How to maintain steady cash flow during the COVID-19 crisis using Zoho Subscriptions

Dear customers,

I hope this finds you and your loved ones in good health.

We're all witnessing the effect that COVID-19 is having on businesses throughout the world. As consumers try to conserve their own resources, businesses can expect to receive more cancellation requests than usual. 

Here are some useful tips to help you be flexible and keep your customer base:

1. Communicate candidly and clearly with your customers:

During this period, transparent communication with customers is a necessity. A lot of businesses have started displaying messages on their home pages, explaining their BCP (Business Continuity Process) and other important announcements they want to convey to their customers.

As an additional means of communication, you can use the banner message in the customer portal of Zoho Subscriptions. The banner message is visible in the home page of the portal, so it can help get the customer's attention quickly. You can set up this message under Settings > Preferences > Branding > Portal settings.

2. Put renewals on a temporary hold:

      i) Pause and resume subscriptions

It's a good idea to provide your customers the option to freeze their subscriptions temporarily, rather than canceling them altogether. By giving them an option to pause their subscriptions, you are letting your customers know that they can rely on you when it's time to resume. It's also a good way to encourage customers to stick with you for their next purchase instead of switching vendors. 

Here's how you can pause a subscription in Zoho Subscriptions:

You can still perform automatic actions while a subscription is paused, through Zapier.

      ii) Extend the billing date:

Even customers who love your service may have difficulty paying for it on time right now. One way to keep these customers from canceling is to push back the date for their next subscription payment. By offering uninterrupted service and a little more time to pay, you're giving them a good reason to remain loyal. To do this, just update the subscription's Next Billing Date in Zoho Subscriptions and they won't be charged until the new date.

3. Be approachable:

As a standard business practice, you might have set up automatic payment reminders in Zoho Subscriptions to go out on specific days before or after the invoice due date. However, given the current circumstances, you can definitely expect delays in payment.

Since you have control over the content that goes out in these reminder emails, think about rephrasing it to let your customers know that if they need any assistance, they can reach out to you by phone or email. This way, your finance team doesn't have to wait and wonder whether the customer will make their payment or not, or spend time sending extra emails. You can tweak your reminder email content under Settings > Reminders.

By making it easy for your customers to approach you and treating them on a case-by-case basis, you can actually bring down the number of unpaid transactions.

4. Offer credits:

Another way to earn the customer's goodwill is to create special offers to assist them. For instance, Zoho's Emergency Subscription Assistance Program (ESAP) offers subscription credits to businesses in need. If you want to adopt a similar practice for your business, you can create credit notes in Zoho Subscriptions and enable the Redeem Credit Notes option so that it is automatically applied for the upcoming renewal.

5. Don't auto-cancel services upon non-payment:

Most subscription businesses have automated their billing process in such a way that if the customer doesn't pay, the subscription is automatically canceled. While this is a good practice most of the time, you might want to adopt a flexible approach during this crisis. 

Instead of letting the subscriptions be canceled automatically, you can monitor the Under Risk report in Zoho Subscriptions, and contact those customers to suggest alternate payment arrangements for your services.

6. Know why your customers leave:

During difficult times, businesses and customers alike aim to cut costs and reduce their spending.  If your customers are canceling right now, make sure you give them a chance to say why they're leaving. You might be able to retain them by offering some flexibility, or it may be best to reach out to them later and see if they're ready to come back. Even if you can't keep them as a customer, knowing why they left still helps you improve your service going forward. 

In Zoho Subscriptions, you have the option to make the Cancelation Reason field mandatory. You can configure this under Settings > Preferences > Subscription > Cancellation Preferences.

​

Though some of these tips might have a negative effect on your finances temporarily, they can gain you long-term benefits like customer loyalty and customer retention, which will help your business recover more easily. 

Did you find these tips useful? Can you think of some other best practices that businesses can use to get through difficult times? Let us know in the comments. 

Note from Zoho: If you need any assistance regarding Zoho Subscriptions, our support team is available 24 hours a day, Monday-Friday. You can also reach out to us through email (support@zohosubscriptions.com) or phone.

Because Zoho recognizes that our own customers may be facing difficult times right now, we have rolled out an Emergency Subscription Assistance Program (ESAP) to help small businesses through this crisis. Learn more about this program.

Take care and stay safe! We'll get through this storm together.

Regards,

Harikrishna

Customer Relations | Zoho Finance

• Topic Participants

• Harikrishna

• Peter Jordan

• ar

• Sticky Posts

• Introducing Invoice Consolidation for Offline Subscriptions

  Hello Folks, Glad to announce the feature of Invoice Consolidation for Offline Subscriptions. If you are having multiple subscriptions for your customers, now, you can send a single consolidated invoice for all the Offline Subscriptions that are getting renewed on the same date. Advantage?  Customers will be receiving single invoice instead of multiple invoices upon renewal. Also reduces your efforts in follow-up with your customers for payment collections. For Example: If Customer has Subscription

• New feature: Create back-dated subscriptions

  Hello from the Zoho Subscriptions team. :)   We’re happy to announce that today marks the launch of a much-awaited feature: creating back-dated subscriptions!   From here on out, whenever you create a new subscription with an activation date that is earlier than the present date, you’ll no longer get an error. Instead, you'll be creating a back-dated subscription. This means that the subscription started at that earlier point in time. The next billing date will be calculated automatically based on

• Announcement Regarding Notification Emails

  Hello Everyone! This announcement is regarding the admin notification emails which you've been receiving from the email address "support@zohosubscriptions.com". From the 1st of October, 06:00 GMT, the emails with the following subjects will be sent from "no-reply@zohosubscriptions.com". Unable to send invoice for the profile - {profile_name} Unable to process auto payments. If you have set up any filters or workflow in your email account, please add "no-reply@zohosubscriptions.com” and  “support@zohosubscriptions.com”

• Zoho Subscriptions plugin for WordPress

  Zoho Subscriptions plugin for WordPress allows you to easily embed your plan specific checkout page in an iframe with just a few mouse clicks and without a single line of code. How can WordPress Zoho Subscriptions Plugin boost your productivity? It's now easier to embed Zoho Subscriptions checkout page in your WordPress site. Forget the old method of logging in to Zoho Subscriptions, copying a URL and scripting to make adjustments. All this can be done automatically through this plugin. A great time

• Indian GST organisation Migration Guide

  With respect to the new GST regime releasing on July 1, 2017in India, Zoho Subscriptions Indian edition is also gearing up to make your business GST Ready. This article focuses on how to get your existing organisation in Zoho Subscriptions to migrate to the new GST regime.    Note:  Any organisation created on or after July 1, 2017 will already be GST ready. You wouldn't have to migrate your organisation. Migrating your existing organisation to support GST To migrate your existing organisation to

• Recent Topics

• Zoho Analytics Regex Support

  When can we expect full regex support in Zoho Analytics SQL such as REGEXP_REPLACE? Sometimes I need to clean the data and using regex functions is the easiest way to achieve this.

• RTL Support for Webforms in Zoho CRM

  Dear Zoho CRM Support Team, We are writing to request an enhancement to the webform builder functionality within Zoho CRM. Currently, to create a webform in a right-to-left (RTL) language, the entire CRM instance must be set to RTL, which can be inconvenient

• Add Custom Reports To Dashboard or Home Tab

  Hi there, I think it would be great to be able to add our custom reports to the Home Tab or Dashboards. Thanks! Chad

• Pricing Strategies: #1 Nuances in Pricing

  When Clara first opened her digital printing shop, pricing was simple. She sold handmade greeting cards, planners, business cards, and other physical items at fixed label prices, individually and in bulk. One SKU, one price, one bill, and that's all it

• [Free Webinar] Learning Table Series – Education Management in Zoho Creator

  Hello Everyone! We’re excited to invite you to another edition of Learning Table Series, where we showcase how Zoho Creator empowers industries with innovative and automated solutions. About the Learning Table Series The Learning Table Series is a free,

• CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

  Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

• Move attachments from one module to another with Deluge

  I have created a button that works just like the convert button for my custom modules. I would like this custom function to move any attachments in this record to the new module. I can't seem to find any documentation on how this can be accomplished.

• Help in function code

  Hi, could someone look at the code below and tell me what 's wrong with it? After a deal creation or edition the code should find the related Account, than all open Deals for that Account and copy the field Total_Open_Deals from the Account record to

• Automation Series: Auto-update Phase Status

  Hello Folks! You can auto-update your phase's status based on status of underlying tasks using custom functions. In this series, we will showcase how to create and run custom functions, using Deluge, with ease. Follow the steps below and automate your

• how to add subform over sigma in the CRM

  my new module don't have any subform available any way to add this from sigma or from the crm

• Zoho Projects - Project Details on the Project Menu

  Hi Project's team, I've helped may businesses setup and use Zoho Project and one thing I see time and time again is confusion on where to find the Project Details information. I would be much more intuitive if Project Details was on the menu before Dashboard.

• Zoho Projects - Add Feed to Project Tabs

  Hi Projects Team, I'm working on a lightweight communications requirement for one of my customers in relation to communicating with their client users via Zoho Projects. I noticed that the Feed is only available in the Collaboration section, but you can

• Flow - Fetch info from drop down in another module

  I am running into a road block which I thought would be a simple task. My goal - The account is assigned to a "route" which can be selected from a drop down menu and adds a tag to the account accordingly (easy enough). Now when I create a task for this

• Show unsubscribed contacts ?

  Hello, I would like to display the unsubscribed contacts. Unfortunately, I do not have this subscription type as described in the documentation (https://help.zoho.com/portal/en/kb/marketing-automation-2-0/user-guide/contacts/contact-management/articles/subscription-type-24-1-2024#Subscription_Type_field.)

• Zoho Developer Community Hackathon 2025 is LIVE!

  Hey developers! It’s that time of the year again — the Zoho Developer Community Hackathon 2025 is officially open for registrations! If you’ve been waiting for a chance to stretch your skills, try something new, or finally bring that idea to life, this

• Converted Leads Not Showing in Lead Reports

  Converted leads are not showing in the Lead reports. How can I make converted leads visible in the report,

• Text widgets in dashboards

  Having a text widget in a dashboard would help immensely. It would allow adding links to related documents, relevant CRM views, etc. It would allow adding explanations of the data displayed in the other widgets, about how to interpret them or about filtering.

• [Webinar] Zoho Writer for content creators and publishing houses

  Managing multiple drafts, edits, and client reviews doesn't have to slow you down. Join our upcoming webinar to see how Zoho Writer helps content creators and publishing houses create, edit, and publish seamlessly—all in one place. You'll learn how to:

• Adding Reports to Portals

  Is there a way to add Reports to portals so only the user can see report templates relevant to them?

• How to assign one Manual to multiple Spaces?

  Hello, I have two spaces, one called tech knowledge and the other one called HR knowledge. I have a manual that is called HR tech. I want to assign this manual to HR knowledge and tech knowledge. How should I do that?

• How can I assign courses to Spaces?

  How can I make courses show up here in this space?:

• When will Zoho Learn be able to support SCORM files on the mobile app?

  When I click the SCORM content, I just get a message saying it's not possible yet. Yet implies that it will be coming soon. All I'm asking for is a realistic timeline so I know whether or not to invest my time in using it. If it will be soon, then I will

• Announcing new features in Trident for Windows (v.1.35.6.0)

  Hello Community! Trident for Windows just got better with an update that makes working with your emails even more efficient. Let’s dive into what’s new! Work with PST files more efficiently. You can now do more than just view mounted PST files. You can

• Marketing Tip #9: Track your traffic sources

  Not all marketing channels work equally well. Knowing whether your visitors come from Google, Instagram, or email helps you focus on what actually drives sales. Try this today: Check your Zoho Commerce reports or connect Zoho PageSense to see your top

• Google Analytics import data inaccurate (as of October 11, 2025)

  We have Zoho Analytics connected to GA4 to import daily event data. This has been running without issue for a couple of years. However, a month ago we started noticing discrepancies. All data until October 10 lines up perfectly - October 11 onward is

• E-Invoicing in Belgium with Zoho Billing

  Starting January 1, 2026, Belgium is introducing mandatory electronic invoices (e-invoicing) for all B2B transactions between VAT-registered businesses. Invoices and credits notes must be exchanged in a prescribed digital format. How E-Invoicing works

• Zoho Recruit Slow and Freezing on all screens

  We have had an issue with Zoho Recruit for weeks being extremely slow and at times freezing.  We have 100 mega internet, and I went into each computer and updated the virtual memory so there is more available.  Also restarted all computers daily.  Still having the issues.  Almost unable to work.

• Prevent accidental duplicate entry of Customer Ordersome

  Zoho Support has confirmed that Zoho currently does not have any method (using Deluge, flow or any other method) to alert a user when a sales order has been entered twice using the same customer reference number (i.e. a duplicate). Most ERP platforms

• Zoho Books | Product updates | November 2025

  Hello users, We’ve rolled out new features and enhancements in Zoho Books. From translating email notification templates to the new transaction locking restrictions, explore the updates designed to enhance your bookkeeping experience. Making Tax Digital

• Insert Image into Notebook page

  Prior to today, I could add images to my notebook pages. Today when I tried to do this I got an error message that said something like, "There's been a problem on our end. Try again later." So, I've tried all the ways I know how, but I can't insert an

• 【開催報告】名古屋 ユーザー交流会 Vol.2 2025/11/21 Zoho Analytics / Inventory で実現する在庫の"未来予測"

  ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 11/21(金)に名古屋 ユーザー交流会 を開催しました。 本投稿では、当日実施したセッションの様子及び投影資料をお届けします。 会場にて参加できなかった皆さまも、ぜひご参照ください。 （Zoho 社員セッションの登壇資料については、11/28(金)開催の東京回の開催報告で共有いたします） 今年2回目の開催となる名古屋 ユーザー交流会では、株式会社エンツナクリエイト 野末さんによる Zoho Analytics / Inventory

• Is there a way to automatically add Secondary Contacts (CCs) when creating a new ticket for specific customers?

  Some of our customers want multiple contacts to receive all notifications from our support team. Is there a way to automatically add secondary contacts to a ticket when our support team opens a new ticket and associates it with an account? This would

• Improved RingCentral Integration

  We’d like to request an enhancement to the current RingCentral integration with Zoho. RingCentral now automatically generates call transcripts and AI-based call summaries (AI Notes) for each call, which are extremely helpful for support and sales teams.

• Edit Pinned Comments in Zoho Desk

  It's great that private comments can now be pinned to the top of the ticket but what would be extremely helpful would be to allow for the pinned comment to be edited vs. having to find the comment in the ticket to edit it.

• Updating Secondary Contact (CCs)

  We use Zoho Forms to capture the user request and integrated with Zoho Desk to raise tickets. Active Microsoft login is captured in our Zoho forms and registered as Primary contact in Zoho desk ticket. We also an have an option to raise ticket on behalf

• blank page after login

  blank page after logging into my email account Thanks you

• WriterTh

  After every space Writer goes to capital letters mode in my Android tablet. The cap mode stays till the second letter is typed in the word then it comes to normal mode.

• Zoho writer unable to merge documents to PDF with basic fonts in Hebrew or fonts from my computer

  I created several forms that will be merged into PDF files through Zoho Writer and I am unable to receive the PDF in the basic fonts of the Hebrew language or in the fonts I have on my computer. The writer exports to PDF an exchange font that looks very

• I have already created some Bots, Commands, and Widgets in Cliq, but I am still not seeing the “Create Extension” option in my account. Could you please help me enable or access this option?

• Cliq iOS can't see shared screen

  Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards

• Next Page