Spotlight 29: Connect with event microsite visitors

Spotlight 29: Connect with event microsite visitors



An event microsite can function as a one-stop-shop to help anyone find out important details about your event. It can include the purpose of hosting the event to let people know what they can gain by attending, display who will be speaking at sessions, show details about ticket classes, and even provide directions to the venue.

While you can add many more pages and include a lot more information, a vital aspect to consider is allowing microsite visitors to contact you with their questions. This option can help turn interested visitors into attendees, and you can even do it without having to share your email address with everyone.

The "Get in touch" form 




Backstage provides you with a default Get in touch section at the bottom of your Home page where attendees can contact you. Attendees can submit questions about the event, whether they're about essential items to bring, parking facilities, refund policies, or more. They could also send feedback or suggestions after the event is over as long as the event microsite is online. The first name, email address, and message fields in the form are mandatory and can't be changed to optional. This will make it easy to connect with the person.

Adding custom fields 

The default form in the Get in touch section is fairly simple. If you want to collect more details that are necessary for you, such as where someone is coming from or their designation, you can do so by adding custom fields. All you have to do is edit the form in the Design tab of the Microsite Builder and the Form Builder will open. Alternatively, you can click the Edit get in touch form link in the Queries tab from the Manage Dashboard.



In the Form Builder, click and drag any field from the left panel and drop it onto the form. You can choose from the list of predefined fields from the Quick fields section or pick one of the customizable fields. Edit the field properties as needed. Keep in mind that, apart from being mandatory, default form fields also can't be deleted from the form.

Managing questions 

When you receive a message from someone via the event microsite through the Get in touch form, you will be notified by email. If you've set a custom primary contact to take care of event communication, they will receive the message in their email inbox. You can also view all questions or messages submitted in the Queries tab in the Manage dashboard. In this tab, you can update their status once you've addressed them by responding through email.



Viewing submitted questions can also enable you to identify those that are frequently asked. Creating a custom page or custom section with these FAQs—along with relevant answers—in your microsite can in turn help future visitors as well.

Receive messages from visitors through the Get in touch form and connect with potential attendees. You can also write to us at support@zohobackstage.com with your thoughts or questions.

Happy organizing!

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