Marketer's Space: Signup form - Adding custom fields
In the previous post, we learned about associating a mailing list with a signup form. Today, let's learn about adding custom fields to a signup form.
Custom fields provide a window of opportunity to learn more about your contacts. The data you collect using custom fields can be used to personalize your email campaigns.
How to add a custom field to a signup form
Click the Edit icon next to the required signup form. Then click the Add Custom Field icon.
You can configure the custom field by providing a name and the field length. After configuring the field, you can drag and drop the custom field into the signup form.
Let's see how this works in a scenario
Jay, who owns an online food franchise store, wants to send emails targeting his contact's interests. He designed a signup form, added a "Favorite food" field to it, and used it on his website. Every time leads sign up through the form, they provide information about their favorite food too. Jay uses this data to send emails that offer discounts on their favorite food. Eventually, Jay's business does pretty well.
Regards,
Vivek Suresh
User Education | Zoho Campaigns