Introducing Connected Workflows in Zoho CRM for Everyone : Free Your Teams to Focus on What Matters

Introducing Connected Workflows in Zoho CRM for Everyone : Free Your Teams to Focus on What Matters

Hello Everyone,

We’re thrilled to introduce the next big evolution in Zoho CRM for Everyone -- Connected Workflows. This new feature builds on our commitment to deliver a CRM that’s truly inclusive, adaptable, and designed for consistent collaboration across your entire organization and not just your sales team.

With the launch of Connected Records, we enabled teams to share contextual information and stay aligned through record connections across modules. Now, with Connected Workflows, we’re taking it one step further by enabling Zoho CRM to coordinate work across teams and enable them to deliver their best for customers.

What are Connected Workflows? 

While Connected Records make it easy to share customer context across your customer journey, however, many of the processes involved in your customer's journey need to be consistently carried out. That’s where Connected Workflows come in.

Connected workflows help free your teams from manual coordination by enhancing coordination across multiple teams and improving customer relationship management. They allow you to automate your entire customer journey that spans across multiple customer-facing teams.

With Connected Workflows, you can build smooth coordination between departments like Sales, Marketing, Legal, Onboarding, and Training  so that each step in the customer journey is coordinated without manual follow-ups or miscommunication.


How to create Connected workflows? 

"Users should have the Connected Workflows permission enabled in their profile settings."

Every connected workflow begins with a primary module, either an organization module or a team module, depending on your customer journey.

Triggers : Initiate by setting up triggers by configuring either a single trigger or multiple triggers for a module. The triggers are :
  • when a record is created in the module
  • When a record is edited record in the module,
  • When a record is created or edited in the module, or
  • When a field in the record is edited in the module.

Multi-module criteria for Triggers : You can configure multiple criteria for triggers to execute actions in any other related modules; Enable other module criteria option for this. This ensures actions run when related modules are updated with values matching the trigger.
 
Actions : Assign one or more actions for each trigger . The actions are :
  • Creating a new connected record in the associated module
  • Updating an existing connected record in the associate module, or
  • Notifying users via email. 

Use Case: Automating the customer journey from a sales enquiry  to customer success

A typical customer journey goes through four stages, and we know that even though the sales team is the initial point of contact, multiple teams are involved and will support the sales team to win the customer.                                                        

Involved Teams
Initial Evaluation
Sales Team is the point of contact
Marketing team supports with customer-facing content in the Case Study Module
Demo Request
Sales Team schedules a product demo
Pre-sales team provides product demos in the Product demo module
Customer Onboarding
Sales Team updates the sale cycle stage to 'Closed Won'
Onboarding team helps the customer get started post-sale in the Onboarding Assistance module
Product Training
Sales Team arranges for training sessions
Training team helps the customer to be fully equipped to use the product in the Training module
 
Here's how Connected Workflows can automate the sales process and achieve coordination between the multiple teams involved.  

We’ll create a connected workflow with Deals as the primary module and configure three triggers:

Trigger 1: When a new record is created → Create a connected Case Study record for Marketing (Action)

Trigger 2: When Lead Status is "Qualified" → Create a Product Demo record and notify the Pre-sales Team(Action)

Trigger 3: When Deal Stage is "Closed Won" → Create an Onboarding record for handoff prep(Action)

This sets up three connected modules: Case Study, Demo Request, and Onboarding, as shown in the image below.

 Now we will configure the associated modules.
  • Case Study
    Trigger : When status is "Completed" → Notify Sales Team about availability(Action)

  • Demo Request 
    Trigger : When status is "Completed" → Notify Sales Team that demo was given(Action)

  • Feedbacks (manually created from Demo Request)
    Trigger : When new record is created  → Email lead with feedback form(Action)

  • Onboarding 
    Trigger :     When status is "Completed" → Notify Training Team to start sessions and Sales Team of onboarding completion; also create a Training record(Action)

  • Training (automatically created from Onboarding)
    Trigger :     When new record is created → Update Account type to "Customer" and notify Sales Team of training completion(Action) 


Now let's look at how all these modules have been connected to carry out a customer journey in the GIF below.



In this entire customer journey, there is no loss of customer context, no repeated back-and-forth between teams, and no delays due to miscommunication. Each team receives a connected record with all the relevant data they need to execute their part of the process.
Here is another video with a detailed explanation on how connected workflows works :

How Are Connected Workflows Different from Traditional Workflows?     

  • Connected Workflows go beyond one module; they’re designed to coordinate across team boundaries and hence use multiple modules to build a workflow.
  • Connected workflows trigger follow-up tasks/actions in both org and team modules.
  • Connected Workflows generate connected records as part of the process, so new requests are automatically created in modules, and those teams will have full context from day one. Users can save the time they take to create requests from the Request tab with this feature.

Why use connected workflows for your business? 

  • No more manual follow-ups because of automating cross-team coordination and reducing dependency on reminders or emails.
  • Achieving consistent execution across your customer's journey.
  • Providing end-to-end visibility where teams see the full customer journey, not just their part in the entire journey.
  • Above all, providing contextual coordination among multiple teams by minimizing delays between hand-offs.
 

We believe Connected Workflows will be a game-changer in how you deliver exceptional customer experience. We’re excited for you to start building your first Connected Workflow. Let us know in the comments if you have any queries.

Availability :
  • This enhancement is available only in Zoho CRM's new UI.
  • The number of connected workflows that can be created edition-wise are :
    • Standard Edition.      : 2
    • Professional Edition : 2
    • Enterprise Edition    : 10
    • Ultimate Edition.      : 10
    • Click here to learn about others limitations for this feature.

Early Access for Connected Workflows

We are in the process of opening out connected workflows for our customers, however, if you’d like early access to explore and use this feature, we’ve got you covered!

Fill out this form to get early access.

We’d love for you to try it out and share your feedback.


Regards,
Serena Woolridge
Zoho CRM Marketing Team


    • Recent Topics

    • Zoho Writer's built-in citation and bibliography generator

      Hey researchers and writers! Do you manually format citations and bibliographies, spending hours jumping between apps and tabs? If so, then check out Zoho Writer's built-in "Citations and Bibliography" feature. Imagine you're writing a thesis on the future

    • Single and group checkboxes in Zoho Writer's fillable forms

      Hey Writer Fam, Are you making the most out of single and group checkboxes in fillable forms in Zoho Writer? Here is a handy tip to optimize your use of checkboxes, both single and group, and enhance your data collection process. Single checkboxes: Single

    • Collaborate efficiently with Zoho Writer's track changes feature

      Hi Zoho Writer Community, Zoho Writer's track changes feature is a simple, built-in solution that helps you and your team work together efficiently. Instead of juggling multiple versions of a document or building up a long email chain of comments, each

    • Zoho Writer's WordPress extensions

      Hey Zoho Writer users! Say goodbye to all your WordPress content publishing woes with Zoho Writer's WordPress extensions. Publish content with all your formatting and images, republish content when you update a document, and more—from a single window

    • Time-saving table hacks

      Hey Zoho Writer Community, Do you find yourself using a lot of tables in your documents? We're here to share some of our time-saving hacks that will help you work more efficiently, organize your data, and make your documents look neat and professional.

    • Automating document approval and signing with Zoho Writer and Zoho Sign

      Hey Zoho Writer Community! Here's another automation tip to make your processes more efficient! Question: Can I send a document for client approval first, then automatically send it for signing with Zoho Sign if they approve? Since it's the same person

    • Customization hacks in Zoho Writer - Part 2

      Hey community, We're back with some more tricks to personalize your documents, save time, and get in the zone when you work in Writer. Check out part 1 of this post if you haven't already. Let's dive right in! Document ruler units Imagine you're creating

    • Simplify your tax calculations with Zoho Writer

      Hello Zoho Writer Community! Tax season can be stressful, but with Zoho Writer, managing your income tax calculations becomes straightforward and efficient. Here’s an example of how you can use the tables and formulae of Zoho Writer to calculate income

    • Enhance document navigation with headings and TOC

      Hey Zoho Writer Community! We're back with some useful features in Zoho Writer that can simplify your document creation and navigation process. Let's dive right in! Check out our video on how to make the most of Zoho Writer's heading and table of contents

    • Use and download in PDF format of Zoho wirter Merge template using deluge

      Hello Zoho Developers. Here is some information about Zoho Writer. Writer is not just another online word processor, it's a powerful tool for editing, collaboration, and publishing. Even with its wide range of features, Writer's pared-down user interface

    • Customization hacks in Zoho Writer - Part 3

      Hello everyone, Welcome back to Part 3 of our customization tips in Zoho Writer! In this third installment, we'll be diving into some essential customization settings that can enhance your document creation experience. Sender email address in mail merge

    • Daytime saving timezones messing up writer pdf

      Hi, I need help for something I can't figure out. I created a Form to collect data and it is set up with my current Daylight Saving Time (GMT-3). This form is used to generate a contract (pdf Writer) with dates from an event that is being held in 4 months

    • Issue with locked content in Writer

      Hi, I have seen the documentation which outlines how to lock specific content within a Writer document so that it can't be modified by collaborators, but I have come across an issue. When the editor locks a paragraph for example, then a collaborator can't

    • Deprecation of certain URL patterns for published Zoho Writer documents

      Hi Zoho Writer users! We'd like to let you know that we have deprecated certain URL patterns for published and embedded documents in Zoho Writer due to security reasons. If the published or embedded documents are in any of these URL patterns, then their

    • Using Mail Merge Template to Print Documents with One Subform Record's Fields per Document

      Hello, We have a Mail Merge template created in Zoho Writer which is not able to perform the functionality which is currently required to automate the documentation task portion of our process. The CRM module we are primarily using is based on a "Loans"

    • Problem with Writer and Workdrive

      Hi team, I’m the super admin for our Zoho One org. WorkDrive is active, and Zoho Docs is deprecated for our org. However, Zoho Writer cannot connect to WorkDrive at all — we’ve cleared cache, tried incognito, and restarted several times. I was able to

    • Set to Review for all

      We are testing the use of Writer as part of an internal review process for statement of work documents and have found that when the document is changed from Compose to Review by one person, that is not reflected for all others who view the document. Is

    • I’ve noticed that Zoho Sheet currently doesn’t have a feature similar to the QUERY formula in Google Sheets or Power Query in Microsoft Excel.

      These tools are extremely helpful for: Filtering and extracting data using simple SQL-like queries Combining or transforming data from multiple sheets or tables Creating dynamic reports without using complex formulas Having a Query-like function in Zoho

    • stock

      bom/bse : stock details or price =STOCK(C14;"price") not showing issue is #N/A! kindly resolve this problem

    • SOME FEATURES ARE NOT IN THE ZOHO SHEET IN COMPARISION TO ZOHO SHEET

      TO ZOHO sir/maam with due to respect i want to say that i am using ZOHO tool which is spreadsheet i want to say that some features are not there in zoho sheet as comparison to MS EXCEL like advance filter and other Features which should be there in ZOHO

    • Zoho sheet for desktop

      Hi is zoho sheets available for desktop version for windows

    • Tip #18: 6 Trendlines and when to use them in your spreadsheet data?

      Charts are a great tool for visualizing and interpreting large chunks of data in spreadsheets. Zoho Sheet offers you 35+ chart options, along with AI-powered chart recommendations based on the data set you select. There are various chart elements that

    • Perform customized calculations with the new LAMBDA functions!

      We released the LAMBDA function in Zoho Sheet in 2021, enabling customized calculations inside predefined functions. Now, we're extending LAMBDA's capabilities with six new functions. Each of these functions applies LAMBDA to the given input, performs

    • No chat option

      Chat option is not supported.

    • Tip #17: Easily share spreadsheets with non-Zoho account users

      With efficient, collaboration-friendly options, Zoho Sheet is a popular choice among users. Sheet's external share links help you collaborate more effectively by sharing your spreadsheets with anyone outside your organization, including users who do not

    • Work seamlessly with Sheet's shortcuts without affecting the browser

      Navigating your worksheets and performing specific actions should be a quick and easy process. That's where keyboard shortcuts come in. Shortcut keys help you accomplish tasks more efficiently, eliminating the need to move away from the keyboard. What

    • Zoho Sheet for iPad: Improved UI, external keyboard support, and more!

      The portability and capabilities of the iPad have made it an essential device in the business world. With this in mind, we had launched an exclusive Zoho Sheet app for iPad, with device-specific improvements and enhanced usability. Now, we're improving

    • The new Zoho Sheet for Android: Seamless UI and advanced features

      At Zoho Sheet, we know mobile apps have become the go-to platforms for creating, sharing, and storing information. And we understand the importance of an efficient and seamless app experience. We've been working hard on improving the overall user experience

    • Zia in Zoho Sheet now makes suggestions on conditional formats, picklists, and checkboxes

      Zia, Zoho's popular AI assistant, has been helping users succeed across Zoho applications since inception. In Zoho Sheet, Zia helps users efficiently build reports and analyze data with recommendations about data cleaning, charts, and pivot table. Also,

    • VBA attached to button no longer works on external shared sheet

      Hi - we have a Sheet that our clients use, which requires them to press a button once they've entered data. The button then triggers a flow via a webhook. The button works fine when editing within Zoho Sheet - however when shared externally it no longer

    • can I use zoho sheet for survey?

      Hi I wanna use zoho sheet for my ARY to know consumer better so i wanna have permission to do so

    • How to Avoid Impacting Other Users When Hiding Columns in Zoho Sheet

      Hi Team, We’re experiencing a challenge with the column-hiding feature on Zoho Sheet during collaborative sessions. When one user hides a column, it becomes hidden for all users working on the file, which disrupts others' workflows. In comparison, Excel

    • What are the benefits of procurement software in a growing business setup?

      I’ve been exploring tools that can help automate purchasing and vendor-related tasks. I keep hearing about the benefits of procurement software, especially for businesses that are scaling. I want to understand how it helps in streamlining operations,

    • Object required error

      Hi, I am getting an 'Object required' error on the line Call HideColumnsOutsideRange(ws, startOfWeek, endOfWeek) when I run the ShowCurrentWeek macro but not when I run the ShowCurrentMonth macro. Any ideas? Regards, GW Option Explicit Sub HideColumnsOutsideRange(ws

    • What formula to use in computing total hrs and decimal hrss

      So , my data includes log im column , 2 breaks with 2 columns that says back and lunch and 1 column that says back and logged out. What formula should i use to be able to automatically have my total hours as I input time in each column? Thankyou

    • Replacing email ID,

      In zoho sheets If I am sending it as an email attachments can I replace sender email ID from notifications to my email ID.

    • Latest Enhancements and Bug Fixes in Zoho Meeting

      Hello there, We hope you're doing well. The latest updates from Zoho Meeting include enhancements like adding names for instant meetings, renaming participants, enabling text notifications for participant entry/exit, viewing details of bandwidth optimization,

    • Multi-video feed in webinars, custom domain options, and our integration with MS Outlook

      Hi there, We hope you're doing well. With your help, we have been able to release many useful features and enhancements in 2020. We, the Zoho Meeting team, would like to thank you all for the feedback, support, and encouragement you've given as we worked

    • Add co-hosts in meetings, manage webinar registration and other enhancements

      Hello all, This month's updates allow you to add co-hosts while scheduling meetings. You can also control your webinar registrations better by allowing or blocking registrations from the domain or country of your choice. Read on to learn more. Meeting

    • A new UI for distraction-free engagement in online meetings and webinars that scale up for 3000 attendees

      Hello all, We're excited to share our new, refined UI for online meetings.  Here's how the new UI will improve your experience during online meetings: We've re-designed Zoho Meeting's online meeting UI to enable users to fully engage in conversations

    • Next Page