Marketer’s Space - Ace Your Spooky-Season Marketing with Pre-designed Templates in Zoho Campaigns

Hello marketers,

Welcome back to another post in Marketer’s Space! We’re in Q4, which means that you have endless opportunities to connect with your audience, starting with Halloween campaigns! In this post, we’ll show you how to design the perfect Halloween email campaign using Zoho Campaigns.

Designing Spooktacular Email Content

1. Include GIFs and images 

Halloween is the one time of year where you can go all out with visuals! Add fun GIFs, spooky icons, and creative images to grab your reader’s attention. Zoho Campaigns offers a wide range of predesigned templates with eye-catching visual elements that are sure to make your readers scream (in delight!)

2. Use Halloween fonts and colors 

Add creative fonts in your banners and use bright Halloween colors like orange, purple, black, and grey to bring out the festive feel. You can also include your brand’s colors so your campaign stays consistent. With Zoho Campaigns’ predesigned templates, you can easily swap banners, change color palettes, or add your own logos - all within a few clicks using the Template Editor.

Note: Halloween fonts can be used in your banner and added as an image within the content. Fonts themselves can’t be used directly in the templates because of email client restrictions.

3. Have a suspenseful subject line 

Halloween is the perfect time to get creative with your subject lines. Use suspense to catch attention - like “Something wicked just arrived…” or “A treat inside, no tricks!”

Avoid words that might trigger spam filters, and keep it short and intriguing.

Why Use Predesigned Templates

Zoho Campaigns offers a variety of predesigned templates to help you create Halloween campaigns with ease. Here’s why marketers love them:

1. Beginner-friendly: Great if you’re out of ideas or don’t have a design team. Pick a predesigned template and edit it in minutes. The Template Editor lets you add images, buttons, and text that fit your campaign perfectly.
   
2. Fully editable: Change colors, fonts, and layouts. Add your brand logo, banners, or even product sections with a Buy Now button.
   
3. Well-organized library: Templates are categorized into Welcome, Holidays, Seasons, Deals and Offers, Thank You, Event Announcements, Sales and Promotions, Newsletters, Webinar, Survey, and Birthday templates. You’ll find Halloween templates under the Seasons category.
   
4. Reusable designs: Once you customize a template, you can save it to your library and reuse it for other campaigns. No need to start from scratch every time!
   

Ashton, a marketer for a home décor store, wants to promote Halloween-themed party décor to his customers. He picks a predesigned Halloween template from the Seasons category and using the Template Editor, he:

1. Adds three product images in a column layout.
   
2. Adds “Get Now” buttons under each product, linking them to the website.
   
3. Adds a short line above the buttons showing discounted prices.
   
4. Inserts his brand’s logo and a “Visit Website” CTA at the bottom.
   

It takes Ashton less than 10 minutes to design and finalize his email campaign. He saves the design to his library so he can reuse it later. So that’s how you can create spooktacular Halloween campaigns with Zoho Campaigns! From predesigned templates to an easy-to-use editor, you have everything you need to create festive, professional emails that stand out in the inbox.

Happy campaigning - and have a hauntingly good Halloween!

Regards,

Pearlin Nitika

User Education

Zoho Campaigns Team

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