Media guidelines for publishing across social channels
Types of post supported across channels
Channels | Image Post | Video Post | Stories | Reels | Shorts |
Facebook Page |
|
|
| ||
Facebook Group |
|
|
| ||
|
|
| |||
| |||||
LinkedIn Page |
|
|
| ||
LinkedIn Profile |
|
|
| ||
Google My Business |
|
|
|
| |
YouTube |
|
|
| ||
|
|
| |||
TikTok |
|
|
|
|
Number of media files supported across social media channels
Channel | Image | Video |
Facebook Page | 10 | 1 as a post, 1 as a reel |
Facebook Group | 10 | 1 |
4 | 1 | |
10 as a post, 10 stories | 1 as a post, 1 as a reel | |
LinkedIn Page | 9 | 1 |
LinkedIn Profile | 9 | 1 |
Google My Business | 1 | - |
YouTube | - | 1 as a post, 1 as Shorts |
1 | 1 | |
TikTok | - | 1 |
- You can upload up to 10 images for Facebook, and Instagram, and 9 images on LinkedIn, using the Customize Content editor. Otherwise, using the New Post editor, you can upload four images in one go.
- Combination of images and videos can be added to Instagram Post or Stories from the web application as well as mobile app.
- You can upload 1 media file and publish it right away using direct publishing or up to 10 media files using manual publishing for an Instagram Story.
Requirements for publishing Images, and Videos
Image (Post and Stories) | |
File Format | PNG, JPEG, JPG, and GIF for Posts and JPEG for Stories |
Dimensions | No limitations |
Aspect Ratio | Between 1.91:1 and 4:5 for Posts and 9:16 is recommended for Stories |
File Size | 8 MB |
Video (Post and Stories) | |
File Format | MOV or MP4 (MPEG-4 Part 14) |
Dimensions | Maximum width of 1920 Pixels |
Aspect Ratio | Between 0.8 and 1.78 |
Duration | Between 3s and 60s |
File Size | 100 MB |
Audio CODEC | AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) |
Video CODEC | HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling |
Audio Bitrate | 128 kbps |
Video Bitrate | VBR, 25 Mbps maximum |
Frame Rate | 23-60 FPS |
Reels | |
File Format | MOV or MP4 (MPEG-4 Part 14) |
Dimensions | Maximum width of 1920 Pixels |
Aspect Ratio | Between 0.01:1 and 10:1 |
Duration | Between 3s and 90s |
File Size | 1 GB |
Audio CODEC | AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo). |
Video CODEC | HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling |
Audio Bitrate | 128 kbps |
Video Bitrate | VBR, 25Mbps maximum |
Frame Rate | 23-60 FPS |
YouTube
Video | |
File Format | MOV, MP4 |
Dimensions | No limitations |
Aspect Ratio | No limitations |
Duration | 30 Mins |
File Size | 5 GB |
Audio CODEC | AAC-LC |
Video CODEC | VP9 as well as H.264 , H.265 |
Audio Bitrate | 128 kbps to 512 kbps |
Video Bitrate | Between 1 mbps to 160 mbps for SDR and 6.5 mbps to 200 mbps for HDR |
Frame Rate | 24-60 FPS |
Shorts | |
File Format | MOV, MP4 |
Dimensions | No limitations |
Aspect Ratio | 1:1 |
Duration | Between 15s and 60s |
File Size | 5 GB |
Facebook Page and Facebook Group
Image | ||
File Format | JPEG, BMP, PNG, GIF, TIFF | |
Dimensions | 30000 x 30000 Pixels | |
Aspect Ratio | No limitations | |
File Size | 15 MB | |
Video | ||
File Format | MP4, MOV | |
Dimensions | Minimum of 120 X 120 Pixels | |
Aspect Ratio | No limitations | |
Duration | 30 Mins | |
File Size | 1 GB | |
Audio CODEC | No limitations | |
Video CODEC | AAC | |
Audio Bitrate | No limitations | |
Video Bitrate | No limitations | |
Frame Rate | No limitations | |
Reel (Supported only for Facebook Page) | ||
File Format | MP4, MOV | |
Dimensions | Minimum of 540 x 960 | |
Aspect Ratio | 9:16 | |
Duration | Between 4s and 60s | |
File Size | No limitations | |
Audio CODEC | No limitations | |
Video CODEC | No limitations | |
Audio Bitrate | No limitations | |
Video Bitrate | No limitations | |
Frame Rate | Minimum of 23 FPS | |
Image | |
File Format | JPG, PNG, GIF, JPEG |
Dimensions | Between 4 X 4 and 8192 x 8192 Pixels |
Aspect Ratio | No limitations |
File Size | 5 MB |
Video | |
File Format | QT, MOV or MP4, |
Dimensions | Between 32 x 32 and 1280 x 1024 Pixels |
Aspect Ratio | Between 1:3 and 3:1 |
Duration | Between 0.5s and 140s |
File Size | 512 MB |
Audio CODEC | AAC LC |
Video CODEC | H264 High Profile |
Audio Bitrate | 128 kbps |
Video Bitrate | 5000 kbps |
Frame Rate | Upto 60 FPS |
LinkedIn Profile and Page
Image | |
File Format | JPG, PNG and GIF , GIF format supports up to 250 frames |
Dimensions | Upto 36152320 pixels |
Aspect Ratio | No limitations |
File Size | No limitations |
Video | |
File Format | MP4 |
Dimensions | Between 256 x 144 and 4096 x 2304 |
Aspect Ratio | Between 5/12 and 2.4 |
Duration | Between 3s and 600s |
File Size | 200 MB |
Audio CODEC | No limitations |
Video CODEC | No limitations |
Audio Bitrate | 192 kbps - 30 Mbps |
Video Bitrate | No limitations |
Frame Rate | Upto 30 FPS |
Google My Business
Image | |
File Format | JPG or PNG |
Dimensions | Between 250 x 250 Pixels and 3000 x 3000 Pixels |
Aspect Ratio | No Limitations |
File Size | 5 MB |
Pinterest
Image | |
File Format | PNG or JPEG |
Dimensions | Upto 1000 x 1500 Pixels |
Aspect Ratio | 0.66 |
File Size | 20 MB |
Video | |
File Format | MP4, MOV |
Dimensions | No limitations |
Aspect Ratio | Taller than 1.91:1 and shorter than 1:2 |
Duration | Between 4s to 900s |
File Size | 1 GB |
Audio Codec | No limitations |
Video Codec | No limitations |
Audio Bitrate | No limitations |
Video Bitrate | No limitations |
Frame Rate | No limitations |
TikTok
Video | |
File Format | MP4, MOV |
Dimensions | Min 360 x 360 Pixels |
Aspect Ratio | No limitations |
Duration | Between 1s to 600s |
File Size | 1GB |
Audio Codec | No limitations |
Video Codec | No limitations |
Audio Bitrate | No limitations |
Video Bitrate | No limitations |
Frame Rate | Between 23 to 60 FPS |
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Still can't find what you're looking for?
Write to us: support@zohoforms.com
|
Quick Links |
Workflow Automation |
Data Collection |
|
|
||
|
Form Templates |
||
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Zoho Sheet Resources
Zoho Forms Resources
Zoho Sign Resources
Sign, Paperless!
Zoho TeamInbox Resources
Zoho DataPrep Resources
Design. Discuss. Deliver.
Related Articles
Social Library
Social Library is a file management space that helps you add and manage images, GIFs, and videos to use for your social media posts. With the Social Library, you can upload pictures, videos, and GIFs from your Desktop or Cloud and maintain a ...Can I access reports for all my social channels?
In-depth reports are available for the following social media channels: Facebook Page LinkedIn Page YouTube Instagram TikTok Google My Business and Pinterest You can create a custom dashboard by adding the cards available across all these channels. ...Instagram Publishing
Publishing and Scheduling Posts Instagram posts can be published in the following ways on Zoho Social: Direct publishing from Zoho Social Publishing via Zoho Social (Mobile App) + Instagram App This is determined by the type of Instagram Profile you ...An Introduction to Zoho Social
There's so much to social media marketing—scheduling and publishing content, listening to and engaging with your audience, and analyzing performance across social networks. We understand that your presence on social media is an integral part of ...What are the publishing options available while scheduling a Retweet?
Zoho Social has multiple scheduling options with which you can plan and set your retweet for a later date. They are: 1. Retweet Now - Choose this option to publish your Retweet instantly. 2. Schedule for a Specific Date - This will help you schedule ...