La gestion des stocks est un élément crucial de votre chaîne d'approvisionnement générale qui vous permet de suivre l'acquisition, le stockage et la vente de vos produits, à tout moment. Malheureusement, la gestion des stocks, lorsqu'elle est effectuée manuellement, est laborieuse, exigeante en temps et risque d'entraîner des erreurs qui peut avoir des répercussions négatives sur votre entreprise. Lorsque vous pouvez suivre automatiquement la quantité de stock que vous savez où il se trouve exactement, la gestion de vos stocks devient efficace et améliore ainsi les opérations commerciales. Une fois qu'il est possible de maintenir des détails précis sur les stocks à travers chaque canal de vente, vous pouvez utiliser ces informations pour planifier les stocks et automatiser le processus de réapprovisionnement, créant ainsi un processus plus efficace. Une fois que ces produits ont été achetés, vous pouvez les suivre de partout, qu'ils soient chez votre fournisseur, dans vos entrepôts, chez client, en passant par le processus d'exécution et le processus de retour.
Avantages de l'utilisation d'un système de gestion des stocks
Gestion automatisée des stocks
L'automatisation est sans doute le plus grand avantage d'un système de gestion des stocks. Elle permet d'éviter le risque d'erreur humaine et de gagner du temps. Il s'agit d'un système capable d'exécuter des tâches répétitives en quasi-autonomie dèsqu'un ensemble de règles a été mis en place. L'automatisation vous permet non seulement d'avoir une visibilité en temps réel sur vos niveaux de stock, mais aussi de mettre à jour automatiquement votre inventaire lorsqu'une vente est effectuée. Cette fonction est essentielle non seulement pour établir des prévisions précises, mais aussi pour offrir une bonne expérience au client en évitant la survente.
Prévision des stocks pour les fêtes et la période de pointe
Lorsque les volumes de commandes augmentent de manière substantielle en raison des fêtes ou d'événements, la quantité de stock dont vous disposez suivra la demande. Les données historiques et saisonnières peuvent également être utilisées pour comprendre les schémas de vente qui nécessitent des ajustements des niveaux de stock à différents moments de l'année.
Éviter les pénuries de stock et les ventes excessives
La survente est un défi majeur pour les entreprises en pleine croissance. Si vous n'avez pas un contrôle précis de votre inventaire, il est très facile de manquer de produits sans le savoir, entraînant des pénuries de stock. Non seulement vos clients ne reviendront probablement pas, ce qui entraîne un gaspillage du budget marketing et des coûts d'acquisition de clients, mais vous pourriez également être suspendu de certaines marketplaces. Un système de gestion des stocks gère simultanément les commandes et les stocks de tous vos canaux de vente, ce qui vous permet de savoir quand reconstituer vos stocks.
Limitation des coûts de l'activité e-commerce
Les rapports avancés de gestion des stocks vous indiquent ce dont vous disposez, afin que votre personnel d'entrepôt ne perde pas son temps à chercher des stocks qui n'y sont pas réellement. Le processus de prélèvement, d'emballage et d'expédition est ainsi facilité, ce qui vous permet d'honorer davantage de commandes de la manière la plus efficace possible. Une autre façon d'économiser de l'argent est de ne pas commander de trop grande quantité d'un produit dont les volumes de vente sont faibles. Grâce à des données précises et à des rapports d'analyse, vous serez en mesure de comprendre clairement les produits que vos clients achètent.
Une meilleure planification et prévision des stocks
La précision des rapports et des informations est essentielle à la réussite de toute entreprise. Cela ouvre la voie à une meilleure prise de décision, à des prévisions et à une planification précises des stocks et, par conséquent, à une réduction des coûts liés à la détention de stocks invendus ou au mauvais emplacement des stocks.
Améliorer les opérations du système de distribution
Les défis inattendus sont normaux lorsqu'il s'agit du système de distribution. Avec un système en place pour la gestion des stocks, les commerçants et les entreprises d'e-commerce peuvent établir plus efficacement une stratégie de diversification de la chaîne de distribution. En élargissant le nombre de fournisseurs, vous réduisez le risque de ne pas être livré à temps.Vous pouvez vous préparer à l'avance pour commander la bonne quantité de stock à un fournisseur et atténuer tout problème.
Ajouter facilement de nouveaux canaux de vente
Voulez-vous essayer un nouveau canal de vente pour y répertorier vos produits, comme une marketplace ? Un système de gestion des stocks simplifie l'ajout de nouveaux canaux en permettant de centraliser la gestion de vos stocks en un seul endroit. Vous pouvez ainsi avoir une vue en temps réel de vos stocks, même s'ils sont vendus en plusieurs endroits.
Dans les prochains articles, nous verrons comment Zoho One vous permet de gérer vos stocks de bout en bout.
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