Narrative 10: Assignment Rules - Streamlining Ticket Management

Narrative 10: Assignment Rules - Streamlining Ticket Management

Behind the scenes of a successful ticketing system: BTS Series 

Narrative 10: Assignment Rules - Streamlining Ticket Management

In the complex world of customer support, a flood of incoming tickets can hit the help desk in seconds. Businesses must do more than solve problems. They need to manage tickets quickly, consistently, and smartly to maintain customer trust and keep operations running smoothly.

Old manual assignment methods struggle under this pressure. They can lead to backlogs, mistakes, and uneven work for agents. Forward-thinking organizations utilize layered assignment rules that rely on automation and intelligent routing algorithms. These systems consider factors like agent skills, real-time workload balancing, topic tagging, sentiment analysis, and urgency. This approach changes ticket management from a chaotic response to a proactive system.

What is Ticket Bombardment?

Ticket bombardment refers to a situation in customer support where a large number of support tickets are submitted in a short time. This surge can overload support teams, making it hard to handle and respond to each ticket appropriately.

Every day causes

Product Issues

A common bug or issue with the product or service can lead to a surge of ticket submissions from users simultaneously.

Misinformation

Miscommunication or a lack of information about changes can lead to confusion, resulting in multiple tickets for the same issue.

Promotional Campaigns

Launching a new feature or running a promotional campaign can increase the number of customers seeking help or clarification.

Downtime

Technical failures or system outages can lead to an increase in support requests as users seek assistance.

Types of Assignment Rules

By using ticket assignment rules, organizations can manage incoming requests more effectively, preventing any single team member from becoming overwhelmed. This ensures that tickets are resolved efficiently and everyone on the team can contribute without stress.

Consider implementing a direct assignment rule to streamline ticket allocation across the entire organization. This method enables tickets to be assigned directly to agents, groups, or teams, regardless of the department to which they are assigned. For example, if a ticket concerns an order or delivery issue, it should naturally be directed to the team that handles such inquiries. A support admin can set up the rule to look for keywords like "orders," "delivery," "shipment," and "consignments." This way, tickets related to those topics will automatically be sent to the appropriate department, ensuring that the right agents, who are trained to handle such matters, can step in and provide assistance.

On the other hand, round-robin assignment rules work differently. These are focused within a specific department and distribute tickets evenly among team members. Imagine a group of agents all handling support requests; it wouldn't be fair for one person to receive all the tickets while others have none. With round-robin, when a new ticket comes in, the system assigns it to the least busy agent first. There's even an option for support admins to set a cap on the number of tickets a single agent can manage at one time, keeping workloads balanced and ensuring no one feels overwhelmed.

Then we have a skill-based assignment, which takes it a step further. This method not only looks at the agent's workload but also their expertise. If a ticket requires technical assistance, it seeks to find someone knowledgeable in that area. For example, if a customer from a specific country needs assistance and there's an agent fluent in their language, the system will prioritize that agent to handle the ticket. This way, customers receive help from someone who truly understands their needs.

With an Assignment Rule configured, each incoming ticket is checked against predetermined criteria and assigned to the most appropriate agent, resulting in advantages such as immediate attention, a lower backlog, and increased efficiency.

Benefits of Assignment Rules

  • Load balancing
  • Skill matching
  • Better priority handling
  • Multiple types of assignment options
  • Notifications for transparency

Auto-close tickets

Auto-close tickets are essential during busy periods because they help prevent system clutter, keep agents focused on active issues, and maintain smooth workflows.

When a help desk faces a surge of tickets, often due to major incidents or product problems, many tickets can stay inactive or unresolved for days. Auto-close automatically closes tickets after a set period of inactivity. This reduces the backlog, allowing agents to focus on tickets that truly require assistance. It also keeps the ticketing system organized and current, improves response times for urgent cases, and reduces stress for both agents and customers.

Ultimately, enabling auto-close during busy periods prevents inactive tickets from accumulating. This helps teams focus on addressing genuine support needs and maintaining a productive support environment.

What is Ticket Scheduling?

Ticket scheduling is a process in Zoho Desk that helps organize and prioritize incoming support requests. By scheduling tickets based on urgency, complexity, and available resources, support teams can more effectively manage their workload. This method helps prevent ticket bombardment, which occurs when a support team is overwhelmed by a sudden increase in tickets.

Automation as the foundation  

By creating clear assignment rules that balance direct, round-robin, skill-based, and priority-based methods, organizations can succeed in the fast-paced world of modern support. Automatic ticket closure, detailed scheduling, and data-driven prioritization help keep support operations running smoothly. This approach empowers agents and ensures that customers receive genuine care, even when faced with a high volume of tickets.


Please stay tuned for more in the Desk behind-the-scenes series.


Regards,

 

Kavya Rao

The Zoho Desk Team


    • Recent Topics

    • Is there a way to show contact emails in the Account?

      I know I can see the emails I have sent and received on a Contact detail view, but I want to be able to see all the emails that have been sent and received between all an Accounts Contacts on the Account Detail view. That way when I see the Account detail
    • Unable to Assign Multiple Categories to a Single Product in Zoho Commerce

      Hello Zoho Commerce Support Team, I am facing an issue while assigning categories to products in Zoho Commerce. I want to assign multiple categories to a single product, but in the Item edit page, the Category field allows selecting only one category
    • Collapsing and expanding of lists and paragraphs

      hello Would you ever implement Collapsing and expanding of lists and paragraphs in zoho writer ? Best regards
    • Saving issue

      First problem I opened a MS word file in writer. after the work is done, it does not save instantly, I waited for like 10min and it still did not save. second problem When I save a file, then file gets saved as another copy. I just did save, not save
    • Notifications Feeds unread count?

      How do I reset the unread count on feeds notifications?  I've opened every notification in the list.  And the count never goes to zero.
    • Zoho CRM Quotes – Subform and PDF/Writer Limitations

      Hello, I am encountering the following limitations in Zoho CRM Quotes: Custom product images cannot be uploaded in the subform – the image upload field cannot be added; only the file upload field is available. File upload placeholders cannot be used in
    • Zoho Finance Limitations 2.0 #3: Can't assign a Contact to a Finance Record (estimate, sales order or invoice)

      If you use a business to business scenario with different contact people within the company you can't assign a finance record (estimate, invoice, etc...) to that person. Why this matters? No way to find out which person placed the order without manual
    • Ranking by group in report

      Dears, I am new to Zoho Analytics and I would like to ask you guys help to creating a ranking column. Report type: Pivot Matter: I want to create a ranking column on the right of Percentage. This ranking is group by column Type, and ranking by Final Score/Percent.
    • Zoho CRM for Everyone's NextGen UI Gets an Upgrade

      Hello Everyone We've made improvements to Zoho CRM for Everyone's Nextgen UI. These changes are the result of valuable feedback from you where we’ve focused on improving usability, providing wider screen space, and making navigation smoother so everything
    • Zoho Community Digest — Febrero 2026

      ¡Hola, comunidad! Un mes más os traemos las novedades más interesantes de Zoho para febrero de 2026, incluyendo actualizaciones de producto publicadas oficialmente, cambios de políticas y noticias del ecosistema. Pero antes de lanzarnos a las actualizaciones,
    • Disable Zoho Contacts

      We don't want to use this app... How can we disable it?
    • Department Overview by Modified Time

      We are trying to create visuals to show the work our agents do in Zoho Desk. Using Zoho Analytics how can we create a Department Overview per modified time and not ticket created time? In order for us to get an accurate view of the work our agents are
    • Filter button in the Zoho Sheet Android App doesn't toggle on

      I am a new Zoho Sheets user and experiencing a specific issue with the filter functionality in the Android mobile application. Detailed Issue Description: The filter icon appears correctly in the toolbar. Upon tapping the filter icon/button, the toggle
    • 【Zoho CRM】商談タブへのデータインポート

      Zoho使用前にエクセルで管理していた商談情報を、Zoho一括管理のため、商談タブにインポートしたいのですが、お客さまの氏名だけが紐づけられませんでした。 「Zoho CRMにインポートする項目を関連付ける」のところが画像のようになっています。 (弊社では、「姓」を「★個人データ名」という項目名に変更し、フルネームを入れて使用しています。) どのようにしたら氏名をインポートできるかご存じの方がいらっしゃいましたら、ご教示いただきたく、よろしくお願いいたします。 (投稿先が間違っていましたらご指
    • CRM Cadences recognise auto-responses

      I have leads in a Cadence. I get an auto-responder reply "I'm out of the office..." Normally Cadences seems to know that isn't a real reply and keeps the lead enrolled in the cadence. However, today, Cadences has UNENROLLED a Lead who sent an auto-reponse
    • SalesIQ Chat Notifications

      I am the admin of our salesIQ implementation. About two weeks ago, I started hearing/seeing notification for ALL chats messages from monitored agents/chat participants. I don't need to see these, we have a manager who deals with this. I can't stop the
    • How to Create a Fixed Sliding Time Window (D-45 to D-15) in Zoho Analytics ?

      Hello, I would like to create a report in Zoho Analytics based on a sliding time window between D-45 and D-15, with a fixed snapshot of that specific period. The data displayed should strictly reflect activity recorded between D-45 and D-15 only, without
    • Export Zoho Books to another accounting package?

      Is an export feature to Quickbooks or Accpac available (or a form that is easily imported by them)?  My reasons: 1) my accountant, who prepares my corporate tax return, prefers to work with their own accounting system.  If I can convert Zoho books a form that is easily importable into Quickbooks or an Accpac format, this process would be easy. 2) I don't want to keep my data in a proprietary format on the cloud somewhere without a way to easily extract it to a format that can be read my a well established
    • Anchor Links in Dashboards

      Hello,  Our dashboards frequently have multiple sections that would be more easily skipped between using anchor links. Please consider adding an anchor link feature to the text widget? This could be done by adding an anchor link option to the text widget next to the "remove" option (see screenshot). The option would assign an ID to the <div> containing the text widget in the live dashboard. Then, the chosen ID could be linked using a traditional <a href="#link_id"> in the html section of the text
    • Introducing Auto-trigger for Screening Bot

      Still manually sending screening tests after every application? Not anymore. With Auto-trigger for Screening Bot, screening now begins automatically. When a candidate applies for a job that has an attached assessment, Recruit checks whether the test has
    • SEO for your Zoho Sites Website

      Join our live webinar to learn how to use Zoho Sites' SEO tools to boost your website's ranking. Our product specialist will demonstrate everything you need to know about optimizing your web pages to make them search engine friendly. Register here for free: https://www.zoho.com/sites/webinars/
    • Importing into Multiselect Picklist

      Hi, We just completed a trade show and one of the bits of information we collect is tool style. The application supplied by the show set this up as individual questions. For example, if the customer used Thick Turret and Trumpf style but not Thin Turret,
    • New 2026 Application Themes

      Love the new themes - shame you can't get a little more granular with the colours, ie 3 different colours so one for the dropdown menu background. Also, I did have our logo above the application name but it appears you can't change logo placement position
    • Add line item numbers to sales order/invoice creation page

      It would be really helpful if there were line numbers visible as we are creating a sales order and/or invoice. There are line numbers visible in the PDF once the sales order is created. I would like to be able to see the line numbers as I am building
    • API to Apply Retainer invoice payment to Invoice

      Hi Team, I could not find  API to apply the Retainer invoice payment to existing Invoice. Can you please help ? Attaching the screenshot
    • Reconciling a month with no transactions

      I'm treasurer for a small non profit cemetery association and I'm trying to reconcile a bank statement for a month that did not have any transactions. Do I skip the month entirely and go a month with transactions?
    • push notification to Cliq when user is @mentioned in CRM notes

      push notification to Cliq when user is @mentioned in CRM notes. Currently users that is @mentioned gets an email to be notified. User/s that is @mentioned should get a Cliq notification.
    • Customize your Booking page using Zia

      We’re excited to introduce an AI-based enhancement that automatically customizes your booking page effortlessly. By simply providing your business website URL, Zoho Bookings can automatically design a booking page that matches or complements your brand
    • Multiple header in the quote table???

      Hello, Is it possible in Zoho CRM to add multiple headers or sections within the Quote product table, so that when the quote is printed it shows separate sections (for example “Products” and “Services”)? To clarify, I’m asking because: This does not appear
    • Feature Request: Render Markdown (.md) files in Zoho Cliq

      Hi, We regularly share Markdown (.md) files in Zoho Cliq. However, when we open these files in Cliq, the content does not render as Markdown—it displays as plain text. This forces us to copy/paste the content into an external Markdown viewer to read it
    • Zoho Workdrive download was block by security software

      Hi Team, Recently workdrive download was blocked by huorong security. Could you please advise how to put zoho workdrive as white list? every time we put "*.zohoexternal.com" or "workdrive.zohoexternal.com", the warning msg will still pop in next dow
    • Zoho mail to contacts and leads, but not to accounts?

      We use the accounts tab a lot for our business because they can be linked to the sales orders. Now we want to use the mail add on to link communication of our emails to our accounts. However this is only possible for contacts and leads? It would be convenient
    • API keys not showing in ZeptoMail dashboard

      Hi there, I'm hoping someone can provide some assistance as support isn't replying. I am trying to configure my transactional emails, but the dashboard doesn't show any of my API details - the `div` is there but it's emtpy. Every time I click "Generate
    • Does Zoho Learn integrate with Zoho Connect,People,Workdrive,Project,Desk?

      Can we propose Zoho LEarn as a centralised Knowledge Portal tool that can get synched with the other Zoho products and serve as a central Knowledge repository?
    • Reading from and writing to Zoho Projects Custom Module with Deluge

      Does anyone know if there is a way to read from and write to the Custom Modules that Zoho now supports. I would love to be able to loop through a set of data and create the entities I need to for this new custom module I'm looking to put together.
    • How Does Knowledge Base Search and Article Recommendation Work?

      Hello, I would like to understand how the Knowledge Base search engine works. Specifically, does it search based on: The article title only? The full article content? Both, the article and the content? Keywords? Tags? Also, how does the system determine
    • Zoho Books/Inventory - Restrict Items With Pricebook

      Hi Zoho Team, I'm trying to address as use case where a client needs to restrict which products certain customers can purchase. I have been able to find a way to do this based on the current Zoho Books or Zoho Inventory configuation. My feature request
    • Best Way to Integrate Zoho Campaigns with Amazon SES Without Third-Party Tools

      I am looking for the most seamless and efficient method to integrate Zoho Campaigns with Amazon SES. My goal is to avoid using any third-party automation tools like Zapier, Make, or Pabbly, and instead, leverage Zoho's native capabilities for this integration.
    • Release Notes | January 2026

      We have rolled out a set of powerful new enhancements across Zoho Vertical Studio that bring several long-awaited capabilities to your applications. These updates focus on deeper customization, smarter automation, better reporting, and improved usability
    • How to charge Convenience fee OR payment gateway charges to the end client who is paying the invoice?

      Hello, I am creating this topic after having discussions with various sets of users and have understood that with people moving more and more to digital payments, it is important for the client to enable the "Convenience fee" kind of scenario. I have
    • Next Page