Hello everyone!
Welcome to Kaizen! This week, we will discuss credit calculation and concurrency in Zoho CRM APIs.
Credit calculation
API rate limiting is crucial to ensure fair resource distribution, maintain optimal service quality for all users, and safeguard our system from potential security threats. It helps us provide a consistent, reliable, and secure service to every user, while encouraging efficient and thoughtful API usage. API Usage in a CRM organization is calculated based on credits. When you make an API call, a specific number of credits are deducted from the total number of credits available to you. The number of credits available to you differs depending on the edition and user licence purchased. Below table shows the same.
Edition | Allowed Credits | Maximum Credits |
Free Edition
| 5000 credits | 5000 credits
|
Standard/Starter Edition
| 50,000 credits + (Number of User licenses x 250) + Add-on credits | 100,000 credits
|
Professional
| 50,000 credits + (Number of User licenses x 500) + Add-on credits | 1,000,000 credits
|
Enterprise/Zoho One | 50,000 credits + (Number of User licenses x 1000) + Add-on credits | 2,000,000 credits
|
Ultimate/CRM Plus
| 50,000 credits + (Number of User licenses x 2000) + Add-on credits | Unlimited
|
The API Rate Limit is for a rolling window of 24 hours i.e., for every API call, we will check the API credits consumed in the last 24 hours to see whether the current API call can be allowed or not. When you make the very first API call , a 24 hour window begins. The API credits you used at each time interval will be freed up after 24 hours corresponding to each time interval.

Consider the above example where we assume that you are making API calls starting from 9 AM. The total available credits are 5000. For simplicity, let us consider that there are no API calls made on the previous day and no additional credits were purchased.
Between 9:00 AM and 9:05 AM on day 1, you use up 100 credits and you are left with 4900 credits . Since no API calls were made the previous day, you have no API credits getting freed up at that time. Between 9:05 AM and 9:10 AM, you use up 150 credits, leaving you with 4750 credits. Let us assume that you exhausted your available limit by 8.45 AM the next day.
At 9 AM on day 2, 100 API credits used on the previous day (day 1) will be freed up. Similarly, at 9:05 AM on day 2 , 150 credits will be freed. In this case API calls between 8:45 AM and 9 AM will result in system errors.
Let us consider the same scenario if you had purchased add-on credits. After you exhaust your available limit by 8:45 AM on day 2, the credits for further API calls will be considered from the purchased add-on credits. At 9 AM, when the 100 API credits used on the previous day are freed up they are available for your use instead of add-on credits.
Concurrency
In addition to 24 hour rolling window throttler, Zoho CRM has concurrency limit being applied for APIs. It will limit the no of parallel API calls being active at one time instance. Concurrency limit is checked per org per OAuth app. Concurrency limit differs based on your Zoho CRM edition.
Edition | Concurrency limit for an Org/App |
Free | 5 |
Standard/Starter | 10 |
Professional | 15 |
Enterprise/Zoho One | 20 |
Ultimate/CRM Plus | 25 |
Let's assume your organization has a concurrency limit set at 10. A sequence of API calls are made one after another. When all these API calls are still in process with each API call you make, the number of concurrent API calls increases incrementally. Initially, when you make the first API call, concurrency is 1. For the second API call made before the end of the first API call, concurrency becomes 2, and so on. This scenario is shown in the picture above. Once you reach the 10th API call, concurrency reaches its maximum limit of 10. As a result, the 11th API call fails.
However, let's assume that the 5th API call completes its process, thereby reducing the concurrency level to 9. In this state, the 12th API call can be made successfully without encountering any errors.
Sub-concurrency
Some APIs will take much more computing resources than other APIs. For example, an Insert Records API call for a 1000 records will take much more resources than a Get Leads API call for a particular lead id.
For such APIs, we'll apply a separate concurrency limit namely sub-concurrency limit to ensure that the APIs are being used responsibly. The APIs that will falls under the sub-concurrency limit are
- Get Records with cvid or sort_by parameters
- Convert Lead
- Insert, Update, or Upsert records (when the record count is greater than 10)
- Send Mail
- Search records API invoked from function
- Query API
- Composite API
Across all editions of Zoho CRM, the sub-concurrency limit is set as 10. You can make 10 concurrent requests for a combination of the above listed APIs or 10 concurrent requests of one of the APIs. However, if the total number of sub-concurrent requests exceeds 10, the system will generate a "TOO_MANY_REQUESTS" error.
Let's understand how concurrency and sub-concurrency apply together to your API calls. Assume that in your organization, the concurrency limit is set at 12 and sub-concurrency limit is set at 10.
We'll consider a case where send mail API call has been fired in parallel 11 times, for which the sub-concurrency is applicable. For the first 10 send mail API calls, there won't be any error and sub-concurrency limit will reach it's maximum allowed limit of 10. When the 11th API call is made, the error "TOO_MANY_REQUESTS" will be thrown even though the concurrency limit of 12 has not reached .
Now, let's consider the 12th API call, doesn't fall under the category of API calls subject to the sub-concurrency limit, say it is a normal GET records call with just fields & ids parameter. This call goes through successfully without encountering any errors. Similarly, the 13th API call, a GET user API call, also goes through. At this point, the concurrency is 12, and the concurrency limit is set at 12 as well. The 14th API call will result in an error because the concurrency limit exceeded. In short, the number of API calls allowed at a time depends on the concurrency limit and sub-concurrency limit.
We hope you found this post useful and it increased your understanding. Stay tuned for more.
Cheers!
Mable
Recent Topics
Zoho CRM Client Script - SetCriteria in lookup Field
Hello All One More Zoho CRM Client Script Tips & Trick. Now you can Set the Criteria on Your lookup in zoho CRM, It Comes With a Create Page, Edit Page, and Details Page (Standard). Example:- We have a Room Module that includes Room Name, Status, Campus,
Kaizen #71 - Client Script ZDKs for Detail (Canvas) Page
Hello everyone! Welcome back to another interesting Kaizen post. In this post, we can discuss Client Script ZDKs support for Detail (Canvas) Page. What is Detail (Canvas) Page? A Detail(Canvas) Page allows you to customize the record detail page to your
how to use validation rules in subform
Is it possible to use validation rules for subforms? I tried the following code: entityMap = crmAPIRequest.toMap().get("record"); sum = 0; direct_billing = entityMap.get("direct_billing_details"); response = Map(); for each i in direct_billing { if(i.get("type")
Add Custom Reports To Dashboard or Home Tab
Hi there, I think it would be great to be able to add our custom reports to the Home Tab or Dashboards. Thanks! Chad
Rich-text fields in Zoho CRM
Hello everyone, We're thrilled to announce an important enhancement that will significantly enhance the readability and formatting capabilities of your information: rich text options for multi-line fields. With this update, you can now enjoy a more versatile
Zoho Reports Duplicating Entries
I have a custom costing tab with a table where we entre invoices. These are under a Heading (PO Subject) and notes added in the form with different line items. In the reports, I have organised the report to group per PO Subject, with the total of the
Validation Rule Not Working for Mandatory Field in Zoho Blueprint
As a Zoho user, we created a validation rule for a specific field. However, we noticed that when we made the same field mandatory within a Blueprint, the validation rule we defined did not work. When we reported this issue to Zoho Support, they stated
Notes Issues
Been having issues with Notes in the CRM. Yesterday it wasn't showing the notes, but it got resolved after a few minutes., Now I have been having a hard time saving notes the whole day. Notes can't be saved by the save button. it's grayed out or not grayed
Export from Contacts module to Products module in Zoho CRM
Good afternoon, I would like to send a number of contact info from the Contacts module into the customized module (tickets to an event) in one operation. I have selected several contacts in the Contact module (people who I have labelled as people I want
Zoho Commerce
Hi, I have zoho one and use Zoho Books. I am very interested in Zoho Commerce , especially with how all is integrated but have a question. I do not want my store to show prices for customers that are not log in. Is there a way to hide the prices if not
Can’t receive emailI c
I have generated a basic for but when I submit it I don’t get a email, I’ve been in the settings and tested me email, all appears correct, can you please help me
Data Capture for Historical Activity (Especially One Lead Downloading Variois reports without Overwriting the info)
Is there a better way in Zoho CRM to capture and archive a lead’s historical activity—specifically whenever they download reports—so that the data is stored without being overwritten?”
Client Script - Updating Field Value in Detail Page of a Lead
Hello, I'm trying to use Client Script To enrich some data of the Lead when one of my User fill the "City" field in the detail page of the Lead. This is my Script: log (value); var response = ZDK.Apps.CRM.Functions.execute("getInfoCitta", { "nomeCitta":
Auto shapes in Zoho sheet.
Does Zoho sheet supports inserting auto shapes (rectangle, circle...). I did not see any option to do so. If its not supported currently, is there any plans on bring in this features. Any timelines ?
I Can't Clone Webinar that I Co-Organize
How do i get our account admin to give me permission to clone our webinars? I am a co-organizer
I want to Make the due date of the project appears automatically
hello everyone I want to know if the zoho projects app can add automatically the END DATE of the project I added the duration, start after dates of each tasks in the project template & the starting date of the project itself and the end date of it doesn't
Introducing Profile Summary: Faster Candidate Insights with Zia
We’re excited to launch Profile Summary, a powerful new feature in Zoho Recruit that transforms how you review candidate profiles. What used to take minutes of resume scanning can now be assessed in seconds—thanks to Zia. A Quick Example Say you’re hiring
How to get the call recording external ID via desk API
I have enabled phonbridge integration with Zoom Call. I am trying to access the call recording in Zoom by calling Zoom API. I have built a Desk workflow to trigger on a new call, to call a custom function. when calling the API, the response doesn't contain
Can't View Project Names in Mobile App
I can't view project names on PO's in the app, nor can I add that as a viewable PDF field in inventory on the computer. I've attached screenshots showing that in the mobile version whether you are on the PO, editing the PO, or viewing the PO line items,
How do you print a refund check to customer?
Maybe this is a dumb question, but how does anyone print a refund check to a customer? We cant find anywhere to either just print a check and pick a customer, or where to do so from a credit note.
Notebook
I have purchased the monthly pro subscription of Notebook. But it does not support my XP-Pen to write something in it. So it is not useful to me. Hence I am requesting you to help me to discontinue this subscription.
Domain Mapping & Image Publishing Issues on Zoho Sites
Hello, I am facing two issues with my Zoho Sites account: 1. Images not visible after publishing. 2. Domain mapping error: "Domain already exists". I am a paid customer. Please connect me with Live Chat Support or Zoho Assist so I can show my issue
Prevent duplicate with custom fields?
I was wondering something about custom field/custom modules in Zoho Desk. For some reason you can make a custom field mandatory but not unique? For example, if I create a custom module to manage equipment and renewal and make a field serial number no
Round robin
Hi, I'm trying to set up a round robin to automatically distribute tickets between agents in my team but only those tickets that are not otherwise distributed by other workflows or direct assignments. Is that possible and if so which criteria should I
"Is Zoho CRM customer" vs "Is linked with Zoho CRM"
Recently while building a Flow, I was setting up a Decision action following a Zoho Invoice Fetch record action. There were 2 choices that I had not seen as something I could manually action in Zoho Invoice: "Is Zoho CRM customer" and "Is linked with
Two currencies
More and more I am finding that internattional payments' fees are unpredictable. I would like, on my invoices that are in a foreign currency (eg. USD$ or EUR€) for there to be a GBP£ TOTAL display alongside the invoice's currency total. This would make
Automatic Matching from Bank Statements / Feeds
Is it possible to have transactions from a feed or bank statement automatically match when certain criteria are met? My use case, which is pretty broadly applicable, is e-commerce transactions for merchant services accounts (clearing accounts). In these
Generate leads from instagram
hello i have question. If connect instagram using zoho social, it is possible to get lead from instagram? example if someone send me direct message or comment on my post and then they generate to lead
Zoho PDF editor has a lot of issues.
Zoho PDF editor needs a lot of work. It hangs and glitches a lot. Deletes annotations and clearings randomly.
Where is the desktop app for Zoho Projects???
As a project manager, I need a desktop app for the projects I manage. Yes, there's the web app, which is AWESOME for cross browser and platform compatibility... but I need a real desktop app for Projects that allow me to enter offline information where
How to Automate Monthly PDF Reports with Filters in Zoho Creator
Hi everyone, I’m trying to build an automated monthly reporting process in Zoho Creator and would appreciate suggestions or best practices from anyone who has done something similar. What I’m trying to do: I have a form called New_Customer with fields
Feedback: Streamlining Note Management in Zoho Notebook
Dear Team/Support, I would like to share some feedback regarding the note management system that could help improve usability and accessibility for users like myself. Notebook 1 (screenshot attached): Currently, the system does not allow selecting and
showing Limit exceeded
Good afternoon...trust you're good. I've been having issues working with but it's not responding. it's showing Limit exceeded, sorry it seems like too many people are working on the sheet right now please try again later. meanwhile no one is working on
Converting Sales Order to Invoice via API; Problem with decimal places tax
We are having problems converting a Sales Order to an Invoice via API Call. The cause of the issue is, that the Tax value in a Sales Order is sometimes calculated with up to 16 decimal places (e.g. 0.8730000000000001). The max decimal places allowed in
Sorting columns in Zoho Projects
Hi, In project management best practice, sorting columns (ascending, descending) is an important tool. Sorting dates to see the order of tasks starting, sorting on priority or even on planned hours is a must for an efficient project control. Currently,
Business Continuity - Disaster Recovery
I know about the Zoho CRM backup .zip files, however, this doesn't include any of the infrastructure with like custom fields or custom modules. I am curious on what everyone has in place for a true backup or what your plan is if your Zoho instance were
Upload API
I'm trying to use the Upload API to upload some images and attach them to comments (https://desk.zoho.com/DeskAPIDocument#Uploads#Uploads_Uploadfile) - however I can only ever get a 401 or bad request back. I'm using an OAuth token with the Desk.tickets.ALL
Losing description after merging tickets
Hello, We merge tickets when they are about the same topic from the same client. It happens sometimes. We recently noticed that after the merger only the description from the master ticket is left in a thread. And the slave-ticket description is erased.
update linked contacts when update happens in account
Hi, I have a custom field called Licence in the Accounts module. When someone buys a licence, I’d like to update a custom field in the related Contacts. How can I achieve this? I noticed that workflows triggered on Accounts only allow me to update fields
Problem Management Module
I am looking for a Problem Management module within Zoho Desk. I saw in some training videos that this is available, and some even provided an annual price for it. I want an official confirmation on whether this is indeed available. This is not a particularly
Next Page