Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone
Hello Everyone,
We are excited to unveil phase one of a powerful enhancement to CRM for Everyone - Connected Records, available only in CRM's Nextgen UI.
With CRM for Everyone, businesses can onboard all customer-facing teams onto the CRM platform to provide the best services for their customers. Teams work in their own designated spaces on the platform, and more often than not, business context gets lost as tasks transition from one team to another. To address this challenge, we have introduced Connected Records, a powerful feature that will help multiple teams coordinate seamlessly. Connected records enable teams to focus on their processes while the CRM handles coordination, delivering the right customer context to the right team at the right time.
So what are connected records?
Connected records help users link records between two modules. This feature helps improve coordination across teams and eliminate the need to rely on email and chat for task coordination.
Whether it's linking a deal to a product demo request and then linking the same deal to an onboarding request when the deal is closed won or linking a deal directly to a contract request or to a customer advocacy request if the onboarding is successful, this feature ensures all teams have the right context at the right time to execute their work. (See image below)
From the above image, we can understand that the connection for each record will differ depending on the specific task or use case, making it unique to that record.
How can you create connected records?
You can create connected records in two ways :
- Manual creation : Create connected records manually from within an organization module linking it to a record in the team module or from within a team module linking it to another team module.
For instance, we can create a product demo record in the pre-sale team module directly from a new deal in the deals module or create a customer advocacy record in the advocacy team modules directly from an onboarding record in the onboarding team module. - Auto-connect records using workflows : When you have a clear outline of the various steps in your sales process, you can connect records from one step to another automatically using a workflow rule.
For instance, we can automatically create an onboarding record in the onboarding team module when the deal stage is marked as closed won or create a win/loss analysis record in the marketing team module when the deal stage is marked as closed lost. This will help maintain continuity between the two steps and also provide the teams working on these records at both steps with clear customer context.
What else do connected records offer?
With connected records, requesters can raise requests from any module instead of navigating to the My Requests tab every time.
When records are linked between two modules, users can use public fields to display record details to team members who are not part of the module, so essential information is available for those members to complete their process efficiently.
Use Case: Managing a Deal in CRM with Connected Records
A prospect has inquired about a product for their business, leading to the creation of a deal record named Zylker Deal in the CRM system. To ensure the deal progresses smoothly and is closed successfully, multiple teams need to collaborate and access relevant data to execute their processes for this deal. Imagine the number of emails or chat messages required to coordinate this process across teams. This is precisely where connected records come into play.
With connected records, the Zylker deal record can be connected across various modules managed by different teams within the CRM platform, enabling the deal to be closed successfully. This eliminates the need to rely on emails and chats, providing a seamless way to link and share critical information across teams.
Let's see how this can be done:
Step 1 : Linking the Deal to the Case Study Module
The first step involves connecting the Zylker Deal record with the Case Study module managed by the Marketing team. This allows the sales team to access the relevant case study to persuade the prospect and strengthen their decision to purchase the product.
The sales executive can manually create a connected record from the Zylker Deal record of the Deal module directly to the Case Study module. Thereby, requesting the marketing team for a relevant case study and creating a connection from an org module to a team module.
Step 2 : Connecting the deal record to the Demo Module
If the prospect is convinced and is moved to the second step, they will require a demo of the product. So, the deal record can be linked to the Demo module managed by the Pre-sales team.
The sales executive can manually create a connected record from the Zylker deal record from the Deals Module directly to the Demo module. Thereby raising a request to the Pre-sales team to conduct a demo for the prospect and creating a connection between two team modules.
From Step 1 and Step 2, we understand that each record's connection will be different. They will differ on a record level based on the use case or task at hand. Connected records will achieve connections between org modules and team modules or between two team modules.
Step 3 : Onboarding After the Deal is Closed (Won)
The prospect likes the demo and decides to purchase the product. Once the Zylker Deal is successfully closed as won, the deal record can be linked to the Onboarding module managed by the onboarding team. This facilitates the transition from sales to onboarding, and most often, manually creating an onboarding request for every record that reaches the Deal won stage can be time-consuming and repetitive for the sales team. So they can simply automate this process.
This can be done by setting up a workflow rule to automatically connect records from one module to another. So the sales executive can set up a workflow rule saying whenever a new record is created with the deal won stage, create a new connected record in the onboarding team module, thus automatically raising a request to assist the customer in setting up their account.
Thus, when you know your sales pipeline, you can create a connected record from within a workflow to link a record from one step to the next.
Step 4 : Linking to the Training Team for Ongoing Assistance
Finally, after the customer completes the onboarding process, they can choose to receive training to use the product efficiently. So the Zylker deal record can be connected to the Training module managed by the Training team.
Here, the sales executive being assigned as the requester for the Training team can raise a request directly from the Zylker Deal record of the Deals module to the Training module instead of navigating to his My Request tab to do so. This step ensures that the customer receives proper guidance in using the product’s features through training sessions, enhancing their overall experience and satisfaction.
Why is connected records more suitable than a lookup relation?
One may argue that linking of modules can be achieved by a lookup relation as well. However, the key difference between a Look-up and Connected Record relationship is flexibility. Connected Records are dynamic and flexible and can link any two modules anytime, whereas Look-up relationships are not dynamic and should be configured by the admin during the CRM configuration.
Read our help article to learn how to create connected records for your modules in CRM.
Here is a quick demo video for the same:
Here is a quick demo video for the same:
We hope this new enhancement brings you as much excitement as it does to us, and that your work is simplified as you navigate through the new version of CRM. Please reach out to us in the comments below if you have questions about this enhancement.
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Serena Woolridge
Haiku Technical Support
Rakesh Kumar
Zohoboy
Sunderjan Siddharth
Sticky Posts
Wrapping up 2025 on a high note: CRM Release Highlights of the year
Dear Customers, 2025 was an eventful year for us at Zoho CRM. We’ve had releases of all sizes and impact, and we are excited to look back, break it down, and rediscover them with you! Before we rewind—we’d like to take a minute and sincerely thank youGood news! Calendar in Zoho CRM gets a face lift
Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activitiesPresenting ABM for Zoho CRM: Expand and retain your customers with precision
Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often deliversCreate and populate a record in an instant: Introducing zero-shot field prompting to Zia's ICR
A couple of months ago, we upgraded our in-house AI image detection and validation tool, Zia Vision, with intelligent character recognition (ICR). By training Zia with sample images, you could create and enrich CRM records with data extracted from standardIn-person ZUG Meetups for Real Estate Professionals - US Q1 2026
The Real Estate Zoho User Group is going on a multi-city, in-person meetup tour across the US, and we’d love to see you there! These meetups are a great opportunity to: Connect with fellow real estate professionals using Zoho Share challenges and discover
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Wrapping up 2025 on a high note: CRM Release Highlights of the year
Dear Customers, 2025 was an eventful year for us at Zoho CRM. We’ve had releases of all sizes and impact, and we are excited to look back, break it down, and rediscover them with you! Before we rewind—we’d like to take a minute and sincerely thank youPassing the CRM
Hi, I am hoping someone can help. I have a zoho form that has a CRM lookup field. I was hoping to send this to my publicly to clients via a text message and the form then attaches the signed form back to the custom module. This work absolutely fine whenWhere can we specify custom CSS in Zoho Forms custom theme ?
I'm using a form with a dark theme. The OTP popup window is unreadable, because for some reason, the OTP popup background fixes color to white, but still takes the font color specified in the custom theme. This ends up as white on white for me, renderingAutomating Employee Birthday Notifications in Zoho Cliq
Have you ever missed a birthday and felt like the office Grinch? Fear not, the Cliq Developer Platform has got your back! With Zoho Cliq's Schedulers, you can be the office party-cipant who never forgets a single cake, balloon, or awkward rendition ofDrop Down Value
Hi, May I know why Zoho Flow treat this drop down as number and not as string. If so, how can I fetch the right value for filtering. This field is from Creator, in Creator upon checking by default it is a string since it's not a lookup field.Create PO from an invoice
We are a hardware and software sales company which receives orders over the internet. We drop ship most of our products from a warehouse outside of our company. Our orders get sync'd into Zoho from our store via onesaas as invoices. It would be greatSMS to customers from within Bigin
Hi All, Is there anyone else crying out for Bigin SMS capability to send an SMS to customers directly from the Bigin interface? We have inbuilt telephony already with call recordings which works well. What's lacking is the ability to send and receiveZoho Survey reminder settings are extremely confusing
Hi, I just want to set 3 reminders, one week apart from the first email out. Your form is too confusing and I don't understand. Can you simplify and be more specific regarding the language used on the form ?Add deluge function to shorten URLs
Zoho Social contains a nice feature to shorten URLs using zurl.co. It would be really helpful to have similar functionality in a Deluge call please, either as an inbuilt function or a standard integration. My Creator app sends an email with a personalisedAdd specific field value to URL
Hi Everyone. I have the following code which is set to run from a subform when the user selects a value from a lookup field "Plant_Key" the URL opens a report but i want the report to be filtered on the matching field/value. so in the report there isform data load issue when saving as duplicate record is made
Hello. I have a form with a lookup when a value is selected the data from the corresponding record is filled into all of the fields in the form. But the form is loaded in such a state that if any value is changed it will take all of the values pre loadedUnable to remove the “Automatically Assigned” territory from existing records
Hello Zoho Community Team, We are currently using Territory Management in Zoho CRM and have encountered an issue with automatically assigned territories on Account records. Once any account is created the territory is assigned automatically, the AutomaticallyTrack online, in-office, and client location meetings separately with the new meeting venue option
Hello everyone! We’re excited to announce meeting enhancements in Zoho CRM that bring more clarity and structure to how meetings are categorized. You can now specify the meeting venue to clearly indicate whether a meeting is being held online, at theGoogle Fonts Integration in Pagesense Popup Editor
Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance Zoho Pagesense’s popup editor with Google Fonts support. Current Limitation: Currently, Pagesense offers a limited set of default fonts. Google FontsImproved Contact Sync flow in Google Integration with Zoho CRM
Hello Everyone, Your contact sync in Google integration just got revamped! We have redesigned the sync process to give users more control over what data flows into Google and ensure that this data flows effortlessly between Zoho CRM and Google. With thisCRM Canvas - Upload Attachments
I am in the process of changing my screens to Canvas. On one screen, I have tabs with related lists, one of which is attachments. There doesn't appear to be a way to upload documents though. Am I missing something really obvious? Does anyone havePro Lite Upgrade - Quick Access Tray
Hello, I was going to upgrade to Pro Lite but the Quick Access Tray feature isn't available for Windows. Of the four features not available for Windows, the QAT is what I'm most interested in. Are there plans to add this feature for Windows anytime soon?Custom Fonts in Zoho CRM Template Builder
Hi, I am currently creating a new template for our quotes using the Zoho CRM template builder. However, I noticed that there is no option to add custom fonts to the template builder. It would greatly enhance the flexibility and branding capabilities ifImproved Functionality PO Bill SO Invoice
Hello, I need to enter over 100 items, it's frustrating to scroll a few item rows and wait for more to load, then scroll again. It would be nice to have buttons that scroll to the top or bottom with one click. Furthermore, these items I'm adding are VATCamera access
My picture doesn't appear in a group discussion. (The audio is fine.) The guide says "Click the lock icon on address bar," but I can't find it. Advise, pleaseWishes for 2026
Hello, and a happy new year 2026! Let's hope it's better for everyone. I'd like to share some thoughts on Zoho One and what could be useful in the short, medium, and long term. Some things are already there, but not applied to Zoho One. Others seem likeHow to Integrate Zoho Books with Xero (No Native Connection Available)
Hi everyone, I’m currently facing an issue with integrating Zoho Books invoices with Xero, as I’ve noticed Zoho does not provide a native integration with Xero at this time. I would like to ask: What are the common or recommended solutions for syncingHow to install Widget in inventory module
Hi， I am trying to install a app into Sales Order Module related list, however there is no button allow me to do that. May I ask how to install widget to inventory module related list?Picklist field shows "none" as default
Hello, Is there an option to avoid showing "none" as the default value in a picklist field? I also don't want to see any option displayed. My expectation is to have a blank bar, and then when I display the drop-down list, I can choose whichever I waerror while listing mails
I can't access email in any of my folders: Oops, an error occurred - retry produces the second error response: error while listing mails (cannot parse null string). I've signed in and out of Zoho, restarted my iMac.Unlocking New Levels: Zoho Payroll's Journey in 2025
Every year brings its own set of challenges and opportunities to rethink how payroll works across regulations and teams. In 2025, Zoho Payroll continued to evolve with one clear focus: giving businesses more flexibility, clarity, and control as they grow.Introducing Connected Records to bring business context to every aspect of your work in Zoho CRM for Everyone
Hello Everyone, We are excited to unveil phase one of a powerful enhancement to CRM for Everyone - Connected Records, available only in CRM's Nextgen UI. With CRM for Everyone, businesses can onboard all customer-facing teams onto the CRM platform toSend Supervisor Rule Emails Within Ticket Context in Zoho Desk
Dear Zoho Desk Team, I hope this message finds you well. Currently, emails sent via Supervisor Rules in Zoho Desk are sent outside of the ticket context. As a result, if a client replies to such emails, their response creates a new ticket instead of appendingCRM project association via deluge
I have created a workflow in my Zoho CRM for closing a deal. Part of this workflow leverages a deluge script to create a project for our delivery team. Creating the project works great however, after or during the project creation, I would like to associateZoho Browser??
hai guys, this sounds awkward but can v get a ZOHO BROWSER same as zoho writer, etc. where i can browse websites @ home and continue browsing the same websites @ my office, as v have the option in Firefox, once i save and close the browser and again when i open it i will be getting the same sites. If u people r not clear with my explanation, plz let me know. Thanks, SandeepSync desktop folders instantly with WorkDrive TrueSync (Beta)
Keeping your important files backed up and accessible has never been easier! With WorkDrive desktop app (TrueSync), you can now automatically sync specific desktop folders to WorkDrive Web, ensuring seamless, real-time updates across devices. Important:MCP no longer works with Claude
Anyone else notice Zoho MCP no longer works with Claude? I'm unable to turn this on in the claude chat. When I try to toggle it on, it just does nothing at all. I've tried in incognito, new browsers, etc. - nothing seems to work.Enable History Tracking for Picklist Values Not Available
When I create a custom picklist field in Deals, the "Enable History Tracking for Picklist Values" option is not available in the Edit Properties area of the picklist. When I create a picklist in any other Module, that option is available. Is there a specific reason why this isn't available for fields in the Deals Module?The reason I switched away from Zoho Notebook
My main reason for switching to Zoho was driven by three core principles: moving away from US-based products, keeping my data within India as much as possible, and supporting Indian companies. With that intent, I’ve been actively de-Googling my digitalAdd RTL and Hebrew Support for Candidate Portal (and Other Zoho Recruit Portals)
Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to set the Candidate Portal to be Right-to-Left (RTL) and in Hebrew, similar to the existing functionality for the Career Site. Currently, when we set the Career SiteAbility to Edit YouTube Video Title, Description & Thumbnail After Publishing
Hi Zoho Social Team, How are you? We would like to request an enhancement to Zoho Social that enables users to edit YouTube video details after the video has already been published. Your team confirmed that while Zoho Social currently allows editing theFree Webinar : Unlock AI driven business insights with Zoho Inventory + Zoho Analytics
Are you tired of switching between apps and exporting data to build customized reports? Say hello to smarter & streamlined insights! Join us for this exclusive webinar where we explore the power of the Zoho Inventory–Zoho Analytics integration. LearnCritical Issue: Tickets Opened for Zoho Support via the Zoho Help Portal Were Not Processed
Hi everyone, We want to bring to your attention a serious issue we’ve experienced with the Zoho support Help Portal. For more than a week, tickets submitted directly via the Help Portal were not being handled at all. At the same time no alert was postedHide/Show Subform Fields On User Input
Hello, Are there any future updates in Hide/Show Subform Fields "On User Input"?Cloning Item With Images Or The Option With Images
Hello, when I clone an item, I expect the images to carry over to the cloned item, however this is not the case in Inventory. Please make it possible for the images to get cloned or at least can we get a pop up asking if we want to clone the images asNext Page