Sixth Insight - The Hidden C in Data
The Wheels of Ticketing - Desk Stories
The Hidden C in Data
[Importance of clean data]
Data cleaning
Data cleaning ensures ticketing systems' data is accurate, consistent, and complete. This process includes eliminating duplicates, fixing errors, and addressing missing information.
Clean data is happy data.
Why is data cleaning so important?
Data cleaning eliminates errors, inconsistencies, and duplicates within data, resulting in increased accuracy. Tools are available to help you swiftly address data issues. Enhancing accuracy enables the extraction of reliable insights. Inconsistent or inaccurate data can lead to misleading results, poor decision-making, and ineffective strategies.
Data hygiene
Data hygiene in a ticketing system refers to the processes and practices involved in maintaining accurate, complete, and consistent information. This is crucial for ensuring that customer support operations run smoothly and effectively.
- Data accuracy
- Data completeness
- Data consistency
- Data deduplication
- Regular data audits
By prioritizing data hygiene, organizations can improve the efficiency of their support teams, enhance the quality of customer service, and gain valuable insights from reliable data analytics.
A story for better interpretation
Scrub your data clean
Once upon a time, a small but dedicated team in a tech company managed customer support through a ticketing system called "HelpNow." As the company grew, so did its customer base, leading to an overwhelming influx of support tickets. Although the team worked diligently, the increase in tickets created clutter.
Once efficient, the HelpNow system became cluttered with old tickets, unresolved issues, and duplicate requests. Customer satisfaction started to decline as users waited longer for their problems to be resolved. Frustration lingered not only in the hearts of customers but also within the support team, which they found increasingly challenging to navigate through the cluttered ticketing system.
One day, the team lead, Joey, called for a meeting to address the urgent situation. "We need to scrub our data clean," he announced. The team discussed various strategies, but he had a vision of what needed to be done and a systematic approach to decluttering their HelpNow system.
The initial step entailed thoroughly reviewing and categorizing all existing support tickets utilizing a custom view. The team reached a consensus to archive tickets over six months old and lacked follow-up, as these were likely associated with resolved issues. To ensure efficient progress, they established a clear deadline for this undertaking, fully aware that collaborative effort and focused teamwork were essential for effectively addressing the backlog. Their strategic approach aimed to organize the current workload and foster a more streamlined process for ticket management.
Joey organized a “Scrub-a-thon” a week later, encouraging everyone to join forces. Each team member was assigned a category of tickets to review. Deleting duplicates became a friendly competition. Teams found ways to delete tickets using mass updates and automation, rewarding those who could clear the most entries. They quickly learned that many tickets had been created multiple times due to customers submitting the same request across different channels.
During this process, the team discovered an unexpected treasure trove of information. Many old tickets contained insightful feedback about the product, creating a new FAQ section that addressed common user questions. They also realized that some bugs needed urgent attention, leading to prioritized fixes for the product.
As the Scrub-a-thon continued, the team also acknowledged the importance of customer communication. They crafted an email update to inform customers about their efforts to improve support quality. Customers appreciated the transparency and felt confident that their concerns were being taken seriously.
After two weeks of hard work, their system was transformed. The volume of tickets had been dramatically reduced, and the remaining tickets were prioritized and categorized effectively for quicker solutions. Customer agents could easily navigate the system and focus on resolving issues rather than wading through a digital maze.
Reports generated from the cleaned data helped Joey and her team identify trends in customer inquiries and revamp their product support resources accordingly. Inspired by their findings, they implemented a new self-service help widget to empower users with immediate solutions.
The results were incredible: response times dropped, customer satisfaction surged, and the support team thrived in their more organized environment. The HelpNow system became a case study in transforming mess into clarity, demonstrating the power of scrubbing away the unnecessary to unveil the valuable.
Best practices
Scheduled data audits
Scheduled data audits are the systematic process of regularly reviewing and analyzing data within a specific timeframe to ensure accuracy, compliance, quality, and relevance. This practice is essential for businesses and organizations to maintain the integrity of their data, identify errors, and ensure adherence to regulations and standard policies.
Removing inaccurate data entries
Removing inaccurate data entries means eliminating incorrect, erroneous, or misleading information entered into a system. These inaccuracies can occur for various reasons, including human error, technological glitches, data migration issues, or a lack of standardized procedures.
Setting up field validations
Setting up field validations is crucial in ensuring data integrity and enhancing the user experience in any application. Field validations check users' input to ensure it meets specific criteria before being processed or saved. Validation rules in Zoho Desk help you overcome this problem by arresting incorrect data even before it can enter your help desk. Refer here for more details.
Detecting duplicate data
Duplicate data detection is crucial for maintaining data integrity and accurate records. The deduplication feature in Zoho Desk helps you find duplicate records in bulk and merge them. Refer here for more details.
Addressing data security
Addressing data security involves implementing measures and practices to protect sensitive information from unauthorized access, breaches, and other cyber threats. Encryption takes the final stand against attempts to steal your data. It completes data protection by ensuring your data can neither be damaged nor stolen in the unfortunate event of a security breach.. Refer here for more details.
Inactive record management
Inactive record management involves managing records that are no longer in active use or required for daily operations. This encompasses outdated documents, files, or data that must be preserved for prospective reference, even though they do not require frequent access. In Zoho Desk, ticket management is simplified by automating the archiving of follow-up-less tickets over six months old by a deadline.. Refer here for more details.
Integrate data with analytics
Data analysis helps identify inconsistencies. Data analytics can automatically identify and flag inconsistencies within datasets. This helps agents quickly pinpoint errors or anomalies that might go unnoticed, improving the overall data quality. Data analytics can assess the quality of the data in real-time. It can provide metrics on completeness, accuracy, and consistency, giving agents the insights needed to ensure that the data they are working with is reliable. Refer here for more details.
Summing up
Ensuring a clean and accurate database is crucial for the effective operation of Zoho Desk. Data cleaning is not simply a one-time task; it requires a continuous effort to maintain the integrity and reliability of customer information.
Establishing clear protocols and guidelines for data cleaning will ensure that agents understand their responsibilities and take accountability for upholding data quality. Mastering data cleaning practices will enhance your success.
Please stay tuned for more Desk Module stories.
Cheers,
Kavya Rao
The Zoho Desk Team
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Kavya Rao Addepalli
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Zobot Execution Logs & Run History (Similar to Zoho Flow)
Dear Zoho SalesIQ Team, We would like to request an enhancement for Zoho SalesIQ Zobot: adding an execution log / run history, similar to what already exists in Zoho Flow. Reference: Zoho Flow In Zoho Flow, every execution is recorded in the History tab,using the client script based on the look up filed i wnat to fetch the record details like service number , service rate
based on selected service look up field iwant to fetch the service serial number in the serice form how i achive using client script also how i get the current date in the date field in the on load of the formImporting into Multiselect Picklist
Hi, We just completed a trade show and one of the bits of information we collect is tool style. The application supplied by the show set this up as individual questions. For example, if the customer used Thick Turret and Trumpf style but not Thin Turret,I need to know the IP address of ZOHO CRM.
The link below is the IP address for Analytics, do you have CRM's? https://help.zoho.com/portal/ja/kb/analytics/users-guide/import-connect-to-database/cloud-database/articles/zoho-analytics%E3%81%AEip%E3%82%A2%E3%83%89%E3%83%AC%E3%82%B9 I would like toPassword Assessment Reports for all users
I'm the super admin and looking at the reporting available for Zoho Vault. I can see that there is a Password Assessment report available showing the passwords/weak and security score by user. However I'm confused at the 'report generated on' value. MonitorAllow people to sign a zoho form by using esign or scanned signature
Allow people to sign a zoho form by using esign or scanned signatureCan't change form's original name in URL
Hi all, I have been duplicating + editing forms for jobs regarding the same department to maintain formatting + styling. The issue I've not run into is because I've duplicated it from an existing form, the URL doesn't seem to want to update with the newHow to Print the Data Model Zoho CRM
I have created the data model in Zoho CRM and I want the ability to Print this. How do we do this please? I want the diagram exported to a PDF. There doesnt appear to be an option to do this. Thanks AndrewCustomer ticket creation via Microsoft Teams
Hi all, I'm looking to see if someone could point me in the right direction. I'd love to make it so my customers/ end users can make tickets, see responses and respond within microsoft teams. As Admin and an Agent i've installed the zoho assist app withinTransfer ownership of files and folders in My Folders
People work together as a team to achieve organizational goals and objectives. In an organization, there may be situations when someone leaves unexpectedly or is no longer available. This can put their team in a difficult position, especially if thereSetting certian items to be pickup only
How do we have some items that are pickup only? I have several items in my item's list that I do not ship. But they need to be on the website to be sold, and picked up in store. Need to be able to do this as one of these products is a major seller forUsing gift vouchers
We would like to be able to offer a limited number of gift vouchers, of varying values, to our customers, and are looking for the best way to do this. We have looked at Coupons and Gift Certificates, but neither seem to fit the bill perfectly. Coupons:Automatically updating field(s) of lookup module
I have a lookup field, which also pulls through the Status field from the linked record. When the lookup is first done, the Status is pulled through - this works perfectly. If that Status is later updated, the lookup field does not update as well. AsZoho Commerce and Third-party shipping (MachShip) API integration
We are implementing a third-party shipping (MachShip) API integration for our Zoho Commerce store and have made significant progress. However, we need guidance on a specific technical challenge. Current Challenge: We need to get the customer input toAdding custom "lookup" fields in Zoho Customization
How can I add a second “lookup” field in Zoho? I’m trying to create another lookup that pulls from my Contacts, but the option doesn’t appear in the module customization sidebar. In many cases, a single work order involves multiple contacts. Ideally,Can you import projects into Zoho Projects yet?
I see some very old posts asking about importing project records into Zoho Projects. But I can't find anything up to date about the topic. Has this functionality been added? Importing tasks is helpful. But we do have a project where importing projectsAllocating inventory to specific SO's
Is there a way that allocate inventory to a specific sales order? For example, let's say we have 90 items in stock. Customer 1 orders 100 items. This allocates all 90 items to their order, and they have a back order for the remaining 10 items which couldIntroducing Workqueue: your all-in-one view to manage daily work
Hello all, We’re excited to introduce a major productivity boost to your CRM experience: Workqueue, a dynamic, all-in-one workspace that brings every important sales activity, approval, and follow-up right to your fingertips. What is Workqueue? SalesZoho Inventory. Preventing Negative Stock in Sales Orders – Best Practices?
Dear Zoho Inventory Community, We’re a small business using Zoho Inventory with a team of sales managers. Unfortunately, some employees occasionally overlook stock levels during order processing, leading to negative inventory issues. Is there a way toAutomation #10 - Auto Assign Ticket based on Keywords
This is a monthly series designed to help you get the best out of Desk. We take our cue from what's being discussed or asked about the most in our community. Then we find the right use cases that specifically highlight solutions, ideas and tips on optimizingAutomate attendance tracking with Zoho Cliq Developer Platform
I wish remote work were permanently mandated so we could join work calls from a movie theatre or even while skydiving! But wait, it's time to wake up! The alarm has snoozed twice, and your team has already logged on for the day. Keeping tabs on attendanceReusable Custom Functions Across Department Workflows
Dear Zoho Desk Team, We appreciate the powerful workflow automation capabilities in Zoho Desk, particularly the ability to create and use custom functions within workflows. However, we have encountered a limitation that impacts efficiency and maintainability.Contact data removes Account data when creating a quote
Hi, Our customer has address fields in their quote layout which should be the address of the Account. They prefill the information, adding the account name - the address data is populated as per what is in the account - great. However when they then addFeature Request - Gift Cards or Gift Voucher Capability in Zoho Commerce
Hi Zoho Commerce team, I'm comming accross more and more retail businesses who sell gift cards. As there is currently no way to manage this in Zoho Commerce, it is a blocker to addoption. This is particularly popular in Europe and North America. I recentlyDon't Allow Customer to Edit Values After Submitting Ticket
After a customer submits a ticket through the customer portal, they can go into the ticket and see some of the values from the questions they answered in the sidebar. Currently, a customer can edit these values even after they submitted them. This makes no sense. We ask very specific questions that we don't want customers to later change! Please disable the ability for customers to edit the values to their submission questions in the portal. Screenshot attached.Analytics <-> Invoice Connection DELETED by Zoho
Hi All, I am reaching out today because of a big issue we have at the moment with Zoho Analytics and Zoho Invoice. Our organization relies on Zoho Analytics for most of our reporting (operationnal teams). A few days ago we observed a sync issue with thetext length in list report mobile/tablet
Is there a way to make the full text of a text field appear in the list report on mobile and tablet? With custom layouts, the text is always truncated after a certain number of characters.Automation #4 - Auto Delete Tickets based on Rules
This is a monthly series in which we pick some common use cases that have been either discussed or most asked about in our community and explain how they can be achieved using one of the automation capabilities in Zoho Desk. Unwanted tickets spammingAutomation #3 - Auto-sync email attachments to tickets
This is a monthly series where we pick some common use cases that have been either discussed or most asked about in our community and explain how they can be achieved using one of the automation capabilities in Zoho Desk. Most of our customers use emailAutomation #11 - Auto Update Custom Fields with Values from Emails
This is a monthly series designed to help you get the best out of Desk. We take our cue from what's being discussed or asked about the most in our community. Then we find the right use cases that specifically highlight solutions, ideas and tips to optimizeAutomation #13 - Auto assign tickets based on agent shift time
This is a monthly series designed to help you get the best out of Desk. We take our cue from what's being discussed or asked about the most in our community. Then we find the right use cases that specifically highlight solutions, ideas and tips to optimizeAutomation #14: Capture Jira Issue Key/ID in a Ticket Custom Field
Hello Everyone! This month's edition brings you a custom function to consolidate your records associated with Jira integration. Jira integration enables support engineers and R&D units to collaborate seamlessly on feature development, product improvement,Automation #16: Automate Ticket Reopening on Scheduled Timestamp
Hello Everyone! This edition uncovers the option to schedule reopening a ticket automatically. Zylker Finance tracks insurance policyholder activities through Zoho Desk. For policyholders who pay monthly premiums, tickets are closed upon payment completion.Automation#19:Auto-Close Tickets Upon Task Completion
Hello Everyone! We’re excited to bring you another custom function this week. In this edition, we’ll show you how to automatically close tickets when all associated tasks are marked as completed. Let’s see how ZylkaPure, a leading water filter company,Automation #15: Automatically Adding Static Secondary Contacts
Rockel is a top-tier client of Zylker traders. Marcus handles communications with Rockel and would like to add Terence, the CTO of Zylker traders to the email conversations. In this case, the emails coming from user address rockel.com should have TerenceHow to apply customized Zoho Crm Home Page to all users?
I have tried to study manuals and play with Zoho CRM but haven't found a way how to apply customized Zoho CRM Home Page as a (default) home page for other CRM users.. How that can be done, if possible? - kipi Moderation Update: Currently, each user hasCity field suggestion in Zoho Books
Hi team, We are using Customers module in Zoho Books. In the Address section, we want to understand whether the City field can show suggestions while typing using any API or built-in feature. For example, if a user types “Mum”, can the system suggestImproved UX design for Projects CRM integration
The current integration embeds the entier projects inteface into the CRM this is confusing and allows users to get lost. For example as a user i navigate to an account and go down to the related projects list and want to get information about a specificLink Purchase Order to Deal
Zoho Books directly syncs with contacts, vendors and products in Zoho CRM including field mapping. Is there any way to associate vendor purchase orders with deals, so that we can calculate our profit margin for each deal with connected sales invoicesTransformer vos stocks en décisions intelligentes avec Zoho Inventory et Zoho Analytics
Zoho Inventory permet de suivre facilement les niveaux de stock et d’anticiper les restockages. Pour de nombreuses entreprises, cela suffit à gérer les opérations au quotidien. Mais à mesure que l’activité se développe, cette clarté peut commencer à montrerNext Page