Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tips and Tricks #13 para Zoho Campaigns, adaptado de Vinaya M
Viajemos a la época en la que la venta a domicilio era más frecuente, donde las ventas comenzaban con una llamada a la puerta. Cada vendedor tenía su forma de presentar su producto o servicio. Si el vendedor A nos hacía dar un portazo, el vendedor B conseguía despertar nuestra curiosidad. En este escenario ¿qué oferta acabaste comprando y qué te hizo hacerlo?

Así es, el vendedor B creó una gran primera impresión con la forma en que se presentó y a su producto, lo que hizo que nuestras puertas se abrieran un poco más.

Incluso en el mundo del marketing por correo electrónico, la primera impresión es clave para abrir las puertas del éxito, utilizando un asunto de correo electrónico bien elaborado. Hoy vamos a profundizar para saber cómo crear un asunto que pueda despertar la curiosidad de tus suscriptores.

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

1) Sé breve pero impactante
La mayoría de los lectores de correo electrónico nunca leen, sino que escanean las palabras. Por lo tanto, para alcanzar a estos lectores debes escribir un asunto que sea corto e impactante.

Además, la mayoría de los correos electrónicos se ven a través de dispositivos móviles, lo que significa que el asunto debe ser útil en un espacio reducido. Por lo tanto, recomendamos escribir una línea de asunto de entre 30 y 40 caracteres y mantener un límite de palabras de entre 7 y 9 palabras.

 2) Crea curiosidad
La mejor manera de crear un asunto que despierte curiosidad es utilizar el formato de cuestionario, que hará que los destinatarios del correo electrónico sientan curiosidad por el contenido de tu campaña de correo electrónico, leyendo la introducción y avanzando hacia el cuerpo del mensaje.

3) La personalización siempre es la clave
Para captar su atención, el asunto puede personalizarse añadiendo el nombre del lector y otros elementos, como emojis. Incluso puedes ir más allá y utilizar los datos disponibles sobre los lectores y su área de interés para redactar un asunto personalizado. En general, todo se reduce a entender a tus usuarios y darles lo mejor.

4) Donde fueres, haz lo que vieres
Elabora un asunto flexible según los gustos de tu audiencia, conociendo a tu público.

Mientras que algunas personas prefieren un asunto divertido, otras esperan que todo sea formal. Adaptarse a los gustos de tus lectores puede asegurarte un mayor éxito. No es fácil conocer los gustos de tu audiencia fácilmente, así que para empezar puedes hacer uso de la función de pruebas A/B de Zoho Campaigns, con la cual probar y seleccionar el asunto más atractivo.

5) Prueba la fórmula del "cómo hacerlo" y los números
Los contenidos "cómo hacerlo" y los listados son muy populares en el espacio digital, ya que están orientados a las soluciones y son muy fáciles de consumir. Estos dos grandes éxitos pueden convertirse en la estrella de tu campaña de correo electrónico con un asunto adecuado.

Por lo tanto, al redactar el asunto para el contenido que ofrece soluciones empresariales, utiliza el "cómo hacerlo".

En el caso de los contenidos con formato de lista, utiliza números para que los lectores se hagan una idea de la longitud de tu contenido.

¡Y hasta aquí los consejos de hoy! Sigue nuestros Tips and Tricks para Zoho Campaigns para crear grandes campañas de email marketing que lleguen a tu audiencia.

    • Recent Topics

    • Issue with Hour Calculation in Zoho People Attendance Module

      I have noticed an issue in the attendance regularization feature of Zoho People. When trying to regularize past dates, the total working hours are not calculated correctly. For example, if I enter a check-in and check-out time for a previous day, the

    • Cliq Meeting Calls No Audio and Screen Share

      When in a Cliq channel meeting, the audio does not work at all on pc. When i use my phone as audio source, screen share on pc does not work. I have updated audio drivers but the strangest thing is that during a 1 on 1 call, it works well. Therefore the

    • Work anniversary and birthdays on connect

      Hello, I like the idea of having employee's work anniversary and birthdays on the dashbaord. Do you have to have the employee complete this information themselves in connect settings, or does it pull from their directory settings? (ie. we use Zoho one

    • Alias Email Id already exists

      Hi I'm trying to create an alias : contact @ yoavarielevy.co.il but i get the message  Alias Email Id already exists I had an account with the same name but I deleted it. Can you help? Thanx Yoav

    • Feature Request: Ability to Set a Custom List View as Default for All Users

      Dear Zoho CRM Support Team, We would like to request a new feature in Zoho CRM regarding List Views. Currently, each user has to manually select or favorite a custom list view in order to make it their default. However, as administrators, we would like

    • Adding Multiple Products (Package) to a Quote

      I've searched the forums and found several people asking this question, but never found an answer. Is ti possible to add multiple products to a quote at once, like a package deal? This seems like a very basic function of a CRM that does quotes but I can't

    • webinar registration confirmation are landing in SPMA folders

      I am trialing zoho webinar and do not have access to custom domains. When I test user registrations, they are working but the resulting confirmation email is landing in a spam folder. How can I avoid this?

    • Add Save button to Expense form

      A save button would be very helpful on the expense form. Currently there is a Save and Close button. When we want to itemize an expense, this option would be very helpful. For example, if we have a hotel expense that also has room service, which is a

    • Multiple organizations under Zoho One

      Hello. I have a long and complicated question. I have a Zoho One account and want to set it up to serve the needs of 6 organizations under the same company. Some of the Zoho One users need to be able to work in more than 1 organization’s CRM and other

    • Error AS101 when adding new email alias

      Hi, I am trying to add apple@(mydomain).com The error AS101 is shown while I try to add the alias.

    • Unbundle feature for composite items

      We receive composite items from our vendors and sell them either individually or create other composite items out of them. So, there is a lot of bundling and unbundling involved with our composite items. Previously, this feature was supported in form

    • Regarding the integration of Apollo.io with Zoho crm.

      I have been seeing for the last 3 months that your Apollo.io beta version is available in Zoho Flow, and this application has not gone live yet. We requested this 2 months ago, but you guys said that 'we are working on it,' and when we search on Google

    • workflow not working in subform

      I have the following code in a subform which works perfectly when i use the form alone but when i use the form as a subform within another main form it does not work. I have read something about using row but i just cant seem to figure out what to change

    • Fetch data from another table into a form field

      I have spent the day trying to work this out so i thought i would use the forum for the first time. I have two forms in the same application and when a user selects a customer name from a drop down field and would like the customer number field in the

    • Record comment filter

      Hi - I have a calendar app that we use to track tasks. I have the calendar view set up so that the logged in user only sees the record if they are assigned to the task. BUT there are instances when someone is @ mentioned in the record when they are not

    • How to View Part Inventory and Warehouse Location When Creating a Work Order in Zoho FSM

      Hi everyone, We’re currently setting up Zoho FSM and would like to improve how our team selects parts when creating a Work Order. Right now, when we add a part or item to a Work Order, we can select it from our Zoho Inventory list but we don’t see any

    • FSM too slow today !!

      Anybody else with problem today to loading FSM (WO, AP etc.)?

    • Not able to Sign In in Zoho OneAuth in Windows 10

      I recently reset my Windows 10 system, after the reset when I downloaded the OAuth app and tried to Sign In It threw an error at me. Error: Token Fetch Error. Message: Object Reference not set to an instance of an object I have attached the screenshot

    • Mapping a custom preferred date field in the estimate with the native field in the workorder

      Hi Zoho, I created a field in the estimate : "Preferred Date 1", to give the ability to my support agent to add a preferred date while viewing the client's estimate. However, in the conversion mapping (Estimate to Workorder), I'm unable to map my custom

    • Is there a way to request a password?

      We add customers info into the vaults and I wanted to see if we could do some sort of "file request" like how dropbox offers with files. It would be awesome if a customer could go to a link and input a "title, username, password, url" all securely and it then shows up in our team vault or something. Not sure if that is safe, but it's the best I can think of to be semi scalable and obviously better than sending emails. I am open to another idea, just thought this would be a great feature.  Thanks,

    • Single Task Report

      I'd like a report or a way to print to PDF the task detail page. I'd like at least the Task Information section but I'd also like to see the Activity Stream, Status Timeline and Comments. I'd like to export the record and save it as a PDF. I'd like the

    • Auto-response for closed tickets

      Hi, We sometimes have users that (presumably) search their email inbox for the last correspondence with us and just hit reply - even if it's a 6 month old ticket... - this then re-opens the 6 month old ticket because of the ticket number in the email's subject. Yes, it's easy to 'Split as new Ticket', but I'd like something automated to respond to the user saying "this ticket has already been resolved and closed, please submit a new ticket". What's the best way to achieve this? Thanks, Ed

    • How to Push Zoho Desk time logged to Zoho Projects?

      I am on the last leg of my journey of finally automating time tracking, payments, and invoicing for my minutes based contact center company - I just have one final step to solve - I need time logged in zoho desk to add time a project which is associated

    • Cannot access KB within Help Center

      Im working with my boss to customize our knowledge base, but for some reason I can see the KB tab, and see the KB categories, but I cannot access the articles within the KB. We have been troubleshooting for weeks, and we have all permissions set up, customers

    • Export to excel stored amounts as text instead of numbers or accounting

      Good Afternoon, We have a quarterly billing report that we generate from our Requests. It exports to excel. However if we need to add a formula (something as simple as a sum of the column), it doesn't read the dollar amounts because the export stores

    • why my account is private?

      when i post on zohodesk see only agent only

    • Getting ZOHO Invoice certified in Portugal?

      Hello, We are ZOHO partners in Portugal and here, all the invoice software has to be certified by the government and ZOHO Invoice still isn´t certified. Any plans? Btw, we can help on this process, since we have a client that knows how to get the software certified. Thank you.

    • 500 Internal Server Error

      I have been trying to create my first app in Creator, but have been getting the 500: Internal Server Error. When I used the Create New Application link, it gave me the error after naming the application. After logging out, and back in, the application that I created was in the list, but when I try to open it to start creating my app, it gives me the 500: Internal Server Error. Please help! Also, I tried making my named app public, but I even get the error when trying to do that.

    • Client Script | Update - Client Script Support For Portals

      Dear All! We are excited to announce the highly anticipated feature: Client Script support for Portals. We understand that many of you have been eagerly awaiting this enhancement, and we are pleased to inform you that this support is now live for all

    • Professional Plan not activated after payment

      I purchased the Professional Plan for 11 users (Subscription ID: RPEU2000980748325) on 12 September 2025, and the payment has been successfully processed. However, even after more than 24 hours, my CRM account still shows “Upgrade” and behaves like a

    • Auto Update Event Field Value on Create/Edit

      Hi there, I know this question has been posted multiple times and I've been trying many of the proposed similar scripts for a while now but nothing seems to work... what might I do wrong? The error I receive is this: Value given for the variable 'meetingId'

    • Pre-orders at Zoho Commerce

      We plan to have regular producs that are avaliable for purchase now and we plan to have products that will be avaliable in 2-4 weeks. How we can take the pre-orders for these products? We need to take the money for the product now, but the delivery will

    • Payroll and BAS ( Australian tax report format )

      Hello , I am evaluating Zoho Books and I find the interface very intuitive and straight forward. My company is currently using Quickbooks Premier the Australian version. Before we can consider moving the service we would need to have the following addressed : 1.Payroll 2.BAS ( business activity statement ) for tax purposes 3.Some form of local backup and possible export of data to a widely accepted format. Regards Codrin Mitin

    • Problem with Email an invoice with multiple attachments using API

      I have an invoice with 3 attachments. When I send an email manually using the UI, everything works correctly. I receive an email with three attachments. The problem occurs when I try to initiate sending an email using the API. The email comes with only

    • Page Layouts for Standard Modules like CRM

      For standard modules like quotes, invoices, purchase orders, etc, it would be a great feature to be able to create custom page layouts with custom fields in Zoho Books similar to how you can in Zoho CRM. For example, and my current use case, I have a

    • Non-depreciating fixed asset

      Hi! There are non-depreciable fixed assets (e.g. land). It would be very useful to be able to create a new type of fixed asset (within the fixed assets module) with a ‘No depreciation’ depreciation method. There is always the option of recording land

    • Fixed asset management

      I want to know if there is any individual module for fixed assets management

    • One time sale item in billing automatically detects as service

      if i have some items which i don't want to add in my "item" list because its sold only for one time. but when i type item name in invoice, it (system) automatically takes it as a service and despite of HSN , it shows SAC code to be entered. if its selectable i.e. either item or service , it would be very helpful and a must have feature.

    • Project template after project creation

      How can I apply a project template AFTER the project has been created?

    • convert the project to templet

      i have some deployment ME product for different customer , i need to create a fixed template for use it rather then keeping creating this template every time

    • Next Page