Introducing Zoho's own SMS gateway

We're thrilled to announce the launch of our own SMS gateway feature within Zoho Marketing Automation! This new feature enables seamless SMS campaign management alongside your email marketing initiatives, providing a more integrated and efficient way to reach your audience.

Our SMS gateway currently supports Canada, India, and the US. For other countries, we continue to offer integrations with third-party services to ensure you can still run successful SMS campaigns globally.

In addition to this exciting development, we've implemented several enhancements to optimize your overall user experience.

Our latest updates aim to broaden the scope of our product and cater to businesses invested in both email and SMS marketing strategies. Here's how Zoho Marketing Automation is evolving to meet your needs.

What is an SMS gateway? 

An SMS gateway essentially acts as a bridge between your marketing platform and mobile networks. When you send an SMS campaign through a platform with its own gateway, messages travel directly from the platform to the recipient's phone without the involvement of a third party.

Here's why it matters:

• Manage all your marketing efforts—including SMS campaigns—from a single platform to eliminate the need to juggle multiple tools or logins.

• Improve your user experience by making it easier to create, track, and analyze the effectiveness of your SMS campaigns.
  
  

Power your SMS marketing with Zoho Marketing Automation

Zoho Marketing Automation enables its users to manage multiple channels, including email, SMS, and WhatsApp, all within a single platform. With SMS marketing, users can easily tailor their campaigns, deliver them at optimal times, and track their performance.

Here's a quick walkthrough of the features we offer:

Targeted SMS marketing: Organize your contacts into segments and send them hyper-personalized SMS campaigns.

Personalization: Leverage merge tags to design personalized SMS campaigns that build brand trust, enhanced with emojis for humor and links for a dynamic, interactive experience.

Deliver at the optimal time: Schedule messages to your audience and reach them at the right time to maximize the engagement of your SMS campaigns.

Diverse campaigns: Send appointment notes, event reminders, product launches, flash sale notifications effortlessly, and much more.

Automation: Instantly send SMS messages to leads based on their real-time actions and engage in hyper-sensitive promotions.

These updates underscore our commitment to providing a seamless and integrated marketing automation experience to empower businesses to engage their audiences effectively across multiple channels.

Contact numbers will be mapped to the mobile number field

Your contacts' numbers are crucial for running successful SMS campaigns. To ensure there's a single dedicated place to store and retrieve contact numbers, we've set the mobile number as the default field. This means users don't have to select a phone number during the SMS creation process.

Before: Multiple marketers import contact numbers into Zoho Marketing Automation, each using a different custom field without a standard field name. During every SMS creation process, they have to select each phone number manually.

Now: With the default mobile number field, all marketers store contact numbers in a single default field, making it much easier to identify and retrieve contact numbers.

Also, Zoho Marketing Automation ensures that email recipients have complete control over accepting or rejecting email campaigns through the unsubscribe option.

We’ve implemented similar best practices in the SMS campaign process with the introduction of an unsubscribe option for SMS messages. With this, contacts can easily opt out of receiving SMS communications. By adding an unsubscribe link to SMS campaigns, marketers can identify contacts who are not interested in their campaigns and send targeted messages only to those who are interested.

What's new with this gateway?

At Zoho, we're committed to upholding data integrity and complying with all regulations. To solidify this commitment, we adhere to 10DLC standards in the US and Canada and DLT standards in India when introducing our own SMS gateway. This enhances Zoho Marketing Automation by improving your marketing campaigns, maintaining a good reputation with your contacts, and strengthening customer engagement.

This system ensures businesses sending mass SMS messages use approved long codes, improves deliverability rates, and ensures your messages reach your intended audience.

Benefits of 10DLC registration

• Registered long codes are less likely to be blocked by carriers.

• Sending messages from verified numbers builds trust with customers.

• 10DLC ensures users adhere to best practices for SMS marketing.

 

Top benefits of switching to Zoho's own SMS gateway

• Instantly setup campaigns without any additional integration.

• Superfast delivery.

• Automate SMS communications using journeys with real-time action based triggers.

• Cost-effective messaging

• Detailed reporting with campaign metrics and credit-to-cost analysis

• Supports latest compliance - 10 DLC and DLT

SMS pricing will be an add-on pricing model and will be available on all the subscription plans. You can see the detailed pricing over here.

Level up your marketing!

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