Use data of contacts (custom field) inside snippets

Use data of contacts (custom field) inside snippets

Hello,
we have enabled the standard integration between Zoho Desk and Zoho CRM.
So every contact in CRM has a salutation, this information is also synchronized to desk.



So my question how can I use this data iside a email template or a snippet?



Please help me :) Many thanks in advance!

Regards,
Sven