Zoho CRM Tips & Tricks #06 | 8 tips om je customer journey effectief op te bouwen

Het belang inzien van hoe je een customer journey ontwerpt, kan zijn vruchten afwerpen in hogere conversieratio's, hogere klanttevredenheid en een gezonder bedrijfsresultaat.

Uit een recent, door McKinsey gepubliceerd, onderzoek bleek dat een brede en systematische benadering van de customer journey de klanttevredenheid met maar liefst 10% verhoogde. Uit een ander onderzoek, uitgevoerd door Boston Consulting Group, bleek dat bedrijven die hun klantreis aanzienlijk konden heroverwegen en moderniseren, de kosten met tot wel 25% konden verlagen en marges behaalden die 15% hoger waren dan gemiddeld.

In een markt die met de dag turbulenter en competitiever wordt, kunnen dit soort verbeteringen een worstelende onderneming overeind houden en van een goede presteerder een marktleider maken. Maar hoe kun je je customer journey verbeteren?

De sleutel is het hebben van een effectieve customer journey analyse, mapping en planning. Door gegevens uit je CRM en andere bronnen te gebruiken, kan je jouw customer journey optimaliseren, gaten vinden, bouncepercentages verminderen, tevredenheid verhogen en conversieratio's stimuleren.

Dit zijn de beste tips van Zoho voor effectieve customer journey planning en -optimalisatie:

1. Breng je customer journey in kaart: zet het met pen op papier, letterlijk of digitaal, en visualiseer elke touch point, hoe ze met elkaar verbonden zijn en hoe klanten erdoorheen bewegen.

2. Segmenteer je klanten op hun journey: wie zijn je klanten en hoe bewegen verschillende demografische klantgegevens zich op verschillende manieren door jouw touch points heen?

3. Identificeer zwakke punten: waar haken klanten op af zonder te converteren, en hoe verschilt dit per segment?

4. Stel doelen: als je eenmaal weet waar klanten afhaken en waar de klanttevredenheid laag ligt, kan je doelen stellen voor een verbeterde customer journey.

5. Breng je geoptimaliseerde customer journey(s) in kaart: breng met behulp van planningstools nieuwe, geoptimaliseerde, flexibele en effectieve customer journeys in kaart.

6. Optimaliseer elk touchpoint: gebruik de gegevens uit stap 3 om elke touchpoint -(e-mail, telefoon, social media, apps, enzovoort) zo efficiënt mogelijk te maken.

7. Maak gepersonaliseerde berichten: gebruik je CRM en andere backend-systemen om persoonlijke berichten met een krachtige boodschap te leveren voor elke klant op elke touchpoint.

8. Analyseer en verfijn: gebruik gegevens uit je CRM om voortdurend zowel realtime signalen als langetermijntrends te analyseren en daarop te reageren.

Je doel is om volledig inzicht te hebben in elke touchpoint in de customer journey, zowel in realtime als op de langere termijn. Met de juiste systemen kun je deze data gebruiken om de zwakke punten in je customer journey op te sporen. Deze kan je dan vervolgens snel verhelpen, de lekken dichten, bounces voorkomen en de klanttevredenheid maximaliseren. Ook kunnen deze ten alle tijde veranderen, dus flexibileitit is een vereiste hier.

Je CRM-software (Customer Relationship Management) moet de data-intelligentie en de tools hebben om je daarbij te helpen. Met Zoho CRM kun je de visuele reisplanner gebruiken om snel en eenvoudig optimale customer journeys te plannen en die trajecten vervolgens vanuit het CRM te implementeren voor alle kanalen en touchpoints.

Terwijl je segmenteert op basis van klantgedrag, kun je met Zoho CRM een bestaande customer journey als sjabloon gebruiken en deze vervolgens aanpassen voor elk nieuw segment. Het stelt je ook in staat om gegevens van alle touchpoints te verzamelen en te analyseren, zodat je direct optimalisatiemogelijkheden kunt identificeren, waardoor je de flexibiliteit krijgt die je nodig hebt om je concurrenten voor te blijven.

Sinds de pandemie evolueert de manier waarop klanten het liefst met bedrijven omgaan snel. En deze verandering vertoont geen tekenen van vertraging op korte termijn. Om te winnen in zo'n dynamische en veranderende markt, moet je de customer journeys tot in detail begrijpen en er intelligent en snel op kunnen reageren.

Dat is precies wat je met Zoho CRM kunt doen. Met deze tips kan je de customer journey binnen Zoho CRM optimaal benutten, jou helpen je concurrenten voor te blijven en je zakelijke doelen te bereiken.  

• Topic Participants

• Yannick de Vries

• Sticky Posts

• Virtual Community Meetup over Canvas voor Zoho CRM

  Beste Community leden, Wij nodigen jullie graag uit voor de Virtuele Community Meetup over Canvas voor Zoho CRM! Met Canvas kun je de gebruikersinterface van Zoho CRM herontwerpen tot een gebruiksvriendelijke en dynamische tool. Deze oplossing vereenvoudigt

• Tips & Tricks #01 Top 10 Zoho CRM Integraties

  Wij helpen jou graag om het beste uit je CRM te halen. Zoho CRM ondersteunt verschillende Apps en Add-ons die jouw efficiëntie kunnen verbeteren wanneer je met sales leads, prospects en klanten werkt. Integratie is mogelijk met een uitgebreide set aan

• Webinar - Nieuwe Canvas Functie voor Zoho CRM

  Wij nodigen jou graag uit voor de Webinar over de nieuwe Canvas-functie van Zoho CRM! Tegenwoordig zien alle CRM-softwares er hetzelfde uit: rijen met data op een witte achtergrond met een contrasterende kleur bovenaan en aan de randen. Dat is NU verleden

• Ask the Experts #1 Online Forum Q&A over Canvas voor Zoho CRM

  Beste Community leden, Zoals jullie weten lanceerde Zoho CRM deze maand Canvas, de eerste CRM Designstudio in de branche! Met Canvas is het mogelijk om creatieve en praktische ontwerpen te creëren zonder enige kennis van programmeren te hebben. Het is

• Ontdek onze nieuwe Canvas functie voor CRM

  Het gehele Zoho team is verheugd om onze nieuwe Canvas functie te introduceren, de enige functie binnen de branche die u in staat stelt om het ontwerp van uw CRM aan te passen! Canvas is een ingebouwde designstudio in Zoho CRM, waarmee u uw gebruikersinterface

• Recent Topics

• Contacts marked as Spam are shown as Contacts in tickets.

  Hi Zoho, If a ticket is marked manually as Spam you get an option to set the contact as Spam as well. It would be great if there was another option to delete this Contact. This would be based on the understanding that it wouldn't be marked automatically

• Is possible to use ${webhookTrigger.payload.street==null?"No street":${webhookTrigger.payload.street}} for to detect inline a null parameter

  Hi Team I need to know if it's possible to evaluate inline the following parameter, with the objetive to detect a null value ? I would like to use ${webhookTrigger.payload.street==null?"No street":${webhookTrigger.payload.street}} Regards, Pablo

• Real Estate CRM

  How can I tailor my CRM for real estate? I had seen an image where the CRM included property tabs.

• Issue with Bulk Edit Triggering Function Multiple Times in Zoho Report

  In our Zoho report, we have observed an issue where executing a function during a bulk edit operation runs the function multiple times—once for each selected report entry. This behavior is causing errors due to overlapping or redundant executions. Our

• Is there a Kanban view of Tasks across all Projects?

  As the title indicates, I could use a Kanban view of my Tasks across my Projects. If it's there, I don't see it. If it isn't there, I'd like to submit this as a feature request. Thx.

• Set recurring tasks in Zoho Support?

  Hello,   We use the task function in Zoho Support to set reminders for "due dates" of important events, such as lease expirations, etc. Is it possible to set some of these as recurring yearly? As of now, we have to reset every task manually after one year. Is there a way to have it reset automatically?   Additionally, is there a way to import a list of tasks and their dates into Zoho Calendar? I have not been able to do it from Zoho Support to Calendar. I tried exporting tasks from Zoho Support,

• Help - How Can I Enter a Hourly Rate (Global Cost) for our Team for Profitability Reporting?

  Hi everyone, I'm hoping someone can help as I am at a loss and am quite shocked (if true) at the lack of functionality in Zoho Books. We run a company in which we do hourly jobs for clients and we bill based on the hours of work completed. Projects are

• Schedule a regular backup

  In CRM I have a regular backup setup. I cannot find an option to backup Desk? I would like to take a backup before I test syncing products between CMR and Desk.

• Opening & working multiple tickets

  We work in multiple tickets at the same time. Currently to do this, we have to open multiple instances of Desk.  Is there a way to do this by just opening multiple ticket tabs within 1 instance of Desk?  

• Limit who can submit a support ticket to your site?

  Does anyone have a use case for needing to limit who can submit tickets via your help portal? Some of our customers want to have end-users view our knowledge base articles and see tickets their IT groups have submitted but they do not want end-users to

• Is there a way to request a password?

  We add customers info into the vaults and I wanted to see if we could do some sort of "file request" like how dropbox offers with files. It would be awesome if a customer could go to a link and input a "title, username, password, url" all securely and it then shows up in our team vault or something. Not sure if that is safe, but it's the best I can think of to be semi scalable and obviously better than sending emails. I am open to another idea, just thought this would be a great feature.  Thanks,

• Allow us to disable the Reopen Ticket button after a ticket is closed

  Disabling the Reopen Ticket will allow us to have more control over the ticket's flow. According to support, this is currently not possible. Please add this to let us, the customers, mold the ticketing system into something that we can use for our business

• How to Enforce Mandatory Fields (Category/Sub-category) Before Closing a Ticket?

  Hi, I'm currently using Zoho Desk and encountering an issue where agents are able to close tickets without filling out mandatory fields, specifically Category and Sub-category. I’ve already set them both as a mandatory field, but it can still be bypassed

• Admin Control for Default Email Templates in Zoho Desk

  Hi Zoho Desk Team, We would like to request a feature enhancement related to default email templates. Currently, agents can select and set their own default email templates when replying to tickets. However, we believe this setting should be managed centrally

• Lock out of account after password update

  This is a bit of a catch 22 situation. I updated my account password using password generator in ZohoValut. Now I am locked out of everything, as I cannot get into OneAuth for 2FA, as the password is randomly generated, without getting into ZohoValut,

• Guidance on Making Zoho Desk Connections Available for All Data Centers

  Hi Team, I’m currently developing an application using Zoho Desk connections to manage OAuth for my third-party products. Could you please advise on the steps required to make it available across all data centers? Looking forward to your thoughts on

• Multibrand Help Center - Share knowledge base catgories between multiple departments

  Hello, I would like to know if it is possible to share categories between multiple departments when the multi brand feature is enabled. So that then one portal exists per department, but certain categories are visible in multiple portals. After all, we

• Unable to upload document error on zoho sign

  i am creating a document using laravel php and here is my code and i get this reponse {"code":2005,"message":"Unable to upload the document","status":"failure"} $path = storage_path($file); $ch = curl_init(); curl_setopt($ch, CURLOPT_URL, 'https://sign.zoho.com/api/v1/requests');

• Cloud to cloud folder migration from Sharepoint to Workdrive

  I am aware of OneDrive migration: https://help.zoho.com/portal/en/kb/workdrive/migrations/microsoft/articles/migrate-from-onedrive-to-zoho-workdrive#Whats_migrated would this cover a Sharepoint migration meaning I can move a whole Sharepoint (team) folder

• Zoho Sign / Prefill By You - Editable by Them!

  Zoho Sign seems to have two field options available - an empty field for signer(s) to complete or a field that has been prefilled by you, that becomes read only once sent.  What I would like is an option on the pre-filled by you fields, to leave them

• How to sort a data in summary report with Monthly ?

  Hi Team, Can any one help me out how to sort a data based on monthly, Month was shuffled based on aliphatic order. i want to sort the below data monthy?

• Is this link the transparent pixel used to track opens?

  Could someone please help me identify this highlighted link? It is automatically created by Zoho and a lot of contacts receiving campaigns will click on this link. I don't believe that it is the "update your preferences link" because on the Link Clicks

• Kiosk Studio wrap-up | How our community used kiosks in 2024

  Hello, everyone! Happy new year! The end of 2024 has been busy, and 2025 promises to be bigger and better. As we ring in the new year, let's rewind and look at Kiosk Studio, our no-code customization tool. The past 300 days have seen the CRM community

• Zoho Crm - Inventory Integration

  Hello, I need help about Map Fields between CRM and Inventory. For Example, I can't match amount of stock between these 2. I can put opening stock number  in Inventory but I can't see it on CRM. Also I want to see categories and parent categories on Inventory, in CRM too. Best Regards.

• Inventory Valuation Method Feature

  Zoho added another feature so called Inventory Valuation Method of each Item. This is actually good to see and it will benefit us so much but I have a question on this. For Existing Items that already have transactions, Zoho made it a default and assumed

• Where is the customization and extendibility of zoho inventory?

  After delving into zoho one subscription to test out systems we need for our business, I'm really disappointed after working in Zoho Inventory. Its features and customizability are extremely lacking compared to the other tools like CRM. In our case we

• Organization Variables - Restrict Access

  Currently, there is no way to restrict the access to organization variables. This leads to a problem when storing API related values that should be kept secret as anyone with access to create and edit email templates, workflow rules, or inventory templates

• Values in multi pick list are not copied to copied deal

  Hi, After a deal is completed in our sales funnel we copy the deal to an automatically created new deal in our project funnel. All fields are copied properly, but only a Multi Pick List is not copied. How can we copy the selected values in this field

• Zoho takes too long to load...

  I am based in Europe and in the last couple of weeks, Zoho CRM takes minutes even to load modules. Is there a specific reason this is happening? Is this happening to other people?

• Modules are continuously loading

  Hi! We are not able to open the task modules, it keeps continuously loading

• Execution failure when fetching a Name field from another app

  In creator I have one app [Employee Directory] with a form [Employees]. One of the fields is a name field called [Name]. Here is a sample that works, if executed from the Employees app: test_Employee = Employees[Name.first_name == "Alex"]; info test_Employee.Name;

• Accessing Subform Data using getRecordByID

  I am getting data from Zoho Creator using deluge zoho.creator.getRecordByID task, from another application. The report contains a subform, and that subform is in the detail view of the report. I do not appear to have any subform data in the JSON response,

• Allow "add new" option to picklists and multiselection fields from add or edit pages

  Hello zoho, please insert an add option (ie +)sign) to pick and multiselect fields so we can add new options while entering or editing records. For example. in my lead module, while adding a new record, I realized I had a new lead source. I went to my

• Allow customer to select meeting duration

  I would love to see a feature where I can give the customer the option to select the meeting duration they require based on a dropdown list which I have predefined in the service settings. For example: 15, 30, 45, 60, 90 minutes.

• Can you internally tag/categorize posts for campaigns?

  Would love to easily sort through posts by tags or categories (i.e. we have multiple memberships and share studies from each. It would be nice to pull reports in a second for "membership A studies" for a campaign etc.).

• Zoho and Hostaway webhok integration.

  I want to receive data coming from hostaway webhook and receive it in zoho crm to create or update record in a module based on conditions. The hostaway webhook sends data every time a reservation is created or modified or cancelled. The hostaway sends

• Function 56: Automatically enable the option for customers to pay via bank account

  Hello everyone and welcome back to our series! One of the key features of Zoho Books is its integration with multiple payment gateways, allowing you to receive online payments for your invoices. This ensures faster payments, automates payment tracking

• Connect multiple Facebook ad accounts to Zoho Social

  Hi there. I'm doing the Facebook Ads and Zoho Social integration to automate the leads that come from Potential Customer campaigns on Facebook to Zoho CRM. I have a company (1 fanpage, 1 brand), but within the business or brand on Facebook, I manage several

• Custom service report or Zoho forms integration

  Hello, So far the experience with Zoho FSM and the integration with Books has been good, however there are limitations with service reports. As with my business, many organisations send technicians to different types of jobs that call for a different

• Creation of Path and subpath

  In order to improve the structure of the website for better organization, I would like to consider that when publishing a page, it can be within a section and sub-section. For example, if I have an events option in the menu, I can put past events and

• Next Page