Requirements for publishing media files in Zoho Social

Media guidelines for publishing across social channels

Publishing images, video, or other media files on social media is something that businesses do almost every day to build their brand's presence across different channels. As a content creator, it's essential to be aware of the different requirements for publishing media. Most creators have gone through the situation where the creative might look amazing before it's live, but after publishing, it might look completely different. The image might appear cropped, stretched, or blurry.
 
Why is this happening?

The media files uploaded on different social channels should satisfy some basic requirements. Various social media channels have different requirements for the file's width, height, size, and format, and so on.

While publishing images or videos from Zoho Social, unsupported files will be denoted by an attention   icon. You can use the default Image Editor to make appropriate changes adhering to the basic requirements before publishing them on your social media channels. 

Types of post supported across channels

Channels
Image Post
Video Post
Documents
Stories
Reels
Shorts
Facebook Page





 
Mastodon



 
 
 
X



 
 
 
Instagram





 
LinkedIn Page



 
 
 
LinkedIn Profile



 
 
 
Google My Business

 

 
 
 
YouTube
 


 
 

Pinterest



 
 
 
TikTok


 
 
 
Threads






Bluesky




Number of media files supported across social media channels

Channel

Image

Video

 Document

Facebook Page

10 as a post, 1 as story

as a post, 1 as a reel, 1 as story

-
Mastodon
   4
   1
  -

X

4

1 as a post

-

Instagram

10 as a post, 10 stories

10 as a post, 1 as a reel, 10 stories

-

LinkedIn Page

1

1

LinkedIn Profile

1

Google My Business

1

-

-

YouTube

-

1 as a post, 1 as Shorts

-

Pinterest

1

1

-
TikTok
10
1
-
Threads
10
1
-
Bluesky
4 or 1 GIF
1


Important
  1. You can upload up to 10 images or one video for Facebook, a combination of up to 10 images and videos on Instagram and Threads, and 9 images on LinkedIn, using the Customize Content editor. Otherwise, using the New Post editor, you can upload four media files in one go.
  2. You can upload 1 media file and publish it right away using direct publishing or up to 10 media files using manual publishing for an Instagram Story. 

Requirements for publishing Images, and Videos 

Instagram

Image (Post, Stories)

File Format

PNG, JPEG, JPG, and GIF for Posts and JPEG for Stories

Dimensions

No limitations

Aspect Ratio

Between 1.91:1 and 4:5 for Posts and 9:16 is recommended for Stories

File Size

8 MB

Video (Post and Stories)

File Format

MOV or MP4 (MPEG-4 Part 14)

Dimensions

Maximum width of 1920 Pixels

Aspect Ratio

Between 0.8 and 1.78

Duration

Between 3s and 60s

File Size

100 MB for Post and Stories

Audio CODEC

AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Video CODEC

HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling

Audio Bitrate

128 kbps

Video Bitrate

VBR, 25 Mbps maximum

Frame Rate

23-60 FPS

Reels

File Format

MOV or MP4 (MPEG-4 Part 14) for Post and Stories 

Dimensions

Maximum width of 1920 Pixels

Aspect Ratio

Between 0.01:1 and 10:1

Duration

Between 3s and 15 mins

File Size

1 GB

Audio CODEC

AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

Video CODEC

HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling

Audio Bitrate

128 kbps

Video Bitrate

VBR, 25Mbps maximum

Frame Rate

23-60 FPS

YouTube

Video

File Format


MOV, MP4

Dimensions

No limitations

Aspect Ratio

No limitations

Duration

30 Mins

File Size

5 GB

Audio CODEC

AAC-LC

Video CODEC

VP9 as well as H.264 , H.265

Audio Bitrate

128 kbps to 512 kbps

Video Bitrate

Between 1 mbps to 160 mbps for SDR and 6.5 mbps to 200 mbps for HDR

Frame Rate

24-60 FPS

Shorts

File Format

MOV, MP4

Dimensions

No limitations

Aspect Ratio

Less than or equal to 1

Duration

Maximum of 180s

File Size

5 GB

Facebook Page 

Image

File Format

JPG, JPEG, BMP, PNG, GIF, TIFF

Dimensions

30000 x 30000 Pixels

Aspect Ratio

No limitations

File Size

15 MB

Video

File Format

MP4, MOV for Post and Stories 

Dimensions

Minimum of 120 X 120 Pixels

Aspect Ratio

No limitations

Duration

30 Mins

File Size

1 GB for Post and Stories

Audio CODEC

AAC

Video CODEC

No limitations

Audio Bitrate

No limitations

Video Bitrate

No limitations

Frame Rate

No limitations

Image - Story

File Format

jpeg,jpg,gif,png

Dimensions

30000 x 30000 Pixels

Aspect Ratio

No Limitations

File Size

Less than 4MB

Video - Story

File Format

mp4,mov

Dimensions

Minimum of 540 x 960 Pixels

Aspect Ratio

9:16

Duration

3 to 60 seconds

File Size

1 GB

Audio Codec

Channels – Stereo
Codec – AAC Low Complexity
Sample rate – 48kHz

Video Codec

Chroma subsampling 4:2:0
Closed GOP (2-5 seconds)
Compression – H.264, H.265 (VP9, AV1 are also supported)
Fixed frame rate
Progressive scan

Audio Bitrate

128kbs+

Frame Rate

24 to 60 frames per second

Reels

File Format

MP4, MOV

Dimensions

Minimum of 540 x 960

Aspect Ratio

9:16

Duration

Between 3s and 15 mins

File Size

No limitations

Audio CODEC

No limitations

Video CODEC

No limitations

Audio Bitrate

No limitations

Video Bitrate

No limitations

Frame Rate

Minimum of 23 FPS

X

Image

File Format

JPG, PNG, GIF, JPEG

Dimensions

Between 4 X 4 and 8192 x 8192 Pixels

Aspect Ratio

No limitations

File Size

5 MB

Video

File Format

QuickTime, MOV 

Dimensions

Between 32 x 32 and 1280 x 1024 Pixels

Aspect Ratio

Between 1:3 and 3:1

Duration

Between 0.5s and 140s - Non-premium X account

Between 0.5s and 120mins - Premium X account

File Size

512 MB 

Audio CODEC

AAC LC

Video CODEC

H264 High Profile

Audio Bitrate

128 kbps

Video Bitrate

5000 kbps

Frame Rate

Upto 60 FPS

LinkedIn Profile and Page

Image

File Format

JPG, JPEG, PNG and GIF , GIF format supports up to 250 frames

Dimensions

Upto 36152320 pixels

Aspect Ratio

No limitations

File Size

No limitations

Video

File Format

MP4

Dimensions

Between 256 x 144 and 4096 x 2304

Aspect Ratio

Between 5/12 and 2.4

Duration

Between 3s and 30 minutes

File Size

200 MB

Audio CODEC

No limitations

Video CODEC

No limitations

Audio Bitrate

192 kbps - 30 Mbps

Video Bitrate

No limitations

Frame Rate

Upto 30 FPS

Documents

Size

Upto 100 MB

File Format

DOC, DOCX, PPT, PPTX, PDF

Page Count

Maximum of 300 pages

Google Business Profile

Image

File Format

JPG or PNG

Dimensions

Between 250 x 250 Pixels and 3000 x 3000 Pixels

Aspect Ratio

No Limitations

File Size

5 MB

Pinterest

Image

File Format

PNG or JPEG

Dimensions

Minimum of 75 x 75 Pixels

Aspect Ratio

0.66

File Size

20 MB

Video

File Format

MP4, MOV

Dimensions

No limitations

Aspect Ratio

Taller than 1.91:1 and shorter than 1:2

Duration

Between 4s and 900s

File Size

1 GB

Audio Codec

No limitations

Video Codec

No limitations

Audio Bitrate

No limitations

Video Bitrate

No limitations

Frame Rate

No limitations

TikTok

Image

File Format

JPEG, JPG, PNG

File Size

Upto 20MB for each image

Dimensions

1080 x 1920 Pixels or 1920 x 1080 Pixels.

Video

File Format

MP4, MOV

Dimensions

Minimum of 360 x 360 Pixels

Aspect Ratio

No limitations

Duration

Between 1s and 600s

File Size

1GB

Audio Codec

No limitations

Video Codec

No limitations

Audio Bitrate

No limitations

Video Bitrate

No limitations

Frame Rate

Between 23 to 60 FPS


Threads

Image

File Format JPEG, PNG
File Size 8 MB
Aspect Ratio 10:1
Dimensions Minimum of 320 pixels
Height Varies depending on width and aspect ratio
Color Space sRGB

Video

Frame Format MOV, MP4
Audio Codec AAC, maximum of 48khz sample rate, 1 or 2 channels(mono or stereo)
Video Codec HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
Frame Rate 23-60 FPS
Duration
Between 1s and 300s
Dimensions Maximum of 1920 pixels (horizontal columns)
Audio Bitrate 128 Kbps
Video Bitrate VBR, 25 Mbps maximum
File Size Maximum of 1 GB
Aspect Ratio Between 0.01:1 and 10:1 
(We recommend 9:16 to avoid further cropping or blank space)

InfoThe character limit and the media requirements differ based on servers in Mastodon. Please make changes to your content or the media files based on the requirements mentioned in the error message.  
Check here for the media requirements of popular Mastodon servers

Bluesky

Image
File Size 1MB for images and GIFs
Video
File Size
Maximum of 50MB
Duration 
1 to 180 seconds


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