formerly Twitter), Google Business Profile and YouTube for your brand in one place. You can track and assign them

    • A decade together - Thank you for being a part of the journey with Zoho Social!

      A decade ago, we started Zoho Social with a simple vision: to make social media management easier, smarter, and more impactful for your business. What began as a small idea has grown to a powerful platform that helps businesses across the globe reach

    • Advanced statistics for LinkedIn page, posts and monitor @mentions in Zoho Social

      Hello everyone,   We've made enhancements to the Monitor, Reports tabs, and Post Stats for the LinkedIn channel in Zoho Social, so we wanted to briefly share some information about the updates. Monitor LinkedIn mentions  LinkedIn is one of the most popular

    • Introducing advanced statistics for all your social media posts

      When you're publishing on social media, it's important to understand how the audience engages with your content. This insight helps you come up with ideas for different types of content and also identify the social media channel that's most effective

    • It's here! A Publishing Calendar to give you better view and more control over your posts.

      Hello!   Just a couple of days back my colleague Vishal announced that you can now do more on Twitter with the Advanced Search Filters, along with a bunch of other cool stuff. I hope you got a chance to check it out.  In fact, I'm itching to you tell you all about the latest updates we have lined up, but I'd rather give you doses of excitement every week to last until the very end. ;) Alright, I hear you. That's enough tease for the day.  Here we go! Introducing... an all-new Publishing Calendar,

    • Recent Topics

    • Has anyone integrated SMS well for Zoho Desk?

      Our company does property management and needs to be able to handle inbound sms messages which create a ticket for Zoho Desk. We then need to be able to reply back from Zoho desk which sends the user an sms message. This seems like a fairly common thing

    • Unleash the power of detail, with Table View.

      What use is context that's not available where you need it? With this in mind, we bring you the Table View. This feature will add more power to the way you organize and work through your ticket load. Table View comes in handy when you want more control over the ticket information you see. This is a nifty tool for users who find themselves limited in terms of the level of information that is being offered in the Classic View and Compact View. With an upper limit of 15 columns, agents can glean most

    • Contact's title in "Contact Role Mapping"

      When I'm creating a deal, I'd like to see the contacts title in the listing. Right now, I only see this: How can I get the contact's title in there?

    • Google Fonts Integration in Pagesense Popup Editor

      Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance Zoho Pagesense’s popup editor with Google Fonts support. Current Limitation: Currently, Pagesense offers a limited set of default fonts. Google Fonts

    • Control Position of “X” (Close) Button in Popup Editor

      Hello Zoho PageSense Team, We hope you're doing well. We would like to request a customization improvement in the PageSense popup editor. Current Limitation: Currently, the position of the “X” (close) button is fixed and cannot be customized in the popup

    • Add Standalone “Save” Button in Pagesense Popup Editor

      Hello Zoho Pagesense Team, We hope you're doing well. We would like to request an important usability improvement in the Pagesense popup editor. Current Limitation: There is currently no dedicated Save button while building a popup. The only way to save

    • Client scripts for Zoho Books ?

      Good day everyone, I am looking for a way to be able to interact with the Quotes and Invoices as they are being created. Think of it like Zoho client script in Zoho CRM. But for the life of me I dont see a way to do this. The issue with having function

    • Kaizen #126 - Circuits in Zoho CRM - Part 1

      Hello everyone! Welcome back to another week of Kaizen! Today, we will discuss an exciting topic—Circuits in Zoho CRM. For starters, we will discuss what Circuits are, how beneficial they are for businesses, different views of a Circuit, and the different

    • Text Direction Control in Pagesense Popup Editor

      Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to add text direction control in the Pagesense popup editor. Current Limitation: Currently, the popup editor does not provide native support for RTL (Right-to-Left)

    • Autosave in Pagesense Popup Editor

      Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance the Pagesense editor with an autosave functionality. Current Limitation: Currently, changes made in the Pagesense editor must be manually saved. In

    • HEX/RGB Color Input in Visual Editor

      Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to improve the color selection options in the Pagesense popup editor. Current Limitation: Currently, to set text colors, users must move the color slider manually.

    • Dynamic Signature - Record owner

      Hi everyone, I’m using Zoho Writer merge templates from Zoho CRM and have two questions: Owner signature: How can I automatically insert the CRM record owner’s signature in the merged document? I’m not sure where this signature is stored or how to reference

    • In arattai received message can't be deleted

      The issue has been noticed in following: arattai app (Android) arattai app (Window) arattai web While the message posted by me may be deleted, the ones received from others can't be. The item <Delete> change to <Report> when the message is a received

    • Introducing Zoho Creator's 2025 Release Projection 2

      Hello Creators! I'm Prakash, from the Creator product management team, and today I'm delighted to unveil our next set of features as part of Release Projection 2 for 2025. With thoughtful analysis and planning, we've curated powerful new capabilities

    • Multiple clients in one project

      Hi team, What is the possibility to have more than one client to be linked for one project in the Zoho Books? Our business model is to have a project, and this project have expenses/bills, as well, we issue invoices for this same project to several customers.

    • Option to Customize Career Site URL Without “/jobs/Careers”

      Dear Zoho Recruit Team, I hope you are doing well. We would like to request an enhancement to the Career Site URL structure in Zoho Recruit. In the old version of the career site, our URL was simply: 👉 https://jobs.domain.com However, after moving to

    • Preserve Ticket Issue Mapping When Migrating from Jira to Zoho Projects

      Hello Zoho Projects Team, We hope you are doing well. We are currently exploring a full migration from Jira to Zoho Projects, and we identified a critical limitation during the migration process involving Zoho Desk integration. Current Situation: We use

    • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

      Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals

    • Introducing Configure, Price, Quote (CPQ) in Zoho CRM | Public early access 2023

      Greetings Customers! We're excited to announce that the CPQ feature will soon be available in Zoho CRM and accessible to all accounts using the Professional, Enterprise, and Ultimate editions. We've opened this feature to select customers, and it'll be

    • Support Bots and Automations in External Channels

      Hello Zoho Cliq Team, How are you? We actively use Zoho Cliq for collaboration, including with our external developers. For this purpose, external channels are a key tool since they work seamlessly within the same interface as all of our other channels

    • Workdrive on Android - Gallery Photo Backups

      Hello, Is there any way of backing up the photos on my android phone directly to a specific folder on Workdrive? Assuming i have the workdrive app installed on the phone in question. Emma

    • Is It Possible to Hide Menu Option from Main Navigation?

      Is it possible to hide a menu option, e.g. Admin, from the Main Navigation based on some criteria, e.g. login = zoho.adminuser

    • How many clients can be added to Zoho Practice?

      How many clients can be added to Zoho Practice without having their zoho app?

    • Add Comprehensive Accessibility Features to Zoho Writer

      Hello Zoho Writer Team, We hope you are doing well. We would like to submit a feature request to enhance Zoho Writer with a full set of accessibility tools, similar to the accessibility options already available in the Zoho Desk agent interface. 🚧 Current

    • Need more details on API Usage Dashboard

      Hi Team, We have implemented Zoho Expense for a client and has done some integrations with well known third party ERP via api. Recently we have noticed a huge spike in the API consumption. But we couldn't get the root cause for the same. I accept there

    • Global Search placement in the new UI

      Having a hard time with the global search placement in the UI redesign. Surely I can't be the only one. Previously global search placement was perfect. A bar at the top/center of the page. Exactly where you would expect it to be. Since the new UI has

    • Preview an upload PDF or File

      I have a form where the customer has to upload a file (normally PDF - never jpeg)  When in report view I want to be able to preview the uploaded file without having to download it.  If I click on the upload it downloads to my computer, I want to be able

    • Edit item custom fields

      Getting this error : Transactions have been created with the custom field. Hence it cannot be deleted. Not trying to delete it, just trying to change which modules to show in or to not show at all in transactions !

    • Rendering PDF to view on page

      My company upload lots of PDF files onto Zoho. But every time we open it, it downloads the file instead of viewing it on the web page. Does Zoho allow uploaded PDF files to be rendered to view on web page yet? I've been trying to use <embed> or <object> but it cannot be loaded.  (similar thread: https://help.zoho.com/portal/community/topic/how-to-open-a-pdf-file-of-a-view-in-preview-mode)

    • Dynamically Fetching Lookup Field Display Value

      I have an audit trail form, Audit_Changes, that tracks old vs new values across different forms. For lookup fields, the old/new value is the ID, but I also need the display value. What's a best practice for dynamically fetching the display value of the

    • Create folder is fetch fails

      coming from zapier... zapier has a google drive task that searches for a specific folder in google drive, and if it fails to find the folder it will create a folder based on the search criteria, and contine along the singluar path of the flow. Trying

    • Workflow workdrive rollout

      Hi! When will workflow be rolled out to all users? Thanks.

    • Workdrive and ChatGPT Team Synced Connectors

      Hi, we want to be able to integrate Zoho Workdrive with OpenAI’s ChatGPT Team plan. Google Drive and OneDrive both offer this, zoho please catch up asap. We dont want to have to put our company files in google drive, we want to allow chatgpt Team edition

    • Are Environments Worth It?

      In concept, Environments in ZC is a great idea. I think the flow is pretty smart when you compare it to GitHub, especially for a low code audience. However, in practice, I've found it to be unpredictable, and I've only used it a few times. Aside from

    • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

      Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

    • InvokeURL butchering JSON for OpenAI API calls

      My organization works with mostly educational institutions. We have a custom module called "Schools", which is the user-entered school name they put when using our service (which they enter along with their state and zip code). We want to map this to

    • Is it possible to pull the Zoho desk data into Zoho analytics in real time

      Hi - I am looking to add more dashboards and reports of Zoho Desk in analytics. I see there is a schedule to pull the data into analytics, but I'm wondering if there is an option to pull the data in real time instead of a specific interval?

    • Microsoft Teams now available as an online meeting provider

      Hello everyone, We're pleased to announce that Zoho CRM now supports Microsoft Teams as an online meeting provider—alongside the other providers already available. Admins can enable Microsoft Teams directly from the Preferences tab under the Meetings

    • Account in Quick View Filter

      I have a report that I often run against a specific Account. Every time, I have to go into the edit menu and change the Advanced Filter. I would prefer to use the Quick View Filter, but it does not allow me to use the one and only field that makes any

    • Account in Quick View Filter

      I have a report that I often run against a specific Account. Every time, I have to go into the edit menu and change the Advanced Filter. I would prefer to use the Quick View Filter, but it does not allow me to use the one and only field that makes any

    • Next Page