Marketer's Space: Targeted messaging : Leveraging Zoho Campaigns for Effective Communication

Marketer's Space: Targeted messaging : Leveraging Zoho Campaigns for Effective Communication

Hello Marketers,

Welcome back to Marketers’ Space! Targeted messaging ensures your communication reaches the right audience - boosting engagement, conversions, and overall campaign success. In this post, we’ll be looking at targeted messaging to create high-impact campaigns with Zoho Campaigns’ multichannel capabilities.

Zylker Solutions, a B2B company in software and design tools, is scaling rapidly and opening new physical stores across the US. These stores offer product demos, training, and co-working spaces. To promote the store openings, the marketing team needed a multichannel strategy that connects with clients across touchpoints. We’ll look at how they use Zoho Campaigns to make it happen.

Capturing Interest with Pop-ups 

Zylker’s campaign begins with a pop-up created using Zoho Campaigns, “Zylker Stores opening near you! Register to attend our launch event.”


Using Zoho Campaigns’ built-in pop-up templates, the team customizes the page body, text, input fields, and CTA button. They also adjust the timing and placement. For instance, the pop-up is triggered after the visitor scrolls through a portion of the page indicating genuine interest.

This is done to catch attention without disrupting the user experience. They can also customize the confirmation email or thank-you message. Once a visitor submits the form, they’re added directly to a mailing list.
From here, marketers can choose from advanced options like:
  • Pushing contacts into Zoho CRM
  • Pushing to a workflow

This simple pop-up becomes a gateway for deeper engagement.

Sending Emails to Engaged Contacts

Whether you’re announcing a product launch or promoting an event, Zoho Campaigns is built for sending email campaigns to a large audience with ease.

Once a visitor registers via the form, Zylker’s marketer Shirley uses Zoho Campaigns’ drag-and-drop email editor to create personalized emails that reflect the brand and announce the launch specifics like location, timing, key speakers, and more. With customizable templates and scheduling options, Zoho Campaigns makes it easy to send timely, professional emails to a large audience.

She sends out:
  • Welcome emails confirming their spot
  • Reminder emails a few days before the event
  • A final “See you there!” message with directions and event highlights
This helps build anticipation while keeping leads engaged in the run-up to the launch.

Sending SMS Reminders

With Zoho Campaigns, you can also send SMS messages to a large audience, making it easier to reinforce your message across channels.

To ensure no one misses the big day, Shirley also schedules SMS reminders for registrants who engaged with the emails. Since SMS messages have high open rates, it’s the perfect last-mile communication tool. A short and clear message like “Don’t miss the Zylker Store launch near you tomorrow at 11 AM. We’ll see you there!” keeps the momentum going.
Zoho Campaigns allows seamless integration with multiple SMS gateways, enabling Shirley to execute this final nudge with ease.


Zoho Campaigns is designed to help marketers send large-scale campaigns with ease. From email to SMS campaigns, it brings all your marketing tools into one place. You can use it to deliver timely, targeted messages to a wide audience, making campaign execution simple, efficient, and impactful. See you in our next post, where we’ll explore more ways to elevate your marketing with Zoho Campaigns. Until then, happy marketing!
 
Regards,
Pearlin Nitika
User Education
Zoho Campaigns Team