Kaizen #90 - CRM Variables and APIs

Kaizen #90 - CRM Variables and APIs

Hello everyone!
Welcome back to another post in the Kaizen series!

This week, we will discuss what are CRM Variables and variable groups, how to create, update, and delete them through an API and the UI, and a simple example in Deluge of using a CRM variable in a function. 

Let's get started!

What are CRM Variables?

Often, we have the need to reuse certain data in CRM at various places. Instead of creating separate fields to hold such values in every module, we can create an org-level field and use the same value across the CRM system. This field is called a CRM Variable. 
These variables can be of any of the following data types:
  • Decimal
  • Single line
  • Multi line
  • Integer
  • Long integer
  • Percent
  • Currency
  • Date
  • DateTime
  • Email
  • Phone 
  • URL
  • Checkbox

Where can you use CRM Variables?

You can use CRM variables in mail merge templates, email templates, functions, workflows, buttons etc,.

What are Variable Groups?

When you have multiple variables, you can group them together for easy accessibility. For example, it makes sense to group all the authentication variables such as access token, refresh token etc., under a group called "Auth parameters".

How can you create a CRM Variable?

You can create CRM Variables from the UI or through the CRM API.

1. From the UI

  1. Go to Setup > Developer Space > Zoho CRM Variables > Create New Variable.
  2. In the Create Zoho CRM Variable pop up, enter the following details:
    a. The name of the variable in the Variable Name field.
    b. The API name of the variable in the API name field.
    c. A brief description of the variable in the Description field.
    d. The data type of the variable from the Variable Type drop-down.
    e. The group that the variable must belong to in the Grouped Under drop-down.
  3. Click Save.


2. Creating a variable through an API

Request URL: {api-domain}/crm/{version}/settings/variables
Request method: POST
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.CREATE

Input JSON keys

{
    "variables": [
       {
            "name": "Company Address",
            "api_name": "Company_Address",
            "variable_group": {
                "api_name": "General",
                "id": "3652397000004992001"
            },
            "type": "textarea",
            "value": "#24, Austin, TX",
            "description": "The address of the company when the state is Texas"
        }
    ]
}
where,
Key name and data type
Description
name
string, mandatory
The name of the variable.
api_name
string, mandatory
The API name you want to set for the variable.
variable_group
JSON object, mandatory
The API name and the ID of the variable group you want to group your variable under. If you do not have a variable group, you can only group it under "General". Use the Get Variable Groups API to get the ID and name of the variable group.
type
string, mandatory
The data type of the variable. The possible values are integer, text(for single line), percent, decimal, currency, date, datetime, email, phone, url, checkbox(for Boolean), textarea(for multi-line), and long.
value
string, mandatory
The value of the variable.
description
string, optional
A short description of the variable.

Sample Response


How can you update a CRM variable?

1. From the UI

  1. Go to Setup > Developer Space > Zoho CRM Variables.
  2. Hover over the variable you want to edit. 
  3. Click the "Edit" icon on the left-corner of the variable.
  4. In the Edit Zoho CRM Variable pop up, update the relevant details.

  5. Click Save.
Note
You cannot edit the Variable Type and Grouped Under fields.

2. Through an API

Request URL: {api-domain}/crm/{version}/settings/variables (or)
{api-domain}/crm/{version}/settings/variables/{variable_API_name or Variable_ID}
Request method: PUT
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.UPDATE

Input JSON keys
Note that besides "id", all the keys are optional based on what details you want to update.
{
    "variables": [
       { 
"id":"3652397000012482002";
            "name": "Company_Address",
            "api_name": "Company_Address",
            "value": "#24, Austin, TX",
            "description": "The address of the company when the state is Texas"
        }
    ]
}

where,
Key name and data type
Description
id
string, mandatory
The ID of the variable you want to update. You can get this ID from the Get Variables API.
name
string
The name of the variable.
api_name
string
The API name you want to set for the variable.
value
string
The value of the variable.
description
string
A short description of the variable.

Sample Response

How can you delete a CRM variable?

1. From the UI

  1. Go to Setup > Developer Space > Zoho CRM Variables.
  2. Hover over the variable you want to delete. 
  3. Click the "Delete" icon on the left-corner of the variable.

  4. Click Delete in the pop up that asks for confirmation.

2. Through an API

Request URL: {api-domain}/crm/{version}/settings/variables/{variable_id} (or) 
                       {api-domain}/crm/{version}/settings/variables?ids=id1,id2..
Request method: DELETE
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.DELETE

Sample Response


Use cases

Here are a few use cases where you can use CRM Variables.

  • Consider that you have integrated with RazorPay and want to send payment links to deals that you have won. Here, you can store the payment link in a variable and use it in the function that sends the link to the deal through an email.
  • You can improvise the above function, and have a condition that checks whether the payment link is valid or has expired. If it is invalid or expired, you can send an alternate payment link that is stored in another CRM variable.
  • Consider you have scheduled a function to run everyday. Now, you want to run this function except on Saturday and Sunday of a particular month. In this case, you can hard-code the Saturday and Sunday in CRM variables of the DateTime type, and check this while running your function. You case would be "if datetime =={CRM variable}, stop execution".
  • Another classic example of using CRM Variables would be in the banking sector. Consider that you have multiple modules that deal with the rate of interest. This rate will differ based on the tenure, the type of loan, the age of a person etc, and used at multiple places across the org. Here, you can set up variables for the different rates of interests and use them in various places. The best part is, when the rate of interest changes, you have to just change it at one place - CRM Variable. 

Let us see this example in detail.

I have a module called Loans. For home loans, the rate of interest is 10% for all, irrespective of the tenure. 
So, I have created a CRM variable called Interest, whose data type is decimal, and has the value 10.

In the Loans module, I have the following fields:
  • Customer Name(single line) to represent the name of the customer who has opted for the loan.
  • Principal(decimal) to represent the principal they have borrowed.
  • Tenure(number) that depicts the number of years they will repay the loan in.
  • EMI(decimal) to represent the monthly installment.
  • Total(decimal) to represent the total amount they will repay including the interest.
I have a function that calculates the EMI and the Total. Here is the code.

// In this function, we are getting principal, tenure and record id from the record and Interest from CRM Variables. 
//Calculate Total 
Total = Principal + Principal * Interest / 100 * Tenure;
info Total;
//Calculate EMI 
EMI = Total / (Tenure * 12);
info EMI;
//Variable with MAP type to hold the fields and values
record_info = {"EMI":EMI,"Total":Total};
info record_info;
info zoho.crm.getRecordById("Loans",record_id);
//Updating the record
zoho.crm.updateRecord("Loans",record_id,record_info);

The following image shows the function argument mapping.


I have now set up a workflow that is triggered upon record creation. This workflow has the Calculate EMI function associated to it as shown in the following image.


As you can see, in Argument Mapping, I have chosen the CRM variable Interest.

Here is a demo of how the workflow is triggered and function execution.


As you can see, based on the value in the CRM variable, the Total and EMI is calculated through the function triggered by the workflow upon record creation.

We hope you liked this post. We will see you next week with another interesting topic.

Please let us know if you have any questions in the comment section or write to us at support@zohocrm.com.

Cheers!

    • Sticky Posts

    • Kaizen #226: Using ZRC in Client Script

      Hello everyone! Welcome to another week of Kaizen. In today's post, lets see what is ZRC (Zoho Request Client) and how we can use ZRC methods in Client Script to get inputs from a Salesperson and update the Lead status with a single button click. In this
    • Kaizen #222 - Client Script Support for Notes Related List

      Hello everyone! Welcome to another week of Kaizen. The final Kaizen post of the year 2025 is here! With the new Client Script support for the Notes Related List, you can validate, enrich, and manage notes across modules. In this post, we’ll explore how
    • Kaizen #217 - Actions APIs : Tasks

      Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.
    • Kaizen #216 - Actions APIs : Email Notifications

      Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are
    • Kaizen #152 - Client Script Support for the new Canvas Record Forms

      Hello everyone! Have you ever wanted to trigger actions on click of a canvas button, icon, or text mandatory forms in Create/Edit and Clone Pages? Have you ever wanted to control how elements behave on the new Canvas Record Forms? This can be achieved
    • Recent Topics

    • WorkDrive for Excel Add on

      Dear Sir/Madam Have installed Workdrive for Microsoft add on But unable to view the same added in Excel
    • Splitting Transactions in Zoho Books

      I have read in past forum posts that the ability to split bank transactions would likely be implemented - it's definitely a typical accounting program feature.  I'm new to Zoho and thought I'd found nirvana until I realized this feature doesn't seem to
    • Zoho Calendar s’enrichit avec une intégration à Zoho People et Zoho Cliq

      Les journées de travail ne se déroulent jamais exactement comme prévu. Une conversation informelle devient une séance d’échange d'idées, une absence modifie un planning, et votre agenda se retrouve vite décalé par rapport à la réalité. Chez Zoho Calendar,
    • Holidays

      Hi; For defining Holidays, you need to add logic to handle the year as well as the month & day. We need to be able to enter Holidays for the next year. I need to add a holiday for January 2, 2017, but I can't until January 1st, which is a Sunday and we
    • Zoho public comments are confusing and unnecessary

      Hi, we use zoho desk and have issues with public comments. We started using them because the "Reply" option just seemed very clumsy because of the following reasons: - the top "Reply" button starts what seems to be a regular email, showing the entire
    • Zoho API - ticket creation - Validation failed for the condition : Ticket Status Info should not be empty

      Hi ! I'm trying to create ticket through Zoho API, and I'm getting a 422 response : "Validation failed for the condition : Ticket Status Info should not be empty" My request looks like this : curl --location 'https://desk.zoho.eu/api/v1/tickets' \ --header
    • Deleting unwanted ticket replies

      Hello, In a Zoho Desk Ticket thread, sometimes one of the recipients has auto-reply activated. This creates a new message in the Ticket thread that not only pollutes the thread, but most importantly cannot be replied properly because usually auto-reply e-mails don't do "reply all", so the other recipients are not included. I want to delete such a message in the Ticket thread. I searched the help of Zoho Desk, but only found a way to mark as Spam (https://help.zoho.com/portal/kb/articles/marking-support-tickets-as-spam)
    • System-generated support email added in CC on “Reply All”

      Hi, I recently set up Zoho Desk for a client and we are trying to prevent the Zoho Desk system-generated support email address (not the mailbox used as the department’s "From address") from being automatically added in CC when agents use “Reply All” on
    • Applying Excess Payments & Conflict Invoices Due to Cancelled Items

      I’m running into several issues that appear to stem from deeper-than-expected overlap between Zoho Finance (Books/Inventory) and Zoho POS. The level of coupling between these systems seems greater than what was originally communicated, and it’s leading
    • Convenience Fees

      I use Zoho Invoice for invoicing my billboard customers.  I have a few customers that want to pay using credit cards and ACH.  As a result, I have integrated an Online Payment Gateway (Stripe) for these customers.  I currently charge these customers a "Convenience Fee" of 3% for using this service as I typically only take checks as payment (and the gateway charges 2.9% + $0.30 per transaction).  I do this by creating a separate line item on the invoice and adding 3% to it.  I would like to offer
    • HTML Tags added to Reports with Notes

      Recently Zoho added the ability to markup text within notes. That way, users can change font size, colors, etc. It's a great change. However, since the change, reports that include a column for "Note Content" are printing HTML tags within the report.
    • New Feature: Audit Log in Zoho Bookings

      Greetings from the Zoho Bookings team! We’re excited to introduce Audit Log, a new feature designed to help you track all key actions related to your appointments. With Audit Log, you can maintain transparency, strengthen security, and ensure accountability.
    • Restrict Payment Methods

      Allow us to restrict certain payment methods specific for each customer.
    • Emails Getting Delay Error Messages - Status: 451

      Hi. Hoping someone can help. I've been using Zoho for over a year now with no problems at all. Today, the majority of my emails I send out or reply to are getting this error: This message was created automatically by mail delivery system. THIS IS A WARNING MESSAGE ONLY. YOU DO NOT NEED TO RESEND YOUR MESSAGE. The original message was received at Sun, 22 Dec 2019 18:20:19 -0800 from wazza@amninjas.com [wazza@amninjas.com] ----- The following addresses had fatal errors ----- [Status: ERROR, Address:
    • Add Domain

      Hello Zoho Support, My Zoho Sites project accidentally auto-added domains with http:// prefix and duplicated domain entries. Current domains list shows: http://www.kinhtethethao.com.vn (Primary – cannot be removed) http://www.kinhtethethao.com.vn (verification
    • Kaizen #221: Workflow & Actions Reports APIs

      Over the last few weeks, we have joined Zylker Cloud Services as they restructured their automation ecosystem using Workflow APIs and Actions APIs. Along the way, we discovered how to audit workflows, update old rules, create new ones, and manage associated
    • Having an Issue with the Entity ID

      I'm having an issue when trying to use Zoho Flow and the notes function. I currently have it set up when a new response comes into a particular form, all of their responses will go into the notes section of their contact on the CRM. I'm currently mapping
    • For Each Loop in Zoho Flow

      I am using Zoho flow to create rows in an google sheets for every new order in Shopify but the issue is that it is creating one row per order and all line items are comma separated values but I want separate rows for each line item. Is there a way to
    • Debug and Test not receiving updates

      Hello, I've been trying to debug two of my simple flows between Zoho Projects and Clockify but it seems like the Debug and Test feature is not working for me. When I click the Play button on any of the flows and then perform the trigger actions nothing
    • Attendance, Reimagined: Smarter Views for Teams and Individuals

      Tracking attendance shouldn’t feel like a chore. With the revamped Attendance module UI, Zoho FSM makes it easier than ever to monitor work hours, check-in activity, and team availability—whether you’re managing an entire workforce or just keeping an
    • Logistics Industry: Learn to create amazing appointment scheduling sites

      In the logistics industry, the quality of service is something that cannot be shown to others unless they experience it.  Sure, there are metrics that show how you fare when compared to your competition, but then, it only communicates little with respect to quality. The usual route which firms in logistics took are advertisements, to which the internet has opened alternatives in today’s digital age like websites and appointment scheduling sites. A great online presence can help you communicate with
    • Customer Management: # 1 Pick a Convenient Way to Onboard Customer

      When Meera opened her bookstore, onboarding customers was effortless. A customer walked in, picked a book and left with a handwritten bill. As the store gained popularity, things changed. " Can I place an order over the phone?" a customer asked one day.
    • Tracking Emails sent through Outlook

      All of our sales team have their Outlook 365 accounts setup with IMAP integration. We're trying to track their email activity that occurs outside the CRM. I can see the email exchanges between the sales people and the clients in the contact module. But
    • Fetch ALL items from Inventory and send to Google Sheet using Flow

      The title says it all -- I want to fetch the Item name, SKU, Purchase rate, and Sales rate for ALL items in Zoho Inventory and have them populate a tab in an existing Google Sheet. I have already successfully made this work for one item, so the flow is
    • Why Document Integrity Matters at Every Stage of the Contract Lifecycle

      Contracts are legal records that must stay authentic and traceable from creation to expiry or termination. In Zoho Contracts, several design decisions focus on protecting the integrity of every document. These measures ensure that no important details
    • affichage pièces jointes impossible

      Bonjour, aujourd'hui je n'arrive pas à afficher ni à télécharger les pièces jointes dans ZOHO CRM. J'utilise Chrome, j'ai vidé les caches et les cookies. Mais cela ne change rien. Merci de votre aide
    • Reminder to renew subscription.

      Whenever I try to add to one of my notes a " renew your subscription" window pops out and won't Close disallowing me to edit. Why should I renew my subscription on an application with at best such bugs and at worse such underhanded ways to force ren
    • Fields not coming through, not pulling data

      Forgive the noviceness of my vocabulary. I am in Zoho flow connecting CRM and Projects. When an opportunity hits a certain stage, it will create the project in Projects, and bring in data from the opportunity. Everything is working, except for two fields
    • Smartsheet Integration

      Has any in the community been able to integrate Zoho Desk with Smartsheets using Zoho Flow? I am trying to get the Smartsheet Row ID based on ticket data and cannot find documentation on the Get Row function for Smartsheet. It is asking for a Query String
    • CRM Campaign - how to mass remove contacts?

      Does anyone have a solution for removing all contacts from a CRM campaign. Seems that one by one is the only option. 
    • Send out follow-up email in the same thread (threaded conversations in individual emails) from Zoho CRM

      Hi, I'm new to Zoho. I'm trying to send individual emails to my leads one by one. And I'll send out follow up email if I don't hear back from them later. However, instead of sending a new email, I want to reply in the same email thread so that the recipients
    • Cadence Support in Zoho Vertical Studio

      We would like to know whether it is possible to create and configure Cadences in Zoho Vertical Studio, similar to the Cadence feature available in Zoho CRM. Please confirm if Vertical Studio supports creating cadences for modules and users, and whether
    • Removing "Products" as mandatory field from Sales Order creation page

      Hello, friends According to our workflow, we should: 1) create Sales Order (Stage "New") 2) call and discuss the Products with a customer (Stage "Communication") 3) add the Products to the Sales Order during the call However, "Products" is mandatory to
    • Zoho Books says "The customer "Hakimuddin P A Ali" already exists. Please specify a different name.""

      One of my transaction is not getting posted from Stripe to Zoho books. I already checked in Zoho books that there is no customer already present in Zoho books with the same name (as the error mentions) I already raised this complaint on Zoho flow portal,
    • Is it possible to automate a file to be directly uploaded to a specific subfolder in Zoho Workdrive?

      I am establishing a workflow so that when a new task is marked "complete", the document submitted in the task (under the "Documents" tab) is automatically uploaded to a specific subfolder in the associated WorkDrive for the project. However, the dilemma
    • Steuerberater der Zoho benutzt in Deutschland

      I write in English because the issue is related to German regulations. Wir sind ein Unternehmen, welches aktuell keine Pflicht zur doppelten Buchführung hat. Aktuell bucht unser Steuerberater jeden Beleg, auch unsere Auslagen. Wir würden dies gerne selbst
    • Why are some folders not showing up as an action trigger in Zoho Flow?

      I am currently working on a flow that automates the process of creating a folder in WorkDrive once a Task List is created. When I am selecting a destination for the folder, some projects are not showing up. I intend to create a folder within a specific
    • Getting Date from PostgreSQL error

      I am pulling data from PostgreSQL table into a CRM record via FLOW but the field is coming out empty. Need some suggestions: Field Type in CRM: Date/Time Field value in PostgreSQL: 2024-12-05 21:06:32.479 Field value in FLOW "Fetch Row": created : "2024-12-05T21:06:32.479382000",
    • Zoho Flow to SendOwl API error

      SendOwl is listed in the apps list of Zoho Flow. When trying to connect through the API with valid key and secret, the error given is: SendOwl says "HTTP Basic: Access denied" It seems Zoho doesn't connect via HTTPS. I've already tried using webhooks,
    • decisions based on content of a ticket

      Hi, I need to create a flow that sends automated email based on the content of a ticket in zoho desk. I have certain tickets that are formatted in a particular way, and contain certain keywords. How can I filter (based on decisions) the tickets based
    • Next Page