Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

Hi email champs, 

As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. 

Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other out and share their words of wisdom on performing successful email marketing. 

Zoho Campaigns Expert Diaries is a project that was kickstarted a few weeks ago keeping in mind the motive to connect email geeks and build a ground for transforming email marketing practices. This new series has blogs, twitter chats, script interviews, and podcasts featuring email marketing experts. You can follow our project here.


Podcast is one of our new initiatives, and we're live now on SoundCloud, Apple Podcasts, and Spotify. Follow our sessions here:

Here's our latest podcast blog:








Also follow Expert Diaries on:

        


(Click on the logos to go to the corresponding podcast pages)   


We hope to see your extended support, and we believe these expert episodes will help you reap success in your email marketing efforts! 

Happy Campaigning! 


Cheers,
Aishwarya 











    • Sticky Posts

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    • Tip of the week 04 - Know about your recipients' 'prime open time.'

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    • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

      Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
    • Email Deliverability Tip #3: Seal the deal with the preheader

      In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
    • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

      If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 
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