Narrative 6 - The impact of rebranding

Narrative 6 - The impact of rebranding

Behind the scenes of a successful ticketing system - BTS Series

Narrative 6 - The impact of rebranding

Every organization has invested in branding to set itself apart, and that should be reflected in the help desk. Zoho Desk enables organizations to apply custom branding by uploading their preferred logo, favicon, and link-back URL, and customizing the portal name. 

Rebranding your help desk

Zoho Desk encourages rebranding to provide a consistent branded experience for both agents and end-users. This process gives organizations several options to replace default branding.

Personalize your logo

You can easily swap the default Zoho Desk logo with your company’s logo to create a consistent experience for your users. Your custom logo will be displayed both in the support portal (for agents) and in the help center (for customers).This ensures a uniform and professional look that builds trust and reinforces brand recognition. 

Set a logo-linkback URL

The logo-linkback URL directs your customers to a specific destination when they click on your company's logo in the help center. This is helpful for user navigation because it enables customers to quickly return to your homepage, help center, or another relevant page.

Your favicon

A favicon, which stands for "favorite icon," is a small graphic that shows up in the browser's address bar and bookmarks when users visit your help desk. This small image enhances brand recognition and lends a professional touch to your online presence. In Zoho Desk, you can customize both the favicon and the link back URL to create a consistent and personalized experience for your users. 

Portal name customization

The portal name acts as the unique address for your help desk account in Zoho Desk. It usually comes from your company name when you initially sign up based on this format: desk.zoho.com/support/<my company>. You can also change the portal name to match your preferences.

Impact

Rebranding provides businesses with an opportunity to reinforce their brand identity and deepen connections with their audience. Whether you’re a startup aiming to build credibility or an established brand wanting to remain top of mind, now is the perfect time to implement custom branding in your help desk.

Please stay tuned for more Desk behind-the-scenes series.

 

Regards,

 

Kavya Rao

The Zoho Desk Team


    • Recent Topics

    • How do you create an event/meeting in a different time zone?

      Does anyone know how do you create an event/meeting in a different time zone? 

    • Deluge Learning Series – Mastering file handling in Deluge | April 2026

      The Deluge Learning Series is conducted on the fourth thursday of every month. In each session, we discuss built-in functions and statements in Deluge and demonstrate how they are used across different Zoho products. With practical examples and real-world

    • Multi-currency and Products

      One of the main reasons I have gone down the Zoho route is because I need multi-currency support. However, I find that products can only be priced in the home currency, We sell to the US and UK. However, we maintain different price lists for each. There

    • Editing recurring tasks

      Hi there, I use recurring annual tasks quite often but sometimes I have a contact leave an organization so I want to re-assign that annual task to a new contact. When I go into the task to change the contact it only does so for the current year. Future

    • Cross Module Filtering – Use Fields from Lookup modules in Custom Views criteria and Advanced Filters

      Hello everyone, Zoho CRM now enables you to achieve deeper filtering of records in a module, using fields of a lookup, thereby enhancing your data management experience manifold. This filtering based on lookup module fields is now available in advanced

    • On Duty Requests - Zoho People Data

      Hello Team, We are currently using the On Duty Form to record Work From Home (WFH) requests in our organization. However, we are facing an issue where pending On Duty requests are not appearing in the Attendance Module. For example, if I submit On Duty

    • Business Day Logic Update: More Accurate Scheduling for Your Workflows

      Hello everyone, We’re improving how business-day calculations work in workflows, especially when triggers happen on weekends. This update ensures that offsets like +0, +1, and +2 business days behave exactly as intended, giving you clearer and more predictable

    • Styling for Subform Fields using client script

      Currently we can add styles to list and detail page for fields using .addstyle in the Client Script But that is missing for fields of Subform We would really like the feature to addstyle for subforms in the detail page Can you please consider adding it,

    • Zoho Commerce -

      Zoho Commerce currently only allows merchants to define the United Kingdom as a single shipping zone, which creates a significant issue for businesses operating between the EU and the UK. Under the Northern Ireland Protocol, Northern Ireland follows EU

    • Add a way to connect Log360 Cloud logs with Zoho analytics

      Hi, Several month ago Log360 Cloud was added to zoho one - and this is great. But as far as I see there is no prebuilt way to connect Zoho analytics to the logs we have in Log360 Cloud. Please add a prebuilt connection like we have for so many other zoho

    • IP flagged as abusive

      I'm getting the error that 136.143.188.15 is listed as abusive. I've checked with mxtoolbox.com and it is indeed in the list

    • date & datetime client script getInput types

      Please add date & datetime as available types for the getInput client script function. https://www.zohocrm.dev/explore/client-script/clientapi/Client#getInput

    • Approval Workflow Not Triggering When Status Updated via Custom Button

      Hi Team, I’m facing an issue with an approval workflow in my application. I have a workflow that updates a record’s Status field from “Pending” to “Waiting for Approval.” I have configured an Approval Workflow with the condition: Status = "Waiting for

    • Automate the file import step

      Hello everyone, I have a Sales - 'Account' category, and currently import the file to update it as follows: Import Accounts - From File - Update existing Accounts only - select and match the field the CRM. Since we have been using Microsoft 365 SharePoint.

    • Data Import

      Hello Latha, Is there any option to enable data import option in Equipment module? Best regards, Chethiya.

    • Unable to Access /crm/v7/taxes – OAuth Scope Mismatch in Zoho CRM API

      I am currently integrating Zoho CRM (v7 API) with our system and I need clarification regarding the Taxes API and OAuth scopes. Context: We are creating Quotes via the API (/crm/v7/Quotes) Each quote contains line items with taxes (e.g., TVA 19%, 10%,

    • Email from CRM being Blocked or Marked as Spam by Google (and maybe more)

      In the past 24 hours we’ve noticed that emails sent via Zoho CRM are being blocked or flagged as phishing, particularly by Google. The issue seems to occur specifically when emails contain links. URLs like www.domain.com or www.example.com are automatically

    • Marketing Tip #29: Make it easier to shop by grouping products into collections

      A well-organized store helps customers find what they want faster, which directly improves conversions. When products are grouped into clear categories or collections, shoppers don’t have to scroll endlessly or search manually. It also makes your store

    • 【無料/オンライン】4/30開催｜Zoho ワークアウト（オンライン勉強会）

      ユーザーの皆さま、こんにちは。 コミュニティグループの中野です。 4月開催の「Zoho ワークアウト」のご案内です。 本イベントは、Zohoユーザー同士で交流しながら 設定・運用・活用に関する課題解決を目指すオンライン勉強会です。 「設定を進めたいけれど、一人だと手が止まってしまう」 「他社がどう活用しているのか知りたい」 「相談できる相手がおらず、運用に悩んでいる」 そんな方におすすめのイベントです。 ▶︎参加登録はこちら（無料） https://us02web.zoom.us/meeting/register/qIH1ut8aTnq-R7-21eF3BQ

    • WhatsApp Calling Integration via Zoho Desk

      Dear Zoho Desk Team, I would like to request a feature that allows users to call WhatsApp numbers directly via Zoho Desk. This integration would enable sending and receiving calls to and from WhatsApp numbers over the internet, without the need for traditional

    • Zoho Desk - Support Plan by Time Log Hours

      Hi Desk Team, When creating a Support Plan, it would be great to have an option under Plan Type for Time Based Plan. This would be based on the number of work logs created for a customer account. It's very common to offer a support contract which has

    • Help Center and SEO: Any Benefit to My Domain-Mapped Website Ranking?

      First of, I love the Help Center which I've just decided to integrate into my website to replace its old-fashioned FAQs. So much more to achieve there now! Lots of new benefits to the site visitors and to me in terms of organizing and delivering all the

    • How to set custom Sales Order numbers

      I am trying to create Sales Orders with data from Jotform submissions. Auto number generation is disabled within Books. Whereas the flow Input recognizes the number (40732 in this example), the Output does not. How can I fix this? I'd like the number

    • What's New in Zoho Inventory | January - March 2026

      Hello users, The first quarter of 2026 has been dynamic! We’ve shipped a powerful set of updates in Zoho Inventory to enhance item control, improve warehouse efficiency, expand integration and reporting capabilities. From a unified item creation experience

    • Zoho Commerce - Mobile App Order Creation

      Hi Commerce team, I would like to suggest a feature for the mobile app that would make it much easier to create and process orders on the go. Problem Currently, while it is possible to create a Sales Order in Zoho Inventory, the process is not optimised

    • Inventory "Bulk Actions" button - add more fields to "Bulk Update > Select a field"

      Can we not get a lot more actions that are commonly used by customers into the "More Actions" button on the Inventory list? More fields listed in the Bulk Update > Select A Field? Possible Bulk update Fields Preferred Supplier ( to quickly move items

    • Zoho Mail Android app update: UI revamp

      Hello everyone! We are excited to share that the first phase of the Zoho Mail Android UI revamp is now live. In this update, we have redesigned navigation bar at the bottom to quickly access the Email, Calendar, Contacts, and Settings modules. Also, the

    • Users I've shared the sheet with cannot use the Custom Functions

      Hi, I have a Zoho Sheet worksheet that I shared to 2 colleagues, giving them full access: In that worksheet, I created a button with a custom Deluge function and it works flawlessly for me: For those I shared the worksheet to, when they click the button,

    • Zoho books - Project Module - Itemised expenses

      Hi All, I heavily use the projects function in Zoho books and can work for one client for successive weeks, providing labour and incurring the occasional general expenses.  As an example, during the one purchase, I purchase 10 widgets and of these 10, 

    • Urgent Security Feature Request – Add MFA to Zoho Projects Client Portal Hello Zoho Projects Team,

      Hello Zoho Projects Team, We hope you are doing well. We would like to submit an urgent security enhancement request regarding the Zoho Projects Client Portal. At this time, as far as we are aware, there is no Multi-Factor Authentication (MFA) available

    • Full Module-Level Access Control for Custom Profiles in Zoho Projects

      Hello Zoho Projects Team, We hope you are doing well. We would like to submit a feature request regarding access control limitations in custom user profiles within Zoho Projects. Current Behavior: We created a custom profile intended for support agents,

    • How to save custom report for future use ?

      Dear, How to save custom report for future use ? Thanks & Regards Shamnad 94460055258

    • Need to be able to save Customized Reports

      There are several standard reports in zoho books.  Each of these can be 'customized' with various parameters - BUT, these cannot be saved for re-use later. In several of the zoho modules you can customize a search list (eg for Estimates or Invoices etc)

    • Split Bills/Expsense between multiple projects and/or clients

      I need to be able to split vendor invoices/ expenses between multiple clients. Entering the bill multiple times is not only time consuming, it defeats the purpose of having a unquie identifity bill number and will allow for possible duplicated entry.  Below is an example from Quickbooks Desktop. Splitting costs over various projects is a common job costing function that I am very sad and surprised is not an option in Zoho Books. Unless I am missing it somewhere? Thanks for your help!

    • Vendor bills cannot be assigned to a customer or a customer project?

      I'm confused on how to handle outsourced contractor expenses on a customer project.  Between my business and the contractor, the invoice they send me fits obviously into Zoho Books as a Bill. However, I need to be able record those expenses to the client

    • A few suggestions for Zoho Books

      Hello. I've been evaluating Zoho Books for a small law firm practice. The interface is solid and I like the integration of accounting and time tracking, which is hard to find among cloud based services. I have a few suggestions that would be very helpful in determining whether we can adopt Zoho Books: 1. Be able to assign bills to clients/projects. Quickbooks desktop allows this and is very helpful in keeping track of bills that haven't been paid, but will be invoiced to clients as an expense. Creating

    • Book project costs to tasks

      Hi all, New to zoho but far from new to this sort of platform. I've been scouring the web for a suitable platform for my growing business. I'm currently using Xero and WorkFlow Max but it lacks a key need. I signed up to zoho projects and books to test

    • Project expenses in Zoho Books

      Just the way timesheet is used to calculate labour cost for a particular project, how do i record other expenses against a project such as materials and consumables used for the project? So that under report, I can view the total amount expended on each

    • Supplier Purchase Orders applied to a Project

      We are finding it difficult to decide the best way track project expenses in Zoho books and would like to know how other users are handling this task. We provide Professional Services and engage 3rd party Suppliers on most projects and provide them with

    • Anyone using Books to track Project Profitability? If so, I could use some guidance

      Hello Zoho Community. I am a recent subscriber to Zoho, and its part of an ongoing evaluation.  My company (and my clients) have extensive project-tracking needs.  The Projects module seems to be good from a project management standpoint, but I am perplexed

    • Next Page