Create landing pages from Zoho Marketing Plus

Hey everyone,

 

Over the last few months, we've introduced various features and enhancements to bolster the marketing capabilities of Zoho Marketing Plus and make it simpler for everyone. To that end, we're excited to announce that Zoho LandingPage is now part of Zoho Marketing Plus. We've done this to ensure that you're equipped with the ability to create quick landing pages for your marketing campaigns. 

What is a landing page? 

Landing pages are standalone pages accessible from your email campaigns, social media posts, ads, QR codes, and so on. These pages usually serve specific goals, such as generating leads, gathering registrations for webinars, promoting subscriptions for your newsletter, or driving purchases.

For marketers, creating landing pages can get a little tricky, as sometimes they require design, UX, or technical skills such as HTML and CSS. LandingPage in Marketing Plus aims to solve that problem by helping you create landing pages with the help of no-code drag-and-drop builder. You can also use the various templates available to get started right away.

What makes landing pages special? 

Think of your website as a store. Customers might visit but not feel any urgency to make a purchase. Driving your online customers to a landing page is like putting a big sign at the front of your store that's advertising 40% off on select items; it helps drive customers toward the deals that drive the most value both for them and for your business. 

What makes landing pages special is their purpose. Unlike other webpages, where the purpose is to make available all the information your audience may find relevant and let them explore it, a landing page serves a specific goal—to inspire a purchase, a newsletter subscription, or a free trial signup to generate leads. Each focuses on one specific action from the audience.

The capabilities of LandingPage in Marketing Plus 

 Kickstart with templates 

The first step in setting up a landing page can be tricky, which is why we have numerous templates ready for you to choose from, all categorized based on various goals and purposes. You can customize and personalize them even further based on your brand's theme with the help of an easy-to-use drag-and-drop editor. You can add sections, elements, pop-ups, and forms, as well as modify the font, background color, and much more.

 

Read more: Create a template from scratch or choose from pre-defined categories

Optimize your page for better conversion 

There's no rule book for how to guarantee better results when it comes to landing pages. Businesses can't afford to experiment and rely on trial and error methods when it comes to crucial goals. That's why LandingPage in Zoho Marketing Plus comes with the ability to A/B test your landing pages and personalize them for various audience segments. The results of A/B testing can yield valuable insights into your audience's preferences and enable you to make data-driven decisions that help you achieve your goals.

 

Read more: Optimize your landing page to fit your target audience

Use in-depth analytics to make data-backed decisions 

LandingPage comes with in-depth analytics to help you understand your visitor engagement, conversion rate, and visits based on location. You can also use heatmaps, scrollmaps, and attention maps to further determine how users interact with your page. By integrating with Google Ads, you can view keyword performance, cost-per-click, total spend, and more. You can also track the complete list of leads generated from your landing page and integrate with Zoho CRM and get a complete picture of your ROI.

Marketing Plus comes loaded with features to help you manage all marketing activities with ease. The addition of LandingPage empowers marketers by unifying all of their marketing tools in just one platform.

 

Read our help document to learn more about how you can start creating landing pages in Zoho Marketing Plus.

We'll continue to work on more exciting features and help you set up and coordinate marketing efforts across multiple channels.

 

Thank you!

• Topic Participants

• Arun Kumar V

  

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