Social Media Simplified with Zoho Social: A day in the life of a social media manager using Social

Social Media Simplified with Zoho Social: A day in the life of a social media manager using Social



In the past few years, social media has had a transformative impact on how we do business. This impact hasn't just been on the societal level, but also on communication and culture. This World Social Media Day, we take a step back to see how much this platform has revolutionized the way we connect and share information and take a look at the impact it's made on a particular individual: a social media manager. We'll see what tasks a social media manager takes care of, and how Zoho Social proves to make it easier!

A day in the life of a social media manager is filled with dynamic activities, whether it's writing a social media post, engaging with the audience, or planning the next schedule. With this ever-evolving industry, it's also crucial for a social media manager to evolve with it by understanding the changing trends and constantly researching about what works for which platform. This is a role that requires a lot of creativity, but also comes with some repetitive tasks on a daily basis.

Typically, the daily tasks for a social media manager look something like this:
  • Curate content for different social networks
  • Check notifications and respond to interactions
  • Engage with the community and check for leads
  • Review scheduled posts and calendar for the week
  • Research current trends
  • Track analytics for previous social media engagements
  • Collaborate with the design team for creatives like illustrations, videos, etc.
  • Run and manage ads
That's quite a list, right? While these can vary specific to your brand and its goals, the key to getting everything done is to balance your creativity, strategy, and prioritize your tasks effectively. And of course, some coffee ☕️ works!

With Zoho Social as your social media management tool, you'll be able to get all these done well within your deadlines, leaving some more space for your creative juices to flow.

Create content

With Zia, there's no question of having a writer's block anymore. You just have to give Zia a prompt, and you'll immediately get different suggestions of the content you requested. You can also rephrase existing content with the help of Zia. For instance, you can ask Zia to write a caption for world social media day, choose if you want to add hashtags, emojis and images, and the number of variations you want to see. Then you're good to go!


Stay updated

Keep a track of everything that's happening around you, from your own activities to competitor and industry-specific posts. Social's homepage gives you an overview of how your social media pages are performing through the Brand Health Section. The Live Stream window shows all real-time notifications. The Monitor tab helps you stay updated on everything that matters for your brand. You can add listening columns and monitor hashtags, reviews, mentions, and so much more.

Home page


Monitor dashboard

Interact with the audience and identify leads

The Inbox tab is your go-to dashboard for viewing and responding to all types of interactions such as mentions, comments and replies, reviews and questions, and messages. You can customize your Inbox view, sort interactions based on priority and assign them to anyone in your team either manually or by setting up assignment rules. From the vast amount of engagement you receive for your posts, identify the leads that are worth nurturing and add them instantly to your CRM system.

Inbox view


Add leads to CRM

Plan your calendar

The Social Calendar gives you an overview of everything you've published so far and your plan for what's ahead as well. Drag and drop posts easily from here to change the schedule. Publish posts across all your networks, or schedule them using any of the scheduling options like Custom queue or SmartQ. SmartQ suggests the best times to post based on your brand's previous engagement. With your publishing activities and calendar sorted, there's no worry of missing posting at the right time.


Track performance

The Reports module and the post statistics in the Posts tab give you a detailed analysis of how your posts have been performing for different networks. You can view various metrics like top posts according to engagement, demographic factors, increase in number of followers, and so much more. You can also create your own custom dashboard to monitor specific metrics and can share these reports with anyone from your team.

Reports module


Post statistics

With all these functionalities, Zoho Social surely helps make your team collaboration easier and quicker. So what are you waiting for? Take a break, and let Social take care of your World Social Media Day post while you sip on your coffee! 

    • Recent Topics

    • Adding non-Indian billing address for my Zoho subscription

      Hey Need help with adding a non-Indian billing address for my Zoho subscription, trying to edit the address to my Singapore registered company. Won't let me change the country. Would appreciate the help. Regards, Rishabh

    • How to create one ZohoCRM organisation out of a multi-organization?

      Hi, we have a multi-org including two different Zoho CRM organizations for two companies using respectively EUR and USD as default currency. I was wondering if there is any easy way to merge the two organizations into just one, so that users may access

    • Gray screen while signing documents

      We are all getting a "gray" screen when trying to sign documents in Zoho sign. Anyone else having issues?

    • Designing a practical Zoho setup for a small business: lessons from a real implementation

      I recently finished setting up a Zoho-based operating system for a small but growing consumer beauty business (GlowAtHomeBeauty), and I wanted to share a practical takeaway for other founders and implementers. The business wasn’t failing because of lack

    • Link Purchase Order to Deal

      Zoho Books directly syncs with contacts, vendors and products in Zoho CRM including field mapping. Is there any way to associate vendor purchase orders with deals, so that we can calculate our profit margin for each deal with connected sales invoices

    • Projects custom colors replaced by default orange

      Since yesterday, projects uploaded to Zoho, to which I had assigned a custom color, have lost the customization and reverted to the default color (orange). Has anyone else had the same problem? If so, how did you resolve it?

    • Interview booked through Invite but no Notifications

      We have a workflow that was developed through a developer/partner that was tested and worked. Today, we pushed a candidate through the process and invited them to an in-office interview. They were sent the booking link (as usual and as tested before successfully)

    • WebDAV support

      I need WebDAV support so that I can upload/download (and modify) documents from my local file system. Is anything planned in his direction?

    • Automatiser la gestion des SLA dans Zoho Desk avec Zoho Contracts

      Les équipes du service client s’efforcent d’assurer un support rapide, régulier et fiable pour garantir la satisfaction de chaque client. Les accords de niveau de service (SLA) permettent de clarifier les engagements en définissant les termes et conditions

    • iOS App doesn't refresh for Document Creation

      Hello Zoho team, I have created a workflow to be used on a mobile iOS device which starts in Zoho Creater and ends with a murge and store function that then opens the newly created document within the Zoho Writer app. This process is working great however

    • Uploading a signed template from Sign to Creator

      Good day, Please help me on how to load a signed document back into Creator after the process has been completed in Sign. Below is the code that I am trying, pdfFile = response.toFile("SignedDocument_4901354000000372029.pdf"); info pdfFile; // Attach

    • Zoho DataPrep and File Pattern configuration

      I'm using Zoho data prep to ingest data from One Drive into Zoho Analytics... The pipeline is super simple but I can't any way to get all the files that I need. Basically I need to bring all the files with a certain pattern and for that I'm using a regex

    • Assistance needed: Activation of a domain

      Hello Zoho Support, I purchased the .com domain "primesolva.com" via Zoho 6 days ago. The domain is still pending, and I cannot access the DNS panel to add the TXT verification for domain ownership. Please confirm the registration status and help me activate

    • Operation not permitted

      I am trying to add an email address to the list of user but I am getting error Operation not permitted

    • Request to Permanently Delete Email User (info@mehbobgulf.com ) from Old Organization

      Please permanently delete the user email info@mehbobgulf.com It is still associated with my old Zoho organization. I cannot delete it because it shows ‘You cannot delete email. Zoho host’. I need to use this email in a new Zoho account.”

    • Client host [89.36.170.5] blocked using Spamhaus

      Hello please make make actions for delist ..... "Client host [89.36.170.5] blocked using Spamhaus"

    • Suggestion: Option to Re-run a migration

      As I'm going through a migration process, I like the IMAP migration tool, but it would be better if there were an option to re-run the same migration as configured. There's not even an option to copy/edit one that's already there. Just run if it hasn't

    • Issue with "Add Your Mobile Number"

      Hello, I am trying to sign up for email service for a domain name, and I cannot finish the authentication. When I enter my mobile number, I receive the message "We’re unable to send OTP to this mobile number. Please contact support-as@zohocorp.com". I

    • zoho mail non vérifié

      Bonjour, Il y'a un jour que j'ai acheté un domaine et toute les tentatives pour l'associé a mon compte shopify son vaine. j'ai essayé TXT sans suite après, j'ai essayer avec CNAME sans suite. j'aurais besoin de votre assistance pour associé mon mail.

    • Unable to send message;Reason:553 Relaying disallowed. Invalid Domain

      i have facing the issue "Unable to send message;Reason:553 Relaying disallowed. Invalid Domain" if i verify domain evertthing i did but still face the same error.

    • ZohoMail is so close to being Perfect BUT

      Why don’t you have HILIGHTING???!! I've been trying to find a substitute for Edison Mail but I want & need hilighting (preferably in more than just yellow)! Is this even on your To Do list? I’m so disappointed. 🙄

    • Override Auto Number field?

      We are preparing to migrate from Salesforce. In Salesforce, we auto-generate a unique number on our Opportunities (Potentials). If the Opportunity results in a contract, we use that unique number as the Contract number. There are some situations where

    • Using a third party service provider want to move directly with Zoho

      Hi good day I’m currently using Zoho but I’m using a third party service provider I want to move directly with you guys I’m using Zoho email and invoices and my domain please let me know if it’s possible to move away from the third party provider my email

    • Request for Assistance Regarding Email Sending Issue (554 5.1.8 - Email Outgoing Blocked)

      Dear Zoho Support Team, I hope this message finds you well. I am writing to request assistance with an issue we are currently facing regarding our Zoho Mail account. Our email account, admin@tuyensinhcanuoc.com, is encountering the following error when

    • Zoho Mail API returns empty inbox (0 messages) but webmail shows 37 unread emails

      Hello, I'm experiencing a discrepancy between Zoho Webmail and the Mail API (EU region). **Setup:** - Account: EU datacenter (mail.zoho.eu) - API: Self Client OAuth2 via api-console.zoho.eu - Scopes: ZohoMail.messages.READ, ZohoMail.messages.UPDATE, ZohoMail.folders.READ,

    • Zoho Mail not working

      Zoho Mail not working

    • ShipStation and Zoho Inventory

      Hello, I am looking to sync zoho inventory with shipstation ZOHO INVENTORY           SHIP STATION Sales Order  ==>  create ORDERS INVOICE  <==    Shipments What exactly does BETA mean on the Shipstation connector?  This is required for me to sign-on in the next month. Thanks in advance for your efforts

    • 550 5.4.6 Unusual sending activity detected. Please try after sometime

      Hi, I am receiving this error message when trying to send my emails. The only reason I can think why this is happening is my previous two emails were bounced back to me due to a non working mailbox error. I have followed the online links for unblocking but it says there are no blocks on my account. How and when can I get my email working again to send emails? Thanks,

    • E

      We are trying to add our Zoho Form embed in our Elementor Page Builder. After adding Zoho Forms widget in elementor page builder it’s displaying in backend page builder but it’s giving 403 error while trying to save, as it’s not reflecting in front end.

    • Formatting Problem | Export to Zoho Sheet View

      When I export data to Zoho Sheet View, ID columns are automatically formatted as scientific notation. Reformatting them to text changes the actual ID values. For example, 6557000335603071 becomes 6557000335603070. I have attached screenshots showing this

    • Connecting Zoho Inventory to ShipStation

      we are looking for someone to help connect via API shipStation with Zoho inventory. Any ideas? Thanks. Uri

    • custom module import.

      Is there a way to import data into a custom module? Thanks Rudy

    • HEIC File Type Viewer

      Hi, It would be nice to be able to click on the images in the All Entries/Reports Tables which are HEIC the same as JPG, PNG, etc. so they open in a viewer from Zoho or the Attachment Service, today HEIC requires you to download each image and open it

    • Building Toppings #4 - Setting up and using connections in Bigin toppings

      When building a topping to extend Bigin's functionality and connect it with third-party applications, creating and handling connections is an important step. Connections provide a secure way for your topping to authenticate and communicate with other

    • Need code format to specify default values

      Can someone please direct me to the code syntax or the proper translation per the instructions circled below. These instructions don't seem correct.

    • AI Interview Insights: Turn Recorded Interviews into Quick Transcripts & Summaries

      Evaluating interviews shouldn’t require replaying long recordings or taking manual notes. With AI Interview Insights, you can now review complete transcripts and AI-generated summaries of your One-way (Recorded) interviews right inside Zoho Recruit. This

    • Facing email delivery issues? Verify your domain's DNS records

      Have you ever wondered why your legitimate emails are landing in the recipient’s spam folder? Or been surprised to see emails sent from your registered domain getting rejected by recipient email servers? Why does this happen? In most cases, this happens

    • Order of Departments in Help Desk

      In the end user portal, , the departments are sorted by the date of creation of the department (or perhaps their id). Is there a way to choose the display order of the departments or at least to be able to sort them alphabetically?

    • COGS - Account showing negetive

      I have multiple COGS account and in these all there is one account is negetive so suggest why it is showing negetive value.?

    • Create CRM Deal from Books Quote and Auto Update Deal Stage

      I want to set up an automation where, whenever a Quote is created in Zoho Books, a Deal is automatically created in Zoho CRM with the Quote amount, customer details, and some custom fields from Zoho Books. Additionally, when the Sales Order is converted

    • Next Page