2024 Email Authentication Standards: Elevating Security with Google and Yahoo

In contemporary email communication, email authentication plays a pivotal role in mitigating email fraud, spam, and phishing attacks. Brace yourself for a new level of security. Starting February 2024, Gmail and Yahoo will be implementing robust email authentication requirements to combat harmful messages and emphasize the crucial role of data security. This measure aims to prevent restrictions on sending rates, message blocking, and marking messages as spam.

Who will experience the effects? 

The updated security guidelines apply to all users, particularly those who send 5000 or more than 5000 emails per day from ZOHO DESK. Not following these guidelines may lead to email delivery delays, blocked messages, or the categorization of emails as spam.

Not to worry. We are here to support you with the best possible solutions.

Basic details that every sender should be aware of

 

To safeguard your path in 2024, it is mandatory to follow the fundamental requirements, beginning with email authentications.

When utilizing a Gmail domain in the 'From' address, it is essential to configure the address with its dedicated SMTP for ensuring accurate mail delivery.

For recipients on gmail.com or googlemail.com, it is recommended to publish DMARC for the sender domain to enhance prompt mail delivery. 

Verify with your own SMTP 

In adherence to the new guidelines, reply emails sent from Zoho Desk with From addresses belonging to gmail.com, googlemail.com, to any domains may be bounced or marked as spam. Therefore, we kindly request all customers to configure these From addresses with your own SMTP verification and use TLS for transmitting email rather than Zoho SMTP. If the From addresses were verified previously with your own SMTP, we will continue using the same authentication for all notification emails sent from Zoho Desk.

Rolling out SPF & DKIM  

SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) are vital email authentication protocols that protect against spam, phishing, and spoofing. SPF verifies the authenticity of emails from your domain, while DKIM confirms their source by validating authorized servers associated with sending domains. These protocols work together to validate emails, ensuring that they originate from legitimate sources and have not been tampered with during transmission. This implementation enhances the overall security of your email communications by reducing the risk of email spoofing, phishing, and other malicious activities. 

Minimal Spam Rate 

Maintain spam rates below 0.10% and ensure they never exceed 0.30% for optimal email deliverability.

More about Guidelines for all senders

Essential  Requirements for Users Sending 5000 or More Emails Daily 

Implement DMARC Policy 

DMARC (Domain-based Message Authentication Reporting and Conformance) is an authentication technique that leverages the Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) to authenticate emails. This helps in preventing forging emails and engaging in unauthorized activities through them.

 How DMARC Works: 

1: Publish the DMARC policy outlining instructions for mailbox providers' receiving servers on how to handle emails that breach the policy.

2: Authenticate your sender domain by implementing SPF and DKIM.

3: The receiving server will apply the DMARC policy and execute the instructions specified in the policy.

4: The receiving server will send a report detailing how it handled the email to the reporting email address specified in the DMARC record.

Sample: DMARC record

v=DMARC1\; p=none\; rua=mailto:dmarc-aggregate@mydomain.com\; ruf=mailto:dmarc-afrf@mydomain.com\; pct=100

v: Signifies the DMARC version in use.

p: Signifies the policy established by the business.

rua: Specifies the URI for sending a consolidated report, including information on SPF and DKIM validation results, details about the sending and receiving domains, and the percentage of successful authentications.

ruf: Specifies the email address where the comprehensive SPF/DKIM failure report will be delivered.

pct: Denotes the percentage of emails subject to the policy application.

To prevent emails from being marked as spam, bounced, or experiencing delays in delivery, it is mandatory to set your policy (p) to none in DMARC record. “p = none”

If the policy (p) is set to "quarantine" or "reject," the emails will either be redirected to the spam folder or will not be delivered to the recipient, respectively. 

Ensure DMARC Alignment 

DMARC alignment pertains to the uniformity in the alignment of email authentication mechanisms, particularly SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), with the domain asserted by the sender.

Sample DMARC - SPF Alignment

Sender Address	From: Header	Strict Alignment	Relaxed Alignment
support@mycompany.com	support@mycompany.com	Pass	Pass
support@admin. mycompany.com	support@mycompany.com	Fail	Pass
support@mycompany.org	support@mycompany.com	Fail	Fail

 

SPF Strict Alignment: A precise match between the SPF-authenticated domain and the domain specified in the header's "From:" address. 

SPF Relaxed Alignment: The domain indicated in the "From:" address of the header should either match or be a subdomain of the SPF-authenticated domain. 

Sample DMARC - DKIM Alignment

From: Header	DKIM d= domain	Strict Alignment	Relaxed Alignment
support@mycompany.com	mycompany.com	Pass	Pass
support@admin. mycompany.com	mycompany.com	Fail	Pass
support@mycompany.org	mycompany.com	Fail	Fail

DKIM Strict Alignment: A precise match between the relevant DKIM domain and the domain specified in the header's "From:" address. 

DKIM Relaxed Alignment: The domain mentioned in the "From:" address of the header must either coincide with or be a subdomain of the SPF-authenticated domain. 

Add ARC headers 

Implement ARC (Authenticated Received Chain) authentication to avoid Gmail categorizing the email as unauthenticated, especially when utilizing frequent mail forwarding practices.

For additional information on ARC authentication, please refer to the official Google document linked here.

Set up SPF & DKIM 

Mail authentication protocols such as SPF & DKIM should be implemented for organization sending emails to google or yahoo recipients.

Read more about Guidelines for Users Sending 5000 or More Emails Daily

What are the consequences if the deadline is not met? 

Adhering to the sender requirements before the deadline is crucial for optimizing email delivery. Failure to meet the criteria detailed in this article may lead to your email not reaching its destination as intended or being categorized as spam.

Quick Summary:

The Update - Gmail and Yahoo are implementing robust email authentication standards from February 2024.

The Effects - Failure to meet these requirements may result in emails being categorized as spam or not reaching their intended destination.

The Action to be taken - Users sending 5000 or more emails daily must implement SPF,  DKIM and publish DMARC policies. 

Regards,

Sumaya Howth - Product Manager

The Zoho Desk Team

• Topic Participants

• Sumaya Howth

  

• Stéphane LAMBERT

• Jeff | Zoho Desk

  

• Shivani | Zoho Desk

  

• Sticky Posts

• 2024 Email Authentication Standards: Elevating Security with Google and Yahoo

  In contemporary email communication, email authentication plays a pivotal role in mitigating email fraud, spam, and phishing attacks. Brace yourself for a new level of security. Starting February 2024, Gmail and Yahoo will be implementing robust email

• Using Agent Email Address as From Address

  Currently, while replying to a ticket, it is possible for agents to choose their own email addresses as 'from' addresses. Although we built this just for that little extra flexibility, in hindsight, it hasn't figured much in conventional usage.  Almost all businesses prefer that responses to their customers' tickets be sent from the common support/service email address and NOT from those of individual agents. During personal interactions at events, some of you have even made passing mentions about

• Edit and Delete options in Comments

  A lot of teams have been using ticket comments extensively to collaborate everyday. Notification Center further improved this experience by bringing real-time updates. As we continue to build more improvements to this experience, we've shipped a small-yet-important

• Webinar 2: Supercharged customer support for growing business

  Join us for this webinar and learn how to step up your support game using a real-time communication platform to generate happier, more successful customers. In this live webinar, we will will discuss the importance of SalesIQ for your support team and how it can help you:  Understand your customers better and their journeys to proactively support and engage them even before they ask for help.  Integrating real time conversations into Zoho Desk’s Support, providing a conversational customer service

• Customize Colors of your Customer Self Service Portal

  You asked for it. We heard you. We're happy to roll out the most sought after feature request, Customizing the Colors of your Customer Self-service Portal. Now you can set the color of your customer portal to mimic your company's web site, so that your customers visiting the portal will not feel alienated by the default theme.  Go ahead and configure the color of the header, tabs, fonts and background according to your needs. You can either choose between default color themes like Blue, Grey, Green

• Recent Topics

• Can't change form's original name in URL

  Hi all, I have been duplicating + editing forms for jobs regarding the same department to maintain formatting + styling. The issue I've not run into is because I've duplicated it from an existing form, the URL doesn't seem to want to update with the new

• Can you create relationships BETWEEN contacts within the same module

  I am setting up my CRM, and I want to have a way to connect contacts within the same module.  Is there a way to do this?  If not - how do I decide how to split up contacts to make connections?  What are best practices for this? We have clients who need

• Function and workflow to create customer payment and send receipt

   I am attempting to set up a workflow/custom function for the automatic creation of a customer payment and sending the email receipt, but am receiving the error "Improper Statement Error might be due to missing ';' at end of the line or incomplete expression" I've been over everything several times and cannot see where the error is (code is copied into the attached document).  I haven't used custom functions before with Deluge, so it's very likely something very simple, or I've completely mucked

• Disable Sign Up option in Zoho Creator Portal and show only Sign In page

  Is it possible to disable the Sign Up option in a Zoho Creator portal? The requirement is to show only the Sign In page and completely remove or hide the Sign Up page, so users cannot create accounts directly from the portal login page. Is there any setting

• Restrict Payment Methods

  Allow us to restrict certain payment methods specific for each customer.

• How to install Widget in inventory module

  Hi， I am trying to install a app into Sales Order Module related list, however there is no button allow me to do that. May I ask how to install widget to inventory module related list?

• Can I view the KB in the same way as a customer logged in as my Agent?

  Sorry if this seems a mad question.  I have some Articles that I want to be seen by my Agents and the status of these is set to Agents only.  We also have some that are set to Public. When I sign in with my private email address (as a customer) I can

• What’s New in Zoho Inventory — Latest Features, Integrations & Updates | December 2025

  Zoho Inventory has evolved significantly over the past months, bringing you smarter, faster, and more connected tools to streamline your operations. Whether you’re managing multichannel sales, complex fulfillment workflows, or fast-moving stock, our newest

• Which user's capacity is used for Shared Mailbox storage?

  We use shared mailboxes at our company, and their size is increasing daily. Which user(s)'s total mailbox limit is being used up by this space?

• Evernote (ENEX) import limitations

  I have been with Evernote since 2010, but the latest price increase is ridiculous. I am currently testing Zoho Notebook as a replacement. I am impressed so far - if it were not for critical need to import legacy Evernote notes, I would 100% migrate to

• Can I create a CODE 128 custom field for my items in Zoho Inventory and then use it for generating Sales Orders?

  Can anyone helps me, I don't want to use the SKU code for scanning my products.  ​Because all my products have a CODE-128 label attached.

• Prevent duplicate with custom fields?

  I was wondering something about custom field/custom modules in Zoho Desk. For some reason you can make a custom field mandatory but not unique? For example, if I create a custom module to manage equipment and renewal and make a field serial number no

• Zoho Books' 2025 Wrapped

  Before we turn the page to a new year, it’s time to revisit the updates that made financial management simpler and more intuitive. This annual roundup brings together the most impactful features and enhancements we delivered in 2025, offering a clear

• Multiple Vendor SKUs

  One of the big concerns we have with ZOHO Inventory is lack of Vendor Skus like many other inventory software packages offer. Being able to have multiple vendor skus for the same product would be HUGE! It would populate the appropriate vendor Sku for

• Create Invoice automated with Package

  Does anyone knows how to create an invoice from a SO when we have created the package? We do these manually. and validate that the product packed is the product invoiced (if the order is partially packed) Regards, JS

• Unable to integrate Zoho Projects and Zoho Workdrive

  I'm a Zoho One subscriber. When I go to Zoho Projects > Settings > Marketplace > Zoho Apps I do not see an option for Zoho Workdrive but I do see one for Zoho Docs that does nothing. How do I get the option to integrate Zoho WorkDrive and Zoho Proje

• Disable payment thank-you emails

  Hello, can someone please tell me how to disable sending of the "Payment Thank-You" emails? 

• How to backdate record payment for the invoice

  I would like to record a payment which happened 2 days ago, but I am not able to select any date later than today. I backdated the invoice, too, but it doesn't change anything

• Help with deluge script

  Hi Community, this is my first Deluge script. I've pieced it together from reading various articles I want to use it in a workflow to 1 Convert a lead to a contact 2. Create a record in a custom module Below is what I have got so far but it does not fire

• Marketer's Space: Why email authentication matters in Zoho Campaigns

  Welcome back to another post in Marketer's Space! If you've recently started using Zoho Campaigns, you've probably come across terms like SPF and DKIM. You may have also noticed emails that show "via zcsend.net" in Gmail when testing or sending campaigns.

• Feature Request: "Send Invitation" Toggle for Events

  I am writing to request a critical "Quality of Life" update for the Activities module. Currently, adding people to the Participants field in an Event triggers an automatic email invitation/acceptance tracking with no way to opt-out. For general events

• Edit email address that appears on invoice

  Hi How do I change the email address that appears on invoices, it is showing the email address that i used to sign up to zoho with but I want to change it to another email address that we use for accounts. also is there a way to edit the position of a

• Introducing Zoho Sprints 3.0

  Zoho Sprints is consistently evolving in steady increments. The introduction of the latest version, with its enterprise level solutions, brings to you advanced capabilities that propel your agile efforts in the right direction. Here's a quick glimpse

• Google Fonts Integration in Pagesense Popup Editor

  Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance Zoho Pagesense’s popup editor with Google Fonts support. Current Limitation: Currently, Pagesense offers a limited set of default fonts. Google Fonts

• Clone Entire Zoho Boooks Organization, including all transactions for testing & training

  Can Zoho Books support help with direct cloning of entire Zoho Books & Inventory Organization? including all transactions, just like a copy & paste or disk cloning. Is this possible?

• Restrict portal signup until registration form and payment are completed

  Hi everyone, I am working on a Zoho Creator portal for a project. In our business flow, users must first fill out a registration form and pay a registration fee before they are allowed to access the portal. However, when I share the portal link, users

• Zoho Creator In-App Notification

  Hi Team, I have implemented an in-app notification using code, as it required some customization. I followed the example in the link below: https://www.zoho.com/deluge/help/pushnotify-using-deluge.html#Example I have a couple of questions regarding this

• Tip #64- Exploring Technician Console: Screenshot- 'Insider Insights'

  Hello Zoho Assist Community! Have you ever needed to capture exactly what's happening on a remote machine, whether to document an issue, guide a customer, or keep a record of your session? That's where the Screenshot feature in Zoho Assist comes in! With

• Relating Invoices to Projects

  Hi Zoho team, If I have already created previously an invoice in Books, so I want to know how can I associate it with a relevant project? Thank you

• Create a quote/estimate that includes a range of prices

  I am interested in using Zoho Books' Quote templates to create estimates for my customers. I do a mix of fixed-bid quotes and quotes based on an hourly rate. For the hourly rate quotes/estimates, I like to include a price range, for example: 2-4 labor

• Budget

  I have just upgraded to the standard plan in order to be able to utilize the budgeting function and record budget amount

• Capirec bank Automatic feed update

  Can anyone tell me if Zoho supports Automatic bank feed update from a Capitec bank account in south africa?

• Free webinar! Accelerate deals with Zoho Sign for Zoho CRM and Bigin by Zoho CRM

  Hello, Paperwork shouldn’t slow you down. Whether you’re growing a small business or running a large enterprise, manual approvals and slow document turnaround can cost you time and revenue. With Zoho Sign for Zoho CRM and Bigin by Zoho CRM, you can take

• Add Lookup Field in Tasks Module

  Hello, I have a need to add a Lookup field in addition to the ones that are already there in the Tasks module. I've seen this thread and so understand that the reason lookup fields may not be part of it is that there are already links to the tables (

• CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

  Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

• Upload own Background Image and set Camera to 16:9

  Hi, in all known online meeting tools, I can set up a background image reflecting our corporate design. This doesn't work in Cliq. Additionally, Cliq detects our cameras as 4:3, showing black bars on the right and left sides during the meeting. Where

• 【まだ間に合う！】Zoho ユーザー交流会 | AI活用・CRM・Analytics の事例を聞いて、ユーザー同士で交流しよう！

  ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 3月27日(金)に東京、新橋で開催する「東京 Zoho ユーザー交流会 NEXUS」へのお申し込みがまだの方は、この機会にぜひお申し込みください！（参加無料） ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー イベントの詳細はこちらから▷▷ https://www.zohomeetups.com/tokyo2026vol1#/?affl=communityforumpost3 ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー

• ZeptoMail API

  Hello Since today, we experience issues with the ZeptoMail API. When trying to send e-mails using: https://api.zeptomail.eu/v1.1/email we receive the error: (503) Site unavailable due to a traffic surge. Please try again shortly. I kindly ask you to identify

• Sender Email Configuration Error.

  Hello Team, Hope you are all doing well. We are in the process of creating the Zoho FSM environment in the UAE. When we try to add the sender email address “techsupportuae@stryker.com”, we receive the error message: “Error occurred while sending mail

• Managing user mailbox actions

  An organization often has users with different roles and responsibilities, such as leadership, operations, or support teams. While some users may require full access to email features, others may only need limited functionality. For example, enabling

• Next Page