Social Media Simplified with Zoho Social: Best practices for uploading a video

Video content is being increasingly consumed by the online community in the past few years. This surge in viewers and consumption has been because of various factors over the years:

• Ease of access to social media platforms and the internet
  
• Rise and growth of an audience for social media platforms like YouTube, Instagram, Facebook, and TikTok where video content is being primarily liked and followed
  
• Increased engagement and interactions for video content in comparison with images or text
  
• Opportunities for monetization of content
  
• Expectation and interest of viewers, and the ability to share videos easily and instantly
  

Here are some best practices to follow while uploading your video to your social platforms through Social:

Make your video stand out

As video grows in popularity, it's important that as a business you try and stay updated with the trend and provide content that's engaging for your customers and prospects. When you want to post video content, you have to do it right! Ensure that your video holds the attention of your audience, and doesn't end up as one of the countless videos that they swipe through. Understand your audience, and write valuable content that resonates with them. Be consistent with your content schedule so you can stay connected with your audience and build relationships. Use appealing images, videos and relevant audio to enhance your content.

Elevate the quality of your content with audio

While the primary goal is to create content that stands out, you should also try and follow a pattern or method of storytelling in your video, so as to be creative and hold the attention of your audience until the end. Choose the right song to go with the video, if you're attaching audio. Most often, using trending audio for your video proves to be a great way to increase engagement for your post. Once everything is done, the cherry on the top is coming up with an apt caption describing your video and choosing the best time to post it so that it reaches the maximum audience and helps you get your desired engagement.

Choose the appropriate orientation : Vertical vs Horizontal

There has always been a debate about which video orientation will be apt for your video and which will perform better on social media platforms. There is no one format that suits all platforms, so you have to choose based on your video and the network you want to post it on. Vertical videos are ideal to be viewed on a mobile device, but they can't cover a lot of visual elements. For instance, shooting vertical won't be able to do justice to natural scenery, whereas taking a self-video can be best done vertically. Similarly, vertical videos will most probably suit platforms like Instagram, Facebook, and YouTube where you can post it as Reels, Stories, and Shorts, respectively. Meanwhile, horizontal videos are best suited for YouTube videos.

Optimize your video to suit all networks

You can use Zoho Social's Video Optimizer if you want to upload a video that's optimized to suit all platforms, and you want to post it at the same time. This is an evolving feature of Social that will keep getting updated as the media guidelines keep changing for different platforms. The Video Optimizer is automatically enabled for you, and it'll optimize all the videos that are uploaded to your compose window unless you disable this in Settings -> Preferences. When you want to post to multiple networks and optimize the video accordingly, there is a black background added to the background to ensure that your video can be posted at the same time to all chosen networks.If needed, you can avoid this by ensuring that your video is in the right aspect ratio for the respective platforms and disabling the feature.

​

Dimensions for uploading videos to different social networks:

Facebook	Post: Minimum of 120 X 120 pixels  Reel: Minimum of 540 X 960 pixels
X	Between 32 X 32 and 1280 X 1024 pixels
Instagram	Post, Stories and Reel: Maximum width of 1920 pixels
LinkedIn	Between 256 X 144 and 4096 X 2304 pixels
YouTube	No limitations
Pinterest	No limitations
TikTok	Minimum of 360 X 360 pixels

With all these pointers considered, we hope you have a little more ease in experimenting with your videos this time. Go on and create fun content that resonates with your audience! 

• Topic Participants

• Aswini R

  

• Ieva

• Aswin Kumar B

  

• Sticky Posts

• Social Media Simplified with Zoho Social: Understanding reach and engagement while publishing from Zoho Social

  If you've been a user of Zoho Social or any other third-party social media management application, you must have wondered at some point of time if the reach and engagement of your post has been affected in any way because of where you post it from. While

• Recent Topics

• Apply Advance option not shown in report

  We are facing an issue in Zoho Expenses. While approving an Expense Report, the "Apply Advance" option is not appearing under the three dots (More Options). Details: Module: Expense Reports Issue: "Apply Advance" option not visible Status of Report: Awaiting

• Introducing Assemblies and Kits in Zoho Inventory

  Hello customers, We’re excited to share a major revamp to Zoho Inventory that brings both clarity and flexibility to your inventory management experience! Presenting Assemblies and Kits We’re thrilled to introduce Assemblies and Kits, which replaces the

• Auto Capitalize First Letter of Words

  Hi I am completely new to ZOHO and am trying to build a database. How can i make it when a address is entered into a form field like this: main st it automatically changes is to show: Main St Thank You

• Follow-up emails via Workflow Automation not staying in the same thread

  Dear Zoho Support Team, I am currently using Workflow Automation in Zoho Campaigns to send follow-up emails. In my test case, I noticed the following behavior: All emails in the automation have the same subject line. If the follow-up email is sent within

• Client Script refuses to set an initial value in Subform field

  I tried a very simple, 1 line client script to set a default value in a custom subform field when the "Add Row" button is clicked and the user is entering data. It does not work - can someone tell me why? ZDK documentation suggests this should be doable.

• Formatting of Balance Sheet and Profit & Loss Reports

  The default format of the Balance Sheet and P&L Reports are based on the Account Types and then the individual accounts within the Chart of Accounts. These are then ordered alphabetically under these sub-headings and one is unable to re-order these or

• Pourquoi dans zohobooks version gratuite on ne peut ajouter notre stock d'ouverture??

  Pourquoi dans zohobooks version gratuite on ne peut ajouter notre stock d'ouverture ??

• Emails Are Not Being Delivered to My Inbox

  Hello Zoho Support Team, I am experiencing an issue with my Zoho Mail account. The most important problem is that emails are not being delivered to my inbox. Details: My Zoho Mail address: info@coreforcelife.com What happens: I am not receiving any incoming

• Help Center IFrame Issue

  I have had a working Help Center on my website using an iframe for a while. But now for some reason the sign in page gets a refused to connect error. Can someone please help. If I go to the url manually it works correclty

• Staff rules

  Hi! Do you people know what are the default staff rules when a new booking is created? We have two staff members in my team (me as the admin, and my employee). As we share the same services, I'm wondering how Zoho will pick the staff for new apointments.

• Comment Templates

  Is it possible to add a template option for comments? We have some agents in the process who's responses require a pre-formatted layout. It would be incredibly handy to have a template for them where they can insert the template and then add their responses

• [ZohoDesk] Improve Status View with a new editeble kanban view

  A kanban view with more information about the ticket and the contact who created the ticket would be valueble. I would like to edit the fields with the ones i like to see at one glance. Like in CRM where you can edit the canvas view, i would like to edit

• Adding Markdown text using Zoho Desk API into the Knowledge Base

  Hi Zoho Community members, We currently maintain the documentation of out company in its website. This documentation is written in markdown text format and we would like to add it in Zoho Knowledge Base. Do you know if there is REST API functionality

• An Exclusive Session for Zoho Desk Users: AI in Zoho Desk

  A Zoho Community Learning Initiative Hello everyone! This is an announcement for Zoho Desk users and anyone exploring Zoho Desk. With every nook and corner buzzing, "AI's here, AI's there," it's the right time for us to take a closer look at how the AI

• Shared values: From classroom lessons to teaching moments in customer service

  While the world observes Teachers’ Day on October 5, in India, we celebrate a month earlier, on September 5, to mark the birth anniversary of Dr. Sarvepalli Radhakrishnan, a great teacher, renowned scholar, educationist, and advocate for empowerment.

• Export to excel stored amounts as text instead of numbers or accounting

  Good Afternoon, We have a quarterly billing report that we generate from our Requests. It exports to excel. However if we need to add a formula (something as simple as a sum of the column), it doesn't read the dollar amounts because the export stores

• Create a list of customers who participated in specific Zoho Backstage events and send them an email via Zoho CRM

  How to create a list of customers who participated in specific Zoho Backstage events and send them an email via Zoho CRM? I was able to do a view in CRM based on customer that registered to an event, but I don't seems to be able to include the filter

• Zoho Desk blank page

  1. Click Access zoho desk on https://www.zoho.com/desk/ 2. It redirects to https://desk.zoho.com/agent?action=CreatePortal and the page is blank. Edge browser Version 131.0.2903.112 (Official build) (arm64) on MacOS

• I hate the new user UI with the bar on the left

  How can I reverse this?

• Constant color of a legend value

  It would be nice if we can set a constant color/pattern to a value when creating a chart. We would often use the same value in different graph options and I always have to copy the color that we've set to a certain value from a previous graph to make

• Question regarding import of previous deals...

  Good afternoon, I'm working on importing some older deal records from an external sheet into the CRM; however, when I manually click "Add New Deal" and enter the pertinent information, the deal isn't appearing when I look at the "Deals" bar on the account's

• Client Script also planned for Zoho Desk?

  Hello there, I modified something in Zoho CRM the other day and was amazed at the possibilities offered by the "Client Script" feature in conjunction with the ZDK. You can lock any fields on the screen, edit them, you can react to various events (field

• One person/cell phone to manage multiple accounts

  Hi. I have a personal Free account to keep my own domain/emails. Now I need to create a Business account to my company's own domain, but I have only one mobile phone number I use to everything. How do I do to manage this? Can I manage a Free domain and

• Tracking KPIs, Goals etc in People

  How are Zoho People users tracking employee targets in People? For example, my marketing assistant has a target of "Collect 10 new customer testimonials every month". I want to record attainment for this target on a monthly basis, then add it to their

• Zoho Desk: Ticket Owner Agents vs Teams

  Hi Zoho, We would like to explore the possibility of hiding the ‘Agents’ section within the Ticket Owner dropdown, so that we can fully utilise the ‘Teams’ dropdown when assigning tickets. This request comes from the fact that only certain agents and

• Can not Use Attachment Button on Android Widget

  this always pops up when I touch the attach button on android widget. going to settings, there is no storage permission to be enabled. if I open the app, and access the attach feature there, I can access my storage and upload normally.

• Zoho Notebook Sync problem

  I'm facing a problem with syncing of notebook on android app. It's not syncing. Sometimes it syncs after a day or two.  I created some notes on web notebook but it's not syncing on mobile app. Please help!!!!

• Custom Fonts in Zoho CRM Template Builder

  Hi, I am currently creating a new template for our quotes using the Zoho CRM template builder. However, I noticed that there is no option to add custom fonts to the template builder. It would greatly enhance the flexibility and branding capabilities if

• Announcing new features in Trident for Mac (1.24.0)

  Hello everyone! Trident for macOS (v.1.24.0) is here with interesting features and thoughtful enhancements to redefine the way you plan and manage your calendar events. Here's a quick look at what's new. Create calendar events from emails. In addition

• Need Easy Way to Update Item Prices in Bulk

  Hello Everyone, In Zoho Books, updating selling prices is taking too much time. Right now we have to either edit items one by one or do Excel export/import. It will be very useful if Zoho gives a simple option to: Select multiple items and update prices

• Vendor Master Enhancements for Faster Purchase Entry

  I’d like to suggest a few features that will improve accuracy and speed during purchase voucher entry: Automated Item Tax Preference in Vendor Master Add an option to define item tax preference in the vendor master. Once set, this preference should automatically

• Mass Mail Statistics - Number of unsent emails

  How do I find out which emails were not sent?

• Button to add product to cart

  Is there a way to have a button on a page, that when clicked, will add Qty 1 of a product to the cart?

• Est-il possible d'annuler l'envoi d'un mail automatique ?

  Bonjour, Lorsque je refuse un candidat, il reçois un mail dans les 24h pour l'informer que sa candidature n'est pas retenue. J'ai rejeté un candidat par erreur. Savez-vous s'il possible d'annuler l'envoi de ce mail ? Merci d'avance pour votre aide.

• Can't change form's original name in URL

  Hi all, I have been duplicating + editing forms for jobs regarding the same department to maintain formatting + styling. The issue I've not run into is because I've duplicated it from an existing form, the URL doesn't seem to want to update with the new

• New in Cadences: Option to Resume or Restart follow-ups when re-enrolling records into a Cadence, and specify custom un-enrollment criteria

  Managing follow-ups effectively involves understanding the appropriate timing for reaching out, as well as knowing when to take a break and resume later, or deciding if it's necessary to start the follow-up process anew. With two significant enhancements

• embed a form in an email

  Hello, how to embed a form in an email that populates Zoho CRM cases? I would like to send emails to a selected audience offering something. In the same email the recipients - if interested - instead of replying to can fill in a Zoho CRM form that creates

• Zoho Bookings - Reserve with Google

  Does Zoho Bookings plan to to integrate with Reserve with Google?

• How to add Zoho demo site page designs to my Zoho Sites website

  Hi, I would like to add the design from the following demo URLs into my current Zoho website. I have already created two new pages on my site, named “Menu2” and “Menu3.” For the “Menu2” page, I want to use the design from this demo: https://naturestjuice-demo.zohosites.com/menu

• Digest Août - Un résumé de ce qui s'est passé le mois dernier sur Community

  Bonjour chère communauté ! Voici le résumé tant attendu de tout ce qui a marqué Zoho le mois dernier : contenus utiles, échanges inspirants et moments forts. 🎉 Découvrez Zoho Backstage 3.0 : une version repensée pour offrir encore plus de flexibilité,

• Next Page